Jan 2022

Your target audience is available for a window of this average duration on the social media platform every day. The way you make them feel during this timeframe will reflect on what they think of you.

In Buffer’s 2019 survey, 73% of marketers agreed that their efforts on Social Media Marketing (SMM) were ‘somewhat effective’ to ‘very effective’. Because of these intriguing concepts of marketing, Social Media Today reports that 90% of users try to reach out to brands via these platforms.

Along with the bent of the audience towards social media, this year has also seen the rise of technological innovations. With the inclusion of IGTV, TikTok, Advertising Tools on social media; future strategies look anew to the experts and the brands.While the marketing decision-makers around the world are brainstorming to find the best way to level up their game in 2022, here’s what we think of as a boutique digital marketing agency about the upcoming year’s Social Media Marketing trends:An amalgamation of video features with an influencer platform like Instagram is a huge opportunity for marketers to grow their network and position their products & services organically. Wondering, how IGTV can be useful for your business?

• Utilize Your Previous Content

Posted videos that were a huge hit previously? Great! No matter if it was a Facebook or Insta video or live-streaming, you can now put a long-format video content back there.

• Convert Written Content Into Video

This trick has been used for many years now. As YouTube grew to its ultimate best, bloggers started to capture their audience by converting the written content into videos. That’s the route to take as a brand now. Convert your manufacturing procedures, how-to guides, product info, services, etc into easy-to-understand videos.

• Start Your Own Series

With the freedom to publish long-format video content, you can create a series about your brand that could be shared at regular intervals. For your convenience, IGTV videos can now be organized under titles- a great tool for video creators around the Internet.Find advocates for your brand. 2022 is going to be big for Influencer Marketing. Reason? With ample competition, your biggest challenge will be gaining the trust of your customers. With trust comes loyalty. Creating partnerships with influential people on the Internet should be the next thing on your mind.

Looking for influencers? Think beyond celebrities and go niche! Search for YouTubers, Instagramers with 100K+ followers, or social celebs who have created a community through their content. You need to capture:

• Mega-influencers: 1 Million+ followers
• Macro-influencers: 1,00, 000 to 1 Million followers
• Micro-influencers: 1000-1,00,000 followers
• Nano-influencers: Less than 1000 followers

Debuting in September 2017, TikTok is the platform to watch out. Why?

• 1.5 Billion+ App downloads
• 41% of TikTok users are between 16 and 24
• It is strictly fun and creative

In 2018, Guess partnered with TikTok to create the Hashtag Challenge- #InTheDenim where users had to share the best look in their Guess Denim. To get featured, Millennials and GenZ gave a roaring response to this campaign.

In one such campaign attempt, McDonald’s in Malaysia launched #BigMacTikTok. Another TikTok partnership asked for reimagined musical videos by users using the tracks released by McD for this campaign. People earned Free Big Macs and Cash prizes as gratification.

With evidence of success, this platform is ready to be swirled over by strategies. And within a year, we will see how TikTok is the priority platform for targeting the youth.Content needs to be localized and personalized. If you want your message to go across your target audience then you need to speak in their language and produce content that relates to them.

Brands like Coca-Cola have accentuated the importance of local taglines all through their advertising strategy including the product packaging. Even, Netflix had to integrate local languages into their application so users can curate content based on their native spoken language.

To support the thought, 75% of users agree to prefer buying products marketed in their native language. Hence, in 2021, find your paid ads performing better with the help of localized content.Imagine getting into the brain of your target audience. Isn’t it what every marketer ever wanted? With Social Listening Tools, you can actually find what your customer wants based on their online activities.

What difference can the Social listening tools bring into your strategy this year?

The Internet is a complex marketplace. Though it offers you an oyster of possibilities; you really got to break into these platforms. This is where these tools come to your rescue. Expect them to do:

• Social media management
• Sentiment analysis
• Keyword Search
• Detect Plagiarism
• Monitor mentions that could potentially be converted into backlinks
• Customers’ predictive analysis
• Market trends and needs and much more

Make no mistake when this year unwraps and brands start to pour witty strategy up for everyone’s delight. For monitoring and staying relevant throughout the year, look out for social listening tools according to your requirement.Talking about MarTech is essential. Market research and data analysis have upscaled the marketing approach as being eloquent while maintaining ROI through campaigns is the prima facie of today’s marketing.

Marketing Technology Stack which automates your research, shows the predictive mapping of your audience, and generates profitable plans, has taken the front seat. According to Marketing Whizz, Neil Patel, Hootsuite, Salesforce, Slack, Crazy Egg, and others are some of the must-haves on the list.

With gazillion bytes of information flooding around the Internet, an application that brings marketing and technology together is of paramount importance to garner and present data according to your requirements.

As a MarTech Consulting firm, we can’t emphasize enough how substantially you can make your strategies talk to your audience using the right set of Marketing Technology Stack.

We believe predictions that are calculated have substantial importance. Hence, let’s get into what experts from the giant companies have to say about social media marketing in 2022:

• What COO of Strategem Ventures, Syed Laeeq Peeran thinks of social media strategies?

“Companies need to focus on the WHY of strategic marketing, not just the HOW and the WHAT. A holistic approach is a key to sustainable business growth.”

• What Marketing Head of Alyce, Daniel Rodriguez thinks of Campaign Engagement?

“It’s not enough for a brand to put something out there in the world and measure impressions, you need to demonstrate people cared about your marketing campaigns enough to engage.”

• What Director of Product Management of Papa John’s, Bernie Fussenegger thinks of Personalized and Localized Content in 2022?

“For 2021, companies must focus on their data and how they will use that data for more personalized and relevant content.”Thinking Out Loud?

Now when you understand what holds for 2022, let us help you to put two and two together. We declutter heaps of ideas and hand-pick the best ones for your business. To embrace this opportunity, we need to start with a visit to Jelloow.com now.

Let’s sail through some great marketing tactics and ideas. You’ll know that half the job is done seeing the expertise we bring to the table.

Jan 2022

2021 has been a year of a rollercoaster ride for the entire world. Pandemic due to Covid19 has shattered the world, resulting in a transformation in buyer’s behavior and marketing strategies. Whether it’s accepting work from home or a tremendous boom in online shopping/ streaming entertainment/education/ payments, things have changed for the better. If we talk about content, the new era of content has emerged where a customer’s purchase decision involves research, analysis, online recommendations & reviews before buying a product or service. This is why we have the updated Content Marketing Guide for 2022!

If you are a budding digital marketer, content marketing is one of your most powerful weapons for a victorious marketing game. Let’s discuss why and how.

Content marketing is a strategy-driven approach that intends to create valuable content for the target audience to develop their interest in your brand/service and generate relevant action.

Blogs, videos, infographics, e-books, case studies, etc., are all forms of content writing.

93% of B2B marketers use content marketing. This number is significant because a customer buys only from a trusted brand. Customer’s trust and loyalty are built over time through communication, done effectively with impactful content.

Talking about content, Coke’s ‘Share a coke’ campaign, McDonald’s ever nailing topical content, or Burger King’s witty content that induces the foodie in you are all examples of successful content marketing strategies.

Enough of the introduction!

Let’s discuss all you need to have in your content marketing strategy for 2022.

1. Consumer-Centric Approach

The pandemic has transformed the marketing approach completely. Since forever, the focus of marketing has been on the consumer only. Due to the pandemic, there has been a shift from studying the consumer’s needs to understanding the consumer situation, empathizing with them, and optimizing your strategy accordingly. And of course, only when they feel acknowledged and related will they be able to connect with your brand.

2. Be crisp and interactive

Your content strategy is on point if you can make a lasting impact in little words. For 2022, aim to create content that urges the customer to interact; the more they interact, the more they can relate.

3. Storytelling is the key

Have you seen the incredibly engaging story-building strategy of Airbnb, which created a space for the idea of living in somebody’s home, in a customer’s mind. Storytelling has always been engaging, but for social media, it has helped the customers in connecting with the brand.

4. Videos on the priority list

While making your content strategy for 2022, keep videos on the top as they are here to stay. Saying it through videos makes it easier to convey the message and also to engage the audience.

5. Personalize to memorize

Remember Starbucks writing the names of visitors on the cups? Or Zomato sending persuasive notifications with your name? What could be a better example of personalization? When a customer feels acknowledged and made feel special, they are here to stay. Don’t forget to add personalization in your emails too, it helps the customer in remembering your brand.

6. Audio is the new normal

With the introduction of podcasts in recent years, there has been a major inclination of the audience towards audio content. What’s the catch? You can tap your audience even when they are occupied. Traveling, working, or cooking, podcasts are your go-to content, anytime anywhere.

7. Artificial Intelligence

The social platforms from Facebook to Linkedin to Snapchat and Instagram are leveraging the use of Artificial Intelligence for recognizing faces in photos, offering job recommendations, identifying visuals, or tracking filters or features. In your strategy for 2022, do explore the opportunities and experiment with AI for your brand.

8. SEO-friendly content

While searching on Google, almost all of us scroll through the first page and trust brands that are featured on the first page only. To remain on the first page, you need to have the most versatile and adaptive content. For preparing your content in 2022, keep SEO on your tips, research the ongoing trends of consumers and optimize your content accordingly to keep your brand on top of the Google search.

9. Blogger Outreach

For a few years, influencer marketing has paced up like anything. Customers these days depend on recommendations from their favorite influencers/bloggers before buying a product or service. Keeping consumers’ choices in mind, brands are reaching out to influencers as per the target audience, niche, and budget for marketing their products. In the coming year, your content strategy needs to have a plan for influencer marketing for reaching out to a wide audience through your content.

10. Augmented Reality/Virtual Reality

For setting a fantabulous virtual experience for users, brands are exploring innovative AR and VR technology. Facebook’s 360 videos, Snapchat’s AR filters, or playing games in a virtual world or a virtual friend’s party have all been possible due to AR and VR. To stand apart from the crowd and shine bright in the marketing world, brands need to prepare the content and an immersive experience for the users.Coming on to a conclusion, marketers need to have a mix of an emotional, logical, and creative approach to build a strong and result-oriented content marketing strategy. From including the basics to adopting new and innovative technology, marketers should make use of it all.

Last but not the least, take risks and keep evolving for the better.

Dec-2021

Search Engine Optimization is like a chain reaction that can serve you not just today but many years if you get it right. Search marketing agencies are trying to keep up with the algorithms and update their strategies accordingly because they can potentially harm or benefit your business. This is why we suggest that companies who are certain of hiring a digital marketing team should let the experts handle SEO for their company on a long-term basis.

Talking about handling SEO, one of the most interesting works the experts do is creating worthy Backlinks. It is a risky business, we must warn you. Your domain’s authority is determined by the quality of the backlinks created.

But, let’s hold on…If you understand the term, “Inbound Marketing” then backlinks are a treasure.

When one higher authority website connects to your website through web links, it is called “inbound interlinking” or “inbound links” or “incoming links”.

This provides your website with high-quality borrowed web traffic which improves your authority on the search engine as the crawlers find your website and its content more of value to their users.

And your likeability factor on search engines becomes higher. This then determines your ranking for the targeted keywords and even gives you preferences when you run PPC ads.

In short, a lot matters on where do you find connections for your website.

So, how do you build quality backlinks then?

Some of the SEO platforms for agencies working to improve their efforts:The concept of guest blogging is more like community service where everyone gets benefits and not just the host or the contributor or the audience. The writer must build a connection with the host to continue writing for them. With each attention-seeking post, you win a worthy link back to your site.

Mitch Monsen says, “ Your relationship with the blogs and bloggers doesn’t end once you’ve published a guest post; you’ve just developed some exceptional business contacts!”

To find how to find these sites, let’s call your business’s top keyword “TK” and next you want to do is:

• Go to Google Search
• Type the following and similar combinations to find listings for your potential business:
  • TK + “guest blog”
  • TK + inurl:guest-post
  • TK + become a contributor
  • TK + “submit an article”

Infographics are quite an attention stealer. These visually pleasing yet informational content pillars have a few great advantages:

• Ticks the box for the audience having the shorter attention span
• Looks great and people can share them an endless number of times
• Talks about the important things precisely
• Present unique Stats, How-Tos, Whys, etc
• Most importantly, builds a link to create exceptional web traffic from intended buyers

Infographics are quite an attention stealer. These visually pleasing yet informational content pillars bring a lot of value to you. How?

Even if you invest $50 to create well-research infographics by creative marketing consultants, it will end up giving you clients worth 10x your product value.

And with their shareable nature, these particular graphics will live to provide you value for a long. There has to be a reason why the Internet sees a 1% increase in the production of Infographics every day.In the digital marketing world, there’s nothing called cheating if you do it intelligently.

Being original and experimental is of course a great deal but when it comes to your competitors, it is only beneficial to keep an eye on them.

Find yourself experts at Jelloow who ace at the spying business and can bring you to report on where and when your competitors are posting their content. With this, you can know and then target the source of getting good quality leads linked back to you. (Hint: Via Content Marketing)As online marketing consultants, we can stop emphasizing how crucial internal linking is. SEO juices need to flow flawlessly. If you’re able to keep your audience engaged, 53% of them will end up making a purchase or book a demo with you.

A lot of factors like website speed or website design will determine the user experience but customer journey is equally important in that case.Webinars are a new trend for a lot of businesses. The trend is quite successful for B2B companies that deal in technology and IT products.

When you gather an interesting set of audience to watch you, you already have gauged them for a good time. With your high-quality and resourceful content, you can easily and quickly build trust.

With sharable resources and by strategically presenting your business products in front of them, you gain word-of-mouth referrals and get backlinks in the form of social media mentions, shared documents, direct organic traffic, and so on.

Are you excited to see what happens if you use all these tricks to market your business? Let Jelloow help you further as well. Check out the top digital agency network and find out the team that is ready to work with you at your favorite price and provide you with nothing but the best results.Some agencies will offer you a lot of services, but it is important to know what you are looking for. If you are looking for the best SEO services, they will recommend that your website rank highly in search engines.

If your goal is to have more traffic, they will help with PPC campaigns and Google Adwords.

The best way to find out what is the best agency for you is to ask them about their experience with your industry or niche.

There are also online resources that can be used as a starting point like Jelloow.In today’s digital marketing world, it is important to have a strong online presence and search engine optimization (SEO) to get your business noticed.

An outsourced search marketing agency can help you in the following ways:

-An SEO agency can help with your content strategy and quality content creation.

-A social media agency can help you in optimizing your social media channels and generate traffic through social channels.

-A graphic design company can help with designing logos, newsletters, digital banners, email templates etc.

-A search engine marketing (SEM) company can provide you with keyword research for better ranking in SERPS and create advertisements in Google AdWords and Bing Ads etc.One of the most important aspects of digital marketing is SEO and optimizing your site for search engine rankings. It’s a complicated process but there are digital agencies that specialize in this area. Hiring an SEO specialist can bring a lot of benefits to your business so it’s worth looking into.An SEM agency needs a strong portfolio of a variety of skills and capabilities. They should have the ability to collect, analyze and report on data, as well as have a solid understanding of how to use it for marketing purposes.

Here are 4 things that you should be looking for in your next digital marketing company:

1) Great presenters – They need to be able to translate your ideas into actionable campaigns with high conversion rates.

2) Strong online presence – The company needs to have an online presence that is engaging and inspiring.

3) Quick turnaround time – Speed is important when it comes to providing results for clients, so they want one who can deliver quickly and with ease.

4) Optimized websites – A digital marketing company will work on SEO.Marketing agencies have always offered SEO services to their clients. These days, they are also offering social media advertising, web design, and development, content marketing, email marketing, etc.

A marketing agency is a company or organization that offers an integrated range of marketing services to clients. The services are usually customized based on the client’s needs and are often offered at a fixed cost.

Marketing agencies offer a wide range of services for their clients which include digital marketing, SEO services, social media management etc.Takeaway Thought:

While talking about the local community, Jelloow provides one such service to their clients. Register yourself on our platform for free and create your profile to earn more clients. How?

We host several businesses every week who are looking for marketing services. Based on their budgets and requirement, they go through the network of marketing agencies available on our platform. Once they select one, the agency is connected with the business for more online or offline conversation regarding the project. This is a great opportunity to onboard a new client. Don’t you agree?

If you’re interested, join Jelloow today.

Nov-2021

“71% of customers who search for local businesses on search engines end up visiting them within 1 day” So, are you visible to your prospects or do you need digital marketing services?Like the Yellow Pages, search engines are built to provide optimized information to the audience as and when they search for it. Internet users are more likely to buy online and then collect in-store. The searches for “where to find” and “near me” increased 200% from 2017 to 2019. This all boils down to the increasing pattern of users searching local businesses online before making a decision. So, this is why Local SEO has become crucial for small shop owners. Small business marketing experts are focusing on making these strategic plans to execute SEO techniques to keep their clients’ visibility on top of SERPs.The digital marketing service providers help businesses to rank their websites or webpages for long-tail keywords with location details. For example, “Dry Cleaners in Los Angeles” or “Mexican Restaurants in South Carolina”.

Several activities like backlinking to the local event pages, business listings, and websites providing information on the local market are done. The website content is also modified to improve domain health for the targeted keywords. Once all the factors start to work in the positive direction, the businesses have better chances to appear in the snippet of the searches.Here are some benefits you should know before you choose Local SEO techniques for your business:Local SEO tactics are used to reach niche audiences. The searches are highly targeted to the audience near the business facilities. It is noted that within the 5 miles radius chances of converting an interested and intended audience increased many folds.

So, if your company is listed in the top 5 searches for a target keyword excluding results from search advertisement, you’re likely to get well-intended web traffic on your landing page.In a way, you can say that to earn your spot on the first page of SERP is to get organic traffic. If you can strengthen your position by implementing local SEO with the help of search marketing agencies then you ascertain that Google Ads costs are magnificently reduced. And this is not just true for one Search engine. It goes the same for Bing or Yahoo!

37% of the American audience is still hooked to Bing which is why it is equally important for you to work on all the engines that provide your business local searches.As it is comparatively easier given the competition is sieved through, hence the chances of ranking for a long-tail keyword with location details makes your website rank higher much more quickly than it will be for a global keyword with high competition.

This allows your business to build trust in a short span. Ranking on the top SERPs is essential for you as it dominates the market perspective about your business. Your target audience is likely to form an opinion.

Of course, the user experience, once they enter your website, will be the next opinion marker for these decision-makers. However, it is a great start to rank on top.Google Chrome’s feature for providing information in a snippet obtained from listing on Google My Business and Google Maps helps many customers to navigate through relevant stores near them.

By optimizing your business listing on search engines, Jelloow’s top marketing agencies can improve your chances of getting seen by your audience.In 2021, the only way to support your country’s economy is by supporting local businesses. As the country leaders are emphasizing more on producing more local businesses, this is the time to join the race.

Be part of the community to earn referrals and send yours. Local backlinking is a great way to start with but also join networking websites where businesses refer you for other services to their clients. As it is known, clients do visit your store if you happen to be nearby.SEO is one of the most cost-effective methods of getting more exposure for your small business. It is highly recommended for small businesses to invest in SEO because it can lead to a higher ranking on search engine results pages.

Local SEO is a strategy that local businesses should invest in if they want to rank higher in search engines and get more exposure. Local SEO focuses on optimizing your website for Google Maps, Google Places, and Yahoo! Businesses listings. It is crucial for any company looking to grow their customer base locally or nationally.Local SEO for small businesses is the process of optimizing the business’ website so that it ranks highly in search engine results pages. It can be done by creating a custom strategy that speaks to the users in the target market.

Every small business, regardless of size or location, should take care of their local SEO by using tools on the web to increase the visibility of their company online. We will discuss how you can optimize your website for local SEO on Google, Bing, and Yahoo! Search.

The first thing you should do is choose a category for your business. You can then select keywords that are relevant to your industry within Google’s Webmaster Tools account.

Businesses listings. It is crucial for any company looking to grow their customer base locally or nationally.A lot of companies want to know how they can use SEO strategies to get more exposure for their business. This article will give you tips on how you can use local SEO strategies to your company’s advantage.

It’s no secret that the internet has changed the way we do business forever. Many people now use search engines like Google, Yahoo, and Bing to find products and services they need throughout their day. The Internet has made it so easy for consumers to find what they need without having to go through all sorts of trouble, but this also means that many companies are competing for that traffic.The best way to get more customers is to optimize your site for local search. The following are some SEO techniques that can help you achieve that goal.

1) Be sure to include your address, phone number, and directions in the page title.

2) Utilize Google My Business (GMB).

3) Create an optimized local business map listing on Google Maps.

4) Use Google Search Console for Webmaster Tools to confirm or fix any issues with your site’s HTTPS certificate.

5) Update the content on the website regularly with fresh and new information about your business.

6) Make sure you register all of your pages with other local directories like Yelp, Bing Places for Business, Yellowpages, Superpages, Trip Advisor etc.With the help of local SEO tools, small business owners are able to promote their businesses online. These tools are especially useful for small business owners who don’t have a marketing team or an online marketing budget. One of the most popular local SEO tools is Google My Business.

Some other local SEO tools are Yelp, Facebook, Bing Places for Business, and Yellow Pages.Takeaway Thought:

While talking about the local community, Jelloow provides one such service to their clients. Register yourself on our platform for free and create your profile to earn more clients. How?

We host several businesses every week who are looking for marketing services. Based on their budgets and requirement, they go through the network of marketing agencies available on our platform. Once they select one, the agency is connected with the business for more online or offline conversation regarding the project. This is a great opportunity to onboard a new client. Don’t you agree?

If you’re interested, join Jelloow today.

Nov-2021

Falling into a habit is much easier and comfortable for all of us. This is true when it comes to our buying patterns. Even as businesses, we ought to make choices from our biased minds. And when it is about marketing your digital marketing services, customer loyalty programs have proven to be the best to gauge such habitual patterns.

To see some outcomes in your business as well, try out the following ideas first-hand:There are hundreds of digital marketing agencies around the world. From big firms to startups, they are selling similar services to a vast audience. However, how you cater to the needs of your customer may differ across the equator.

Reward points are often seen as an eCommerce tactic by many experts. Some agencies report that having to choose such a technique has helped them maneuver situations of draught in business.

Are you wondering how can it work in Digital Advertising companies?

Consider your services as marketing packages. These packages can now act as a product that once purchased will be rewarded with points. These points can be redeemed in the next purchase of services.

This way, you invite your clients to do more business with you. In fact, the ability to choose packages as per their need allows them to control the marketing budget. This is why your customers are likely to buy from you next time.Membership is a great traditional method to create a community that helps each other. The building of the networking era began when people with common interests bartered services in business transactions.

Sephora’s loyalty program members are contributors to 80% of their total sales. They have far more sustained this mechanism by also adding a reward system to their customer plans.

Customers come back to Sephora not because they have successfully positioned themselves as the trustworthy source of all beauty products around the world but also because brand value reflects their audience segment. To achieve such success in digital marketing, you have to proceed with a plan that involves building communities. Remember, Sansa Stark in Game of Thrones said, “The lone wolf dies, but the pack survives.”Finding ways to call your clients back to you is not the work of an analytical mind but of a creative one.

You need to give them a reason to come back to you.

• Excellent services
• Around-the-clock helpdesk
• A Gift to Remember

What can you, a digital marketing team, gift your customers? Well, a great ROI for a starter. Providing unquestionable services backed by results will surely make your clients think of you. But sending them perks along can be a great idea too.

Yes, a free coke with your McDonald’s meal sounds like a deal. In similar ways, get your businesses to look forward to making a deal with you again by sending them with an extra service. Did they ask for running an advertisement campaign for you? Why don’t you also share a Free Competitor’s Analysis Report too? This will allow them to trust you better and seek your advice for other services in the future.Who doesn’t love the tags like “50% off!”, “Buy 5 and Pay for 3!”, “Pay Online & Get Shipping Free”?

It’s always a great idea to give your returned customers a warm welcome with special treatment. The gesture in itself is the reason why your clients will like to work with you again.

They’re not necessarily be looking for a cheap service, rather a trustworthy one. So, your intentions of creating a professional bond will be received well when you offer them a special discount on their repeated purchases of your services.Unlike membership plans, the retainer program is about preparing a contract where on a monthly basis, your services are automatically restored for a service period.

You can have a 6-month, 12-month, or even 2-year retainer program depending on the mutual agreement between you and your client.

This might sound like a compromise of the freedom to choose but it actually helps to sustain relationships when time gets a little rocky. Nevertheless, it is considered quite a useful tactic for a long-term association.Thought Pond:

When you’re registered with Jelloow, you are bound to receive highly convertible leads from our digital marketing platform. The next step is to sell your service along with your sales team. Use any of the above methods to build trust so your clients want to work with you more than just one time.

Of course, your work will speak volumes, so give it your best shot!

26-10-2021

It’s a “show more than say” business when it comes to social media marketing services. With attention span dipping down to 8 seconds as per Microsoft’s study, strategic decision-making has become even more crucial.

Is your business leveraging the benefits of an engaged audience? For any business, big or small, having an online presence is not enough. What’s even more important is the engagement rate. One can achieve a high rate of engagement with an invested audience that understands your message clearly and with emotions involved. Here, the images, videos, graphics, and animation play the role.

But, why is it the most calling-out service in the marketing sphere of 2021? Here’s what you need to know:Your audience might benefit from a case study or product reviews, but nothing will speak constantly and innovatively to them like a video. The biggest challenge for creative marketing consultants is to make the brand message consumable.

It is indeed the right thing to say that content marketing has become more actionable, visual, and audible in 2021.You are probably wondering what the world was like before the digital marketing era. Chances are, you are not old enough to have experienced it. Digital marketing has been around for over three decades, but most of the world has yet to realize its power.What a blog says in 500 words, an infographic can say within 3-second.That’s the power of attention you can leverage by incorporating graphic design in your digital marketing strategy.

It is interesting to note that SEO and graphics walk hand-in-hand. While image and video make your content more snackable, using alt tags and descriptions allows the search engines to rank them better. Narrate your brand story to impress not just your audience but also artificial intelligence.What’s common in companies like Intel, Coca-Cola, Nike, Swiggy, and Ford? The brand recall. People know these companies by their name over product line.

Remember, looking out for an “M” signage to find a McDonald’s outlet? That’s just how receivers’ brains work.

Branding your business has to begin from the inception and its logo should be designed so that it makes a marketplace for itself.

Takeaway:

The ocean of marketing is deep and sometimes volatile. Businesses with a plan can ride the waves. If you think you need professionals to work for you but are not sure about the expense, why don’t you choose from Jelloow Network. Jelloow registered digital agencies are curated, vetted, and highly recommended by dozens of other clients.

The best part is- you pay for what you want.

Oct -2021

“LinkedIn is not the only channel for social media marketing for small businesses.”

Most companies dealing with other businesses assume that LinkedIn is the only channel to gauge more traffic and clients for your business. And that’s a flaw! Let us help you understand why.We all know, digital marketing is an inevitable aspect of brand building and sales of your products and services. And even though LinkedIn is the leading channel for B2B companies, your marketing strategy is incomplete without other mediums onboard. Your end consumers and direct clients are more than on one platform. By including other channels into your strategy, you convert more of the lost potential and actively remarket your brand.

However, it is important to mold the information into the pattern, trend, and algorithm of the subjected platform. Companies have a lot to ponder upon before sending out the brand message. Let’s dwell on what you need to care for and how to project it using different platforms as advised by small business marketing experts:Customers are looking for information. They are hungry to know more.

Even today, most businesses make the same old mistake of just sharing posts that talk about buying services and products. Especially, the small businesses that are starting new and are enthusiastic to be in front of their customers.

But the first challenge they face is to create an audience. Even if you use Paid Marketing to boost your likes on-page and followers, the next daunting challenge is engagement.

So, you need to frame a strategy that works for your customers and not you. Look what they need to learn. Do thorough keyword research so that you understand what your interested client is looking out for. Avoid creating random statistics, blogs, and PDFs on your company page. Rather take the opinion of your audience through polls. Engage them in online activities. Prompt them to take any action over your post.

By pursuing what your clients need and catering to them, you eventually get what you want- A prospect!

Here, LinkedIn is the game changer to use content marketing tools. However, as per your brand, you can also create campaigns for more eccentric platforms like TikTok, Snapchat, and Whatsapp where marketers are creating their viral and meme strategies to create brand visibility and awareness.While creating content is quintessential for anybody in the content marketing agency. However, the prior most advised activity is to wireframe your buyers’ persona. What’s that?

As a B2B business, you will have a niche market to deliver your services. It might sound easy for you but it is more complex at a deep level.

By naming an industry that you cater to, you won a quarter of the battle. The next thing you need to underline is the people that are the stakeholders, decision-makers, and engaging audience.

Experts will tell you to gather information about your competitors and their audience’s profiles at first. Now start to create a portfolio of the most engaging profiles on your competitors’ pages. This portfolio shall include:

• Profession
• Interests
• Age
• Gender
• Location
• Company
• And other information, if available

With detailed information about your prospect, you can target your content towards them. Facebook and LinkedIn are great to collect such information about your B2B clients. Digital marketers use tricks and tools to make that job easy for you. Do you think someone from the Jelloow network can help you? If it’s a yes, click here.Running a B2B company and sounding like a robot online?

This is a common myth that as a business catering to other businesses, you can’t have a personalized voice for your brand.

We highly differ. In fact, with voice marketing gaining more favors from search engines, brands are now incorporating virtual assistants into their marketing game. We all know how AI is evolving and compelling forward-thinking companies to make changes within their organization.

However, this might sound a lot for small businesses. To begin with, set a friendly tone. While writing, you have to think about having a conversation in a conference room full of other humans. Even though you are selling services or products to another business, the buyer is always going to be a human.

This brings us to the question- How should you set the voice and tone of your business?

Every platform is now enabling Alt-Text for images you post online. Always utilize this feature intelligently. But when it comes to videos, you have far more to explore. Write transcripts, descriptions, and captions to make it voice-friendly.

And make sure, don’t create content for robots if you don’t want your audience to ghost you.A customer-oriented company will surely go forward but your most important pillar- your employees are even more worth the effort.

Employees, especially on Instagram, Facebook, Snapchat, and LinkedIn will hype for the company whenever given the opportunity.

Run online contests to engage them. People who have excelled in LinkedIn marketing understand how crucial it is to make an employee-centric marketing strategy. It is the only platform where through their connections, you reach more people.

But, here’s what you miss out on if you’re not there on other platforms. Employees carve for appreciation and visibility. Facebook and Instagram allow them to show off their achievements in front of their Friends and Family. Even though you might argue that it isn’t your target audience but your employees are your message bearers. And as much as hype they create for you, the better rewards your brand gets in terms of trust and loyalty.Takeaway:

Aren’t these focal points for B2B companies worth the shot? Jelloow is helping brands like yours to connect with digital marketing experts who are escalating growth for you. Connect with them today at Jelloow!

16-11-2021

Marketers, in 2021, know the power lies in LinkedIn marketing when it comes to B2B companies. Content marketers are creating content strategically that brings 50% of all the social channel traffic to your websites and blogs. 80% of business leads enter the company’s sales funnel via LinkedIn as compared to other platforms.

After these impressive facts that may want you to log into your LinkedIn account, we suggest you give us 5 more minutes and tell you about how you can get your first 1000 followers using LinkedIn Marketing tips that are used by top marketing agencies around the world.Content is always going to be the king and content marketing is the queen. So, if you’re to rule the industry you have to understand how to create winning content.

Look out from your audience’s perspective and think it through before publishing any piece of information on your page. You may be writing great stories and experience and product descriptions but it might be possible that your message is not received well.

So, how should you plan?

Go with the basics and be informative.

That’s probably the first and most obvious thing to do as a business owner. You need to introduce yourself and your company before entering into the selling zone. Brand awareness is the upper layer for any business whether B2B or B2C. So, if you’re starting new, start the conversation by telling your audience who you are, what you are, and why you’re here.

After your audience has started to recognize you, start pushing conversation towards the direction wherein you bring out how you can help them.If your audience starts to regard you as an authoritative agency, that’s when you ask them to buy your service or product.

But that’s not where the story ends. Once you have your first few customers, bank on their reviews as much as you can by posting and reposting them, time and again to gain trust and more leads.

In the process of content creation, you will not realize how many great new connections you’ll create.While most of the suggestions are towards creating the content, the next most important thing is engagement.

As a business owner or marketer, it is not all about posting your content. A lot boils down to how you communicate with your interested lot.

Whenever you get a connection invite or get accepted by someone, send them a personalized note to warm up a healthy conversation.

Also, make sure when you receive a reaction to your content, you do leave a comment back.

It is also suggested to join LinkedIn groups related to your business and services. Once you join such high-level groups, keep commenting on the relevant posts that can track down some good leads. Post your content on these groups so people can recognize you as a leader of your industry.Website and LinkedIn page work hand-in-hand. You should share the published blogs, whitepapers, case studies, and other resources on LinkedIn. But also ensure that when people come to your website finding your content via a direct medium, paid or organic search, they also have a follow button to guide them back to your LinkedIn pageDo you have a Facebook page that has an engaged audience? Or do you tweet more often? To get quick followers, leverage your other social media channels to drive your audience to another.Whether you use email marketing platforms or not, email signatures can be of great use. Link your Linkedin Page within your signature or the email body. This way, not only it is easier for your contacts to browse through your work history but also connect with you directly.Find accounts of people who have better reach and impressions and are willing to share a platform with you. Offer them high-quality content- webinar, podcast, interview, blog, video, or any other collateral that they would be interested in and ask them to tag you in return.

This way you not only create a close connection with those influencers but also hold a chance to convert this relationship into a business deal.In today’s world, it is essential for businesses to have a strong online presence. One of the best ways to get your business found online is by using Linkedin. Here are some Linkedin marketing tips that will help you get started with successful Linkedin marketing.

1) Create a professional profile: Your profile should be complete and include a professional headshot and a comprehensive summary about your company and products/services.

2) Share relevant content: The type of content you choose to share on LinkedIn should be related to your industry or business, current events, or trends in your field.

3) Build relationships: In order to grow your network, it’s crucial that you look for opportunities to add new connections and stay in touch with people who have been in touch with you before.Linkedin is one of the most important social media platforms for both professionals and companies. It is also the world’s most powerful professional publishing platform that connects people to each other and allows them to be more successful in their professional life.

Many people consider Linkedin as an essential place for their business. But, not all of them know how to make the best Linkedin marketing strategy. So, here are some tips on how you can make your Linkedin profile more successful.

1. Make sure that your profile includes a good description of your personality, skills, interests, accomplishments and education background- this will allow you to stand out from many others who only include one picture with basic information about themselves on their profile

2. Be sure to keep your information up-to-date.LinkedIn is a powerful business page builder to connect your company with potential customers.

The following are some tips on how to make your business page in Linkedin successful.

1. Add the full profile info of the company, including address, phone number, email, website, etc.

2. Add the featured products and services that you offer to your potential customers

3. Share what’s happening at your company on Linkedin through posts and storiesWhat do you think?

Linkedin Marketing for beginners might overwhelm you due to the quality of the audience. But it will only get better once you have turned your page into a micro-influencer platform. So, begin with these tips. However, we do think that you can use 10 more such tips from our internet marketing consultants who are helping out our network of clients each day. We suggest, browse through our gallery and find your right match.

Once you have booked services with one of Jelloow’s online marketing experts, be rest assured that you are getting your work done with quality!

4-06-2021

Do you run a small business? Have you ever hired one of the website management companies for site development and maintenance?

We ask this because an average website gets 0.05 seconds, precisely 50 milliseconds for your audience to frame an opinion about it. It is a feat already to buy a domain name for your business but is it enough?

Here are the reasons to have small marketing agencies work for your online presence via the website:

1. 75% of consumers judge the book by its cover- you’re constantly judged!
2. Slow-loading webpages have lost $2.6 billion of business in a year
3. 77% of websites have poor or worse user experience

And the list goes on… if you’re not mindful to add perfection to your online address which is the face of your business.

Why choose an all-in-one digital marketing platform to get your site up and running and fetching your business from its onset?Show your presence on all the search engines. Sending traffic to your website from Google is a bigger achievement because the quality of your audience is high. Wondering how we quantify that?

The customer has searched for your product/service to make a purchase. This is the apt opportunity to convert a potential lead who shows not just interest but also intention.Being socially visible. Online advertising agencies help your businesses to target the right audience with brand-appropriate ads and organic content. Whether it is on social media channels or search engines, let the experts create a talk around your brand.Cater your services to a global market or simply increase your local perimeter by miles. A website is an online address that brings you prospects who are willing to convert into your loyal customers. And you need a welcoming, warm, and most importantly, “Actionable” website that makes the job easy.When businesses are going remote and online during the Pandemic, even 35% of American business owners with small businesses have to restructure their companies to be more accessible. The first step to online marketing is owning a mobile responsive website.Talking about online marketing begins with a well-developed website or a web platform. This will essentially become the landing page for thousands of your audience. PPC experts will also require SEO-optimized web links to run paid campaigns and track the leads on the website.If you think, you can outdo a forward-thinking business in the traditional setup then let’s look at it again.

• 3 in 4 consumers take online reviews as personal recommendations
• 56% of consumers read at least 4 reviews before making a purchase
• 8 in 10 local consumers read online reviews before booking/purchasing services or products.

Hosting a website is like hosting a tea party for your potential customers. Don’t miss the cookies!

If you’re thinking of looking for the best digital marketing platform then Jelloow has a great deal for you. Find agencies as per your budget from an extensive network of curated experts and pay when you’re satisfied.Search engine marketing, or SEO for short, is a form of online marketing that involves the optimization of a website so that it appears at the top of search engine results pages.

A website is the first interaction for potential customers and therefore has an immense role in shaping your brand image. A clean, simple website is always more appealing to the eye than a cluttered one. This goes without saying that websites are one of the most important investments when it comes to marketing.

Good design is imperative when it comes to selling your product or service. A good website design will not only help create a positive perception about your business in the minds of your clients but also help them make informed decisions.A website is a business’s digital storefront. It allows potential and current clients to learn more about your company, and it also makes it easy for them to contact you. So, whether you’ve been in business for five years or five days, you need a site to stay competitive in today’s market.

The following are seven reasons why you need a website for your small business:

1) Google needs to know that your site exists

2) People need to know that your site exists

3) You need an online presence if you want people to find you

4) It takes just minutes to create one

5) There are templates and services available so that even the most technologically challenged person can create one without any technicalWhen it comes to web design, aesthetics are not the only thing to consider. There are several important aspects of web design that you need to take into consideration when looking for a company to work with.

The first thing is the company’s portfolio. A good company will have an extensive portfolio of design projects that they have done in the past. It is also important that you look into your geographic area and see if there are any websites that you like because chances are that this company will be able to do something similar for your project.

You also need to think about how well they communicate with their clients and how long they take on each project before handing it over to their clients. You should make sure they ask questions about what your needs are and you should get the feeling like- The first step to success is making your site easy to find. This will allow you to pull in people who are looking for your services so they can find you.

– You have two main ways of making your site easier to find. The first is through paid advertising, which will get you in front of people who are already searching for what you offer. The second is through SEO, which will help you pull in people who are looking for services like yours without being explicitly told that they should be looking for itThe website is the first point of contact for a company. It is the place where your company’s story starts. A well-designed site can help a business get noticed and grow.

Think about your website as a digital shop window. It’s the first impression that potential customers have of you, and it needs to be inviting, engaging, and easy to navigate – or they’ll move on to your competitors.Takeaway:

The ocean of marketing is deep and sometimes volatile. Businesses with a plan can ride the waves. If you think you need professionals to work for you but are not sure about the expense, why don’t you choose from Jelloow Network. Jelloow registered digital agencies are curated, vetted, and highly recommended by dozens of other clients.

The best part is- you pay for what you want.

Nov -2021

Today, businesses, whether large enterprises or sole proprietorship, need digital marketing solutions from the very beginning to their performance pinnacle. The business owners who were slow to adapt to the digital transformation were forced to make a quick shift to survive the fast-evolving marketplace.Digital marketing is a form of marketing in which the marketer uses digital technologies, such as the Internet, social media, mobile devices, display advertising, and more recently wearable devices. Digital technologies have become an essential part of how consumers interact with businesses and each other.You are probably wondering what the world was like before the digital marketing era. Chances are, you are not old enough to have experienced it. Digital marketing has been around for over three decades, but most of the world has yet to realize its power.Online shopping is at an all-time high. People are no longer bound by the limits of their immediate surroundings for their shopping needs.

Online retail sales are expected to grow this year, with an increase of 3%. This means that marketers who want to reach their potential customers should pay attention to the explosion in online shopping.The digital revolution that we see today is not a coincidence. It was a result of the changes that happened in the mid-2000s. Back then, we saw the rise of social networks and digital commerce. Companies like Facebook, Google and Airbnb emerged and changed the world forever.

Companies saw potential in this new industry and started investing heavily to make sure they were part of this new trend. They invested in e-commerce, analytics, and other technologies to keep up with the digital age.Mobile devices have become an essential part of our daily lives as we rely on them for communication, entertainment, and information gathering.

The first social media platform was Myspace and it was created in 2003 by Tom Anderson and Chris DeWolfe. This new technology was designed with the intention to connect people through social networking. However, Myspace’s popularity gradually declined as new social media networks were introduced such as Facebook and Twitter which offered more features than Myspace did at the time.Search engine marketing, or SEO for short, is a form of online marketing that involves the optimization of a website so that it appears at the top of search engine results pages.

Google Ad Services is Google’s advertising arm and one of the largest providers of digital advertising. This includes ad products such as Google AdWords and Google Display network. It also offers search engine optimization (SEO) services such as conversion optimizer, content strategies, and keyword tools.

So, if you’re a ‘new entrepreneur or an experienced founder of a company, here are the reasons your business need a digital marketing platform to market your products and services in 2021:Starting a new business or launching a new product into the market stream requires more than just existence. What companies fail to do in the first place is to create the hype before actually riding the waters.

Here, online marketing experts suggest all the newbies to first evaluate.

You need to focus on the high tides and low waves that your competitors are facing. Wondering how digital marketing can help you to identify your potential?

Well, market research is the most wanted service in today’s time. With limited resources and high competition, it is better to invest before than regret later. Moving further, you need to have a pre-launch marketing strategy in place. Why?

• Create an audience
• Take Surveys
• Inform and Aware
• Tell a Story to Connect
• Amplify Customers’ First-Response

And the list goes on. Your audience needs to know you before you make an entrance.Expansion is like a dream come true for any company. However, it is of utmost importance to plan it and execute it at the right time. But, how would you know when is the time?

Well, digital marketing teams help their clients ascertain the revenue cycle and define the expected growth in the specified period. With the right strategies and campaigns running for your business, you can predict better how the next 1-month, 6-month, 2-year, or 5-year from now would look like.

That’s why planning a business expansion without the opinion report by marketers would be a big no-no!When we talk about expansion or a launch, we take the responsibility of scaling a business. And to do so, you define goals.

Marketing without goals is nothing but a scam in today’s time. It is a frightening scenario that 44% of businesses marketing digitally do not have a concrete strategy. They tend to spend more and achieve less. In this scenario, when businesses don’t have a proper tracking funnel, they lose potential customers.

Hence, it is essential to set goals, track performance metrics, keep an eye on ROI and keep improving the marketing plan as you go.Kate Moross quotes, “The key to great ideas is not having them, it is executing them. And great ideas come from problems. As designers, we call problems, briefs and we call reactions to problems, concepts.” What they mean to quote here is that you might have a great idea to solve a problem but in digital marketing, you will only find success when your idea is executed well.

Here, the execution not only means an aesthetically pleasing design. It also means how you represent your information- video, audio, image, animation, infographics, etc.

Hiring experts for graphic designing services is a great investment every business needs to make today. Jelloow has been helping companies to connect with experts in their field who have the experience and excitement to take on new projects. Do check out our network to find help!With local SEO getting much attention, even offline stores are leveraging digital marketing services. You might like to know some amazing revelations about local searches during the Pandemic:

• 40% of searches are local
• 50% of searches contain “near me” as a part of the keyword
• 70% of people will check reviews, timings, and contact information first before visiting, physically

So, not just globally but to run your business locally, you need to have a constructive marketing plan to work on.With algorithms changing now and then, the digital sphere revolves quickly!

Staying relevant has been a task for all brands. Companies that worked on their SEO strategy in 2010 are far behind in today’s time. For example, black hat SEO was a fad, and when algorithms changed, white hat SEO took over. Not just that the rankings dropped significantly for some brands but there were websites banned from the engine.

Currently, voice marketing, AI, and machine learning concepts have made search engines think like humans. You need promising search marketing agencies to rank your websites on top SERPs today.

Similarly, social platform algorithms are new to many. But experts can shorten the time within which results show up.Enthusiastic brands are prone to exhausting their marketing budget within the first few months. What to do for saving yourself from the loss?

• Divide and conquer all the digital marketing activities into the 4 Buckets- Reach, Act, Engage and Convert
• Track your audience and create buyers’ persona at each stage
• Find more similar profiles and connect

Takeaway:

The ocean of marketing is deep and sometimes volatile. Businesses with a plan can ride the waves. If you think you need professionals to work for you but are not sure about the expense, why don’t you choose from Jelloow Network. Jelloow registered digital agencies are curated, vetted, and highly recommended by dozens of other clients.

The best part is- you pay for what you want.