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    Why You Should Invest in Influencer Marketing Now More Than Ever

    17-05-2022

    In the age of social media more and more businesses are starting to use influencer marketing to promote their brand. Influencer marketing is a type of social media marketing that involves product mentions and endorsements from influencers (people who are deemed experts within their particular niche.) Influencers typically have a steady and/or large following.   Creative Outreach   With influencer marketing you can use endorsements from well-known influencers to promote your brand. Social media influencers are viewed as experts by their followers. Therefore, their followers view them as a trustworthy source. Influencer marketing gives an opportunity for your brand to be promoted in a creative manner. For example, TikTok is a popular social media platform amongst many influencers.   Influencers use TikTok to create entertaining videos (dancing, singing, promotional skits, etc.) to shed light on a particular product. Eight new users join TikTok every second, and 650,000 users join daily.   Eye-catching Strategy   Instagram is another social media app that is widely used by influencers. Audiences are attracted to the colorful, bright aesthetics that influencers’ Instagram pages showcase. As a result of this, audiences are inclined to become interested in the brand that the influencer is promoting. Influencers also use memes to endorse a brand in a relatable way, such as this post from Jelloow’s Instagram page:   Authentic Consumers   Influencer marketing is beneficial because it is a way to quickly reach loyal consumers who have an authentic interest in what your brand has to offer: Influencers typically work with brands whose products are aligned with what they stand for and what they normally promote on their social media platforms. The things influencers promote are things that their followers are interested in using. Therefore, the audience that you attract will be interested in what your brand promotes.   Benefits of Influencer Matching   Not sure which influencer agency to pick? No worries! In just a click,  Jelloow can match you with qualified influencer agencies that are suited to your best interest. Jelloow matches you with reliable agencies based on skills, budget, experience, and more.  


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    Super Admin

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    SEO in 2022: Still Relevant?

    27-03-2022

    SEO in 2022: Still Relevant? By, Natalie Starr   Every so often, a declaration is made that SEO is dying. It was invented over twenty years ago, so it is a fair claim. Search Engine Optimization is still relevant, although its usage has and continues to transform over time.   We should less frequently study the popularity of SEO, instead look into the purpose it serves and the form and function that is currently being used. For long term results, Organic Searches continue to drive a lot of results.   It’ll be intriguing to see how SEO operates currently.       Keywords   Older SEO used to rely directly on more input to gain a smaller output. It’d be a lot of stuffing keywords in by page and creating keyword variants.   It is interesting to look at keyword variants and stuffing, for example if you were trying to gain attention for a pair of blue jeans you may include: Jeans, Denim Pants, Blue Jeans, Blue Denim Pants, Denim, Denim Jeans, Blue Denim Jeans, etc.   This would go on endlessly.    By adding more keywords, the SEO worked more effectively and increased the chance of your site being discovered. Yet, nowadays: it is all about efficiency.   Now that there is so much more on the internet there’s also, estimated to be about 5.6 billion Google Searches a day.   So the real determining factor is:  how can you ensure that your business/brand appears within the first several search pages. It is about cleverness and direct keywords to ensure that it will reach the target audience.   You may have similar keywords, but not nearly as many.   They must be more direct and Google even offers you strategy.   This will provide you with popular searches based upon your original search, therefore your used keywords should better match the solution you offer. These are considered “long-tail keywords.” Long-tail keywords offer a lot of power when utilizing SEO. (Photograph: screenshot of a Google Search “is SEO”).       Most organic traffic to sites is driven by blogs these days. Blogs are like the ultimate creation to gain momentum for your website.       Even More Key than Keywords: Content   If you are truly looking to drive Google Searches to your website, posting content is so incredibly beneficial. The more activity on your site equates to more people accessing your site.   If you want people to read your content, the quality should be superb and comprehensive. This means, not only in writing, but also appearance.   When it comes to titling, consider utilizing colons (:) to introduce topics with more simplicity and organization.    People tend to do better when they have a busier and more interactive screen. It introduces a freedom that makes them feel responsible for the functionality of the site.   The more content, the more keywords, and the more pages people have to click at.  A great way to increase your site's credibility and definitely a very popular strategy these days is: link building. It relates to how Google ranks pages and the higher quality of site you link, and more links utilized: the better off your site is.     IDK, Google it.   It’s difficult to determine what the most popular internet content is, sometimes it is easier to determine what to share by utilizing Google. Once you have a subject to write about, create a video, or infographic for: consider searching it on Google.    View the most popular results and study the strategies, any recurring patterns, and tools that were utilized to gain attention for those posts.    You are then left with two options: create something that will impress everyone or create something that mimics the posts you viewed.    There is no saying which will do better as SEO is ever-changing, but either way: as long as you share high-quality pieces in consistent quantity: you are better off than most sites.     Overview SEO is never going to die, but it continuously transforms throughout time. Strategies that were popular five years ago are not going to be common practices today. Sometimes it’ll even change overnight.    The best you can do is ensure that the content you are producing is well-informed, utilizes informed keywords, and takes practices from some of the most popular and credible websites in your industry/niche. Find your SEO agency here at Jelloow.   


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    Enrique Gimenez

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    E-commerce Facebook Ads: Essential Tips for More Sales

    18-03-2022

    E-commerce Facebook Ads: Essential Tips for More Sales   It is entertaining to see how the world of Social Media has utterly transformed since Facebook became, for lack of better terms, the G.O.A.T. of Social Media platforms. In over a decade, it has also become one of the most popular sites for generating business growth. I will say some of the most financially rewarding and popular merchant sites of Facebook include: Fashion, Make-up, Household Products, and Electronics.   Yet, no matter what your product is: Facebook’s Ecommerce platform is an excellent choice to create a soaring business. Now if you want to take your business to the next level, here are some helpful tips to transform your site into the champion that you are. Products will be flying off the electronic shelves, so be sure to come prepared.   So let’s talk about tips to generate the sales you are looking for.   Who’s On the Market?   First and foremost, your products are on the market. That is why you are here actively seeking advice to better your business, better your life, and better your sales.   Be wary of your purpose, angle, target audience, and set goals for your sales.   What About the Competition?   There is absolutely no competition when you come in with purpose and never stop striving to reach for utter-perfection.   If your site isn’t reaching the sales you so desire, it is due to the fact that you are out of alignment. It has nothing to do with any other site, instead it is your ignorance and refusal to trust your intuition.    Do not be stubborn: reevaluate, trust, and find your purpose. In your purpose, you will discover your voice. Every other marketplace that you admire is merely an echo of your own.    Learn from the Best   A book can change your life, a song can transform your mood, and an item can shift the energy of your household. When created with deliberate purpose, the product you offer to all can be beneficial to all.   If you are having a difficult time being receptive to others, this read is worth it.   Just like that, you were linked to a Marketplace. The Marketplace, Amazon.   Facebook is not quite there yet in terms of their offerings, but they are operating in an entirely different ballpark, due to the wide range they offer in terms of Branding and Products.   Everything in this world is connected and if you want to become a successful Entrepreneur, you must face intimate connections to all aspects of life. Do not just be a leader, learn and become the vision.   Building your Reputation   Without truth, beauty does not exist.    If you want people to know who you are/your business, you better know yourself/your business. The perfect line for this is from, the Florence + the Machine song: “Call Me Cruella.”   “Beauty is the only thing that matters.”   In other words, “Beauty is the main positive form of the aesthetic assimilation of reality, in which the aesthetic ideal finds its direct expression.” -Karl Marx, German philosopher   Image is More than Everything   All you have to know is: keep it clean, communicative, and clear.   High-definition photos are just good pictures if you do not have a clear target. Images tell more than stories, they tell purpose.   Brand it Up!   If you are actively seeking to tug at the heartstrings of the world, your story matters. It matters so much and each and every day, no matter what you say: you are creating it. As in, a Legacy.   You can never truly make someone care directly for your personal story, however each and every day: you can wake up ready to share something that matters to you and trust that it will find the right people.    This step can be the tricky one.   Speak when you have something to say, not to make your brand look good.    Color me Crazy   This one goes without saying, but you should have a clear font set and color palette for all graphics shared on the site.    You want this to be McDonald’s level good. People will come rushing to your site, because the colorations are driving them as mad as a dog in a July Storm.   Don’t Make Me a Target   Facebook is well-known for having one of the largest marketplaces in the world. Yet, it also has great resources for creating targeted ad campaigns.    Let’s Get Meta   Meta Pixel is a code that is meant to drive your business forward. Under Facebook Ads Manager, you can utilize MetaPixel and generate a code. It helps to optimize ads to better reach the targeted audience. For example, if an individual clicks a link on your website, Facebook will make note of their demographics and utilize it to drive your business forward.   Monitor Your Ads   If you want to ensure your Ecommerce Business is successful, be sure to monitor your advertisements and demographics.   By understanding your audience and which posts perform well, you will have a better understanding of how to succeed in the future.   To Conclude   Overall, there is a wide-range of work you can do to ensure that your Ecommerce site is successful.    Work hard every day to make real connections, create a solid strategy, and always offer your best to the world. It is certainly competitive out there, yet all resources remain at your fingertips.    It is your choice to embrace a strong, solidified, and stylish marketing technique that leads to engaged viewership and sales. Check out Jelloow to find your paid ads providor. 


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    Enrique Gimenez

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    Creating a Web Design Sales Pitch Destined to Succeed

    11-03-2022

    By, Natalie Starr   No Easy Task   If there’s one thing the pandemic did, it brought an army of freelancers back to the surface. We’re talking freelancers that haven’t even been on the market since 2008. With great motivation, everyone is slowly rebuilding their internal trust to accomplish the work they want to do. Gearing up is no easy process, but it is more difficult to keep the discipline and ambition needed to continue working when the results aren’t coming in.  So the question remains, do you have the drive to continue to hustle or will you fold under the pressure? If you want to create a Web Design Sales Pitch that’ll last, well let’s face it: we live in a world fueled by mediocrity. If you don’t have the financial backing, your talent has to come through on all levels. You have to consistently be above your competition, have every move backed by a strong, never-fading internal sense of self.  It is not only about being strong mentally, never cease to take care of your body physically, and ensure that you are in a position where you are heard. Be fearless. Be relentless. Be you. Own your vision, or someone else will own it for you.    Forget the Competition    Okay, so you have a vision and fortitude. If you are feeling discouraged, try again later. So what’s next? Who are you trying to pitch the site to? Make it a mission to ensure they have instilled trust in you. Once they do, it’ll be easier to present your character.  The little piece inside of you, dying to be seen that differentiates you from the world around you. If you want to make an above average salary, this needs to be not only formed, but honored.   Life’s a Pitch!   Okay, so it’s time to present. Now, this could easily go South like a Middle School presentation that you didn’t quite prepare for, or it can be golden. You will know when you have taken the time to cultivate a strong enough sense of self to push forward.  So, how’s that Portfolio? Does it truly show your power or are you undermining yourself yet again?    The Portfolio to Another Dimension   If you want a portfolio that demonstrates your true character, be you. It’s as easy as that. Too many people suggest that your portfolio should reflect the job/client that you are seeking.  Wrong.  Your portfolio should be an earnest reflection of your power, skills, projects, and creativity. You are an intelligent being of light, so why not be the leader you were destined to be? Enough spiritual talk, let’s get some Right Brain and Left Brain balance. Here’s several ideas to include in that portfolio for your Web Design Sales Pitch: Everyone loves a good before and after side-by-side comparison Most recent projects and then a good collection of your best ones in chronological order Testimonials  And if you’re faking them, um. That’s obvious and embarrassing. The most important part Is it made for mobile? It better be!   Reach for the Response   So you have what it takes, a badass portfolio, and your dreams are coming together! Now here’s the part that you only get one try at. The Pitch. A good pitch is succinct, compelling, and well-spoken. You better know exactly who you are speaking to and what they need from you. If you speak for more than twenty-five seconds on the get go, they are going to steamroll you. Be strong, be kind, be brave, and be open to what is required of you. Here are some tips for this segment of the process: Have a universal plan set in place, because you will be reaching out to a lot of people Email templates are great and helpful, but never be afraid to add your twist Phone voicemail templates, because people are busy Phone call templates are perfect for the early stages, but the more calls you go on- it’ll come second nature. Watch your language Calling someone in London, England is going to be completely different than calling someone in America’s lovely state of Florida. Are you watching the language? Key word: lovely Make that connection! A magician never reveals their secrets! You either have to know what you are going to say or someone is going to say it for you. If someone has to tell you how to build a connection, I don’t know what to say chief!  Set boundaries  Make sure your salary required is set-in-place. Don’t go below your standards, never settle! Know your worth ladies and gentlemen! Negotiations that lower your true value are for…  Getting trampled! Losing your internal sense of self! Setting your power up to fail.   Hard Lessons End Well   A Web Sales Pitch is not an easy career to embark on, yet it is one that can be completely worth it. If you believe that this is the move for you, the world will believe you.  Build a strong foundation and don’t look back. Reach out to those that you truly believe you can create a positive impact with through direct collaboration. With the right direction, authentic voice, patience, skill, openness to learning & growing: you can become a successful Web Designer! Time to get on Jelloow.com Best of luck.  


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    Enrique Gimenez

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    Content Marketing on B2B SaaS on Platforms

    05-03-2022

    Content Marketing on B2B SaaS on Platforms   By, Natalie Starr   In more recent years, Content Marketing Services have grown increasingly popular for B2B SaaS platforms.   What is Content Marketing?    Content Marketing is creating Content to gain traction for a business. Content creates room for conversation which will assist in lead generations and increase the amount of people discussing your business.  When it comes to Content Marketing Services, the first goal is less about creating those immediate leads. The first goal is to share content that represents the brand to build trust with customers. In the early stages, sharing well organized and deliberate content is most important. When a stronger brand is established, the leads will naturally flow in.  When creating a business, it is easy to fold under external pressures. For those looking to give their company a strong name, it is important to be consistent in Content Marketing. Consistency creates a respectable and reliable leadership style that enables long-term success. With a B2B SaaS established in clarity, it’s time to map out a strategy.   Strategies of Content Marketing    To establish a rewarding marketing strategy: there are some important and strategic steps one must take.   1. Work on your mission Statement   The first being if your B2B SaaS does not already have one is to form a mission statement. What service does your company offer, why does your company offer it, and who does the business provide it for?   2. Create a calendar   Then there’s the more basics of setting tangible goals for your company to meet for each Marketing period. This part is very important: Create a calendar. Make it consistent. Don’t give up.   3. Know your audience   It pays to know your audience, so study the analytics and demographics frequently. Yet, don’t stop there. To learn more, open your site for feedback which will help more if down the line,  you decide to take a route to create buyer personas. Buyer personas help drive desire for your product  through connection that feels much more intimate than an ordinary post. It is intentional. It’s intelligent.   4. Work hard, play hard   This is only the sort of thing you can learn through direct-experience. When creating a business, the most important thing you can do is keep an open mind that is eager to learn.    5. It’s more than strategy, it’s knowing   When it comes to successful Content Marketing, your B2B SaaS must be anchored in professional marketing that has an omnipotent awareness. Never stop learning and never stop growing, be aware of how your business is viewed in the external world. On a micro scale to macro scale. Your B2B SaaS is an open-book. Even if you do not believe this: it is the same value to be aware of how a five year old would perceive your business as it is for the CEO of a booming company. That does not mean you must align to the visions of either party, it means you must be deeply rooted and aware of what your business stands for. In today’s day, content is ever-changing. When you have developed a strong sense of your business, it won’t matter what everyone else is doing.  It will only matter what you are doing. Now, there are so many routes available to take with Content Marketing and you can potentially master them all. Yet, which one is best for your company from where it currently stands?   Types of Content Marketing   Let’s cut straight to the chase.  Make your business the apple of your eye and determine what is required for it to succeed. There are many various types of content that one can share to drive their business forward.  Listed below are many popular options businesses have decided to take: organized by form, not source.   1. Images   Images are probably the most original and a great option to consider for Content Marketing.  Options range from memes that generate a short-term reaction, usually laugh. Infographics are powerful when done correctly and can drive the credibility of your B2B SaaS upwards. Sharing pictures of leaders and employees in your company humanizes your company. In larger scale businesses, the sharing of real-life help build interpersonal relationships between co-workers and sister-like companies. Powerful images are frequently sent out during times of larger scale global events to share solidarity and unite people. A major example of this is the Black Square that many people and businesses shared on “Blackout Tuesday” on Instagram during the riots of Summer 2020.   2. Video Content   Now, videos are the most popular and come in all forms. Yet, they are also the trickiest and all Social Media Sites don’t necessarily align with all companies. It takes a ton of awareness and an internal company shift to harness the potential to succeed platform to platform.  Platforms for Video Content? There’s potential on every platform and each one is different. Instagram Stories are max 15 seconds long Instagram grid posts are max 60 seconds Instagram TV (IGTV) posts are as long 15 minutes from the mobile app and an hour from the Internet. Tik-Tok videos can range from 15 to 3 minutes long Longer and more informative videos are typically found on YouTube LinkedIn videos are great for sharing more about your B2B SaaS Twitter videos are a great platform for advertising It is interesting to study the deliberate path businesses follow to increase their finances through likeability. A major example currently is the way in which a free language app has become a Tik-Tok sensation (Duolingo). So, all that to say, if you can find a way to make it work, the platform can do wonders for your company.   3. Interactive Content   Interactive content is very underrated for all that it allows. It can increase the click-rate, driving more eyes to your business. Some very common ones are Polls, Quizzes, and posts that open a table for debate in the comments. These are common to LinkedIn, Twitter, and Instagram.   4. Others   Of course these aren’t the only options. Hope it’s not too Meta for you, but Blog Posts are definitely a great option.  Email Marketing is the obvious and a brilliant way to build connections, as long as those stay consistent and do not overwhelm the receiver.  Several other options include Podcasts, Webinars, Widgets, Games, and there’s certainly many more. You could probably even invent your own!    Considering Utilizing Content Marketing Services?    Since there are such overwhelming options for success, the strategic planning stage is crucial for determining success and can be tricky.  Due to the number of dependent factors that exist when it comes to creating successful viral posts, knowledge is power. The more you know, the likelihood of your Content Marketing Services success is greater.    Wrap-up   All of these above services can greatly help a leader achieve their vision. Yet, they can only be as successful as the businesses’ leader. When driven through balance with intelligence and a mind eager to grow, anything is possible. Take care of yourself, take care of your business, sign up at Jelloow and allow for the world to unfold. 


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    Enrique Gimenez

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    How to Promote your Business or Brand on LinkedIn?

    03-03-2022

    "How to Promote your Business or Brand on LinkedIn"?   The mission of LinkedIn is, “ to connect the world’s professionals to make them more productive and successful.” At the ideation of LinkedIn networking, connecting, being successful, and productive were the main characteristics of benefit for businesses or brands. No matter what you need as a business, LinkedIn is an amazing tool to use. Whether it is for B2B or B2C, developing a professional profile to share your impact is important.   Develop a solid company page that shares the story of your brand.   Promoting your business or brand means sharing your impact statement and presenting your product on the forefront. If you have a solid page that is the first step towards great success.After establishing a solid, company page hooked to a personal account, a major component of success is to create a streamlining between both pages. If someone was to click on your personal page it should highlight the business. Optimizing the company page to the fullness generates further advancement. Use all the options and complete your profile. According to Hootsuite, companies with a complete profile can get up to 30% more views than those who do not. So what does a complete profile look like…   1. Create a unique border and add your business or brand logo for the profile photo.   2. Make impactful content. An empty company page is not worth visiting   3. Start following others and engaging with them, building the relationship. This could look like indulging in niche groups.   4. Continue with a solidified content plan. Create consistent content on your page. Use a rule like the 5-3-2 or 70/30 dividing the content up. The 5-3-2 says 5 shared posts,3 original posts, and 2 fun or humorous posts; similarly the 70/30 lays out 30% of content being the hard sell with the rest more relatable. Content could be broken up like…   A. Industry insights- any relatable news in the industry, make sure you share within your brand’s voice. Ex: a podcast   B. Storytelling- behind the scenes, meet the team, anything before or anything, just content that uses a get to know us voice   C. Relatable- humorous, any books or podcasts to recommend   Hootsuite mentions that though LinkedIn is built in a professional voice people are not looking to be spammed about business, even if it is amazing, breaks are needed. Being strategic with LinkedIn avails more success. Being action oriented on LinkedIn reaps more opportunities and benefits. Knowing when and how to post promotes your business or brand on LinkedIn.   The ideal posting formula starts with an opening with a hook or intrigue line, then the deliverable, and ending with the call to action (CTA). Keywords, descriptions, and hashtags are major benefits to your business or brand.   Be strategic and use the best descriptors for your business or brand. Also using the excess tools that LinkedIn offers is beneficial, such as the documents tab. Include your employees in posts, whether it is tagging or sharing a photo.Your network spreads further and benefits employees when you include them. Recognition encourages employees to interact on social platforms as well.   A good LinkedIn profile builds credibility and trust. To make the world’s professionals more successful and productive it takes a solid strategy.   Now it is time to get starting on the ladder of LinkedIn success.   Find your Ads Agency here on Jelloow and start growing your brand!


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    Enrique Gimenez

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    How to get Started With LinkedIn Ads

    24-02-2022

    How to get Started With LinkedIn Ads?     What do people use LinkedIn Ads For?   Success in business does not come without professional planning and LinkedIn offers one of the best ballparks for advertisements in business today. If you are considering to use LinkedIn as a marketing tool there are many great ways to utilize it to build your personal business and get started today: Connect with your target audience easier than ever, due to the sheer amount of information profiles share. Location, Job Title, Company, Industry, Education, Skills, etc. Access to “Sponsored InMail” to send personalized messages to the gained audience to form connections. Multi-media advertisement options that offer their own advantages.   This definitely sounds beneficial to my business, now what?     Before You Post!   Even though you’re excited, but please wait! If you want to grow and launch a successful ad campaign, you can’t go into it without a strong understanding of what content you will be sharing. Are you in it for organic visuals, do you have a clear message to share? It is crucial to study up on successful ads to get a better understanding of what they entail. Most importantly, do you have a strong Brand Awareness? Develop a business persona that showcases what your business is known for. Do you have a signature hashtag? Is your business consistent on social media? Do your values align with the company mission statement? Every small bit will increase confidence and help establish a platform that leads customer recognition. As your business grows, the more stable and strong of a platform: the greater trust others will have in it. As a result, better talent will naturally be attracted to it. Okay, if you’re certain you are prepared to move forward: let’s build a LinkedIn page!   Building Your Page   The first step to creating LinkedIn Ads is creating a complete profile with images, the company’s mission statement and information (keywords about your company are crucial), and linking the company’s other Social Media pages and of course the main websites. After ensuring your profile is up-to speed, begin by posting engaging content. Don’t stop at one post, instead strive for a variety of content at least four times a week. Studying the traffic your posts and page have generated can help you better understand your audience.   What LinkedIn Offers    We all know that this can be a lot of work to do on your own, luckily LinkedIn offers a Campaign Manager system which is home to a variety of roles: Account Manager, Campaign Manager, Creative Manager, Viewer & Billing Admin.     These positions can be utilized for team collaboration to build strategies that can benefit your business and make it easier to reach milestones and accomplish goals.   When it comes to strategy, a lot of growth comes from experience and familiarity. If you are looking for long-term success: be creative, clear, and credible. When you believe you’re ready to post, LinkedIn is there to help. The Campaign system on their end will help by offering options as you set the following: Objective This is why it is crucially important to have a solid brand awareness before moving forward. A strong objective will lead to good metrics. Target Audience How does you business persona reflect your target audience? Remember to study the analytics to gain insight into who is viewing your company page and tailor to your demographics. LinkedIn offers tools to help with building audience Audience Expansion LinkedIn Audience Network Ad Format Types of ads available on LinkedIn: Single Ad Format  Carousel Video Event Text Dynamic Message Conversation Make sure to keep them high-quality, clear, and attention grabbing! Budget and Scheduling LinkedIn Marketing Labs makes use of an auction to determine which ads will be shown where Through developing a budget, you can then implement advertising strategies over the course of your campaign.   It’s time to go live!   As soon as you are geared up and ready to go, it’s time to launch your campaign. Similar like a kid learning to bike, don’t let it all go yet! It is important to keep track of the analytics to ensure the ads are on the right path.  Are they reaching your goal audience? Have you established a meaningful relationship with your customers?   Is this right for me?   Overall, the success of your ad campaign resides in the palm of your hands. LinkedIn offers a service that’ll boost the amount of people you are able to directly connect with in your target audience. It is a choice to take this marketing tool and utilize it to gain more traction that will enhance your business and its credibility. Need more information? Check out Jelloow.com and find your LinkedIn Agency partner. 


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    Enrique Gimenez

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    Why And How To Hire A Marketing Agency Chicago?

    07-02-2022

    Popularly known as the Windy City or The Second City, Chicago is among one of the largest cities in the U.S. and a renowned name in the marketing industry. Chicago has a significant history in advertising and marketing, having its first advertising agency in the 1850s & since then it became a hub of one of the world's most outstanding marketing agency services USA. With the advancements in technology and the emerging trends in digital communication, brands and businesses these days are looking for services ranging from branding, digital marketing, UX/UI, and for that, they either hire an in-house marketing agency or outsource the tasks.    Why hire top marketing agencies Chicago for your business?    - Internationally acclaimed experts - Experienced and knowledgeable professionals - Highly innovative and groundbreaking marketing services   Whether you are in Chicago or any other country, marketing agencies in USA Chicago can fetch you desirable outcomes.   With an array of well-established & well-experienced advertising and marketing agencies in Chicago, selecting a single agency for your business might be a tiresome task. Let us help you in your journey of picking the best one that suits your business.   Before getting to know about the agencies, ask yourself these questions:    What do you want the agency to do for you?   - Branding - Growth Marketing - Digital Marketing - Digital PR - UX/UI - Content Marketing   What is the goal that you want to achieve?   - Promotion - Leads - Sales   What is the budget that you are planning to spend?     Once you are clear with the requirements and goals that you want to achieve, you will be able to communicate them well and accordingly choose an agency that fits.   We have listed a few factors below that you must consider in a Chicago agency to have a clear understanding of their work:    - Agency profile and expertise: The foremost factor to look for in an agency is their area of expertise and their outlook towards work. An agency must have a creative, out of the box and adaptive approach for marketing. Switch on your research mode and let the hunt begin. In the first stage itself, you will be able to shortlist a few agencies that match your requirements.    - Clientele and Experience: You must be looking for a particular niche in the market for your product or service? Look for an agency that is a market leader in dealing with clientele & driving results in your niche. Agencies also focus on clients from diverse fields, in that case, you must search for an agency that has proven best results with clients similar to your product or service.   - Personalised approach: Once you have shortlisted a few agencies in Chicago, approach them and talk to their teams. An agency must be able to understand your brand and suggest a personalized solution that will work for your brand and not a preset idea for any brand.   - The credibility check: While you got to know about the teams, check the agency's work culture too. An agency's hiring process, their employee's backgrounds, and how they treat their employees, define their approach towards work. Only a happy employee can dedicate his/her life and soul to the work like one's own.   - Analytical approach: Dig deeper into analytics to understand the results contributed by the agencies. A strong marketing strategy is well planned, well-executed, and driven by numbers and results. You might come across agencies with false claims, but only by analyzing results, you will have a clear picture.   - Client's testimonials: One of the best ways to explore an agency in Chicago, is to ask a client! An existing client can briefly unfold the ideation, working & success stories of an agency. Extend your research, get onto a conversation with their clients & know by yourself.   - Word of mouth: While buying a product, you look for reviews of the customers. Why not look for reviews online for the agency to have a fair opinion. Do not completely rely on the reviews but they can help in forming a stance.   - Value for money: While you have accessed the above factors and finalized a few agencies, look for what suits your budget. Look for an agency which gives you all the mentioned factors and that too in limited cost.   By now you will have an understanding of a few agencies through your research, let's have a look at a few questions that you can ask the agencies in Chicago to move a step further in knowing them.   - What are your best-performing campaigns and what made them stand out of the crowd? - What are your areas of expertise? - What is your employee strength? Give us a piece of detailed information about the allocated team. - Who will be the dedicated POC for our account? - What are the third-party tools you use for posting or tracking performance? - How soon performance analytics will be provided? - How timely team meetings will take place? - How will you ensure smooth communication between our teams? - What will you do for data security?   Clarity and transparency are highly essential for a long-time association. Once you have detailed answers to the questions suggested above, you will have a crystal clear understanding of the agencies & their work culture. We know that choosing a marketing partner from Chicago for your business is a tough row to hoe and we have tried our best in easing your way. Keep up the good work and all the best for your future endeavors!


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    Content Marketing Guide of 2022 for Businesses

    07-02-2022

    2021 has been a year of a rollercoaster ride for the entire world. Pandemic due to Covid19 has shattered the world, resulting in a transformation in buyer's behavior and marketing strategies. Whether it's accepting work from home or a tremendous boom in online shopping/ streaming entertainment/education/ payments, things have changed for the better. If we talk about content, the new era of content has emerged where a customer’s purchase decision involves research, analysis, online recommendations & reviews before buying a product or service. This is why we have the updated Content Marketing Guide for 2022!   If you are a budding digital marketer, content marketing is one of your most powerful weapons for a victorious marketing game. Let’s discuss why and how.   Content marketing is a strategy-driven approach that intends to create valuable content for the target audience to develop their interest in your brand/service and generate relevant action. Blogs, videos, infographics, e-books, case studies, etc., are all forms of content writing.   93% of B2B marketers use content marketing. This number is significant because a customer buys only from a trusted brand. Customer’s trust and loyalty are built over time through communication, done effectively with impactful content.  Talking about content, Coke's 'Share a coke' campaign, McDonald's ever nailing topical content, or Burger King's witty content that induces the foodie in you are all examples of successful content marketing strategies.  Enough of the introduction!   Let's discuss all you need to have in your content marketing strategy for 2022.     - Consumer-Centric Approach   The pandemic has transformed the marketing approach completely. Since forever, the focus of marketing has been on the consumer only. Due to the pandemic, there has been a shift from studying the consumer's needs to understanding the consumer situation, empathizing with them, and optimizing your strategy accordingly. And of course, only when they feel acknowledged and related will they be able to connect with your brand.   Be crisp and interactive   Your content strategy is on point if you can make a lasting impact in little words. For 2022, aim to create content that urges the customer to interact; the more they interact, the more they can relate.   Storytelling is the key   Have you seen the incredibly engaging story-building strategy of Airbnb, which created a space for the idea of living in somebody's home, in a customer's mind. Storytelling has always been engaging, but for social media, it has helped the customers in connecting with the brand.   Videos on the priority list   While making your content strategy for 2022, keep videos on the top as they are here to stay. Saying it through videos makes it easier to convey the message and also to engage the audience.   Personalize to memorize   Remember Starbucks writing the names of visitors on the cups? Or Zomato sending persuasive notifications with your name? What could be a better example of personalization? When a customer feels acknowledged and made feel special, they are here to stay. Don't forget to add personalization in your emails too, it helps the customer in remembering your brand.   Audio is the new normal   With the introduction of podcasts in recent years, there has been a major inclination of the audience towards audio content. What's the catch? You can tap your audience even when they are occupied. Traveling, working, or cooking, podcasts are your go-to content, anytime anywhere.   Artificial Intelligence   The social platforms from Facebook to Linkedin to Snapchat and Instagram are leveraging the use of Artificial Intelligence for recognizing faces in photos, offering job recommendations, identifying visuals, or tracking filters or features. In your strategy for 2022, do explore the opportunities and experiment with AI for your brand.   SEO-friendly content   While searching on Google, almost all of us scroll through the first page and trust brands that are featured on the first page only. To remain on the first page, you need to have the most versatile and adaptive content. For preparing your content in 2022, keep SEO on your tips, research the ongoing trends of consumers and optimize your content accordingly to keep your brand on top of the Google search.   Blogger Outreach   For a few years, influencer marketing has paced up like anything. Customers these days depend on recommendations from their favorite influencers/bloggers before buying a product or service. Keeping consumers’ choices in mind, brands are reaching out to influencers as per the target audience, niche, and budget for marketing their products. In the coming year, your content strategy needs to have a plan for influencer marketing for reaching out to a wide audience through your content.   Augmented Reality/Virtual Reality   For setting a fantabulous virtual experience for users, brands are exploring innovative AR and VR technology. Facebook's 360 videos, Snapchat's AR filters, or playing games in a virtual world or a virtual friend's party have all been possible due to AR and VR. To stand apart from the crowd and shine bright in the marketing world, brands need to prepare the content and an immersive experience for the users.   Coming on to a conclusion, marketers need to have a mix of an emotional, logical, and creative approach to build a strong and result-oriented content marketing strategy. From including the basics to adopting new and innovative technology, marketers should make use of it all. Last but not the least, take risks and keep evolving for the better.


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    How to Use Instagram Reels Effectively in 2022 for Marketing Your Business?

    07-02-2022

    "Marketing is no longer about the stuff you make, but about the stories you tell.”- Seth Godin. A new year calls for a new approach. While talking about social media, Instagram Reel has seen a massive spike in users of different age groups and interests.  Instagram reels are short videos up to 60secs that are being used by businesses and individuals extensively to reach out to their target audiences on Instagram. These videos are editable, with creative tools such as music, text, AR filters, appealing backgrounds, or various effects to make your video unique and attractive. Earlier users got huge exposure on Instagram by using hashtags, and with reels posted from public accounts, they can reach an audience that doesn't even follow their performance. Isn't that great?   If you want to know how to use Instagram reels in 2022 to grow your business, we are here to help!   Research before you work on your goal.   -Look out for your target audience: Before generating the strategy, look for basics. As per your business, study your target audience, what content they consume on Instagram, their demographics, interests, etc. Once you know your target, you are halfway to your goal.   -Be a spy guy: If you want to nail the marketing game, always be aware of your market and competitors. Explore who your competitors are in the market and what they are doing. Honestly, this study will help you in becoming unique and original.   How to build a successful reel strategy?   - Educate and generate: Quality over quantity is an indispensable digital marketing theory. Educate your audience by creating valuable content to develop your desirable outcome. Create videos for food recipes, tips regarding your business, daily hacks, testimonials, DIY or product information, whatever suits your business. If you can build their interest, you are moving in the right direction.   - Entertain to sustain: How about eating your favorite dish daily? Anybody would lose their interest. Similarly, in marketing, having a dynamic approach is the key. Entertaining the audience is as important as educating them, and your audience is always more interested in what you don't show than what you offer. So, show them behind the scene reels, bloopers, and videos that couldn't make it to your Instagram.   -Motivation is the key: Age, sex, gender, religion, no bar. Everybody needs some motivation to sail through the tough times or stay inspired to achieve their goal. Your diverse content strategy for reels needs to have some motivational words.   - Feature, feature, feature: No matter how challenging the times are, there's always a scope for some goodness. If you are doing something good for society or the environment, or you see somebody else doing it, feature them on your reels. It's not always about the perfect strategy, be real for a reel.   - Follow the trend: Just making the reel won't suffice for your business; dedicate your time to making reels that go viral. To ensure that, make your reels unique using trending videos, topics, songs, and filters.    -Shout out loud: Huge discounts or mind-boggling deals, whatever you have to offer, showcase in your reels.  An appealing offer or an irresistible deal has higher chances of getting your customer on your page.   -Collaborate and accentuate: Influencer marketing is a trend that you can't ignore while framing your marketing strategy. You can collaborate with trending influencers/bloggers for your reels to reach a wider audience. Consumers these days prefer products suggested by their favorite blogger/influencer than buying randomly.   - Advertise to popularise: While using Instagram reels for your business, you can't let go of the chance to reach a vast audience that might be interested in your content. You can promote your Instagram reels with a paid budget and hit the bull's eye.   Cheat codes for a successful marketing game   - The Three Seconder theory: Your success lies in the beginning 3secs of your video. If you can attract your audience in 3 seconds, they will grasp your content until the end of the video and become your prospective customer.   -Hashtags and captions: While you are working on the strategy for promoting your business through Instagram reels, don't forget to use the right hashtags and attractive captions too. Hashtags give you an added advantage to reaching a broad audience.   -Music and text: To make your video attractive, add interesting music and text. While music helps build user interest, the text will help you reach the audience that watches the reels on mute. The secret behind a trending reel is to use your music, be unique, creative, and out of the box.    -Tag: While your checklist is about to be completed, don't forget to tag the relevant accounts as per your niche/reel to reach a wider audience.   -CTA: If used correctly, CTA can do wonders. Direct your customers to your website, DM, contact, or form by adding a CTA in your caption.   -Title: Last but not least, add a title to your reel. A short and crisp title that explains your video will help build interest in the new audience to watch your video while they visit your profile and check out the reels tab.   -Analyse and Implement: If you have implemented the above strategy well, it's time for you to track the performance of your reels. Use Instagram reels metrics to know your audience's accounts, plays, engagement, likes, dislikes, etc. Once you have analyzed the performance, prepare your strategy for the future creatively and smartly.   The one size fits all policy doesn't apply in digital marketing. Don't settle for ordinary, keep experimenting with the new trends and analyze what works the best for your business. Do what makes you stand out of the crowd.


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    How to Hire an Agency: Steps to Digital Marketing Platform for Manufacturers

    13-12-2021

    Businesses in 2021 are about creating an online presence to stay at the fingertips of their target audience, which is why digital marketing platform for manufacturers has become crucial for all industry leaders.   But when it comes to finding the right marketing partner for your business, it is never an easy task. How to hire an agency so that you never face the red flags? Let us help you with the right interview questions:   1. What does the marketing agency provide?   It is about the end-to-end marketing services that the agency must provide if you are looking for 360-degree marketing. However, you can also look for specialized agencies if your agendas are clear and you know what you’re looking for, such as social media marketing and PPC campaigns. This way, you cut down your price and also get optimized results.   So, it is essential to find out what your needs are first. For this, you can always utilize the help of Jelloow’s experts, who give free consultation to businesses and then guide them to meet the right marketing experts.   Now once you know the services, check out the domain of services they provide.    2. Do they have previous work to showcase?   The only way to judge a prospect is by showcasing their case studies. Think your business caters to a niche audience, and understanding the correct segregation has always been a problem earlier. So, the only way is to find an agency that has worked with similar audience sizes, demographics, and types. This is why, whether B2B, B2C, D2C, or B2B2C, you get assured that the associated experts will minimize your spending and optimize it to get the best result.   So, always look out for previous work. If they provide services to maximize application downloads on the Play Store, find out the budget, cost-per-install, reviews, and results produced. Check out the identifiers to quantify and qualify their performance.   3. Can they brief you about their current and previous clients?   The reason you need to know about their previous and current clients is to verify their client servicing. Sometimes, the companies have a great set of records and services, but you deserve a personalized approach which is only possible if you see their work with other clients. It is best if the digital marketing reviews from other competitors are excellent too.    You can also testify to the results through what’s visible in the online world.    4. What are the best capabilities of the marketing agency?   Some copywriters are great wizards for celebrities, but it may not be beneficial for any party if you ask them to write technical documents. Similarly, if you request social media strategists for the software industry to manage politicians’ social media accounts, what a mess it could be!   That’s why you must know the team and its capabilities. Ask your potential marketing partners to introduce you to their teammates. This way, you get assured about the quality of the services and their forte.   5. What are the tools on digital marketing platform for manufacturers that they’ll use for your project?   Marketing agencies use great tools and software to achieve results. From email marketing software to social listening tools to CRMs to report the progress, you must know what tools you’ll be paying for and why.   Many people use Hubspot for their businesses, but it may be possible that you may not require all the packaged services. So, choose wisely and question why you should buy the software?   Don’t forget to ask for credentials so that you can see the work and reports in real-time.   6. How long should the onboarding of the agency take?   Usually, you take the route of interviewing numerous agencies to end up on the piles of proposals that may not be close to what you need.   That’s where Jelloow enters your rescue.   Log in to the platform and select the marketing services your brand requires according to the annual growth plan set for your company; choose the agency as per your budget bracket.   Why is this so simple?     We help businesses devise a growth marketing strategy to scale their revenues and enter the market to stay for profit. This happens when our marketing agents work on your brand from a customer acquisition point of view.   Our goal is always to solve problems. And to solve your problem, our strategists work to understand your business solutions by heart. By solving your end-customers problem, we are helping you.   That’s why we call ourselves experts to bring down Cost-per-Acquisition for businesses. So, forget the interviewing process, meetings, proposals, and selection used to be. Now, you can get it all done within hours!    Just quote your requirements and choose your budget!   When should you expect results?   It depends from business to business and service to service. If you have never worked on Search Engine Optimization for your website, it could take a few months to show results. But if you are already ranking on the top pages and need us to manage or improve your online presence, we will formulate a plan to achieve the goals in a few weeks!   While your goals and services determine the results, we make it easy for you to achieve them. Our agents can automate your marketing and reports through CRMs like Hubspot.   You don’t have to wait for a day to see progress. Nor do you have to become a Marketing Mogul to understand the advanced terminology of Google Analytics and other platforms.   So, are you ready to hire digital marketing firms Pittsburgh?     Suppose you are running your manufacturing unit in Pittsburgh. In that case, you can simply connect with a virtual team that will not add requisition costs to your company but only gives you the benefits of advanced marketing.    You might worry that it is safe to make such business traction, given the risk of losing business insight and data intelligence. But that’s where Jelloow has come forward.   When someone is looking for a virtual team, we provide them with the contacts of registered agencies with Jelloow. Our business executives verify these accounts and help them to build their profiles. This way, it is a promise of quality provided by us and our network of Internet Marketing experts.   What are the additional benefits of choosing agencies from the Jelloow network?   The agencies are verified. While you might have to vet digital marketing proposals thoroughly, companies are tricked! We will only pay when satisfied.    In fact, you can opt for Jelloow Pay to make your secure transactions so that you can avert any sort of cyber theft.   We take away 90% of your pain by showcasing the best work of all the agencies on their profile. You will find the reviews of previous and existing clients. These are collected in the most accurate method. Our system intelligence disregards fake reviews and keeps a check on the sanity of all profiles.   If you are particular about hiring a local agency, we give you the option of selecting your marketing partner based on geography. Segregate your options based on the locations, and you can message them directly to set up a call or a meeting.    Our idea behind Jelloow has only been about adding feasibility and ease in doing business. While we declutter a lot of options, this is the best digital marketing platform for you and your agencies.   Is there any hidden cost involved?     There is NO cost involved for businesses. You are entirely free to navigate through our platform and enjoy the benefits of Jelloow without paying a dime.   Usually, agencies ask for service cost or retention cost, which is subtracted! We give you a free pass to browse through the best marketing agencies. These are the game-changers who have been successful wheels for many brands and MNCs. They can help you break the ice and strengthen your business position.   We are upfront about the financials involved, and if you see any discrepancies, we are more than happy to solve the problem for you.    Are you ready to hire an agency today?     Get ready to begin your search with us today. Our experts are prepared to present you with the best bid possible. Start with creating your account with Jelloow. Fill up the most accessible form so that our system can present you with the best options of agencies in your niche and audience. Wait for the agencies to bid on the project, and then choose the closest bid to your set budget. Not just that, you must compare the work before choosing. Also, with our chat tool available to all business accounts, you can communicate or negotiate if and when necessary.   So, what’s the wait worth? Get started!


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    Digital Marketing for Contractors: The Ultimate Guide for Local Businesses

    26-11-2021

    Digital Marketing for Contractors: The Ultimate Guide for Local Businesses   It’s no secret that the construction industry is thriving. The U.S. Bureau of Labor Statistics reports that 1 in 4 people work in some form of construction or service and the average annual wage for these industries is $36,200 (or $17 per hour). Contractors come from all walks of life and they all have different needs when it comes to marketing their business to potential customers. This guide will help you better understand what you need to do to be successful with digital marketing for contractors.   Benefits of Contractor Digital Marketing   Marketing is important for contractors. It can help them reach out to a larger audience and grow their customer base. Marketing has enabled contractors to create an online presence and reach out to a larger number of potential customers. The benefits of digital marketing for contractors are: - Increased awareness about the services offered by the contractor, thereby increasing their customer base - Provided information about the contractor’s products, thereby reducing the need for costly marketing campaigns such as printed brochures which can be expensive and time-consuming to produce - Marketing campaigns can be simplified by using digital platforms, which helps cut down on the costs associated with running a marketing campaign - Marketing campaigns will be more targeted as they can showcase specific aspects that differentiate a contractor from their competitors.   Different Types of Internet Marketing Strategies for Contractors   Inbound marketing strategy is a type of digital marketing strategy that uses content and inbound links to attract customers and prospects to one's website. The goal of inbound marketing is "to attract customers through their own curiosity, without traditional outbound techniques such as search engine optimization (SEO), search engine advertising (SEA), banner advertising, and display advertising." A social media marketing strategy is a way for companies or individuals to create a promotional campaign through social media sites like Facebook, LinkedIn, YouTube, etc. One of the main goals of this type of campaign is to reach people who are interested in the business or product because they have liked the company's page on Facebook or followed them on Twitter.   Contractor Marketing: Finding and Building Your Target Audience   We conduct audience research to find people who are looking for our product or service. We then develop a marketing strategy to attract them and convert them into customers. To find the right people, we need to do an in-depth research on keywords that are relevant to our business and target audience. Once we have identified these keywords, we build a funnel of related content to attract the potential customer and convert him/her into a paying customer.   Creating Your Content Strategy with high intent services and Calendar   A content calendar is a schedule of your planned content, created on a monthly or weekly basis. Content calendars can be created using a template or spreadsheet that you can fill in with your own information. Content creation is not easy. It takes time to produce quality copy and it also needs to be consistent with an individual brand’s voice and tone. Managing the creation of your content might seem difficult at first, but it doesn't have to be. You can create an effective content calendar which will make the process easier for you! This article will walk you through the process of creating an effective content calendar for your brand.   Creating Ads and Emails to Promote Your Service Locally   In today’s world, it is crucial to have a strong online presence. There are many ways in which you can market your services and build your business. One of the most innovative and interactive way to reach out to customers is through email marketing. An email has a much higher chance of getting opened than a traditional ad and if you use the right tools, you can reach out to thousands of people at once. Some of these tools include: - Constant Contact: You can use this platform for building campaigns and sending them out on auto-pilot - MailChimp: This is an excellent platform for sending one-to-one emails with subscribers   5 Digital Marketing Strategies for Contractors to Generate Leads & Attract Clients   Online marketing is the best strategy that contractors can use to drive traffic to their website. They can use various digital marketing strategies for this. Some of these are PPC advertising, search engine optimization, content marketing, social media marketing and influencer marketing. Contractors should use these strategies to generate leads and attract potential clients. PPC advertising is one of the most efficient methods for generating leads for contractors because it’s more focused on targeting specific groups of consumers looking for their services. Contractors should be aware of the fact that they have to pay every time someone clicks on their adverts so they have to be selective about who they target with them or else they will spend all of their budget in no time at all.   Steps for your Digital Marketing strategy   Step 1. Build a Website with a Contact Form for a Professional Image The website should have an intro paragraph about the company followed by 3-5 bullet points about the services they offer. The contact form should be at the bottom of the page, with an email address to send inquiries to, and a request for their name, email address, phone number and message. They should also have social media icons that lead to their social media accounts.   Step 2. Optimize the Site with Search Engine Optimization Techniques   In this section, we will learn about the SEO techniques and SEM techniques that will help us rank higher in search engines. SEO: In this section, we will learn about the SEO techniques and SEM techniques that will help us rank higher in search engines. Some of the easiest steps to implement are making sure our titles are descriptive and including keywords in our text, but there are many more that can be taken to ensure a good ranking. SEM: SEM stands for Search Engine Marketing. This is a type of digital advertising where companies pay for their ads to show up at the top of search engine listings. Google Adwords is one example of a well-known SEM service provider.   Step 3. Design Social Media Pages across Platforms   Social media is a crucial aspect in the digital marketing world. It's one of the most powerful tools you can use to increase brand awareness, customer loyalty, and drive traffic to your site. It’s important that you design your social media pages across platforms with consistency. You want each page to be uniquely identifiable as yours while also conveying the same message to prospective customers. This is where you should consider what images and colors work best for your brand, take advantage of opportunities for engagement with followers, and generate interest in your site or product by sharing helpful content.   Step 4. Create Content Which Competes in the Local Market with Relevant Keywords   Copywriters are the ones who will provide the content for your website. They can create posts, articles, blog posts, e-books, infographics, web copy and even video scripts etc. Creating content for your website is not an easy task. Copywriters have to be aware of the latest online trends and what people want to read about in order to come up with something that will capture their attention. They also have to be good at building engaging headlines which are catchy enough for readers to click on them. A copywriter should always make sure that his/her content is relevant to the readers of the target audience they are writing for because this will increase your chances of getting more traffic on your site.   Find the best contractor marketing services   Many of the jobs that we do online can now be done by digital marketing agencies. This is a great way to save time and generate more leads and attract more clients for your business, you can find different options at Jelloow marketplace.    


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    Hotel Digital Marketing: How to promote your business

    18-11-2021

    Hotel digital marketing is a way to bring in more customers and create a positive brand image. Create hotel-specific blog content, which can be optimized for SEO. In this way, you will be able to get more website visitors from search engine inquiries. Include keywords in the title, subtitle, and post body for better search engine ranking results. Build bookable social media posts on your Facebook or Instagram account to attract followers. You can also upload photos of your hotel rooms and services that are unique to your location. Design a unique email newsletter with share buttons that link back to your blog pages for easy sharing across platforms via social media apps like WhatsApp, Facebook Messenger, Twitter DM, and other popular messaging apps.   How Important is Hotel Digital Marketing?   Digital marketing is the most important aspect of hospitality marketing. This is because it provides more visibility, increased conversion rates, and more revenue. Digital marketing for hotels has become an essential component of any hotel’s business model. It has become an all-encompassing industry that is responsible for generating traffic on a website, converting leads to revenue, and attracting new customers. The key to success in digital marketing relies on understanding customer needs and wants, which can lead to providing them with the best possible service.   The Global Hospitality Marketing and their Internet Presence   The global hotel industry is enormous, with over 1.5 million hotels in operation, and is estimated to be worth $229 billion. The size of the global hotel industry is not necessarily matched by its profitability. With the advent of Airbnb and other similar services, there has been an increase in competition within the hotel business. This has resulted in many small-scale hotels being forced to sell their properties because they cannot afford to stay afloat. The profits for these small hotels have decreased drastically since 2015, with a decrease of 7%. Digital marketing is the backbone of every successful business. With the rise of social media, connecting with customers has never been easier. Social media is a great place to start when it comes to digital marketing. It helps you to get the word out there on what your company is doing and it helps establish your online presence. Social media provides an inexpensive way for you to target your audience on a global scale while still preserving that personal touch that makes it more memorable for them. With this type of marketing, you can easily reach people across the globe while simultaneously having conversations with people in your city's backyard.   The Role of digital marketing strategies in a Hotel's Success   The use of digital marketing strategies is a critical element of a hotel’s success in today’s market. Digital marketing is the process of using various digital channels to achieve marketing goals, including lead generation and brand awareness, among other objectives. It involves search engine optimization, social media marketing, email marketing, and content marketing. A hotel needs to be present on all major channels such as Facebook, Instagram and twitter in order for their business to be successful in the modern world. They also need a website that will make their mission statement clear and encourage visitors to buy their products.   What's a Modern digital hotel marketing strategy?   The online presence of hotels is growing and becoming more important than ever before. As a result, hotel marketing strategy needs to be looked at differently. A new way to market hotels takes into account the ever-changing landscape of the internet and how we use it. The need for a modern hotel marketing strategy is clear, but what does that really mean? An effective strategy will start with a digital marketing plan that incorporates all aspects of digital advertising, including social media and search engine optimization (SEO). The plan then needs to be executed by marketers who are up-to-date on the newest trends in online advertising.   Essential Elements of Digital Marketing that are Key to Predicting Successful ROI   Marketing has become a game of numbers. The more people you reach, the more likely you are to generate enough interest in your product or service to make it profitable. That’s why it’s so important to invest at least some of your resources into digital marketing because it can be very effective in reaching the audience that you want, for an affordable price. There are many elements that go into digital marketing strategy, but there are three main components that need to be present for success: Content Marketing, Social Media Marketing and Search Engine Optimization (SEO). Investing in these will ensure that your company is positioned to succeed. Digital marketing is a must-need for any business today. It's no longer an option to not be online and successfully compete with other businesses.   What can businesses expect from digital marketing?   Digital marketing is a powerful tool that can help build brand awareness, reach customers, and increase sales. The success of your digital marketing campaign relies on many factors such as strategy, execution, audience, and budget.   Social Media Marketing for Hotels & Inns   Innkeepers have been utilizing content in hotel social media for years. In recent years, this has been taken to a new level for a particular event or the website. People are using their phones more and more to search for hotels and inns when they are looking for a place to stay. This has caused a shift in the hotel industry where people are now booking rooms online or through their phone apps instead of going down the street to the hotel. There is no one right way to go about social media marketing for hotels and inns, but there are some things that can help any campaign be successful.   How do I know which is the Best Social Media Platform for my Hotel?   This is a great question. There are many different social media platforms that people can use. You’ll have to think about which ones are best for your hotel, your target audience, and the goals of your marketing campaign. Your first step should be to determine what kind of content you want to share on each platform, what are the benefits of each one, and how much time you have for posting on these sites. You can also think about other companies in your industry who may be using certain social media platforms more than others.   How to Get More Guests by Increasing Brand Engagement on Social Media?   The hotel industry has changed quite a lot in the past few decades. The role of hotels as mere lodging is no more. They are now looking to engage their guests on social media channels to build relationships and gain more visitors. With the help of content creators, hotels can boost their marketing efforts by generating personalized messages for each guest that comes into contact with them on social media channels. A content creator will generate targeted messages for each visitor by studying his or her social media activity and preferences. These messages will be delivered in different formats like video, infographics, audio clips, etc., depending on what platform they are being sent to - Facebook or Twitter or YouTube, etc.   Why SEO is Important for Your Hotel Website & Social Accounts? Search engine optimization is an important part of any online presence, but it's especially important for hotels. And the reason should be obvious. When someone searches for a hotel, they are looking for one that's close to them, with good prices and amenities, and which also offers the right amenities for their type of trip - whether it's business or pleasure. Moreover, people expect to find information about the hotel easily on their phones too. This means having an updated website with images and descriptions that are easy to read on mobile screens as well as social media profiles that can be easily found through search engines like Google or Bing.   Elements of Digital Marketing Strategy   Inbound Marketing: Inbound marketing is the process of attracting potential customers to you, rather than chasing after them. A typical inbound marketing strategy includes SEO, content marketing, lead nurturing, and email marketing. Content Marketing: Content is any form of media that delivers information or entertainment to an audience. It is generally related to a company's product or service. This can include articles, videos, infographics, and podcasts. Since content is generally more targeted than advertising it provides greater engagement rates for the audience. Lead nurturing: Lead nurturing is a process of attracting potential customers through educational content in order for them to become leads who are ready to purchase your product/service at some point in the future.   Google hotel ads: Paid Advertising for Hotels & Inns Online through Google AdWords   In the online world, marketing is key to a hotel or inn’s success. Digital advertising platforms offer a range of options, from banner ads on third-party websites to sponsored posts on social media sites. Facebook and Google AdWords are two of the most popular paid advertising platforms for hotels and inns. The former is a social media site with over 2 billion active monthly users, making it one of the largest advertising networks in the world. Google Adwords, meanwhile, is an internet titan with over 1 billion monthly active users. Both Facebook Ads and Google Adwords offer robust selections of tools that can accommodate any budget or marketing needs that hotels and inns may have in mind--including sophisticated targeting features like demographics and geo-targeting options. And for those who might not be familiar   The Importance of E-mail Marketing in the Hospitality Industry for a digital marketing agency   E-mail is one of the most popular ways for businesses to communicate with their customers. As such, it is also an essential marketing strategy in the hospitality industry. E-mail marketing, simply put, is the act of sending electronic mail messages to prospects or current customers. E-mail marketing has been popular because it is the most affordable form of marketing out there. It doesn't require any in-person interaction with customers, which makes it the perfect choice for hospitality industry professionals who are often required to be on their feet all day long.   Using the Mobile Digital Marketing Strategy at Your Hotel   Hotel digital marketing strategy is not the same as hotel's traditional marketing. Due to the fast-paced world, hotels are now becoming more adaptable to digital marketing. Digital Marketing - The use of various tools, including content management systems (CMS), websites, social media platforms, search engine optimization (SEO) and ad networks, among others. Mobile Marketing - Mobile device use is increasing daily with an estimated 500 million new mobile subscribers worldwide. Digital Strategy - Digital marketing strategy includes planning and executing digital marketing activities that will help achieve the business goals of the organization. Strategy - A plan of action for future action Introduction: Hotel's mobile digital marketing strategy can help generate leads for your hotel business by encouraging guests to stay through incentivizing them through discounts or by using Mobile digital marketing is all about using technology to reach your target audience with the content that they want to see. The mobile digital marketing strategy has three main components: apps, websites, and social media. The app is for your guests, the website is for you and your team, and social media is for interacting with fans.   What are the Best Strategies for Successful Online Hotel Marketing?   Hotel marketing strategies vary depending on the size of your business, your level of service, and demographics. There are three main ways that hotels can get more bookings through their mobile apps: Push notifications, app engagement, and customer loyalty. Push notifications are a great way to get people to download your app. When they have something new or exciting happen at the hotel, you can send them a push notification asking them if they want to stay. App engagement is another important factor for getting more visitors to download your app. You need to encourage people who are already using your app to share it with their friends by offering rewards or encouraging users who have recently checked in at the hotel to keep coming back by giving them special offers. It is not easy to run a successful hotel without the right marketing tactics. So, what are the best strategies for online hotel marketing? Best Strategies for Successful Online Hotel Marketing: Conversion rates of app downloads, social media engagement, and mobile website traffic are important success indicators of your campaigns.   Top 3 Ways to Leverage Conversations with Guests on Social Media   Hoteliers should focus on social media conversations with their guests and keep them engaged. Here are three ways they can use to get the most out of the conversations: 1) Using social media to engage your guests before they arrive 2) Creating content for your hotel's website that is helpful and engaging for your guests 3) Engagement through competitions and incentives Stay Tuned For More Useful Tips and Tricks on Hotel Marketing!   Stay tuned for more useful tips and tricks on hotels and the hospitality business. This way, you will be able to up your game and establish yourself as a reliable hospitality provider in the market. Hotels, nowadays, are not just those four walls where people sleep at night. They are the frontrunners of destination marketing as they showcase to the world what a country or region can offer.    


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    Digital Marketing vs Social Media Marketing

    02-11-2021

    What are the differences between Digital Marketing and Social Media Marketing? Digital marketing is a broader term than social media marketing, referring to any marketing which uses digital tools. Digital marketing includes any use of social media. Social media is a subset of digital marketing that focuses on building online communities around brands or products, usually through the acquisition and sharing of customer-generated content.   Five Ways in Which Digital Marketing Is Practically Undefinable   1. The digital space is an ever-changing place 2. Digital marketing is so big now that it’s practically undefinable 3. The future of digital marketing looks very different from the present 4. Digital Marketing offers more opportunities than ever before 5. There are many places to find success in digital marketing   Six Essential Steps to Optimizing Your Sales Process with Digital Marketing   In order to be successful, all companies need to have a good customer acquisition strategy. A key part of that strategy is understanding the customer lifetime value. If we know the customer’s lifetime value, we can set a realistic goal and plan on how much we want to spend for acquiring a new customer.   A personalized email campaign helps us stay in touch with our customers and reach out to them on a regular basis. It may be as simple as sending an email newsletter or as complex as sending personalized email messages that are triggered by their purchase behavior or some other action they take on our website.   With digital marketing, sales processes are made much more effective.   Digital marketing has made it possible to strengthen the sales process. With access to social media, prospects are able to find information about a brand with ease. This makes the likelihood of conversion much higher, as customers are confident in their purchase decision.   The first step in optimizing your sales process with digital marketing is to create a personalized email campaign. It requires you to find out which type of email will work best for different types of customers and tailor each message accordingly, preferably including an offer or incentive that would make them want to reply or click on it. The next step is determining what services are most relevant for each individual customer so that you know what are your customers needs.   The Five Categories of Digital Marketing Tools Every Business Needs to Have in Place   Digital marketing is the use of internet-based channels to reach out to target customers or prospects. The benefits are that you get access to customers who may not be aware of your product or service.   Most businesses need these six types of tools in order to get results:   - Web Analytics Tool Google Analytics is a powerful tool that provides insights into a website’s performance and how it is being used. It provides information on the number of active users, how they are using the site, and more. It can show you which part of your website is most popular among your visitors, the average time spent on your site, what pages are being visited most often, and what devices people are using to access your website.   - Content Management Tool The content management tool is software that is used to create, organize, and publish content on the internet. WordPress is the most popular content management tool. Drupal is also a content management tool that is similarly popular with designers and developers.   - CRM Tools CRM Tools are a set of technologies that help track and manage customer relationships from the perspective of a business. CRM Tools can provide insight into customer behavior, predict future actions based on past behavior, and identify potential risks. The CRM market is dominated by Salesforce, which holds a 70% market share in this space. However, new players like Oracle and Hubspot are also competing for business with their own CRM products.   - Landing Page Builder Tool Dominate your competitors with high-converting landing pages that are professionally designed, easy to edit, and fast to create. The Landing Page Builder Tool enables marketers to create better landing pages faster. It gives you the power to design beautiful landing pages without any coding skills so you can spend more time testing and optimizing your campaigns.   - Social Media Management Tools Social media management tools help digital marketers and agencies monitor their social media accounts and pages on a single dashboard. They also make sure that the content on the pages is up to date and relevant for the target audience. Some of the popular platforms for social media management are Hootsuite, Sprout Social, Buffer, and BuzzSumo.   How Does Social Media Affect the Performance of a Brand?   Social media is often referred to as the "Wild West" of marketing. It's important to understand the differences between organic and paid social media promotion, and why they can affect a brand's performance. When it comes to branding, the primary focus is on creating a positive impression of a company or product in the minds of consumers. Social media has become an integral part of branding because it allows for interaction and engagement with potential customers. Social media can be used for organic or paid promotion. Organic promotion happens through unpaid posts that promote your company or product without any compensation while paid promotion means you pay to promote posts about your company or product through Facebook ads, Twitter ads, etc. Organic posts are typically seen as more trustworthy than paid posts because people find it more credible when you interact with them   The Benefits of Social Media Marketing in the Age of Digital Marketing   Social media marketing is a type of internet marketing that utilizes social networking websites, blogs, and other social media platforms to share content with a wide audience. When used in effective marketing strategies, social media has the potential to reach an enormous global audience. The benefits of social media marketing include: - Reach - Cost - Engagement - Personalization - Results in less time   What is Social Media Marketing?   Social media marketing is a way to promote brands, products, services, or public figures/entities. It uses social networking platforms to do so. There are many benefits of social media marketing. The most obvious one is that it’s free! You don’t have to pay for advertisements on these platforms since they are already free. Another benefit is the ability to reach your target audience wherever they are - it doesn't matter whether they are at home or in an office, at school or out shopping, at the park or the gym- you can connect with them through social media channels. Furthermore, studies show that people who use Facebook and Twitter every day spend more money online than those who don't. So not only can you reach your audience easily but also encourage   How to Use Social Media for Your Business   You can use social media for business by posting about your products or services on these platforms to reach potential customers. You may also want to use social media for customer service purposes. For example, if you are selling a product that is defective, you should ask the customer to contact you so that you can solve their problem. There are many other uses of social media for business, which makes it a crucial marketing tool in 2021. Social media is another important channel to connect with customers, whether they are current or potential ones. People use social media for many reasons, and because you're trying to market your business to them, it's important that you use it wisely.   Digital Marketing vs Social Media Marketing and How They Work Together   Digital marketing is the overarching term for the strategies and tactics that use digital and online channels to promote a product or service. Social media marketing is one form of digital marketing, but it's not the only form. Digital marketing includes advertising, social media, SEO, content creation, and more whereas social media marketing includes Facebook Ads, Twitter Ads, Pinterest Ads etc. Social Media Marketing depends on digital marketing but it also has its own methods of attracting customers such as testimonials through video or pictures and building a following through posting interesting content to engage with the audience.   What does a Digital Marketer do?   Digital marketing professionals, also known as ‘marketers’, are in charge of implementing digital marketing campaigns with the aim of boosting sales and increasing brand awareness. Digital marketers are responsible for the management of all digital marketing activities across various channels like Google AdWords, Facebook Ads, Twitter Ads and SEO. Their duties include: - Managing website traffic by optimizing landing pages and conversion rates - Getting more followers on social media platforms like Facebook - Creating blog posts that will go viral on social media sites like Reddit - Creating compelling content that will be shared on social media platforms like LinkedIn - Designing emails for email blasts to connect with their audience   What does a Social Media Manager do?   A social media manager oversees the social media presence of a company or organization. The digital marketing skillset is in high demand, so companies are hiring social media managers at an increasing rate. A social media manager usually manages the following for their employers: -Social Media Strategy: A plan that outlines their goals and objectives, content typology, frequency, timing, and volume. -Content Development: Developing content that is engaging to followers and potential clients on a consistent basis. Posting this content to various platforms on a scheduled basis while also tracking analytics data for each post's performance -Community Management: Responding to customer service issues via social media platforms and monitoring customer feedback across a variety of channels. -Monitoring the Competition: Checking the competitive landscape.   How can Digital Marketing & Social Media Marketing work together for your Business?   Digital marketing is a subset of the wider marketing concept. Digital Marketing includes both traditional marketing and new media. In the internet age, the digital promotion has become an integral part of all businesses that rely on customer acquisition for survival. Digital marketing is an inevitable part of any business. With the rise of social media networks, new opportunities are opening up for digital marketers. The Internet has made it possible to reach people across the world with just a few clicks of a button. The internet has also made the global competition more challenging than ever before.   Choose the Digital Marketing Strategy that Works Best for Your Business   Choosing the right digital marketing strategy for your business is an important decision. It is not just about what you are trying to achieve, but it is also about what you are trying to avoid. A lot of businesses go with content marketing because they want to get better search engine rankings and drive more traffic to their site. However, this strategy comes with its own unique challenges that some businesses may not be able to handle. Advertising on digital platforms like Facebook and Twitter can be an effective way of getting more visitors to your website, but it can also turn off some people who don't want all their personal information collected by companies.


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    Jelloow 3.0 For Agencies: Everything You Need To Know About The New Platform Upgrades

    26-10-2021

    We have more reasons to cater to our digital marketing agencies with the best opportunities. Just launched Jelloow 3.0 with benefits that will make you stand out and stand a chance to win the projects here. We’re about the growth that takes you forward and beyond.   Our new feature called “Marketplace” allows businesses to leave their queries on which our listed agencies can quickly put their best bets!   If you’re scaling up and need a platform to do so, think about us in the first place. What do we offer our premium members? Here’s a quick reminder:     1. Brand Your Agency   We see you as a torchbearer, and if that’s how you feel, then our branding services can help you gain more visibility, attention, and web traffic. With us, you get:   Collect & flaunt reviews from clients Showcase your work portfolio to impress the flock of interested prospects Publish THREE guest blogs on our platform with guaranteed backlinks Get placed in our Sponsored articles Connect your social links and website link on your Jelloow Profile Get Jelloow Verified to earn the trust of your prospects Add your team and agency’s pictures for a personal touch Get published on the official social pages of Jelloow with over 15K high-quality audience     2. Strength Your Agency Visibility   Grab the first few positions on our listing pages. Beat your competition no matter how young you are or old they are! You get:   Get listed for multiple locations for earning opportunities from around the world Add up to 6 services as your specialty Reserve top ranks so that businesses click on your profile without a fail     3. Get Leads For Your Business   Grow your clientele by doing nothing at all! Let the leads come to you and choose the work you would like to pick at a price of your liking.   Convert leads delivered to your dashboard 0% commission on projects you get Direct message your prospects before you sign up for the project High-rate of lead conversion Direct opportunity to extend your scope of the project   4. Platform Intelligence to Help You Choose Clients   Unlike other platforms, we help you make the right choice. We work with you to segregate and opt for the clients that are serious about their project. How?   Optimize your profile for services and locations that serve you well Get insights about highly demanded services Opt-in for getting leads delivered to your CRM Assigned account manager to help you optimize your profile F2F Video Conference, phone and chat assistance Access to competitors’ analysis and their activities Get a “Buyer Intent” list to find businesses looking for you     What are the new upgrades to look out for?     14 Days Free Trial Jelloow remains free for all. However, our premium members get the extras. But if you think you aren’t sure if it’s worth your investment, then we’ve got you 14 days free trial.   This free trial period is available for Standard, Professional, and Advanced licenses.   To make it more convenient for you, we’ve also added an auto-billing feature this time. Now you don’t have to risk losing business because of an inactive profile.     Tailor-Made Solution Free consultation comes with experts getting on a call with you and understanding your requirements. So, if you think our listed packages are not helping you, we are here to make a custom plan for you. Just ring us a bell!     Buy Leads From Our Digital Marketplace We let our business partners leave their requirements with us. You can view them and decide to buy them at a reasonable price. These genuine leads are qualified and take these “hot” opportunities into your sales funnel without much ado.     Navigate to Main Site From Dashboard Easily We have made navigation from your personal dashboard to the main site a slice of cake with a simple addition of a Call-to-Action button on top. A click to make the shift from the dashboard to the homepage!       Ready to get listed? Get Started Here.


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    Why Startups Need Jelloow’s SaaS-based Cloud Digital Marketplace for Hiring Digital Agencies?

    18-10-2021

    Imitating the real-time interaction between the digital agencies and the startups MINUS delivery delays, retention fees, and technology roadblocks!   The world is moving towards automation. If business processes can be automated, then so could the initial interaction and project sign-offs. This is crucial when you are starting your business journey and require digital marketing services, and are scared about the ordeal related to choosing the right agency partner. With limited budgets, big dreams, and quite scarce resources, if you thought hiring a digital marketing agency was a distant dream, then we’re about to debunk your myths!   Here’s where Jelloow enters to rescue startups and small companies. While we do the heavy lifting by analyzing, running a series of background checks, and customizing your options of potential agencies, we also assist you to optimize your marketing budget to get the best ROI!     Check out how a digital marketing platform, Jelloow, can help you:     1. Define Budgets for Running Campaigns   Whether you have to design the most trendy and out-of-the-box website or need a video animation that runs on the homepage, or want an expert to handle your social media pages- Jelloow has a customized solution for you.   Decide your budget, and let us find you the agencies that are best known for the services you need.   2. Get Options of Verified Creative Marketing Agencies   Our experts verify all accounts based on their credibility in the marketplace. When you hire an agency from our network, be assured that they are well vetted and the work done will be nothing less than perfect. Our Google Ads experts have been involved in producing $100,000 revenue with a base investment of $1500 in a short period for one of our clients.   3. SaaS-based Digital Marketplace   We create your personalized dashboard with a self-explanatory workflow. Here you can message and approach agencies that have the potential to win the bid. One-on-one secure conversation helps you to make the first contact without setting up any virtual or offline meetings. It’s a big save on time and effort as you can sieve out the best options instantly.   4. No retention fee or service charges   With you controlling the pricing at your end, you avoid the retention fee or service charges. In fact, our agencies are happy to give you a free consultation in case you need a digital strategy to streamline the project.   5. Avoid delays and meetings for the simplest decision making   As a new-trepreneur, you need more than just peace of mind when it comes to showcasing your offerings to your audience. For an overall nurturing of leads to maintaining a high conversion rate, we help you to reach your milestones. We do this by allowing you to focus on what you do the best and let marketing discussion occur virtually. While you’re always in the loop, our agencies provide you with 100% transparency. To gain your recommendation on Jelloow, they ensure that promises are fulfilled within the timeline and with utter client’s satisfaction. 4   6. Utilize Jelloow Pay for transactions   Think your payments are not safe when it comes to paying the agency? We have the best solution to keep your transaction crystal clear- Jelloow Pay!   Utilize our very sturdy and secure getaway where you can pay exactly what your Work Statement says, and we take care of the rest. This way, you avoid any hidden or miscellaneous costs that could bother you later.     What do you think about our marketplace?   We are sure you’re thinking if this means that your business can have its own marketing agency or not. So, a big yes! Jelloow is working for new businesses that are ready to launch to scale. We understand the pain first-hand of bringing up a company. And that’s why we built a platform that empowers you.   If you think, you’re interested to check out options- View Agencies!


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    5 BEST DESIGN AND ANIMATION CREATIVE AGENCY FOR YOUR NEXT GIG

    28-09-2021

      By making digital marketing adaptable and relatable with visual graphics, designing and animation have elevated the branding efforts. Companies are on spree to hire graphic designers for their social media platforms and other product marketing activities now. The understanding of reaching out to the audience via attractive videos, still images, graphical material, and more is vivid. That’s why Jelloow hosts a network of creative marketing agencies who help brands to visualize their next gem with them!   5 Best Design and Animation Creative Agency to Hire:   1. Black Box Productions   Spreading their wings in Canada is Black Box Productions. They are the imaginators and illustrators of a company’s dream. Having all the defined skills for producing great quality content, these experts are ready to shoot for the stars at Jelloow. Allow them to create branded content and animation videos for your company and see the magic it brings to your revenues.   2. Startling Brands   Ranging their services and pricing model to fit the needs of an enterprise to a small business or an NGO, Startling Brands are design geniuses for everyone. Their eccentric approach towards design and animation helps brands to view a new perspective of marketing. Check their profile to see how simply and beautifully you can improve your branding efforts.   3. Global Social Media Marketing   Are you someone in any of these industries- Education, Food & Beverages, Healthcare, Manufacturing, Non-profit, Music, Law, Finances and Support, Retail, Health & Wellness, Travel, Mobile Apps, and SaaS Software? Because we have the experts of the field who have accelerated business growth using their multi-disciplinary skills that includes designing as first to impact the revenues and sales. Don’t believe us? Check out their portfolio for more!   4. Alchemi Design & Publication   Creative designing is an art mixed with science and human psychology to compel behaviors as per your choice. For this impact, one must have the right agency to support your idea. By letting Alchemi Design and Publication work on your marketing strategy with their perfection-loving experts, you are allowing your business a chance to grow. Choose them if you’re looking for branding designs like logo design, business cards, brochures, banners, posters, and other marketing materials for digital and print media.    5. Daily Advisory Board   Working with start-ups and mid-size businesses stuck in the middle of nowhere needs someone with experience and knowledge to strategize, structure, and lead from the forefront. Daily Advisory Board has a platform for companies to perform better. How? With a personalized approach, your company will first receive a full marketing analysis underlining the pain points and potential growth angles. Based on your budget and goal, an ROI-driven strategy is what you’ll get. Once that’s done, next is the execution which is next to perfect. Check out their work before you hire.   Here are our two cents: Today’s marketing has evolved into a competition where you have 3 seconds to make an impact. With the ever-growing craze of 3-second video format content, even the content marketing experts are finding ways to say less, show more. Use design and animation services so your audience knows you’re in the business. Hire our experts to see the difference from the start!


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    Enrique Gimenez

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    TOP 5 DIGITAL MARKETING AGENCIES PERFORMING BEST ON JELLOOW [SEPTEMBER EDITION]

    21-09-2021

    Glancing through our network of digital marketing agencies in Chicago will give you the best view of the marvelous work that our associated partners have done. Their portfolios speak for themselves.      Looking for "Digital Marketing Agencies Near Me" every day?     To help you furnish the best results, we’d like to give you an overview of the creative agencies that are actively performing well this month. Our best picks and why:   1. ARE AGENCY   Like most entrepreneurs, if you’re also streamlining your efforts towards lead generation then you’ve got to hire the best campaign managers for paid ads from Are Agency. Having proved their mettle in working with clients to bring down their customer acquisition rate, these experts are now extending their clientele for businesses who are especially looking to grow quickly with help of paid marketing campaigns.    You can check out their portfolio for a better view.   2. MARKETING SCALEURS     If you need a panoramic view of digital marketing, Marketing Scaleurs is there for you. These online marketing experts have hands-on experience with start-ups by helping them not only take the next step but how to sustain the growth. For services like creative storytelling, social media marketing, and search engine optimization, these are your success partners.   There’s no one like Marketing Scaleurs when it comes to scaling up for your start-up business. Listen to the experts!   3. BE KNOWN FOR SOMETHING     An agency just for Churches! Coaching non-profit leaders, pastors, ministry leaders, and communication teams of churches to bring out the best in their community. As the name suggests, connect with this agency if you want to be known for something. The agency offers assessments, coaching, and training to online groups about branding, marketing strategy, online giving direction, and online and print tool strategy.    4. PPC PITBULLS     Shout out to eCommerce businesses. Before the holiday season begins, you must get ready to launch your year’s best sale campaign. Consider PPC Pitbulls for the job as they work with eShop and brands to design and run their Google Ads that fetch in high footfall of customers on the website. With their services, you shall never find yourself struggling to sell your product online.   Ring the bell now!   5. NLET Initiatives LLP     From small businesses to enterprises, NLET has transformed the companies by bringing in a customized solution. For enterprise technology, website design, and development to mobile app development, these are your go-to partners. Leaving no stone unturned, these experts will not only work on your idea but refine it with their free consultation.   Check out their full profile.   Let us know if you’re in need of digital services like these. Jelloow hosts a network of such agencies that are changing how businesses interact online. Get more visibility now!   


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    Enrique Gimenez

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    4 Storytelling Tips to Elevate Your Sales Pitch

    14-09-2021

    Let’s talk about our dear friend, Joanna.    Joanna had been delivering turbo performances & winning praises from every corner. However, one setback broke her into pieces. She couldn’t understand what went wrong this time. She’s a Senior Sales Executive who can borrow your attention just as she speaks.    Rejection didn’t fall easy on her. She questioned her skills, abilities, and experience. Her confidence dropped by several steps. What she needed was introspection.    That’s when her experimental side worked. She created a pitch that sold a story to the client. Her idea was simple. She wanted the client to imagine himself as the hero of the story. Her digital marketing services were the weapons and competitors were enemies.    With simple illustrations, she won the best pitch of her entire career.   “When the choice is in between an idea that looks great and an idea that feels great; latter wins.”   Wondering, what did Joanna do to her sale’s pitch which went Nay to Yay?   Storytelling.   Here’s the secret of her amazing storytelling skills that will fine-tune your next presentation:   1. Place The Hero    There are two ways to make your story stand out:   a. Show how miserable and badly placed the client’s business is. Tell them how you can help them through the situation. Earn their trust in defeating their competitors.   b. Show them how the market is failing. Create pity for the target audience of your client’s business. Make your client the hero, the world needs. Use your ideas and marketing strategies as the powers that the hero possesses.   If you are as intelligent as Joanna, you would pick the second storyline.   It is a common mistake that sales reps make. They tend to station their product as the hero. Your client wants to hear that he’s at No.1 even before he literally is. Make him happy and confident to earn his attention.   2. Sketch the story on the principles      Don’t beat around the bush when you’re presenting an idea through a story. Stick to the concept of storytelling. Also, “less is more” when adding details. It helps you to stay relevant.    Work on the following structure outlined by Robert Carnes:    Characters: define main players of the story Context: prepare the wireframe of what you are trying to narrate Conflict: what’s ‘the point’ of doing it Creation: solve the conflict with your solutions   The 4 Cs will keep you on track.   Things to remember:  Brand stories need to be prompt and relevant to the time Think beyond words- try to illustrate Talk more about community; it helps people feel connected Focus on the emotion you want to depict Use customers' opinions to build a business reputation   3. Sound convincing and a problem-solver   It’s good to have a portfolio that speaks all-good-things about your services. But if you think some slides are enough to prove your point then say hello to rejections.   Clients meet sales reps like you way too often than you think. Some have great presentation skills but others are narrators. To win the race, you need to be both.   When Joanna sells out our digital marketing service to a luxury fashion designer, this is how she would do:   “You remind me of my client, Nick who is a Texas-based designer. His concept was to create a line of merch that is 100% eco-friendly. The designs were a pretty good hit on social media but his website couldn’t perform well. The moment I saw the website, I could nail down the major issues that were barricading the sale of his product.   We utilized products’ USP and current environmental concerns to create customer stories through campaigns on social media which drove the traffic towards the site. We also uplifted the responsiveness & design of the website for better UI/UX. You wouldn’t believe but Nick called me within like 20 days, to thank my team for 8X to 10X sales he received in those weeks.”   Did you notice how Joanna sold the client that her services can get them 10X sales? The beauty lies in subtle expressions.   4. Make Notes!     Be okay when a story doesn’t make an impact on your client. But do take notes. Improvize your sales pitch strategy while communicating. It might have to be impromptu.    Joanna enjoys this way of inculcating her ideas so much that we call her the best storyteller on our team.    How did you find it?     Share your thoughts.    Being a boutique creative agency, our idea is to sell brand stories. In fact, this unusual way leverages us the freedom to create expressive sales presentations. Want us to work on your brand? Let us put one of our many Joannas on work!


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    Enrique Gimenez

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    5+1 Resolutions Our Digital Marketers are Ready to Make in 2022

    07-09-2021

    Sooner, it will be that time of the year again. Last year, most of us very successfully ditched our Gym-Everyday-Resolution by the end of January. We, in fact, went ahead to say it’s going to be ‘the year of healthy eating’ but hey, Cheesy Pizzas, Double Decker Burgers, and Mexican Tortellini were more of digital marketers’ diet.   Coming out of the imagination bubble this year, we plan to commit to resolutions that make sense to us (read: are realistic).   Yes! We’re talking about the Resolutions Our Digital Marketers are Ready to Make in 2022.   Without much ado, let’s see what we collected from our motivated marketers:   1. Invest Time and Efforts on Video Marketing     Creating video campaigns has taken the front seat now. Wyzowl reports that 59% of marketers are going to use video in 2022. Talking statistically, 85% of users prefer YouTube and 79% of users prefer Facebook for their video marketing platforms.    Ask our video editors how pumped up they are about this. It’s amazing to see them come up with freshly brewed ideas on the following most famous formats:   Shoppable Videos 360 Degree Videos Explainer Videos Entertaining Viral Videos Product Demos Vox Pop Interviews Software Tutorials   2. Improve Engagement Statistics using New Tools & Techniques     We can put our money on ‘Engagement’ for becoming the biggest thing on social media in 2022. As we progress into the next decade of digital marketing, the success metrics will change.    Previously, the focus was ridden by likes, reach, and impressions. But this year and beyond, brands will go- “Small Steps, Big Win.” Meaning, they may want a niche audience that interacts with their page. They want more comments and shares. They want the involvement of sentiments.  Need some advice? Here you go:    Utilize the immense of social media listening tools to manage your online reputation Strategize games, contests, and giveaways Brands do the talking ( Do see how McDonald’s and Burger King pull each other’s buns) Get the right amount of personal with your audience- talk about favorite books, hobbies, vacation destinations, etc. Create Facebook Groups which allow users to interact better by posting questions, queries, and more by themselves Gain followers more than likes Our favorite trick - 2 Attention Seeking words at first; ‘Contest Alert!’, ‘Big Bonanza!’, ‘HOTTEST SALE!’ and so on Improve your engagement number by- umm... - simply, Engaging. Reply to comments whenever, wherever necessary.   3. Phew! Staying Organized.     Worry less! We’re not going to command you to ‘clean your desk’. We believe, a messy desk is the proof of a working creative mind.    We’re here to talk about - Cloud Storage, Process Automation & Realistic Timelines - for staying organized this year.   The Cloud Storage era has begun. You are late to arrive if you’re still not using the concept. By cutting off the chaos and presenting the required docs anywhere, anytime, cloud storage is here to stay.   Process automation may sound too technical but imagine if your trivial tasks can be taken care of by machines? AI has proven its roots when it comes to social listening tools, content management systems, and other digital marketing tools. Look out for Hubspot, Marketo, AdRoll, Oracle Eloqua, BuzzPortal, and more.   Realistic Timelines are REAL! We all want to frisk-n-whisk our magic wand to make clients happy. However, question yourself- In quest of completing the task in a jiffy, have you been over-ambitious with timelines? This leads to unrest, stress, and disappointment later. What to do? Ask your teammates before setting a deadline. Add a day or two to be on the safer side. Learn how to prioritize tasks. Also, keep improvising!   4. Come out of our Social Media Marketing Comfort Zone     Did you play it safe in 2021? Well, time to come out of the cocoon.   Our marketers have created exceptional campaigns for social media marketing in the past. Now, we’re ready to shoot another year full of surprises and excitement.   How we’re planning to do so? Here:   Plan holistic campaigns for brands that resonate in online as well as offline activities.   Getting inspired by Lipton Green Tea Fit Cart, our creative team will actively look for opportunities to create health-first campaigns for our brands to encourage the audience for a healthier lifestyle. When we care for them, they care for us.   Create ‘Moments’. Want to run a campaign? Want to show off your cool tweets of the year? Want to compile the best days on Twitter? Create Moments. They’re impactful, engaging, and a way to reuse the best of your content.   Run online polls and analyze the results to generate data-driven strategies.   Along with our brands, we’re intrigued to find new ways to bring out ideas from the audience. Some awe-struck-some examples of user-generated campaigns:   Starbucks’s design your cup challenge Cadbury’s make your chocolate at Madbury Heineken’s share your idea for biodegradable beer packaging to win $10,000   Aren’t these offbeat ideas inspiring you? We’re so ready to dive into our creative pool.   5. Amp up our Storytelling   Storytelling is like working fuel. Without this, our campaigns won’t perform. It’s the best way to beautify your texts. Even better than the use of rich vocabulary.   Be friends with phrases like “You know, what happened with me at that time?”, “This is how I…”, “When…... happened, I felt…” and similar story initiators.   Upon asking our marketers about interesting storytelling tips, here’s what they have to say: Our Story Artist, Misty says, “When I’m designing for a brand, I visualize a few colors that define that brand the best. You can always get the clue from their logos, website, or their brand values. Based on that, I love to create a theme that continues throughout their social media platform. You know, I am obsessed to make Instagram pages as portfolios. This leads to consistency which is the basis of good storytelling.”   Our Story Weaver, Jolien says, “Getting A to Z understanding is of utmost importance for me. I want to enter the shoes of the brand’s owner, think like its employee, and draw a storyline based on what I would expect from this brand as a customer. Research is the story-making element for me.”   Our Storywriter, Richa says, “To write a story, you need illustrations. To illustrate, you need imagination. To imagine, you need to dig into the deepest level of your creative mind. I try to sketch a blueprint first. This leads to mining facts and infusing creativity. Once, I’m ready with the data, I sip a cup of coffee and scribble down the plot. Next thing I know- my story is up for everyone’s delight.”   Hope that you noticed, all of our experts have personal ways to tell a story. What’s yours?   The +1 Resolution: Own the 3Hs- Healthy, Happy, and Harmony     Not even joking. We want to be a family of happy and healthy creators. That’s why our company culture entices everyone into a health-conscious lifestyle. Join us during lunch hours and you’ll find us eating Caesar Salad, Lentil Vegetable Soup, Air-fried chicken, and other homemade dishes. We also start our day with some yoga together. Any stress between the team is resolved during these activities which keeps harmony among us intact. This time we’re not just saying, we mean it with our intention and action.   It’s #2x2022...     We are doubling our efforts for doubling the results. As the digital marketing platform, we are spearheading our clientele brands towards their dream market position and expected revenue. Do you see yourself with us? Let’s chitty-chatty then!


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    Enrique Gimenez

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    STAY UPDATED! SIX TIPS TO RUN FACEBOOK ADS

    30-08-2021

    Facebook Advertising has made its place in digital marketing strategies. With flourishing tools and campaigns, any project can benefit from this global platform. With Facebook ads strategy on-point, you’re ready to buckle up on the ride of benefits.   Though Facebook Advertisement caters to zillions of business-making opportunities, it’s essential to understand the skeleton of this service. Your real-time revenue is at massive risk if you get it wrong.   There are fair chances of turning your ROI multifold. All you need is a comprehensive guide that keeps you away from losses and updated with the latest service transformation. Hence, we’re here!   Catch up with Facebook Ads in 2021:   1. Ad Preview Experience     Numerous changes were accounted for on Facebook’s Ads Manager, but one of the most experiential and beneficial updates is improving Ad Preview Experience.   The expanded preview of the ads has a side-by-side view which allows you to customize the ad according to the particular placement.    Also, it notifies you if there’s an error in any ads placement, which can be dealt with separately.   2. New Learning Phase Update in Account Overview   Machine Learning has been the essence of Facebook. ‘Learning Phase’ for Ads Manager rules that Facebook learns about the best people and placements to showcase it for higher conversions whenever an ad is created.   Your ads will be less stable during this time, and Cost-per-Action (CPA) might be worrisome. This learning phase ends just when your ad stabilizes. You can track the status on “Delivery Column” as it says “learning” or “learning unsuccessful.”   There have been ads that stayed in the “learning phase” for longer than anticipated. To help the advertisers, FB came up with Learning Phase Insights, found in the Account Overview section.   These insights will inform the user about the percentage of ads, ads sets, and budget spent on the learning phase for the past two weeks. It gives a fair idea of how your ads have been performing and if you need to adopt another strategy.   3. Asset Customisation   Remember how you used to create different ads for different placement models?   Now it’s all about doing it in one ad.   Facebook Advertising Manager offers a comprehensive list of placements which you can select with just a click on a box.   This feature cuts down a lot of trouble for advertisers who initially had to tailor the image and video requirement for all types of placements separately. Adding to the user-friendliness of FB Ads Manager, all you need to do is select “Asset Customisation.” It will give you a dropdown list. In fact, you can also edit the asset individually.      4. Performance Warnings in Ads Manager   Facebook Ads Manager is built keeping amateur to skilled advertisers in mind. Since it requires a budget, even Facebook doesn’t want you to do the advertising wrong. To monitor your progress and gain loyalty points, Facebook introduced performance warnings in their Account overview section. You will also be notified during the ad set creation if anything goes off track.   Hence, going by the norms wouldn’t be a task anymore- just clarify all the warnings.     5. New Cross-Account Reporting   It’s been hard work when advertisers have to compile an intuitive report for all the accounts they’ve been working on. Facebook has minimized your efforts by creating cross-account reporting present in Account Overview.    You can create custom metrics to prepare an all-inclusive report of all accounts you handle. Haven’t tried yet? Give it a shot!     6. Cost Cap Strategy   Marrying the two concepts of Bid Cap and Target Cost, Cost Cap Strategy was introduced this year. Why this piece of good news is for you:   Allows you to set the maximum Cost-per-Action (CPA) and Cost-per-Install (CPI) you’re willing to pay for the results Manages your bidding strategy for the maximum results Optimizes audience to display the ads to the best potential leads active on the platform   Do you need a creative ad agency?   Give your business the gift of exponential growth. Hire Jelloow’s agencies who will work within your budgets. They're updated with the trends and changes and also are great consultants in a time of perplexity.    We will put technology to use and stream out howling successful campaigns.   What are some of the best Facebook advertising tips?   Facebook advertising tools are expensive, but they can still be very effective. There are many quality Facebook ads tips to help you create successful campaigns. Facebook advertising has made it possible for businesses to connect with their audience at a much lower cost than traditional ads. Here are some of the best Facebook ad tips for success: • Pay attention to your campaign’s budget and timeline. This will determine how many ads you need to create for the campaign • Create an interesting ad picture that will capture people’s attention and interest that will encourage them to click on your ad.   Powerful Tips to Create a More Successful Facebook Ad Campaign   Facebook marketing is not easy to do. You have to pay close attention to the small details, but also find a balance between high-quality content and low costs. This article has some powerful tips for you on how you can create a successful Facebook ad campaign. Tips include using images, having a clear call-to-action, identifying your target audience, keeping things short and sweet, being clear about your product’s purpose within the ad, getting creative with your copywriting style.   Killer Facebook Ads Strategies You Need to Get Started   It is always difficult to make a decision when you are in the early stages of your company. It is even harder when you are an entrepreneur who doesn't know much about running a business. If your goal is to start a business on Facebook with paid ads, then this guide will help you understand what to do next. Here are some killer strategies that will help you get started on Facebook with paid ads: * Your first step should be to create an ad using one of the templates available in Facebook's ad tool. These templates will have the perfect look and feel for your product or service so that it looks professional and appealing, giving it more credibility. * Create an image for your ad that has high-quality visuals - this will draw people in and increase the click-through rate of your ad.   How can you Build an Engaging Website for Your Audience Using Facebook Ads?    When it comes to creating content, you need to understand the features of your website. For example, you may have a blog but how can your site be engaging? What kind of content should you post? How often should it be posted? There are a few ways that you can build an engaging website using Facebook Ads. However, each approach will depend on the objective that you want to achieve. First, let’s talk about how social media advertising is effective for websites-by targeting users who have been highly engaged with your brand. This means they have either clicked on the ads or interacted with them in some way- anything from liking or commenting on posts to sharing them via social media. By targeting these users and reaching them through Facebook ads, your company will be able to build awareness and   A Complete Guide to Creating Successful Facebook Ads Campaign   To create a successful Facebook ad campaign, you need to consider all the elements that make it work. This includes the creative, targeting, budget, and measurement. For example, if you want to target users who are age 55-64 years old, then your budget might be stretched with an increased amount of clicks on your ads.


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    Enrique Gimenez

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    12 Effective SEO Techniques to Drive Organic Traffic In 2021

    23-08-2021

    SEO- Search Engine Optimization is a fundamental part of digital marketing strategy that focuses on your website's search results on search engines like Google. Search is the central source of digital traffic for brands and additions to other marketing channels. The better visibility your pages have in search results, you are more likely to garner attention and entice prospective and existing customers to your business.   In a nutshell, SEO is the basis of a holistic marketing ecosystem. When you comprehend what your website users want, you can accordingly implement that proficiency across your campaigns (paid and organic), across your website, across your social media properties, and more.   4 Simple Ways to Generate Organic Traffic with Ease   In short - organic traffic is the best type of traffic. In this article, we'll go over some ways to generate it.   1) Create a blog and make sure it has quality content. Your blog should be at least a few months old before you start promoting it to generate organic traffic.   2) Join social media platforms and find influencers in your niche who will share your content with their followers.   3) Make sure you mention keywords in your content so that it appears on the search engine results page (SERP). This way people will be able to find your content more easily on Google or Bing, for example.   4) Get a top ranking on Google by using SEO tools like SEMrush to analyze data about search engine rankings and monitor changes that can affect them   Inbound Marketing Strategy #1: Build Credibility Online with Blogging   For marketers, blogs are a great place to share your expertise and help your audience get to know you better.   A blog is a great way of showing that you are knowledgeable and trustworthy. You need to put in the work of writing posts on a regular basis for this strategy to be effective. If you do it right, your blog can become a valuable tool for marketing your business online.   Inbound Marketing Strategy #2: Become a Thought Leader in Your Industry by Guest Blogging on Relevant Sites   To become an expert in your industry and to be invited as a guest blogger on high-quality blogs and websites, it is important to provide high-quality content and also offer yourself as a guest blogger on these sites. There is no shortage of people willing to write for free or for a low fee, but if you want to be sought out as a sought-after consultant or expert, you need to distinguish yourself from the crowd.   In order to become sought after as a sought-after consultant or expert, it's important that you do not undersell yourself. In this industry, quality always wins over quantity.   Here are some tips you can all apply on your website to increase traffic organically. Scroll down and start reading!   1.Content is King   Content is an efficient means to clench your audience's attention. If the content is meaningful and relevant, it is a good bait in keeping a person on your website, known as dwell time. Publishing unique and high-quality content is a sparkling token that not only persuades visitors but urges them to return to your website again. In this way, visitors keep visiting your website, which gets you more traffic.   To Keep the Content Relevant- Use a title and subtitles catchily. Compose short passages with empty spaces between them Formulate lists and topics By focusing on your customer's purpose and objectives, you can modify your content accordingly and answer their question in your content.   To engage with your target audience organically, you need to precisely serve the content they want to read.   2.Readability   "Formatting content for the web" is the most heard phrase. To increase your organic rankings, you need to take that further and optimize content for readability.   So how do you optimize your posts for readability? The following formatting tips can help increase the readability of your content:   Write quality content Shorter paragraphs Mixed sentence lengths Sub-headers Bullet Points White space Several Images   3.Structured Website   Search Engines like Google marshal responsive sites when placing pages. So, to improve your user experience, you need to fix your website issues like broken links, the 404 page, and redirects.   Website structure directly influences how search engines advance slowly, interpret, and rank pages in SERP (Search Engine Results Page). But it's not just that as users experience signals will be the fundamental aspects of organic ranking in 2021. So, an elegant and uniform website with excellent user familiarity is a must. For this, you must-   Clear your website navigation Use categories and tags Create a sitemap for your website     4.Strategize the Keyword Research   Keywords are essential foundations that infer whether the SEO rankings will descend or ascend. The keyword research sets the body structure for your organic ranking. Keyword search tools make cases easy by deciding on keywords to mold your content throughout.   Once you get an eye for a particular keyword, you can unveil other relevant keywords to include in your blogs. These will assist in locating your website in search engines. Try to station these keywords in your content as inherently as possible. Gaping at this trait, a lengthy version is more valuable than short content.   The research proposes that a content copy of 2000-2500 is favorable for a higher rank in search engines. Long stuff authorizes you to stick in more keywords (including long-tail keywords), increasing the dwell time and enabling adding outbound links. Resultantly, you'll be able to raise conversion rates aloft.   5.Meta Description   The meta description plays a crucial role in ranking your website on search engines. It's a pivotal trick to boost organic traffic. The meta description is the text exhibited just below the title when searching on google. Your search outcome and result will be preeminent and better than the rivalry and get more clicks with a better portrayal.   The meta description should comprise of appropriate keywords. You must summarize the report briefly and clearly, keeping the length of 150-160 characters.   6.Optimize for Higher CTR   Setting on page one is merely half the organic search traffic combat. You also have to assure the searchers to click on your findings rather than your competitor's.   Optimizing for Click-through Rate (CTR) has a twofold benefit. Firstly, you'll coax searchers away from competitor sites onto your own, boosting your organic traffic. Secondly, you'll send optimistic signals to search engines; a high CTR is one way Google prioritizes search results.   7.Internal Linking for SEO   Internal links benefit from linking different pages within your site using pertinent keywords. It is seen as a massive opportunity for SEO because generally, traffic is not allocated across all pages evenly, leaving many pages forsaken.   But internal links are also beneficial for general efficacy as they help with the flow of content across pages. They also drop page depth as most pages can be admitted within a few clicks.   8.Image Optimization for SEO   Not only has visual search unfolded over the years, but images are now used for almost everything right from selling products to administering ads. Thus, it is only realistic that 2021 will be a show time for images.   Perpetually compress your images before publishing. Change the file name wisely. When choosing alt text, focus on creating valuable, information-rich content. Mobile SEO should prevail as a necessary part of your SEO strategy Optimize for additional traffic   9.Backlinks   Backlinks are indispensable for your SEO strategy. Back-linking is a protocol to get traffic by joining hands with another website; they link your website in their content, by which you get referral traffic.   To get organic traffic, you need to keep in mind that your backlink is obtained artlessly; when users and readers find your content gripping, they decide to share it with others. Eventually, you get the traffic effortlessly and naturally.   10.Enhance your page load time   A website that loads slowly does two-way damage. Firstly, Google inspects the crawling pace, which hurts your site's organic ranking. Secondly, a slow speed grudges customer conversion rate and amplifies the forsaking rates for your business. The second factor correlates to the first one: visitors don't amuse your website, losing search engine ranking.   So, start by checking your website's load time and upgrade your site's speed after that. Optimizing images is an excellent way to accelerate load time.   11.Scan the Duplicate Content   Google doesn't appreciate duplicate content. This situation happens when the same content appears on several varied URLs. Most site audit tools let you scan for identical or duplicate content by default, or you can use a reliable tool for it, such as Siteliner.   12.Setting up HTTPS   Since 2014, keeping a secure website has been a significant factor in ranking; Google only emphasizes it as a web upgrade. However, if you're not on HTTPS, there is an elevated chance it's also deterring your rankings.   Nowadays, most web hosting firms give out HTTPS certificates for free, so there is no reason not to chop and change. Even if yours doesn't, you'll be able to pick one up for the same price as your yearly domain renewal.   Conclusion There's a lot to consider, but keep in mind that you don't need to become the world's top SEO expert overnight. Organic ranking desires efforts and consistent attention. You'll see a significant variation in your website's click-through rates, engagement, and rankings. For accelerating your website ranking, check out Jelloow's SEO experts offering a great range of benefits.


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    Vox Pop for Engagement: Get Easy 1000+ Reactions, Comments & Shares

    17-08-2021

    For doing the interacting journalism right, Vox Pop is an essential tool. Many YouTubers have their content revolving around this concept. Luckily, they’ve highly benefited from these videos as the audience appreciates the authenticity they bring. Hence, More Engagement! Want to dig into more about Vox Pop?   What is Vox Pop?   Derived from the Latin words, “Vox Populi”, meaning ‘Voice of the People’, Vox Pop became a social media jazzy jargon.   By capturing the raw opinions of people on the street, creating user-generated content has become a fad of the digital world. Why Vox Pop is a game-changer?   When it comes to social media, you need the attention streaming in from every direction. However, an empty comment section is a failure for your video campaigns.   If you’re looking to boost the engagement metrics on your social handles, then here’s why you need to add Vox Pop videos:   1. Small Production Budget   Boot-strapping your start-up or vlogging channel? Have a budget cap from the client’s side? Can’t afford a production house? Vox Pop is what you need!   You barely need a professional team. Or Professional Gears. Or Professional Skills. All you need is a strong storyline, people to vouch for you and in-house video editor to create the collab of interviews.   2. Set the tone for Brand Communication   Send your teams on the ground to review what your audience has to say about you. If you run a B2C brand, you can simply scale your outreach through Vox Pop Interviews of the general public. But if you’re a B2B brand, it is better to do your research before you hit for interviews. Communicate your intention to some of your existing clients, take their appointment, and shoot the interview as scheduled.   Wondering, how this is related to brand communication?   This allows you to spread the word about your brand and its services. If required, you can in-person clarify conflicts and negative feedbacks. Also, it’s a free promotion as you get to educate people about your company.   Imagine a Scenario: You’re running an errand or having an evening stroll in a park, and you happen to be stopped for an interview. You’re asked a fun and quirky set of questions about the toothpaste that you use. At the end of the session, you receive a free toothpaste sample along with how it is different from every other product in the market.   Will this unusual moment be forgotten any sooner? As a consumer, your next action would be talking about it for a few days to people in your circle. Also, you’d share the video on your handles which gives free marketing to the brand.   Such video campaigns spread word-of-mouth about your brand.   3. Touch the Relevant Discussion Topics   Do you think you need people’s opinion on something ‘in-trend' or ‘considered controversial’?   Lead the conversation.   If you dream of 500K+ Reactions, 5K+ Comments, and 500+ Shares then understand the pillars of creating viral content. The audience connects with human interactions, unaltered opinions, and realistic interviews on the concerning issues.   We know you want such results on your video campaigns too. That’s why you need our video marketing services. Meanwhile, read further for handpicked tips.   4. Score high on #Relatable factor   Do you know #Relatable has 11M+ Instagram posts? The youth will put blaze into something that resonates with them.   Strategize your Vox Pop Interviews such that youth roars with replies. If you want to show their enthusiasm and emotional connect then don’t shy away from getting ‘real’.   How to produce a successful Vox Pop?   You need to nail down the technicalities of self-producing a video. To summarize the process, check out Kai Creative video. To nourish Vox further, here are some suggestions:   1. Arrange your gears   When you are self-producing Vox Pop, you need to arrange for the right gears.   A Camera, a Microphone, and a set of Quirky Questions.   Essentially, you’re good to go with these three things in order. However, arrange for a tripod rather than headgear to avoid blurred out or hazy shoot. Anything beyond this will be a luxury and improve the quality of your video.   2. Plan, Define & Stay Consistent   Going without a plan is a big No-No! To drive a conversation according to your goal, you need to write down the set of questions. Keep the Qs same for everyone as it’ll be super easy to compile these interviews later.   Also, as a whole product, you will be able to form a story consistency.   3. The location needs to be picked, mindfully.   You must do primary research before pinning down the location. Learn the demographics of your audience so that you don’t end up with confused people on your video. (Worst case scenario, no interviewee at all).   Use Facebook Insights to filter out the right places for running your campaign.   4. Getting People On-Board   Finding participation is a task. The first few tries might return with ignorant Nos and annoyed stares but stay patient. Do mock interviews with your teammates. Get the crowd interested by enacting an interview.   If it is your first Vox Pop, give yourself some warm-up time. More tips?   Send out social media shout out for people to appear Warm-up with people on a friendly note Don’t take your interviewees by surprise with your questions unless intended to Allow participants to take a retake on their insistence Hire an influencer to conduct your Vox Pop Arrange for professional rigs to make it more authentic and people excited about the shoot Create a pitch; this has to be your introduction and answer- why you’re doing this?  When it will be published?   5. Quantify Your Interviews   More is great! You can always skim down the number of interviews you want to add in your final video. But you don’t want to end up with raw content that has uneditable issues. The suggestion is to get more data and trim down the content according to your requirement.     Are you pumped up to plan your next video campaign?   It’s absolutely flattering to get people on board for promoting your brand. Vox Pop gives you the authority to produce content that will advocate your cause for years to come. Hence, it is extremely crucial to utilize this opportunity with zeal and perfection.   We, as storytellers, love to create campaigns like these. Let us know how we can help you with our social media marketing services.


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    Social Media Predictions 2021: Year of Snackable Content

    10-08-2021

    2 Hours and 22 Minutes - Your target audience is available for a window of this average duration on the social media platform every day. The way you make them feel during this timeframe will reflect on what they think of you.   In Buffer’s 2019 survey, 73% of marketers agreed that their efforts on Social Media Marketing (SMM) were ‘somewhat effective’ to ‘very effective’. Because of these intriguing concepts of marketing, Social Media Today reports that 90% of users try to reach out to brands via these platforms.    Along with the bent of the audience towards social media, this year has also seen the rise of technological innovations. With the inclusion of IGTV, TikTok, Advertising Tools on social media; future strategies look anew to the experts and the brands.   Calculated Predictions for Social Media in 2021 Marketing     While the marketing decision-makers around the world are brainstorming to find the best way to level up their game in 2021, here’s what we think of as a boutique digital marketing agency about the upcoming year’s Social Media Marketing trends:    1. The New Screen for You - IGTV   An amalgamation of video features with an influencer platform like Instagram is a huge opportunity for marketers to grow their network and position their products & services organically. Wondering, how IGTV can be useful for your business?   Utilize Your Previous Content Posted videos that were a huge hit previously? Great! No matter if it was a Facebook or Insta video or live-streaming, you can now put a long-format video content back there.   Convert Written Content Into Video This trick has been used for many years now. As YouTube grew to its ultimate best, bloggers started to capture their audience by converting the written content into videos. That’s the route to take as a brand now. Convert your manufacturing procedures, how-to guides, product info, services, etc into easy-to-understand videos.   Start Your Own Series With the freedom to publish long-format video content, you can create a series about your brand that could be shared at regular intervals. For your convenience, IGTV videos can now be organized under titles- a great tool for video creators around the Internet.   2. Build New Partnerships- Social Influencer Marketing Find advocates for your brand. 2021 is going to be big for Influencer Marketing. Reason? With ample competition, your biggest challenge will be gaining the trust of your customers. With trust comes loyalty. Creating partnerships with influential people on the Internet should be the next thing on your mind.    Looking for influencers? Think beyond celebrities and go niche! Search for YouTubers, Instagramers with 100K+ followers, or social celebs who have created a community through their content. You need to capture:   Mega-influencers: 1 Million+ followers Macro-influencers: 1,00, 000 to 1 Million followers Micro-influencers: 1000-1,00,000 followers Nano-influencers: Less than 1000 followers   3. Predictions on Next Giant of Social Media- TikTok   Debuting in September 2017, TikTok is the platform to watch out. Why?   1.5 Billion+ App downloads 41% of TikTok users are between 16 and 24 It is strictly fun and creative   In 2018, Guess partnered with TikTok to create the Hashtag Challenge- #InTheDenim where users had to share the best look in their Guess Denim. To get featured, Millennials and GenZ gave a roaring response to this campaign.    In one such campaign attempt, McDonald’s in Malaysia launched #BigMacTikTok. Another TikTok partnership asked for reimagined musical videos by users using the tracks released by McD for this campaign. People earned Free Big Macs and Cash prizes as gratification.   With evidence of success, this platform is ready to be swirled over by strategies. And within a year, we will see how TikTok is the priority platform for targeting the youth.   4. The Face of Content v.2021 in Social Media   Content needs to be localized and personalized. If you want your message to go across your target audience then you need to speak in their language and produce content that relates to them.    Brands like Coca-Cola have accentuated the importance of local taglines all through their advertising strategy including the product packaging. Even, Netflix had to integrate local languages into their application so users can curate content based on their native spoken language.    To support the thought, 75% of users agree to prefer buying products marketed in their native language. Hence, in 2021, find your paid ads performing better with the help of localized content.   5. The New Fad- Social Listening Tools   Imagine getting into the brain of your target audience. Isn’t it what every marketer ever wanted? With Social Listening Tools, you can actually find what your customer wants based on their online activities.    What difference can the Social listening tools bring into your strategy this year? The Internet is a complex marketplace. Though it offers you an oyster of possibilities; you really got to break into these platforms. This is where these tools come to your rescue. Expect them to do:   Social media management Sentiment analysis Keyword Search Detect Plagiarism Monitor mentions that could potentially be converted into backlinks Customers’ predictive analysis Market trends and needs and much more   Make no mistake when this year unwraps and brands start to pour witty strategy up for everyone’s delight. For monitoring and staying relevant throughout the year, look out for social listening tools according to your requirement.   6. Marketing Technology Stack- The Futuristic Approach   Talking about MarTech is essential. Market research and data analysis have upscaled the marketing approach as being eloquent while maintaining ROI through campaigns is the prima facie of today’s marketing.   Marketing Technology Stack which automates your research, shows the predictive mapping of your audience, and generates profitable plans, has taken the front seat. According to Marketing Whizz, Neil Patel, Hootsuite, Salesforce, Slack, Crazy Egg, and others are some of the must-haves on the list.   With gazillion bytes of information flooding around the Internet, an application that brings marketing and technology together is of paramount importance to garner and present data according to your requirements.    As a MarTech Consulting firm, we can’t emphasize enough how substantially you can make your strategies talk to your audience using the right set of Marketing Technology Stack.   We believe predictions that are calculated have substantial importance. Hence, let’s get into what experts from the giant companies have to say about social media marketing in 2021:   What COO of Strategem Ventures, Syed Laeeq Peeran thinks of social media strategies? “Companies need to focus on the WHY of strategic marketing, not just the HOW and the WHAT. A holistic approach is a key to sustainable business growth.”    What Marketing Head of Alyce, Daniel Rodriguez thinks of Campaign Engagement? “It's not enough for a brand to put something out there in the world and measure impressions, you need to demonstrate people cared about your marketing campaigns enough to engage.”   What Director of Product Management of Papa John’s, Bernie Fussenegger thinks of Personalized and Localized Content in 2021? “For 2021, companies must focus on their data and how they will use that data for more personalized and relevant content.”    Thinking Out Loud? Now when you understand what holds for 2021, let us help you to put two and two together. We declutter heaps of ideas and hand-pick the best ones for your business. To embrace this opportunity, we need to start with a visit to Jelloow.com now.   Let’s sail through some great marketing tactics and ideas. You’ll know that half the job is done seeing the expertise we bring to the table.     


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    8 Digital Marketing Myths: Debunk ‘em All!

    06-08-2021

    The Digital Marketing revolution began when Archie Query Form led the world into technological advancement. In 1993, the first banner ad welcomed the possibility of advertising online. While the rest is history, the Internet started to explode with myths about Digital Marketing. We’re excited to put some myths to rest- Forever!!   #Digital Marketing Myth01: Starters’ Pack for a Start-up: An Enthusiastic Friend, A Coffee Shop, And A Website Marketing   You need to have an enthusiastic friend who cries over every little inconvenience their office gives and can’t wait to start their own business. Then, a perfect barista place where you can lay out the business plan on some tissue paper.   Lastly, a website.   Many entrepreneurs believe that a website is enough to get you through the breakpoint and later make some profits. However, a site is not everything about digital.   Along with a responsive and creatively put together website, you need to have:   ●   Social Media Accounts ●   Creative Ads ●   Branding Strategy ●   Lead Generation Campaigns ●   Traffic is driven via SEO and much more   #Digital Marketing Myth02: SEO is FINALLY Dead   “SEO is dead” has been an eternal phrase now. Some experts are preying on ending the era of SEO.   We do agree that SEO practices from the year 2010 won’t come in handy now. But you have to find a way to learn and execute what’s trending.   For the updated SEO practices:   ●   Purpose your content for your audience first ●   Focus on topics more than keywords ●   Create the best quality of backlinks ●   Make sure the site is technically optimized  ●   Utilize local listings, local keyword targeting, and local SEO content strategy ●   Optimize your website for voice search ●   Use keywords in the permalink; make it clean   For the fact- SEO services are well blooming and serving the purpose.   #Digital Marketing Myth03: Once Upon a Time, I SEO-ed.   There’s still a percentage of businesses that pay heed to SEO. But they think it to be a one-day game. If you are worried to improve your Alexa rankings and can’t wait to see your site on #1 SERPs for the targeted keywords, then you’ve to work tirelessly.   Tip for You: Create a strategy for a quarter, assign a budget and execute the plan. Note the results. Make improvements and utilize the same for the next quarter.   However, do strategize a new plan whenever you come across an update as SEO algorithms change now and then.   #Digital Marketing Myth04: Social for People Not for Businesses as digitalmarketer   Social media gained a repo to “bring people together”. Brands are now also utilizing it to connect with their end customer. But do you think B2B companies don’t have anything to do with it?   As the platforms sprouted, classification followed. You need to discern the use of every platform and identify the kind of audience available on each.   How to put social media to use for a business? ●   Find out the right platform for your business Define your audience Set your goal Find where your audience is ●   Find the ground (platform) where your competitors are playing (performing) well ●   Customize content & creative strategy for different social media channels   You need to involve your end customers with your brand even if they are not your direct customers. Especially for B2B companies. Your potential prospects will gain more trust through your profile if they understand your dynamics with the audience.   #Digital Marketing Myth05: Oh no! It’s bad that they cribbed about me.   Negative comments online? Scariest notification for any brand. But are all negative comments bad for your company’s reputation?   We tend to differ from the popular opinion that negative comments bring unnecessary backlash from the customers. We think you can use this as an opportunity to create awareness. What else you can do with negative comments?   ●   Confide your customers in you by responding to their worries ●   Gain brand authenticity by staying real ●   Showcase your problem-solving skills ●   Stay prompt and connect with your customer base (Quick Customer Servicing gets you extra points) As it’s said, “Bad publicity is good publicity.” (Wink!)   #Digital Marketing Myth06: Perfect to the T when it’s about Creativity   The author of Procrasdemon - The Artist's Guide to Liberation From Procrastination, Neeraj Agnihotri puts it in the best way possible, “The desire for perfection often leads to the awakening of the Procrasdemon. Allowing yourself to make mistakes is the single most effective way to get rid of it.”   In digital space, you want to create havoc with something extra-ordinary, unheard of, and unseen for sure. But don’t waste your time until that happens.   You’ve to keep making your move every day till the time comes when your creativity is praised by the masses.   Though aim for perfection, don’t get bogged down by disappointment. Every piece of the word, image, and video is nothing but a few bytes. They’re in today, out tomorrow. Post it; get over it.   #Digital Marketing Myth07: SEM for Branding Marketing? What?   SEM is done with an intention, purpose, and goal. Whereas, branding is an organic process to gain the likes of your audience. There seems to be no bridge between the two for many business owners.   But here’s how you can use SEM for branding: ●   Keep your competitors away from #1 Rank on SERPs by bidding on the targeted keywords ●   Dedicate a budget for brand awareness ●   Users searching for your (type of) products show potential to get converted; so be there on the top for them   #Digital Marketing Myth08: Retargeting Marketing  is so wannabe   You need to put your ego away when it comes to retarget. It’s not like you’ve been rejected by your crush.   Show consistency and meet their expectations the next time you lure them to your site. The retargeted audience is indeed the most potential customer for you. 89% of users have a positive or neutral reaction towards retargeting; so it’s not a wannabe act.   Here’s the quick guide to do it right: ●   Create urgency using copies that push the intend ●   Introduce ‘exclusive’, ‘prestigious’ or ‘just for you’ offer for upselling and cross-selling customers who ended up buying from you previously ●   Rotate a set of 3-5 ads keeping the conversion as your goal so that your audience doesn’t get bored   We Gotcha Ya’!   When you think digital, think of opportunities. Let us know if we helped you to debunk some of the common myths. As Andy Warhol said, “They always say time changes things, but you actually have to change them yourself.”   So, let’s get on to the task of doing digital marketing with absoluteness. For assistance, we’re the best creative digital agency to contact, anytime!


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    8 Tips For Social Media Content Writing by Jelloow Experts

    27-07-2021

    Hey! If you’re looking for a quick guide for writing social media content for brands or celebrities, stick around. I’m Misty, writing for branding around the world for the past five years. It has been quite a journey to look back, but I still feel a guide like this that I had read before writing my first post.   Write content for your social media   Social media content is any type of content that is specifically designed to be shared across various social networks such as Twitter, Facebook, Linkedin, and so on.   Why should you care about social media content?   A well-written and optimized social media post has the potential to go viral. These posts can reach thousands of people in no time without spending a dime on advertising.   How do you write good social media posts?   You need to take into account different types of audiences and what motivates them: their emotions, their needs, and desires for your product or service, offer clear benefits to the audience, make sure that your message is relevant to them. It's also important to optimize for search engines by using keywords relevant to your industry in the headline.   So, don’t worry about starting your social media marketing journey today because these eight golden tips will lead you to wonders of content creation!   1. Tone Your Content   Make your social media content writing a fun piece of information. Don’t just quote the statistics. Try to accompany it with a story. It is easier to remember a story than the numbers associated with them. So, if you have to be chatty with your audience, then make your content worth a read.   2. Research Well   There are so many times when brands don’t do their research well or forget to give credits. That’s a big no-no! It hurts the brand image when people point out. Be on top of the trends but make sure your content is aligned with the actuality.   Also, it is best to use the Click-Bait content intelligently. At times, an over-promising headline may help you get clicks but will also give you some unfollows instantly.   3. Adapt to Your Audience   You have to do and say as per your audience. It’s a content-driven industry, so your content marketing will be received well when you publish what your audience desires to engage with.    If you’re an eCommerce business, then try to share additional information about your products on your page. Brands who use it to share product links to their landing pages are thought selfish.    In fact, you build your reputation when you actually help your audience to utilize your product and service to the fullest through your platforms.   4. Speak To Your Audience   Talk to your clients. Did you receive an excellent compliment for your product and service? Take a screenshot and post with on your social media account while thanking your clients.    Or did someone commented on your posts? Find a friendly reply. You have to do this for the negative comments too. Engage your audience with your witty, funny, empathetic, and kind messages that will make people laugh or find you relatable.    5. Keep it Short   It’s a 3-second attention span that you’re dealing with. You need to be precise when you write copies for social media. Digital agency networks like Jelloow can help you to phrase your information such that people want to click and visit you more often.   6. Make it Shiny and Attractive   Platforms like Snapchat, Instagram, and Tiktok are already graphic-driven platforms. Do you wonder how you can utilize content writing tips on these channels? Well, digital content creation is about making stories that can be consumed in more than one way. So, if you’re writing a social media blog, I suggest you also create infographics, videos, still graphics, PDFs, and PPTs on the same topic and post it at various channels where the need be.   7. Experiment With Your Content   Going by the theme is a great idea indeed. However, don’t restrict yourself from attempting to create new templates, tone, or using different language. To use your content piece in various other forms is an art that you must learn to stay consistent with creation.   When your mind is dealing with writer’s block, you can use the previous content and revamp it to your use. That should give you a good balance.   8. Choose Your Platform   Most importantly, you should know where your audience is. And it’ll be good to know where they intend to engage more. Is it YouTube that they often come and go? You can start preparing video scripts that will appeal to them more. Create share-worthy content on LinkedIn if you have a B2B company selling software packages.    Keep it concise when you’re working on Twitter and make your content trendy on Instagram.   So, are you ready to take up the challenge of excelling in social media content writing now? Why don’t you try seeking the help of your experts at Jelloow? Just drop a “hi!” and we’ll be quick to respond.


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    6 TIPS TO FIND YOUR TARGET AUDIENCE ON SOCIAL MEDIA PLATFORMS

    22-07-2021

    Running digital marketing campaigns for your small businesses on social media platforms is a tricky business altogether. Before you strategize the activities for the next quarter, you need to know- who is your target audience? And that’s not where the story ends.   From understanding who they are, where are they, what do they do to how they interact with your competitors? You should have complete knowledge about your target audience before putting your marketing budget into paid or organic activities online.   So, here’s a cheat sheet for you to begin your search:   1. Know your business and its target market   This is usually the easiest step if asked to an entrepreneur. That’s because they know what they sell and to whom they want to sell. In marketing terms, this is the potential audience. However, this set of people isn’t exactly your target group (TG). In most cases, it is far from your actual customers.   Why is that so?   Planning a business at times requires you to forget the marketing challenges. These may occur in terms of location, spending limits, competitors, budding competition, and the list goes on. There have been examples in the past where the businesses had to adjust their cost price to serve their actual TG.   So, the first step is to identify who is your ideal buyer.   2. Market Research of The Existing Competitors and the target audience   We all have someone to look up to. And for first-time business owners, having competitors is considered a blessing in disguise. How’s that? Well, you get to read success stories and also the failed attempts of the existing businesses. That can help you to avert the obvious wrong choices.   For example: You may be selling Online Fashion Jewellery in New York. However, had you been targeting Brooklyn or Chelsea, the conversion rate of your online business would have been better as the market has lesser competition and people have higher buying capacity.   These are some of the insights to borrow from your existing competition. Also, the digital marketing strategies they used to accelerate their business can give you an idea of where your audiences are. In the marketing sphere, you have to steal your customers from other companies.   3. Create Buyers Persona (target audience)   While you have spent time analyzing the market trends and competitors, it is time to identify the authentic TG!   Start with defining your competitors Find some 100 profiles who interact with these brands regularly Create an analysis that documents their action- Likes, Interests, Job Profile, Groups, etc   This should give you an absolute idea of whom to target when it comes to creating content marketing and paid marketing strategies.   4. Study Social Media Groups and People   Get active on social media groups. If you’re dealing in B2C, Facebook groups will be your place for finding your potential buyers. However, if you have a B2B company, LinkedIn groups can help you create good connections.   As stakeholders, you should also be involved in personal branding activities. When you connect with people, you have the opportunity to direct them to your business page. This allows you to reach other connections and a similar audience and grow your network through connections.   Social media groups are ideally concentrated. Your niche audience is present there, and with your content marketing, you should attract their attention. So, be active to find your TG!   5. Website Analytics       Google Analytics is a free tool that allows you to have the best insights into visiting your website. And that’s not all…   When Where From where For how long they interact Demographics Geography   Spend good time reading the charts and numbers to find your target audience for social media via Website Analytics.   6. Paid Marketing Analytics   It could be a possibility that you are advertising with an audience in mind. However, if you’re running it on a fairly broad audience, the next step is to retarget the people who interacted with you the first time.   Paid marketing runs on an algorithm that attracts the audience, which is likely to interact with your business for the product and services.   The system intelligence and AI used behind their platform ads are sensitive and can help you determine your TG better.   Take Away:   While these are some of the best ways to learn more about your audience, you can also find help at no cost by consulting us! Go to Jelloow’s network of agencies and push your queries to them. Support is right around the corner!   Social Media Tips to Find Your Target Audience Social media is a powerful marketing tool for most businesses. This is where they can find their target audience, build their brand image, and gather feedback from the consumers. The most important tip to remember when using social media marketing is that it is not about you. Instead, it's about the people who follow you and what your social media profile tells them about your company and products. Social media attracts a lot of attention these days because of the sheer amount of people on them - over 3 billion active users as of 2018. The best way to get noticed and stand out in this crowded space is to showcase your personality through content.   What is Social Media Engagement? Social media engagement is the process of sharing content on social media to bring traffic, followers, and customers. Recent research has indicated that for every 100 tweets posted by a business, they are only able to create 3 new customers. That means that it is important for businesses to ensure that their content is being seen by as many people as possible. Social media engagement can be achieved through different methods like paid advertising, organic reach, and social sharing. Social media activity refers to the process of publishing content on social media networks like Facebook, Twitter, Instagram etc., which brings traffic and followers to the company’s website or blog. It also allows companies to track which posts are resonating most with their audience and what posts are performing best with their audiences.   How to Identify Your Target Audience on Social Media With the increasing popularity of social media, it's becoming difficult to identify your target audience on specific platforms. This article shares tips on how you can identify your target audience on social media. You should start with finding out what your niche is. If you are a lifestyle blogger, for example, then you have a certain type of person in mind when you want to find your target audience. Identifying the niche will help you narrow down who these potential customers are and what their interests are. This process will provide insights into what the future of social media looks like for different demographics. You can then use these insights to determine which platform is right for reaching your audience and which tools might be most effective at delivering this outcome.   Tips For Finding Your Target Audience on Social Media Social media is vital for businesses that want to connect with their target market. However, identifying your target market can be a challenge because it is often hard to know who you are targeting. So, how do you find your ideal customer on social media? Here are some tips for finding your target audience: 1) Identify the company/brand from their social media platform. 2) Determine who or what they love most on social media and see if they have a brand or product affiliation with them. 3) Look at what they're talking about and who is responding to them on social media. 4) Find out what topics they're posting about most frequently.     How to Create Content That Appeals To The Right People & Keeps People Engaged Content that resonates with people's interests and keeps them engaged is one of the essential factors for success. When creating content, it is important to consider what your target audience wants to hear about. How does one know what their target audience wants to hear? You have to have a clear understanding of your audience. This can be done by asking questions, conducting surveys, or even just observing the behavior of your target audience. The right content appeals to the right people and keeps them engaged in order to deliver a superior customer experience.   Tips for Creating Content That Will Drive New Customers & Generate Sales This article discusses the most important tips to create content that will drive new customers and generate sales. I hope these tips will help you create compelling, valuable content that will drive your business to success. Tips for Creating Content That Will Drive New Customers & Generate Sales: 1) Make it interesting: 2) Focus on the customer journey: 3) Consider the target audience: 4) Make it actionable: 5) Create a sense of urgency: 6) Leverage your company's expertise   How to reach the right audicence on social Platforms Audiences are changing, and that requires a change in how you reach them. Traditional advertising is not enough in today’s world. Consumers don’t care about the “traditional marketing” anymore. They are open to share their thoughts on social platforms like YouTube, Reddit, Instagram, Facebook Messenger or even Reddit. How can you reach your potential audience? The best way to find them is to listen and interact with them on social media platforms as they will guide you as to what content they want you to create for them. In other words, listen more than talk!   Best Practices for Creating Successful Content That Drives Business Growth & Leads New Customers The best way to create content that builds brand awareness, leads, and drives business growth is to make sure that the content is relevant. There are numerous best practices for creating successful content; I'll share some of the most important ones here.


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    BluePrint of Selling Things Online: Beginner’s Steps to Digital Marketing

    05-07-2021

    Digital marketing services have saved many people from bankruptcy in the previous year by selling online. With the pandemic hitting the world and dropping the economy to one of the lowest, people struggled to find a daily living—even well-established businesses. You can be one of them who is finding new ways to reach out to your clients. Or you’re a newbie who has a great product to sell but doesn’t know how and where to market it?    Don’t worry about these obstacles because here, we’ll help you make your first sales in the first month of going online!   What are you selling and to whom? Congrats on starting the new online business! This is a milestone for anyone. Now let’s help you make it a success. But before we dig into how to do it, let’s understand “what and whom and where” about this product.   What is the industry? Is it a B2B or B2C product? What are demographics and geography? What is your target audience? Who are the major competitors in your target location? What’s the profit and sales model? How are you going to nurture the leads/sales?   We don’t want the lists of questions to overwhelm you, and that is why here’s how you should approach finding the best answers to these questions:   1. Look at Competitors   Mostly every business has at least one major competitor in the market, no matter what the products are.    Learn from them how they have approached their audience, built a loyal clientele, and mistakes they’re making.   At times, you can avert loopholes by just learning from someone else’s loss. You might feel this as cheating at first, but it’s a smart move to make. Your unique product will only be able to pierce through the competition if you mimic some steps to sell online products from your competitors.   2. Hire Experts and Delegate Tasks   As a small business entrepreneur, you might think hiring an expert is an added expense and might risk the business. But you can’t dwell on each challenge by yourself.   Calculate the cost of freelance or project-based experts and outsource the tasks like social media marketing services to a team of experts at a budget-friendly price. Jelloow is helping businesses like yours to stand their ground within the shortest period. Check out for yourself.   This allows you to spend more time thinking of ways to upscale your business rather than sustaining it.    3. Localize your services   The Internet indeed allows you to connect with a global audience. Every online business has the potential to cross seas. However, you must begin from home. In the initial months, find your client base as close to your home. Reason?   People who know you or relate to you will trust you better. With trust comes sales. With sales come reviews, and once the cycle of reviews and sales is set on, nothing can stop your business from growing.   Technically, location helps you define a niche audience and produce marketing strategies that target this audience even when you’re selling your products online. Conversion rate is hence higher during such sales.   How to Make Your First Online Sale?   It’s a new product and new company. So, here are some ways to sell your first product: 1. Build an Online Presence   For people to trust you, you need to build an online presence. Having a website, a unique logo, a brand story to remember, and a presence on search engine result pages (SERPs).    Our search marketing agencies are pro at helping young businesses to quickly show up on the top result pages of search engines by providing services that include backlinking, product listings, business listings, and more. And local SEO also boosts your online business as you’re catering to the high intended customers.   Think you need to speak with an expert? Now is the time.   2. Select Your Social Media Platforms   If you’re not ready to invest in a website or run campaigns to boost web traffic organically or inorganically, the next step is to identify where you wish to sell your products.   Some businesses find Instagram helpful, and others find Facebook Marketplace attractive. But these are not the only options. You can also build free marketplaces on Wix, Shopify, and other eCommerce websites.   Find the right place to display your product line and then strategize to maximize the output. For example, if you choose to sell your products on Instagram, then build content pieces, creative assets, and followership campaigns around this platform.    3. Contact your connections   Ask your folks to talk about your business with their connections. A simple Facebook share or Whatsapp status or Snapchat story can help you expand your followership.    Write them a nice personalized message with the link to your online shop and let them know how assuring it will be to have their support. Most likely, you will get a response back.   Saying out of the experience, your first sale should come from someone you know. And that’s enough to reach more people.     4. Find Influencers to Spread the Word   As a new business, connect with influencers in your industry to create trust and visibility within your target audience.    The word-of-mouth recommendation will send quite some followers to your social media pages and website.   5. Launch Program for Your Brand   Reward your audience to receive their attention. The human mind follows where there are “Sales and Freebies!”   It’s nothing to hide that we all love to binge on something that comes as a deal. Even though you have to pay some extra amount to avail the deal. And why not, you are looking for PR so, why not treat launch programs like “Lifetime Sale”, “Welcome Program” or “First Purchase Discount” are some of the ways to lure your customers in.   Go creative to attract people’s eyes and snatch their attention to get more follows!   6. Run Online Ads   There’s no harm in taking the shortcut to your first sale. If you’ve tried all of the above or you’re ready to expand, paid marketing campaigns are your best friend. Depending on your audience and where they are present, choose the platform and budget to run the online ads.   Google Search Ads are a great way to bring highly interested and intended buyers to your website. However, if you’re trying to look for an audience on Social Media platforms, then Facebook, Instagram, LinkedIn, Twitter, Snapchat or TikTok marketing is a good start.   Bonus: Take Recommendations and Reviews   This particular piece of advice is for someone who has made their first sale or even more. Build your relationship with your clients such that they are willing to drop reviews on Google, Website, or Social Media.   Marketing these reviews on your website, newsletters, or social media will generate trust in your audience and influence their decision-making.   Things to Remember:   Stay consistent with your efforts to see improvements. Hire experts from the best digital marketing platform, Jelloow to accelerate your growth.  


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    Customer Loyalty 101: Bring Back Your Customers for Digital Marketing Services

    19-06-2021

    Falling into a habit is much easier and comfortable for all of us. This is true when it comes to our buying patterns. Even as businesses, we ought to make choices from our biased minds. And when it is about marketing your digital marketing services, customer loyalty programs have proven to be the best to gauge such habitual patterns.   To see some outcomes in your business as well, try out the following ideas first-hand: 1. Reward Your Clients With Points   There are hundreds of digital marketing agencies around the world. From big firms to startups, they are selling similar services to a vast audience. However, how you cater to the needs of your customer may differ across the equator.    Reward points are often seen as an eCommerce tactic by many experts. Some agencies report that having to choose such a technique has helped them maneuver situations of draught in business.   Are you wondering how can it work in Digital Advertising companies?   Consider your services as marketing packages. These packages can now act as a product that once purchased will be rewarded with points. These points can be redeemed in the next purchase of services.    This way, you invite your clients to do more business with you. In fact, the ability to choose packages as per their need allows them to control the marketing budget. This is why your customers are likely to buy from you next time.      2. Membership Plans   Membership is a great traditional method to create a community that helps each other. The building of the networking era began when people with common interests bartered services in business transactions.   Sephora’s loyalty program members are contributors to 80% of their total sales. They have far more sustained this mechanism by also adding a reward system to their customer plans.   Customers come back to Sephora not because they have successfully positioned themselves as the trustworthy source of all beauty products around the world but also because brand value reflects their audience segment. To achieve such success in digital marketing, you have to proceed with a plan that involves building communities. Remember, Sansa Stark in Game of Thrones said, “The lone wolf dies, but the pack survives.”       3. Perk it Up- Creative Marketing Consultants   Finding ways to call your clients back to you is not the work of an analytical mind but of a creative one.    You need to give them a reason to come back to you.    Excellent services Around-the-clock helpdesk A Gift to Remember   What can you, a digital marketing team, gift your customers? Well, a great ROI for a starter. Providing unquestionable services backed by results will surely make your clients think of you. But sending them perks along can be a great idea too.   Yes, a free coke with your McDonald’s meal sounds like a deal. In similar ways, get your businesses to look forward to making a deal with you again by sending them with an extra service. Did they ask for running an advertisement campaign for you? Why don’t you also share a Free Competitor’s Analysis Report too? This will allow them to trust you better and seek your advice for other services in the future.   4. Discounts Are Never Too Old   Who doesn’t love the tags like “50% off!”, “Buy 5 and Pay for 3!”, “Pay Online & Get Shipping Free”?   It’s always a great idea to give your returned customers a warm welcome with special treatment. The gesture in itself is the reason why your clients will like to work with you again.   They’re not necessarily be looking for a cheap service, rather a trustworthy one. So, your intentions of creating a professional bond will be received well when you offer them a special discount on their repeated purchases of your services.   5. Retainer Program   Unlike membership plans, the retainer program is about preparing a contract where on a monthly basis, your services are automatically restored for a service period.   You can have a 6-month, 12-month, or even 2-year retainer program depending on the mutual agreement between you and your client.   This might sound like a compromise of the freedom to choose but it actually helps to sustain relationships when time gets a little rocky. Nevertheless, it is considered quite a useful tactic for a long-term association.   Thought Pond:   When you’re registered with Jelloow, you are bound to receive highly convertible leads from our digital marketing platform. The next step is to sell your service along with your sales team. Use any of the above methods to build trust so your clients want to work with you more than just one time.    Of course, your work will speak volumes, so give it your best shot!  


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    Local SEO By Small Business Marketing Experts: Tips for 25X Revenue Growth

    07-06-2021

    “71% of customers who search for local businesses on search engines end up visiting them within 1 day” So, are you visible to your prospects or do you need digital marketing services?   What is Local SEO?   Like the Yellow Pages, search engines are built to provide optimized information to the audience as and when they search for it. Internet users are more likely to buy online and then collect in-store. The searches for “where to find” and “near me” increased 200% from 2017 to 2019. This all boils down to the increasing pattern of users searching local businesses online before making a decision. So, this is why Local SEO has become crucial for small shop owners. Small business marketing experts are focusing on making these strategic plans to execute SEO techniques to keep their clients’ visibility on top of SERPs.   How Does Local SEO Work For Small Businesses?   The digital marketing service providers help businesses to rank their websites or webpages for long-tail keywords with location details. For example, “Dry Cleaners in Los Angeles” or “Mexican Restaurants in South Carolina”.    Several activities like backlinking to the local event pages, business listings, and websites providing information on the local market are done. The website content is also modified to improve domain health for the targeted keywords. Once all the factors start to work in the positive direction, the businesses have better chances to appear in the snippet of the searches.   (Image: Google Screenshot)   What Are The Benefits Of Local Businesses?   Here are some benefits you should know before you choose Local SEO techniques for your business:   1. Web Traffic Relevancy    Local SEO tactics are used to reach niche audiences. The searches are highly targeted to the audience near the business facilities. It is noted that within the 5 miles radius chances of converting an interested and intended audience increased many folds.    So, if your company is listed in the top 5 searches for a target keyword excluding results from search advertisement, you’re likely to get well-intended web traffic on your landing page.   2. Free Ads on Google   In a way, you can say that to earn your spot on the first page of SERP is to get organic traffic. If you can strengthen your position by implementing local SEO with the help of search marketing agencies then you ascertain that Google Ads costs are magnificently reduced. And this is not just true for one Search engine. It goes the same for Bing or Yahoo! 37% of the American audience is still hooked to Bing which is why it is equally important for you to work on all the engines that provide your business local searches.   3. Build Trust Quickly   As it is comparatively easier given the competition is sieved through, hence the chances of ranking for a long-tail keyword with location details makes your website rank higher much more quickly than it will be for a global keyword with high competition.   This allows your business to build trust in a short span. Ranking on the top SERPs is essential for you as it dominates the market perspective about your business. Your target audience is likely to form an opinion.   Of course, the user experience, once they enter your website, will be the next opinion marker for these decision-makers. However, it is a great start to rank on top.   4. Chance To Get Listed on Snippet   (Image: Google Screenshot) Google Chrome’s feature for providing information in a snippet obtained from listing on Google My Business and Google Maps helps many customers to navigate through relevant stores near them.   By optimizing your business listing on search engines, Jelloow’s top marketing agencies can improve your chances of getting seen by your audience.   5. Be Part of a Community   In 2021, the only way to support your country’s economy is by supporting local businesses. As the country leaders are emphasizing more on producing more local businesses, this is the time to join the race.   Be part of the community to earn referrals and send yours. Local backlinking is a great way to start with but also join networking websites where businesses refer you for other services to their clients. As it is known, clients do visit your store if you happen to be nearby.   Local SEO For Small Business Owners And How To Get More Exposure With SEO   SEO is one of the most cost-effective methods of getting more exposure for your small business. It is highly recommended for small businesses to invest in SEO because it can lead to a higher ranking on search engine results pages. Local SEO is a strategy that local businesses should invest in if they want to rank higher in search engines and get more exposure. Local SEO focuses on optimizing your website for Google Maps, Google Places, and Yahoo! Businesses listings. It is crucial for any company looking to grow their customer base locally or nationally.   What is Local SEO for small business?   Local SEO for small businesses is the process of optimizing the business’ website so that it ranks highly in search engine results pages. It can be done by creating a custom strategy that speaks to the users in the target market. Every small business, regardless of size or location, should take care of their local SEO by using tools on the web to increase the visibility of their company online. We will discuss how you can optimize your website for local SEO on Google, Bing, and Yahoo! Search. The first thing you should do is choose a category for your business. You can then select keywords that are relevant to your industry within Google’s Webmaster Tools account.   How Does Local SEO Work for a Company?   A lot of companies want to know how they can use SEO strategies to get more exposure for their business. This article will give you tips on how you can use local SEO strategies to your company’s advantage. It's no secret that the internet has changed the way we do business forever. Many people now use search engines like Google, Yahoo, and Bing to find products and services they need throughout their day. The Internet has made it so easy for consumers to find what they need without having to go through all sorts of trouble, but this also means that many companies are competing for that traffic.   Local Search Engine Optimization Techniques For Your Business   The best way to get more customers is to optimize your site for local search. The following are some SEO techniques that can help you achieve that goal. 1) Be sure to include your address, phone number, and directions in the page title. 2) Utilize Google My Business (GMB). 3) Create an optimized local business map listing on Google Maps. 4) Use Google Search Console for Webmaster Tools to confirm or fix any issues with your site’s HTTPS certificate. 5) Update the content on the website regularly with fresh and new information about your business. 6) Make sure you register all of your pages with other local directories like Yelp, Bing Places for Business, Yellowpages, Superpages, Trip Advisor etc.   Local SEO Tools To Increase Your Business website Influence On Search Engines   With the help of local SEO tools, small business owners are able to promote their businesses online. These tools are especially useful for small business owners who don't have a marketing team or an online marketing budget. One of the most popular local SEO tools is Google My Business. Some other local SEO tools are Yelp, Facebook, Bing Places for Business, and Yellow Pages.   Takeaway Thought:   While talking about the local community, Jelloow provides one such service to their clients. Register yourself on our platform for free and create your profile to earn more clients. How?   We host several businesses every week who are looking for marketing services. Based on their budgets and requirement, they go through the network of marketing agencies available on our platform. Once they select one, the agency is connected with the business for more online or offline conversation regarding the project. This is a great opportunity to onboard a new client. Don’t you agree?   If you’re interested, join Jelloow today.


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    Enrique Gimenez

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    5 Ways Search Marketing Agencies Build Quality Backlinks

    30-05-2021

    Search Engine Optimization is like a chain reaction that can serve you not just today but many years if you get it right. Search marketing agencies are trying to keep up with the algorithms and update their strategies accordingly because they can potentially harm or benefit your business. This is why we suggest that companies who are certain of hiring a digital marketing team should let the experts handle SEO for their company on a long-term basis.   Talking about handling SEO, one of the most interesting works the experts do is creating worthy Backlinks. It is a risky business, we must warn you. Your domain’s authority is determined by the quality of the backlinks created.  But, let’s hold on…   What are backlinks?   If you understand the term, “Inbound Marketing” then backlinks are a treasure.  When one higher authority website connects to your website through web links, it is called “inbound interlinking” or “inbound links” or “incoming links”. This provides your website with high-quality borrowed web traffic which improves your authority on the search engine as the crawlers find your website and its content more of value to their users. And your likeability factor on search engines becomes higher. This then determines your ranking for the targeted keywords and even gives you preferences when you run PPC ads. In short, a lot matters on where do you find connections for your website.    So, how do you build quality backlinks then? Some of the SEO platforms for agencies working to improve their efforts:   1. Guest Blogging   The concept of guest blogging is more like community service where everyone gets benefits and not just the host or the contributor or the audience. The writer must build a connection with the host to continue writing for them. With each attention-seeking post, you win a worthy link back to your site. Mitch Monsen says, “ Your relationship with the blogs and bloggers doesn’t end once you’ve published a guest post; you’ve just developed some exceptional business contacts!” To find how to find these sites, let’s call your business’s top keyword “TK” and next you want to do is: Go to Google Search Type the following and similar combinations to find listings for your potential business: TK + “guest blog” TK + inurl:guest-post TK + become a contributor TK + “submit an article”   2. Infographics in SEO   Infographics are quite an attention stealer. These visually pleasing yet informational content pillars have a few great advantages: Ticks the box for the audience having the shorter attention span Looks great and people can share them an endless number of times Talks about the important things precisely Present unique Stats, How-Tos, Whys, etc Most importantly, builds a link to create exceptional web traffic from intended buyers Infographics are quite an attention stealer. These visually pleasing yet informational content pillars bring a lot of value to you. How? Even if you invest $50 to create well-research infographics by creative marketing consultants, it will end up giving you clients worth 10x your product value. And with their shareable nature, these particular graphics will live to provide you value for a long. There has to be a reason why the Internet sees a 1% increase in the production of Infographics every day.   3. Trace your Competitors’ Footsteps   In the digital marketing world, there’s nothing called cheating if you do it intelligently. Being original and experimental is of course a great deal but when it comes to your competitors, it is only beneficial to keep an eye on them. Find yourself experts at Jelloow who ace at the spying business and can bring you to report on where and when your competitors are posting their content. With this, you can know and then target the source of getting good quality leads linked back to you. (Hint: Via Content Marketing)   4. Internals links   As online marketing consultants, we can stop emphasizing how crucial internal linking is. SEO juices need to flow flawlessly. If you’re able to keep your audience engaged, 53% of them will end up making a purchase or book a demo with you. A lot of factors like website speed or website design will determine the user experience but customer journey is equally important in that case.   5. Participate in Subject Matter Expertise Webinars   Webinars are a new trend for a lot of businesses. The trend is quite successful for B2B companies that deal in technology and IT products.  When you gather an interesting set of audience to watch you, you already have gauged them for a good time. With your high-quality and resourceful content, you can easily and quickly build trust.    With sharable resources and by strategically presenting your business products in front of them, you gain word-of-mouth referrals and get backlinks in the form of social media mentions, shared documents, direct organic traffic, and so on. Are you excited to see what happens if you use all these tricks to market your business? Let Jelloow help you further as well. Check out the top digital agency network and find out the team that is ready to work with you at your favorite price and provide you with nothing but the best results.   How to Find the Best Search Marketing Agencies for Your Niche   Some agencies will offer you a lot of services, but it is important to know what you are looking for. If you are looking for the best SEO services, they will recommend that your website rank highly in search engines. If your goal is to have more traffic, they will help with PPC campaigns and Google Adwords. The best way to find out what is the best agency for you is to ask them about their experience with your industry or niche. There are also online resources that can be used as a starting point like Jelloow.   Why You Need a Search Marketing Agency?   In today’s digital marketing world, it is important to have a strong online presence and search engine optimization (SEO) to get your business noticed. An outsourced search marketing agency can help you in the following ways: -An SEO agency can help with your content strategy and quality content creation. -A social media agency can help you in optimizing your social media channels and generate traffic through social channels. -A graphic design company can help with designing logos, newsletters, digital banners, email templates etc. -A search engine marketing (SEM) company can provide you with keyword research for better ranking in SERPS and create advertisements in Google AdWords and Bing Ads etc.   What are the Benefits of Hiring an agency to optimize your search traffic?   One of the most important aspects of digital marketing is SEO and optimizing your site for search engine rankings. It’s a complicated process but there are digital agencies that specialize in this area. Hiring an SEO specialist can bring a lot of benefits to your business so it’s worth looking into.   The Key Areas to Look for in an SEM Agency for Companies   An SEM agency needs a strong portfolio of a variety of skills and capabilities. They should have the ability to collect, analyze and report on data, as well as have a solid understanding of how to use it for marketing purposes. Here are 4 things that you should be looking for in your next digital marketing company: 1) Great presenters - They need to be able to translate your ideas into actionable campaigns with high conversion rates. 2) Strong online presence - The company needs to have an online presence that is engaging and inspiring. 3) Quick turnaround time - Speed is important when it comes to providing results for clients, so they want one who can deliver quickly and with ease. 4) Optimized websites - A digital marketing company will work on SEO.   What Sort of Services Do Marketing Agencies Offer?   Marketing agencies have always offered SEO services to their clients. These days, they are also offering social media advertising, web design, and development, content marketing, email marketing, etc. A marketing agency is a company or organization that offers an integrated range of marketing services to clients. The services are usually customized based on the client's needs and are often offered at a fixed cost. Marketing agencies offer a wide range of services for their clients which include digital marketing, SEO services, social media management etc.


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    7 Reasons Your Business Needs Digital Marketing Solutions [In 2021]

    26-05-2021

    Today, businesses, whether large enterprises or sole proprietorship, need digital marketing solutions from the very beginning to their performance pinnacle. The business owners who were slow to adapt to the digital transformation were forced to make a quick shift to survive the fast-evolving marketplace.   A Brief History of Digital Marketing And The Transformation Of Marketing Strategies   Digital Marketing Defined   Digital marketing is a form of marketing in which the marketer uses digital technologies, such as the Internet, social media, mobile devices, display advertising, and more recently wearable devices. Digital technologies have become an essential part of how consumers interact with businesses and each other.   The Early Years of Online Marketing   You are probably wondering what the world was like before the digital marketing era. Chances are, you are not old enough to have experienced it. Digital marketing has been around for over three decades, but most of the world has yet to realize its power.   Why Marketing Services Should Pay Attention to the Explosion in Online Shopping   Online shopping is at an all-time high. People are no longer bound by the limits of their immediate surroundings for their shopping needs. Online retail sales are expected to grow this year, with an increase of 3%. This means that marketers who want to reach their potential customers should pay attention to the explosion in online shopping.   Digital Innovation in the Mid 2000s   The digital revolution that we see today is not a coincidence. It was a result of the changes that happened in the mid-2000s. Back then, we saw the rise of social networks and digital commerce. Companies like Facebook, Google and Airbnb emerged and changed the world forever. Companies saw potential in this new industry and started investing heavily to make sure they were part of this new trend. They invested in e-commerce, analytics, and other technologies to keep up with the digital age.   The Birth & Growth of Social Media & Mobile Devices   Mobile devices have become an essential part of our daily lives as we rely on them for communication, entertainment, and information gathering. The first social media platform was Myspace and it was created in 2003 by Tom Anderson and Chris DeWolfe. This new technology was designed with the intention to connect people through social networking. However, Myspace's popularity gradually declined as new social media networks were introduced such as Facebook and Twitter which offered more features than Myspace did at the time.   What You Need to Know About Google's Role in Digital Advertising Strategy   Search engine marketing, or SEO for short, is a form of online marketing that involves the optimization of a website so that it appears at the top of search engine results pages. Google Ad Services is Google’s advertising arm and one of the largest providers of digital advertising. This includes ad products such as Google AdWords and Google Display network. It also offers search engine optimization (SEO) services such as conversion optimizer, content strategies, and keyword tools. So, if you’re a ‘new entrepreneur or an experienced founder of a company, here are the reasons your business need a digital marketing platform to market your products and services in 2021:   1. Launch   Starting a new business or launching a new product into the market stream requires more than just existence. What companies fail to do in the first place is to create the hype before actually riding the waters.   Here, online marketing experts suggest all the newbies to first evaluate.   You need to focus on the high tides and low waves that your competitors are facing. Wondering how digital marketing can help you to identify your potential?   Well, market research is the most wanted service in today’s time. With limited resources and high competition, it is better to invest before than regret later. Moving further, you need to have a pre-launch marketing strategy in place. Why? Create an audience Take Surveys Inform and Aware Tell a Story to Connect Amplify Customers’ First-Response And the list goes on. Your audience needs to know you before you make an entrance.   2. Business Expansion   Expansion is like a dream come true for any company. However, it is of utmost importance to plan it and execute it at the right time. But, how would you know when is the time?   Well, digital marketing teams help their clients ascertain the revenue cycle and define the expected growth in the specified period. With the right strategies and campaigns running for your business, you can predict better how the next 1-month, 6-month, 2-year, or 5-year from now would look like.    That’s why planning a business expansion without the opinion report by marketers would be a big no-no!   3. Set Success Goals   When we talk about expansion or a launch, we take the responsibility of scaling a business. And to do so, you define goals.   Marketing without goals is nothing but a scam in today’s time. It is a frightening scenario that 44% of businesses marketing digitally do not have a concrete strategy. They tend to spend more and achieve less. In this scenario, when businesses don’t have a proper tracking funnel, they lose potential customers.   Hence, it is essential to set goals, track performance metrics, keep an eye on ROI and keep improving the marketing plan as you go.   4. Graphic Designing   Kate Moross quotes, “The key to great ideas is not having them, it is executing them. And great ideas come from problems. As designers, we call problems, briefs and we call reactions to problems, concepts.” What they mean to quote here is that you might have a great idea to solve a problem but in digital marketing, you will only find success when your idea is executed well.   Here, the execution not only means an aesthetically pleasing design. It also means how you represent your information- video, audio, image, animation, infographics, etc.   Hiring experts for graphic designing services is a great investment every business needs to make today. Jelloow has been helping companies to connect with experts in their field who have the experience and excitement to take on new projects. Do check out our network to find help!   5. Reach Locally not just Globally   With local SEO getting much attention, even offline stores are leveraging digital marketing services. You might like to know some amazing revelations about local searches during the Pandemic: 40% of searches are local 50% of searches contain “near me” as a part of the keyword 70% of people will check reviews, timings, and contact information first before visiting, physically So, not just globally but to run your business locally, you need to have a constructive marketing plan to work on.   6. Stay Relevant   With algorithms changing now and then, the digital sphere revolves quickly!    Staying relevant has been a task for all brands. Companies that worked on their SEO strategy in 2010 are far behind in today’s time. For example, black hat SEO was a fad, and when algorithms changed, white hat SEO took over. Not just that the rankings dropped significantly for some brands but there were websites banned from the engine. Currently, voice marketing, AI, and machine learning concepts have made search engines think like humans. You need promising search marketing agencies to rank your websites on top SERPs today.   Similarly, social platform algorithms are new to many. But experts can shorten the time within which results show up.    7. Find and Engage Your Audience Enthusiastic brands are prone to exhausting their marketing budget within the first few months. What to do for saving yourself from the loss? Divide and conquer all the digital marketing activities into the 4 Buckets- Reach, Act, Engage and Convert Track your audience and create buyers’ persona at each stage Find more similar profiles and connect   Takeaway: The ocean of marketing is deep and sometimes volatile. Businesses with a plan can ride the waves. If you think you need professionals to work for you but are not sure about the expense, why don’t you choose from Jelloow Network. Jelloow registered digital agencies are curated, vetted, and highly recommended by dozens of other clients. The best part is- you pay for what you want.


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    Create B2B Strategy: Social Media Marketing For Small Businesses

    26-05-2021

    “LinkedIn is not the only channel for social media marketing for small businesses.”   Most companies dealing with other businesses assume that LinkedIn is the only channel to gauge more traffic and clients for your business. And that’s a flaw! Let us help you understand why.   What does social media marketing for small businesses look like?   We all know, digital marketing is an inevitable aspect of brand building and sales of your products and services. And even though LinkedIn is the leading channel for B2B companies, your marketing strategy is incomplete without other mediums onboard. Your end consumers and direct clients are more than on one platform. By including other channels into your strategy, you convert more of the lost potential and actively remarket your brand.   However, it is important to mold the information into the pattern, trend, and algorithm of the subjected platform. Companies have a lot to ponder upon before sending out the brand message. Let’s dwell on what you need to care for and how to project it using different platforms as advised by small business marketing experts:   1. Customer-Centric Content   Customers are looking for information. They are hungry to know more.    Even today, most businesses make the same old mistake of just sharing posts that talk about buying services and products. Especially, the small businesses that are starting new and are enthusiastic to be in front of their customers.   But the first challenge they face is to create an audience. Even if you use Paid Marketing to boost your likes on-page and followers, the next daunting challenge is engagement.    So, you need to frame a strategy that works for your customers and not you. Look what they need to learn. Do thorough keyword research so that you understand what your interested client is looking out for. Avoid creating random statistics, blogs, and PDFs on your company page. Rather take the opinion of your audience through polls. Engage them in online activities. Prompt them to take any action over your post.   By pursuing what your clients need and catering to them, you eventually get what you want- A prospect!   Here, LinkedIn is the game changer to use content marketing tools. However, as per your brand, you can also create campaigns for more eccentric platforms like TikTok, Snapchat, and Whatsapp where marketers are creating their viral and meme strategies to create brand visibility and awareness.      READ MORE: 8 Writing Tips to Steal The Attention of Your Audience   2. Details of Your Buyers’ Persona   While creating content is quintessential for anybody in the content marketing agency. However, the prior most advised activity is to wireframe your buyers’ persona. What’s that?   As a B2B business, you will have a niche market to deliver your services. It might sound easy for you but it is more complex at a deep level.   By naming an industry that you cater to, you won a quarter of the battle. The next thing you need to underline is the people that are the stakeholders, decision-makers, and engaging audience.    Experts will tell you to gather information about your competitors and their audience’s profiles at first. Now start to create a portfolio of the most engaging profiles on your competitors’ pages. This portfolio shall include: Profession Interests Age Gender Location Company And other information, if available   With detailed information about your prospect, you can target your content towards them. Facebook and LinkedIn are great to collect such information about your B2B clients. Digital marketers use tricks and tools to make that job easy for you. Do you think someone from the Jelloow network can help you? If it’s a yes, click here.     3. Brand Voice & Its Tonality to Break Monotony   Running a B2B company and sounding like a robot online?   This is a common myth that as a business catering to other businesses, you can’t have a personalized voice for your brand.   We highly differ. In fact, with voice marketing gaining more favors from search engines, brands are now incorporating virtual assistants into their marketing game. We all know how AI is evolving and compelling forward-thinking companies to make changes within their organization.   However, this might sound a lot for small businesses. To begin with, set a friendly tone. While writing, you have to think about having a conversation in a conference room full of other humans. Even though you are selling services or products to another business, the buyer is always going to be a human.   This brings us to the question- How should you set the voice and tone of your business?   Every platform is now enabling Alt-Text for images you post online. Always utilize this feature intelligently. But when it comes to videos, you have far more to explore. Write transcripts, descriptions, and captions to make it voice-friendly.   And make sure, don’t create content for robots if you don’t want your audience to ghost you.   4. Employee’s Company Than Employer’s Company   A customer-oriented company will surely go forward but your most important pillar- your employees are even more worth the effort.   Employees, especially on Instagram, Facebook, Snapchat, and LinkedIn will hype for the company whenever given the opportunity.   Run online contests to engage them. People who have excelled in LinkedIn marketing understand how crucial it is to make an employee-centric marketing strategy. It is the only platform where through their connections, you reach more people.   But, here’s what you miss out on if you’re not there on other platforms. Employees carve for appreciation and visibility. Facebook and Instagram allow them to show off their achievements in front of their Friends and Family. Even though you might argue that it isn’t your target audience but your employees are your message bearers. And as much as hype they create for you, the better rewards your brand gets in terms of trust and loyalty.   Aren’t these focal points for B2B companies worth the shot? Jelloow is helping brands like yours to connect with digital marketing experts who are escalating growth for you. Connect with them today at Jelloow!


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    Why Build A Website for Small Businesses? Pass 0.05 Seconds Test

    26-05-2021

    Do you run a small business? Have you ever hired one of the website management companies for site development and maintenance? We ask this because an average website gets 0.05 seconds, precisely 50 milliseconds for your audience to frame an opinion about it. It is a feat already to buy a domain name for your business but is it enough? Here are the reasons to have small marketing agencies work for your online presence via the website: 75% of consumers judge the book by its cover- you’re constantly judged! Slow-loading webpages have lost $2.6 billion of business in a year 77% of websites have poor or worse user experience And the list goes on… if you’re not mindful to add perfection to your online address which is the face of your business. Why choose an all-in-one digital marketing platform to get your site up and running and fetching your business from its onset?   1. Be Searchable Show your presence on all the search engines. Sending traffic to your website from Google is a bigger achievement because the quality of your audience is high. Wondering how we quantify that? The customer has searched for your product/service to make a purchase. This is the apt opportunity to convert a potential lead who shows not just interest but also intention.   2. Brand Visibility for small business   Being socially visible. Online advertising agencies help your businesses to target the right audience with brand-appropriate ads and organic content. Whether it is on social media channels or search engines, let the experts create a talk around your brand.   3. Enter into the Global Market   Cater your services to a global market or simply increase your local perimeter by miles. A website is an online address that brings you prospects who are willing to convert into your loyal customers. And you need a welcoming, warm, and most importantly, “Actionable” website that makes the job easy.   4. Easy Access in time like Pandemic When businesses are going remote and online during the Pandemic, even 35% of American business owners with small businesses have to restructure their companies to be more accessible. The first step to online marketing is owning a mobile responsive website.   5. An Online Marketing Essential   Talking about online marketing begins with a well-developed website or a web platform. This will essentially become the landing page for thousands of your audience. PPC experts will also require SEO-optimized web links to run paid campaigns and track the leads on the website.   6. Join the Race to Beat Your Competitors   If you think, you can outdo a forward-thinking business in the traditional setup then let’s look at it again. 3 in 4 consumers take online reviews as personal recommendations 56% of consumers read at least 4 reviews before making a purchase 8 in 10 local consumers read online reviews before booking/purchasing services or products.   Hosting a website is like hosting a tea party for your potential customers. Don’t miss the cookies!  If you’re thinking of looking for the best digital marketing platform then Jelloow has a great deal for you. Find agencies as per your budget from an extensive network of curated experts and pay when you’re satisfied.   The Complete Guide to Choosing the Best Website Design for Your Business Why is a Business Website Important?   A website is the first interaction for potential customers and therefore has an immense role in shaping your brand image. A clean, simple website is always more appealing to the eye than a cluttered one. This goes without saying that websites are one of the most important investments when it comes to marketing. Good design is imperative when it comes to selling your product or service. A good website design will not only help create a positive perception about your business in the minds of your clients but also help them make informed decisions.   Five Reasons You Need a Small Business Websites Today   A website is a business’s digital storefront. It allows potential and current clients to learn more about your company, and it also makes it easy for them to contact you. So, whether you’ve been in business for five years or five days, you need a site to stay competitive in today’s market. The following are seven reasons why you need a website for your small business: 1) Google needs to know that your site exists 2) People need to know that your site exists 3) You need an online presence if you want people to find you 4) It takes just minutes to create one 5) There are templates and services available so that even the most technologically challenged person can create one without any technical   How to Choose the Best Website Designer or builder for your Small and Medium Size Business Needs?   When it comes to web design, aesthetics are not the only thing to consider. There are several important aspects of web design that you need to take into consideration when looking for a company to work with. The first thing is the company’s portfolio. A good company will have an extensive portfolio of design projects that they have done in the past. It is also important that you look into your geographic area and see if there are any websites that you like because chances are that this company will be able to do something similar for your project. You also need to think about how well they communicate with their clients and how long they take on each project before handing it over to their clients. You should make sure they ask questions about what your needs are and you should get the feeling like   Best Website Marketing Strategies That Will Save You Time & Money - How to optimize your site and goals   - The first step to success is making your site easy to find. This will allow you to pull in people who are looking for your services so they can find you. - You have two main ways of making your site easier to find. The first is through paid advertising, which will get you in front of people who are already searching for what you offer. The second is through SEO, which will help you pull in people who are looking for services like yours without being explicitly told that they should be looking for it   The Importance of Web Design in the Incubation of small Entrepreneurship   The website is the first point of contact for a company. It is the place where your company's story starts. A well-designed site can help a business get noticed and grow. Think about your website as a digital shop window. It's the first impression that potential customers have of you, and it needs to be inviting, engaging, and easy to navigate - or they'll move on to your competitors.


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    Hit 1000 Followers with These Seven LinkedIn Marketing Tips

    26-05-2021

    Marketers, in 2021, know the power lies in LinkedIn marketing when it comes to B2B companies. Content marketers are creating content strategically that brings 50% of all the social channel traffic to your websites and blogs. 80% of business leads enter the company’s sales funnel via LinkedIn as compared to other platforms. After these impressive facts that may want you to log into your LinkedIn account, we suggest you give us 5 more minutes and tell you about how you can get your first 1000 followers using LinkedIn Marketing tips that are used by top marketing agencies around the world.   1. Content That Attracts Attention in Linkedin   Content is always going to be the king and content marketing is the queen. So, if you’re to rule the industry you have to understand how to create winning content.   Look out from your audience’s perspective and think it through before publishing any piece of information on your page. You may be writing great stories and experience and product descriptions but it might be possible that your message is not received well.   So, how should you plan?   Go with the basics and be informative.   That’s probably the first and most obvious thing to do as a business owner. You need to introduce yourself and your company before entering into the selling zone. Brand awareness is the upper layer for any business whether B2B or B2C. So, if you’re starting new, start the conversation by telling your audience who you are, what you are, and why you’re here.   After your audience has started to recognize you, start pushing conversation towards the direction wherein you bring out how you can help them.   2. Introduce Your Company Product/Service at the right time for Linkedin Audience   If your audience starts to regard you as an authoritative agency, that’s when you ask them to buy your service or product. But that’s not where the story ends. Once you have your first few customers, bank on their reviews as much as you can by posting and reposting them, time and again to gain trust and more leads. In the process of content creation, you will not realize how many great new connections you’ll create.   3. Comment and Reply with your Linkedin Company Profile   While most of the suggestions are towards creating the content, the next most important thing is engagement. As a business owner or marketer, it is not all about posting your content. A lot boils down to how you communicate with your interested lot.   Whenever you get a connection invite or get accepted by someone, send them a personalized note to warm up a healthy conversation.   Also, make sure when you receive a reaction to your content, you do leave a comment back.   It is also suggested to join LinkedIn groups related to your business and services. Once you join such high-level groups, keep commenting on the relevant posts that can track down some good leads. Post your content on these groups so people can recognize you as a leader of your industry.   4. Follow Button on Your Marketing Blogs   Website and LinkedIn page work hand-in-hand. You should share the published blogs, whitepapers, case studies, and other resources on LinkedIn. But also ensure that when people come to your website finding your content via a direct medium, paid or organic search, they also have a follow button to guide them back to your LinkedIn page.   5. Cross-pollinating your social handles   Do you have a Facebook page that has an engaged audience? Or do you tweet more often? To get quick followers, leverage your other social media channels to drive your audience to another.   6. Company Email Signatures   Whether you use email marketing platforms or not, email signatures can be of great use. Link your Linkedin Page within your signature or the email body. This way, not only it is easier for your contacts to browse through your work history but also connect with you directly.   7. Find Influencers of your Business Industry   Find accounts of people who have better reach and impressions and are willing to share a platform with you. Offer them high-quality content- webinar, podcast, interview, blog, video, or any other collateral that they would be interested in and ask them to tag you in return.  This way you not only create a close connection with those influencers but also hold a chance to convert this relationship into a business deal.       Linkedin marketing tips   In today's world, it is essential for businesses to have a strong online presence. One of the best ways to get your business found online is by using Linkedin. Here are some Linkedin marketing tips that will help you get started with successful Linkedin marketing. 1) Create a professional profile: Your profile should be complete and include a professional headshot and a comprehensive summary about your company and products/services. 2) Share relevant content: The type of content you choose to share on LinkedIn should be related to your industry or business, current events, or trends in your field. 3) Build relationships: In order to grow your network, it’s crucial that you look for opportunities to add new connections and stay in touch with people who have been in touch with you before.   How to make the best Linkedin marketing strategy   Linkedin is one of the most important social media platforms for both professionals and companies. It is also the world's most powerful professional publishing platform that connects people to each other and allows them to be more successful in their professional life. Many people consider Linkedin as an essential place for their business. But, not all of them know how to make the best Linkedin marketing strategy. So, here are some tips on how you can make your Linkedin profile more successful. 1. Make sure that your profile includes a good description of your personality, skills, interests, accomplishments and education background- this will allow you to stand out from many others who only include one picture with basic information about themselves on their profile 2. Be sure to keep your information up-to-date.   Tips to make your business page in Linkedin   LinkedIn is a powerful business page builder to connect your company with potential customers. The following are some tips on how to make your business page in Linkedin successful. 1. Add the full profile info of the company, including address, phone number, email, website, etc. 2. Add the featured products and services that you offer to your potential customers 3. Share what's happening at your company on Linkedin through posts and stories   What do you think? Linkedin Marketing for beginners might overwhelm you due to the quality of the audience. But it will only get better once you have turned your page into a micro-influencer platform. So, begin with these tips. However, we do think that you can use 10 more such tips from our internet marketing consultants who are helping out our network of clients each day. We suggest, browse through our gallery and find your right match.    Once you have booked services with one of Jelloow’s online marketing experts, be rest assured that you are getting your work done with quality!  


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    Importance of Graphic Designing Services in Digital Marketing

    26-05-2021

    It’s a “show more than say” business when it comes to social media marketing services. With attention span dipping down to 8 seconds as per Microsoft’s study, strategic decision-making has become even more crucial. Is your business leveraging the benefits of an engaged audience? For any business, big or small, having an online presence is not enough. What’s even more important is the engagement rate. One can achieve a high rate of engagement with an invested audience that understands your message clearly and with emotions involved. Here, the images, videos, graphics, and animation play the role. But, why is it the most calling-out service in the marketing sphere of 2021? Here’s what you need to know:   Facilitators of Digital Content Marketing   Your audience might benefit from a case study or product reviews, but nothing will speak constantly and innovatively to them like a video. The biggest challenge for creative marketing consultants is to make the brand message consumable. It is indeed the right thing to say that content marketing has become more actionable, visual, and audible in 2021. Narrates Your Story in Seconds   What a blog says in 500 words, an infographic can say within 3-second.That’s the power of attention you can leverage by incorporating graphic design in your digital marketing strategy.     It is interesting to note that SEO and graphics walk hand-in-hand. While image and video make your content more snackable, using alt tags and descriptions allows the search engines to rank them better. Narrate your brand story to impress not just your audience but also artificial intelligence.   Foster Brand Recall What’s common in companies like Intel, Coca-Cola, Nike, Swiggy, and Ford? The brand recall. People know these companies by their name over product line.  Remember, looking out for an “M” signage to find a McDonald’s outlet? That’s just how receivers’ brains work. Branding your business has to begin from the inception and its logo should be designed so that it makes a marketplace for itself.    Go Beyond Language Barrier   Whether you’re starting a new or have an established business, it is time to adopt an all-inclusive market strategy for your products and services. While writing a “How-to” blog, invest in an animation video. If you’re creating a “9 Steps Guide”, accompany it with an infographic. Typically, an infographic gauges 3x engagement than any other share-media. To create graphic designs that stir your audience, you need the help of a professional designer. Google “graphic designing near me” to hire online agencies that would help you instill a great brand story with a tint of creativity and strategy every time.


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    8 Writing Tips to Steal The Attention of Your Audience

    23-05-2021

    Are you a copywriter? Or looking for content writing services? Then this article is for you.   We strain every nerve in our brain to get that “Eureka!” moment whenever we begin writing a piece. The first few lines are always dreadful. You would type-erase-type-type-erase-type several times until it forms a para. However, the road is longer than it seems. You want your copies to turn out attractive, sensible, and relevant to the target audience. Going deep down to the third level of your mind and pulling out creative punchlines, headings, and most importantly content requires extra effort. Worry less, folks! We’ve got trustworthy writing tips for your next writing venture. Follow us! 8. Advice: Maintain Monthly Editorial Calendar   Maintaining a calendar has to be a habit for a writer. Why? ●       Keeps you motivated to write ●       No time wastage to find the topic every day ●       Provides a wireframe for your website and social media platforms ●       Work becomes strategic & consistent   Apart from these efficiency benefits, you will find a balance for your creativity as well. Here are two inspirational examples of global brands to create an editorial calendar in 2021: a. Prima Central 2021 Editorial Calendar    Image Courtesy: Prima Central Media Kit   b. Forbes 2021 Editorial Calendar Image Courtesy: Forbes Media Kit   7. Just Write, Write, Write.   Pushing through deadlines, shuffling between projects, and proofreading your previous content can take a toll on your productivity. We’ve all been through that phase. There are days when it’s just not happening. But, keep writing. To motivate other writers, Louis L’Amour said, “Start writing, no matter what. The water does not flow until the faucet is turned on.” When our writers fall back to their grey zone, we take things light and slow. Let them produce copies that aren’t their best. We believe that a badly written page can be corrected but a blank page is of no use.  Next time, use your “Writer’s Block” for good.   6. Storytelling is the master key to the audience’s attention zone   Stories are the essence of life. Secretly, we all want to live a life that can be written in history books. And digital content marketing is no exception. Storytelling improves your editorial. It’s the factor of suspense that makes your write-up a million dollars. Wondering, how would we do it? We obsess over reading, learning, and correcting ourselves. Also, try these steps to improve your storytelling skills: ● Study Comedians. Listen to TED talks. Follow Podcasts. Pay attention to Politicians’ Speeches. These influential people are great at keeping their audiences engaged with their content for as long as they want. Pick that quality. ● READ. There’s no shortcut. There’s a misconception that every writer has to be a book lover. We agree to disagree with this belief. However, even if you’re not a book-lover, you have to become an avid reader. Reason? Reading different genres prepares you to write for various industries. ●      Know what they say? Let critics be brutal than your audience. Take reviews before publishing your copies from some of your dear colleagues or friends. It’s a good way to know if they’ve received your thoughts well or not. If there’s a conflict, you can simply resolve it.   5. Not everything is about storytelling or a book   This doesn’t mean you’ve to turn into William Shakespeare every time you sit to write. Let go of your super creative hat once in a while. Produce copies that are straightforward for your target audience. Sometimes, people are actually looking for quick guides or solutions to their problems. This is when your plain but purposeful content will come in handy.   4. Get Balance Act of Beautifying the Usuals   What’s written in the basic style keeps the authenticity. Writers have to resist a lot to stay on the line. We tend to make idioms, quotes, statistics, and fiction our best friend while penning down a piece of content. Is it bad though? Nope! You just need to strategically place it. Anything that has an excess of textual beautification would fail to deliver the message.   3. The Count Story tips   Listicles are famous. We love to create long-format content that reads “ 10 Steps…”, “17 Strategies…”, “5 Famous Tips…”, “11 Proven Facts…”, and more. It has worked fine to capture the eye of readers and get clicks from SERPs. But are you doing this concept right? There are two ways to create your listicle: ● Reverse Count: If you’re writing something like “Top”, “Most”, “Best”, etc then keep the best for the last. The reverse count will keep the suspense factor alive in your content. ● Sequential Count: This helps when you want to write a stepwise guide for your readers.  Meanwhile, did you notice what we did in this article?   2. Tips to Make Facts Relatable as writers   “2 Billion people are active on Facebook.” Or “2 in 7 people are active on Facebook.” With the latter statement, you are simply making the facts more realistic and relatable. People can quantify how many users are online among their own group. This way of presenting facts will help your readers to connect and understand the quantum of the situation. So the next time you are caught in the middle of making statistics look good, you know how to put it. Example: “One in four women…”, “9 out of 10 people…”, and more.   1. Feedback- The Ego Killer   Whether you’re starting out new or have been in this field for a while now, feedback is never going to be easy. As creative marketing consultants, we can’t emphasize more on not taking feedback as personal attacks. Never let them cross your heart but contain them in your mind. Every reader will come along with their set of opinions. Choose what falls into your bucket of criteria. While keeping your target audience and client into consideration, keep updating your copies until they all scream- “Perfect!” Positive criticism will always shape your copy into a remarkable piece as it ensures that readers receive what you intend to deliver.   Tighten up your belts… Since the inception of digital marketing solutions, creating calling-out content has always remained essential. However, now it needs to be witty, hard-hitting, and actionable. Work on your skills to become influencers. Think like thought leaders who dominate the crowd. Or you can just choose the preferred services from the trusted network of talented content marketers at Jelloow. We bolster your company’s growth with the right dose of marketing and creativity. For continued support, keep watching this space for more suggestions.


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    Enrique Gimenez

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