Establishing successful relationships between companies and marketing agencies
Successful companies have done one thing: they have strong brands. Brands are a powerful engine for business success. The strongest brands are the result of a long-term collaboration between company and marketing agency. Again and again it is the magical spark that strikes between both partners that makes the difference in a more than ever competitive market. Establishing successful relationships between companies and agencies, how to start with that?
The question arises: establishing successful relationships between companies and marketing agencies, how to accomplish this?
The first thing that comes to mind in that connection is the word respect. When a company respects its marketing agency, it will also appreciate the marketing agency’s efforts to strengthen its brands and improve business results.
Gone are the days when a marketing agency came up with a completely customized solution in just a few weeks. The communication between company and marketing partner is much more open and transparent today. What you put in is also what you get out.
Bring in an agency the same way you recruit a senior executive. After all, many agencies will have the right profile, but not always the right fit for your organization.
Jelloow focuses on how companies and marketing agencies can improve the relationship. We want to bring companies and marketing agencies closer together and propel one another into success.
Choosing a marketing agency is not something you do lightly. Because a lot depends on it. Finding that successful relationship with your marketing agency is key
Why do you need a marketing agency?
Marketing is a profession. Not everyone is cut out for it, certainly for the creative part of marketing – coming up with concepts, slogans, and promotions – you need specialists.
The goal of marketing is, first and foremost, to get noticed. With the progression of advertising, that is becoming more difficult every day. A consumer sees and hears 100-1,00+ advertising messages per day in traditional media. That doesn’t even include digital marketing. As a company you want to stand out in that crowd, but above all you want to get your message across.
Communication is also not so easy anymore. As a company, you must use all communication channels that are best suitable for you if you want to get your message across to your target audience. In order to do this, you want to look for the most efficient, effective and creative way possible. Jelloow is here to help you find an agency that can do all of this and more.
What is the role of a marketing agency?
Marketing agencies adopt a certain positioning. Depending on the nature and mission of an agency, the importance of the different roles may be different. Understand the roles and responsibilities you’re looking for to build a successful relationship with a marketing agency.
- The strategic role. As a company, you may prefer to take on this role yourself. Nevertheless, it is also useful to call in a marketing agency for this. They will look at the strategy with a different, unbiased, and add useful advice and analysis. The communication approach stems from strategy. What is your vision? Your mission? What are your values? The benefits of your brand?
- The creative role. Leave this to your marketing partner. An agency that has been well briefed and has a clear picture of the values of your organization knows how to creatively translate that into effective advertising to fit you.
- The implement function. Ultimately, the marketing partner will also carry out the detailed and approved campaign. Thanks to the contacts with printers, photographers, producers, and other suppliers, they can best evaluate who you need.
- The role of ‘localiser’. Multinationals also develop international campaigns. These must then be adapted or ‘translated’ to the local markets.