July 2022

In more recent years, Content Marketing Services have grown increasingly popular for B2B SaaS platforms.

What is Content Marketing?

Content Marketing is creating Content to gain traction for a business. Content creates room for conversation which will assist in lead generations and increase the amount of people discussing your business.

When it comes to Content Marketing Services, the first goal is less about creating those immediate leads. The first goal is to share content that represents the brand to build trust with customers. In the early stages, sharing well organized and deliberate content is most important. When a stronger brand is established, the leads will naturally flow in.

When creating a business, it is easy to fold under external pressures. For those looking to give their company a strong name, it is important to be consistent in Content Marketing. Consistency creates a respectable and reliable leadership style that enables long-term success. With a B2B SaaS established in clarity, it’s time to map out a strategy.

Strategies of Content Marketing

To establish a rewarding marketing strategy: there are some important and strategic steps one must take.

1. Work on your mission Statement

The first being if your B2B SaaS does not already have one is to form a mission statement. What service does your company offer, why does your company offer it, and who does the business provide it for?

2. Create a calendar

Then there’s the more basics of setting tangible goals for your company to meet for each Marketing period.

This part is very important: Create a calendar. Make it consistent. Don’t give up.

3. Know your audience

It pays to know your audience, so study the analytics and demographics frequently. Yet, don’t stop there. To learn more, open your site for feedback which will help more if down the line,  you decide to take a route to create buyer personas. Buyer personas help drive desire for your product  through connection that feels much more intimate than an ordinary post. It is intentional. It’s intelligent.

4. Work hard, play hard

This is only the sort of thing you can learn through direct-experience. When creating a business, the most important thing you can do is keep an open mind that is eager to learn.

5. It’s more than strategy, it’s knowing

When it comes to successful Content Marketing, your B2B SaaS must be anchored in professional marketing that has an omnipotent awareness. Never stop learning and never stop growing, be aware of how your business is viewed in the external world. On a micro scale to macro scale.

Your B2B SaaS is an open-book. Even if you do not believe this: it is the same value to be aware of how a five year old would perceive your business as it is for the CEO of a booming company. That does not mean you must align to the visions of either party, it means you must be deeply rooted and aware of what your business stands for.

In today’s day, content is ever-changing. When you have developed a strong sense of your business, it won’t matter what everyone else is doing.

It will only matter what you are doing.

Now, there are so many routes available to take with Content Marketing and you can potentially master them all. Yet, which one is best for your company from where it currently stands?

Types of Content Marketing

Let’s cut straight to the chase.

Make your business the apple of your eye and determine what is required for it to succeed. There are many various types of content that one can share to drive their business forward.

Listed below are many popular options businesses have decided to take: organized by form, not source.

1. Images

Images are probably the most original and a great option to consider for Content Marketing.

Options range from memes that generate a short-term reaction, usually laugh. Infographics are powerful when done correctly and can drive the credibility of your B2B SaaS upwards. Sharing pictures of leaders and employees in your company humanizes your company. In larger scale businesses, the sharing of real-life help build interpersonal relationships between co-workers and sister-like companies. Powerful images are frequently sent out during times of larger scale global events to share solidarity and unite people. A major example of this is the Black Square that many people and businesses shared on “Blackout Tuesday” on Instagram during the riots of Summer 2020.

2. Video Content

Now, videos are the most popular and come in all forms. Yet, they are also the trickiest and all Social Media Sites don’t necessarily align with all companies. It takes a ton of awareness and an internal company shift to harness the potential to succeed platform to platform.

Platforms for Video Content?

There’s potential on every platform and each one is different.

• Instagram Stories are max 15 seconds long
• Instagram grid posts are max 60 seconds
• Instagram TV (IGTV) posts are as long 15 minutes from the mobile app and an hour from the Internet.
• Tik-Tok videos can range from 15 to 3 minutes long
• Longer and more informative videos are typically found on YouTube
• LinkedIn videos are great for sharing more about your B2B SaaS
• Twitter videos are a great platform for advertising

It is interesting to study the deliberate path businesses follow to increase their finances through likeability. A major example currently is the way in which a free language app has become a Tik-Tok sensation (Duolingo).

So, all that to say, if you can find a way to make it work, the platform can do wonders for your company.

3. Interactive Content

Interactive content is very underrated for all that it allows. It can increase the click-rate, driving more eyes to your business. Some very common ones are Polls, Quizzes, and posts that open a table for debate in the comments. These are common to LinkedIn, Twitter, and Instagram.

4. Others

Of course these aren’t the only options. Hope it’s not too Meta for you, but Blog Posts are definitely a great option.

Email Marketing is the obvious and a brilliant way to build connections, as long as those stay consistent and do not overwhelm the receiver.

Several other options include Podcasts, Webinars, Widgets, Games, and there’s certainly many more. You could probably even invent your own!

Considering Utilizing Content Marketing Services?

Since there are such overwhelming options for success, the strategic planning stage is crucial for determining success and can be tricky.

Due to the number of dependent factors that exist when it comes to creating successful viral posts, knowledge is power. The more you know, the likelihood of your Content Marketing Services success is greater.Wrap-up

All of these above services can greatly help a leader achieve their vision. Yet, they can only be as successful as the businesses’ leader. When driven through balance with intelligence and a mind eager to grow, anything is possible.

Take care of yourself, take care of your business, sign up at Jelloow and allow for the world to unfold.

July 2022

What do people use LinkedIn Ads For?

Success in business does not come without professional planning and LinkedIn offers one of the best ballparks for advertisements in business today. If you are considering to use LinkedIn as a marketing tool there are many great ways to utilize it to build your personal business and get started today:

• Connect with your target audience easier than ever, due to the sheer amount of information profiles share.
• Location, Job Title, Company, Industry, Education, Skills, etc.
• Access to “Sponsored InMail” to send personalized messages to the gained audience to form connections.
• Multi-media advertisement options that offer their own advantages.

This definitely sounds beneficial to my business, now what?

Before You Post!

Even though you’re excited, but please wait! If you want to grow and launch a successful ad campaign, you can’t go into it without a strong understanding of what content you will be sharing.

Are you in it for organic visuals, do you have a clear message to share? It is crucial to study up on successful ads to get a better understanding of what they entail. Most importantly, do you have a strong Brand Awareness? Develop a business persona that showcases what your business is known for.

• Do you have a signature hashtag?
• Is your business consistent on social media?
• Do your values align with the company mission statement?

Every small bit will increase confidence and help establish a platform that leads customer recognition. As your business grows, the more stable and strong of a platform: the greater trust others will have in it. As a result, better talent will naturally be attracted to it.

Okay, if you’re certain you are prepared to move forward: let’s build a LinkedIn page!

Building Your Page

The first step to creating LinkedIn Ads is creating a complete profile with images, the company’s mission statement and information (keywords about your company are crucial), and linking the company’s other Social Media pages and of course the main websites.

After ensuring your profile is up-to speed, begin by posting engaging content. Don’t stop at one post, instead strive for a variety of content at least four times a week.

Studying the traffic your posts and page have generated can help you better understand your audience.

What LinkedIn Offers

We all know that this can be a lot of work to do on your own, luckily LinkedIn offers a Campaign Manager system which is home to a variety of roles:

• Account Manager, Campaign Manager, Creative Manager, Viewer & Billing Admin.

These positions can be utilized for team collaboration to build strategies that can benefit your business and make it easier to reach milestones and accomplish goals.

When it comes to strategy, a lot of growth comes from experience and familiarity. If you are looking for long-term success: be creative, clear, and credible. When you believe you’re ready to post, LinkedIn is there to help. The Campaign system on their end will help by offering options as you set the following:

• Objective
  • This is why it is crucially important to have a solid brand awareness before moving forward.
  • A strong objective will lead to good metrics.
• Target Audience
  • How does you business persona reflect your target audience?
  • Remember to study the analytics to gain insight into who is viewing your company page and tailor to your demographics.
  • LinkedIn offers tools to help with building audience
    • Audience Expansion
    • LinkedIn Audience Network
• Ad Format
  • Types of ads available on LinkedIn:
    • Single Ad Format
    • Carousel
    • Video
    • Event
    • Text
    • Dynamic
    • Message
    • Conversation
  • Make sure to keep them high-quality, clear, and attention grabbing!
• Budget and Scheduling
  • LinkedIn Marketing Labs makes use of an auction to determine which ads will be shown where
  • Through developing a budget, you can then implement advertising strategies over the course of your campaign.

It’s time to go live!

As soon as you are geared up and ready to go, it’s time to launch your campaign. Similar like a kid learning to bike, don’t let it all go yet! It is important to keep track of the analytics to ensure the ads are on the right path.

Are they reaching your goal audience? Have you established a meaningful relationship with your customers?Is this right for me?

Overall, the success of your ad campaign resides in the palm of your hands. LinkedIn offers a service that’ll boost the amount of people you are able to directly connect with in your target audience. It is a choice to take this marketing tool and utilize it to gain more traction that will enhance your business and its credibility.

Need more information? Check out Jelloow.com and find your LinkedIn Agency partner.

July 2022

It starts with you!

When you have an idea for a project but could not find a way to spread the message? Look for an  agency!

However, agencies will have to know what your project is about. It is important to know what you want and what is needed for the project. You can achieve this by outlining it in a project brief.

Jelloow is helping brands prioritize projects + select their marketing agency partners.

Here is a guide on writing a good project brief that can put your best foot forward for curating project  opportunities. A common project brief includes 3 topics:

1. Company Introduction

• Introduce your company! Let the agencies know who you are and what your company is about.
• You would want to let the agency know what your target audience would be for your project.This would include the nationality of the audience.
• Be sure to include the business model, industry of business, and company revenue.
• Any other information not listed above could be written in a provided space.

2. Marketing Goal

• This part would ask you what is your main SMART goal you want to achieve. Which is why it is important to write down your marketing pitch!
• Pitch about your project and how you like to envision it. Agencies would love to hear about what your idea is.
• What other services do you think you need? (Select options that fits you)

3. Agency Requirements

• What is the budget for your project? Let the agencies know how big your budget would look like? Be sure to include what currency would be used.
• How big do you want your agency? You can choose between the number of people you would like on a team that could help you with the project.
• Anything more that you would like?

With all set and done, an agency will be waiting for you!

Get started here.

Looking for the right match in agencies?

Jelloow is the modern, end-to-end outsourcing solution that brings together the world’s best small agencies and technology – in one place.

Jelloow’s agencies are best-in-class, creating the largest global network of small agencies.

When vetting + onboarding teams, we consider size, industry, aesthetic, past client experience, expertise, and location. Discover Jelloow.

July 2022

How Marketing Key Performance Indicators Can Lead You to Success

Every business owner should be able to determine how their company will progress. Today, many companies are using Key Performance Indicators as a way to hold themselves accountable for reaching their business and marketing goals. However, there is still a large amount of people who aren’t aware of what KPIs are.

What are KPIs?

Key Performance Indicators are quantifiable measures that companies use to indicate progress and to evaluate the success of their marketing campaigns. KPIs are designed to help you determine if your company is improving and can also be used to track financial success. They are most often presented as numbers. Furthermore, KPIs typically include setting time frames for when you want to achieve your goal.

5 Marketing KPIs That Can Help Your Company Grow

• Organic engagement
• Digital marketing ROI
• Conversion rates
• Sales growth
• Website traffic to website lead ratio

How KPIs are Tracked

Companies make sure that they’re staying on top of their KPIs in numerous ways. Companies can track engagement by monitoring and setting goals for  the amount of social media downloads, reaches, and site visits that they receive. To track financial KPIs companies can set monthly budgets and set benchmarks for sales growth.

Why Invest in Companies That Use KPIs?

According to an Econsultancy and Google, Analytics and Measurement Survey, leading marketers are 3X more likely to agree that they won’t always be able to perfectly measure their data, but they focus on building reliable estimates and benchmarks.

Want to work with a brand that utilizes KPIs, but don’t know where to start?

How about Jelloow? Here at Jelloow , we use KPIs to set progressive goals, including how to find the best agencies for our consumers. In addition, Jelloow helps brands create their own KPIs and prioritize their projects. We use marketing/Al technology to affiliate your company directly and efficiently to one of our Marketing Agency Partners.

July 2022

No Easy Task

If there’s one thing the pandemic did, it brought an army of freelancers back to the surface. We’re talking freelancers that haven’t even been on the market since 2008. With great motivation, everyone is slowly rebuilding their internal trust to accomplish the work they want to do. Gearing up is no easy process, but it is more difficult to keep the discipline and ambition needed to continue working when the results aren’t coming in.

So the question remains, do you have the drive to continue to hustle or will you fold under the pressure?

If you want to create a Web Design Sales Pitch that’ll last, well let’s face it: we live in a world fueled by mediocrity. If you don’t have the financial backing, your talent has to come through on all levels. You have to consistently be above your competition, have every move backed by a strong, never-fading internal sense of self.

It is not only about being strong mentally, never cease to take care of your body physically, and ensure that you are in a position where you are heard.

Be fearless. Be relentless. Be you. Own your vision, or someone else will own it for you.

Forget the Competition

Okay, so you have a vision and fortitude. If you are feeling discouraged, try again later.

So what’s next?

Who are you trying to pitch the site to? Make it a mission to ensure they have instilled trust in you. Once they do, it’ll be easier to present your character.

The little piece inside of you, dying to be seen that differentiates you from the world around you. If you want to make an above average salary, this needs to be not only formed, but honored.

Life’s a Pitch!

Okay, so it’s time to present. Now, this could easily go South like a Middle School presentation that you didn’t quite prepare for, or it can be golden.

You will know when you have taken the time to cultivate a strong enough sense of self to push forward.

So, how’s that Portfolio? Does it truly show your power or are you undermining yourself yet again?

The Portfolio to Another Dimension

If you want a portfolio that demonstrates your true character, be you. It’s as easy as that. Too many people suggest that your portfolio should reflect the job/client that you are seeking.

Wrong.

Your portfolio should be an earnest reflection of your power, skills, projects, and creativity. You are an intelligent being of light, so why not be the leader you were destined to be?

Enough spiritual talk, let’s get some Right Brain and Left Brain balance. Here’s several ideas to include in that portfolio for your Web Design Sales Pitch:

• Everyone loves a good before and after side-by-side comparison
• Most recent projects and then a good collection of your best ones in chronological order
• Testimonials
  • And if you’re faking them, um. That’s obvious and embarrassing.
• The most important part
  • Is it made for mobile? It better be!

Reach for the Response

So you have what it takes, a badass portfolio, and your dreams are coming together!

Now here’s the part that you only get one try at. The Pitch.

A good pitch is succinct, compelling, and well-spoken. You better know exactly who you are speaking to and what they need from you.

If you speak for more than twenty-five seconds on the get go, they are going to steamroll you.

Be strong, be kind, be brave, and be open to what is required of you.

Here are some tips for this segment of the process:

• Have a universal plan set in place, because you will be reaching out to a lot of people
  • Email templates are great and helpful, but never be afraid to add your twist
  • Phone voicemail templates, because people are busy
  • Phone call templates are perfect for the early stages, but the more calls you go on- it’ll come second nature.
• Watch your language
  • Calling someone in London, England is going to be completely different than calling someone in America’s lovely state of Florida.
    • Are you watching the language?
    • Key word: lovely
• Make that connection!
  • A magician never reveals their secrets!
    • You either have to know what you are going to say or someone is going to say it for you.
  • If someone has to tell you how to build a connection, I don’t know what to say chief!
• Set boundaries
  • Make sure your salary required is set-in-place.
    • Don’t go below your standards, never settle!
    • Know your worth ladies and gentlemen!
  • Negotiations that lower your true value are for…
    • Getting trampled!
    • Losing your internal sense of self!
    • Setting your power up to fail.

Hard Lessons End Well

A Web Sales Pitch is not an easy career to embark on, yet it is one that can be completely worth it. If you believe that this is the move for you, the world will believe you.

Build a strong foundation and don’t look back. Reach out to those that you truly believe you can create a positive impact with through direct collaboration.

With the right direction, authentic voice, patience, skill, openness to learning & growing: you can become a successful Web Designer! Time to get on Jelloow.com

Best of luck.

June 2022

The digital world today moves at the speed of sound. It ensures that results do not come easily.

When working as a brand, it is hard to manage the marketing as well as other affairs within the company. It is therefore essential to find someone who could help you spread the message in the fast-paced digital world.

Jelloow helps ensure that brands are able to get the agency they desire quickly without actively searching for them online. The search mechanism service Jelloow offers ensures a match to a brand’s needs, cutting search times online by half.

Agencies work to support companies in their branding and market outreach. Many brands turn to Jelloow to find the right marketing agency for their needs. Jelloow provides a platform for agencies to pitch their company values and project briefs, essentially marketing their marketing capabilities to the right brand.

This summer, Jelloow is holding a contest where participants could win a FREE Jelloow hat and free Jelloow service!

Interested in joining the contest? Here is what to do :

1. Let us know your interest
2. Make and upload some pictures, videos, banners on ‘why Jelloow’? As we are all creative agencies that shouldn’t be that hard, right? 
3. Get your free reward! A free lead or consultancy sounds nice?

Let Jelloow help you achieve your best results!

Jelloow is the modern, end-to-end outsourcing solution that brings together the world’s best small agencies and technology – in one place. Jelloow’s agencies are best-in-class, creating the largest global network of small agencies.

When vetting + onboarding teams, we consider size, industry, aesthetic, past client experience,  expertise, and location. Discover Jelloow.

June 2022

E-commerce Facebook Ads: Essential Tips for More Sales

It is entertaining to see how the world of Social Media has utterly transformed since Facebook became, for lack of better terms, the G.O.A.T. of Social Media platforms. In over a decade, it has also become one of the most popular sites for generating business growth. I will say some of the most financially rewarding and popular merchant sites of Facebook include: Fashion, Make-up, Household Products, and Electronics.

Yet, no matter what your product is: Facebook’s Ecommerce platform is an excellent choice to create a soaring business. Now if you want to take your business to the next level, here are some helpful tips to transform your site into the champion that you are. Products will be flying off the electronic shelves, so be sure to come prepared.

So let’s talk about tips to generate the sales you are looking for.

Who’s On the Market?

First and foremost, your products are on the market. That is why you are here actively seeking advice to better your business, better your life, and better your sales.

Be wary of your purpose, angle, target audience, and set goals for your sales.

What About the Competition?

There is absolutely no competition when you come in with purpose and never stop striving to reach for utter-perfection.

If your site isn’t reaching the sales you so desire, it is due to the fact that you are out of alignment. It has nothing to do with any other site, instead it is your ignorance and refusal to trust your intuition.

Do not be stubborn: reevaluate, trust, and find your purpose. In your purpose, you will discover your voice. Every other marketplace that you admire is merely an echo of your own.

Learn from the Best

A book can change your life, a song can transform your mood, and an item can shift the energy of your household. When created with deliberate purpose, the product you offer to all can be beneficial to all.

If you are having a difficult time being receptive to others, this read is worth it.

Just like that, you were linked to a Marketplace. The Marketplace, Amazon.

Facebook is not quite there yet in terms of their offerings, but they are operating in an entirely different ballpark, due to the wide range they offer in terms of Branding and Products.

Everything in this world is connected and if you want to become a successful Entrepreneur, you must face intimate connections to all aspects of life. Do not just be a leader, learn and become the vision.

Building your Reputation

Without truth, beauty does not exist.

If you want people to know who you are/your business, you better know yourself/your business. The perfect line for this is from, the Florence + the Machine song: “Call Me Cruella.”

“Beauty is the only thing that matters.”

In other words, “Beauty is the main positive form of the aesthetic assimilation of reality, in which the aesthetic ideal finds its direct expression.” -Karl Marx, German philosopher

Image is More than Everything

All you have to know is: keep it clean, communicative, and clear.

High-definition photos are just good pictures if you do not have a clear target. Images tell more than stories, they tell purpose.

Brand it Up!

If you are actively seeking to tug at the heartstrings of the world, your story matters. It matters so much and each and every day, no matter what you say: you are creating it. As in, a Legacy.

You can never truly make someone care directly for your personal story, however each and every day: you can wake up ready to share something that matters to you and trust that it will find the right people.

This step can be the tricky one.

Speak when you have something to say, not to make your brand look good.

Color me Crazy

This one goes without saying, but you should have a clear font set and color palette for all graphics shared on the site.

You want this to be McDonald’s level good. People will come rushing to your site, because the colorations are driving them as mad as a dog in a July Storm.

Don’t Make Me a Target

Facebook is well-known for having one of the largest marketplaces in the world. Yet, it also has great resources for creating targeted ad campaigns.

Let’s Get Meta

Meta Pixel is a code that is meant to drive your business forward. Under Facebook Ads Manager, you can utilize MetaPixel and generate a code. It helps to optimize ads to better reach the targeted audience. For example, if an individual clicks a link on your website, Facebook will make note of their demographics and utilize it to drive your business forward.

Monitor Your Ads

If you want to ensure your Ecommerce Business is successful, be sure to monitor your advertisements and demographics.

By understanding your audience and which posts perform well, you will have a better understanding of how to succeed in the future.To Conclude

Overall, there is a wide-range of work you can do to ensure that your Ecommerce site is successful.

Work hard every day to make real connections, create a solid strategy, and always offer your best to the world. It is certainly competitive out there, yet all resources remain at your fingertips.

It is your choice to embrace a strong, solidified, and stylish marketing technique that leads to engaged viewership and sales.

Check out Jelloow to find your paid ads providor.