May 2022

Let’s talk about our dear friend, Joanna. 

Joanna had been delivering turbo performances & winning praises from every corner. However, one setback broke her into pieces. She couldn’t understand what went wrong this time. She’s a Senior Sales Executive who can borrow your attention just as she speaks.

Rejection didn’t fall easy on her. She questioned her skills, abilities, and experience. Her confidence dropped by several steps. What she needed was introspection.

That’s when her experimental side worked. She created a pitch that sold a story to the client. Her idea was simple. She wanted the client to imagine himself as the hero of the story. Her digital marketing services were the weapons and competitors were enemies.

With simple illustrations, she won the best pitch of her entire career.

“When the choice is in between an idea that looks great and an idea that feels great; latter wins.”

Wondering, what did Joanna do to her sale’s pitch which went Nay to Yay?

Storytelling.

Here’s the secret of her amazing storytelling skills that will fine-tune your next presentation:There are two ways to make your story stand out:

a. Show how miserable and badly placed the client’s business is. Tell them how you can help them through the situation. Earn their trust in defeating their competitors.

b. Show them how the market is failing. Create pity for the target audience of your client’s business. Make your client the hero, the world needs. Use your ideas and marketing strategies as the powers that the hero possesses.

If you are as intelligent as Joanna, you would pick the second storyline.

It is a common mistake that sales reps make. They tend to station their product as the hero. Your client wants to hear that he’s at No.1 even before he literally is. Make him happy and confident to earn his attention.Don’t beat around the bush when you’re presenting an idea through a story. Stick to the concept of storytelling. Also, “less is more” when adding details. It helps you to stay relevant.

Work on the following structure outlined by Robert Carnes:

• Characters: define main players of the story
• Context: prepare the wireframe of what you are trying to narrate
• Conflict: what’s ‘the point’ of doing it
• Creation: solve the conflict with your solutions

The 4 Cs will keep you on track.

Things to remember:

• Brand stories need to be prompt and relevant to the time
• Think beyond words- try to illustrate
• Talk more about community; it helps people feel connected
• Focus on the emotion you want to depict
• Use customers’ opinions to build a business reputation

It’s good to have a portfolio that speaks all-good-things about your services. But if you think some slides are enough to prove your point then say hello to rejections.

Clients meet sales reps like you way too often than you think. Some have great presentation skills but others are narrators. To win the race, you need to be both.

When Joanna sells out our digital marketing service to a luxury fashion designer, this is how she would do:

“You remind me of my client, Nick who is a Texas-based designer. His concept was to create a line of merch that is 100% eco-friendly. The designs were a pretty good hit on social media but his website couldn’t perform well. The moment I saw the website, I could nail down the major issues that were barricading the sale of his product.

We utilized products’ USP and current environmental concerns to create customer stories through campaigns on social media which drove the traffic towards the site. We also uplifted the responsiveness & design of the website for better UI/UX. You wouldn’t believe but Nick called me within like 20 days, to thank my team for 8X to 10X sales he received in those weeks.”

Did you notice how Joanna sold the client that her services can get them 10X sales? The beauty lies in subtle expressions.Be okay when a story doesn’t make an impact on your client. But do take notes. Improvize your sales pitch strategy while communicating. It might have to be impromptu.

Joanna enjoys this way of inculcating her ideas so much that we call her the best storyteller on our team.Share your thoughts. 

Being a boutique creative agency, our idea is to sell brand stories. In fact, this unusual way leverages us the freedom to create expressive sales presentations. Want us to work on your brand? Let us put one of our many Joannas on work!

May 2022

“How to Promote your Business or Brand on LinkedIn”?

The mission of LinkedIn is, “ to connect the world’s professionals to make them more productive and successful.” At the ideation of LinkedIn networking, connecting, being successful, and productive were the main characteristics of benefit for businesses or brands. No matter what you need as a business, LinkedIn is an amazing tool to use. Whether it is for B2B or B2C, developing a professional profile to share your impact is important.

Develop a solid company page that shares the story of your brand.

Promoting your business or brand means sharing your impact statement and presenting your product on the forefront. If you have a solid page that is the first step towards great success.After establishing a solid, company page hooked to a personal account, a major component of success is to create a streamlining between both pages. If someone was to click on your personal page it should highlight the business. Optimizing the company page to the fullness generates further advancement. Use all the options and complete your profile. According to Hootsuite, companies with a complete profile can get up to 30% more views than those who do not. So what does a complete profile look like…

1. Create a unique border and add your business or brand logo for the profile photo.

2. Make impactful content. An empty company page is not worth visiting

3. Start following others and engaging with them, building the relationship. This could look like indulging in niche groups.

4. Continue with a solidified content plan. Create consistent content on your page. Use a rule like the 5-3-2 or 70/30 dividing the content up. The 5-3-2 says 5 shared posts,3 original posts, and 2 fun or humorous posts; similarly the 70/30 lays out 30% of content being the hard sell with the rest more relatable. Content could be broken up like…

A. Industry insights- any relatable news in the industry, make sure you share within your brand’s voice. Ex: a podcast

B. Storytelling- behind the scenes, meet the team, anything before or anything, just content that uses a get to know us voice

C. Relatable- humorous, any books or podcasts to recommend

Hootsuite mentions that though LinkedIn is built in a professional voice people are not looking to be spammed about business, even if it is amazing, breaks are needed. Being strategic with LinkedIn avails more success. Being action oriented on LinkedIn reaps more opportunities and benefits. Knowing when and how to post promotes your business or brand on LinkedIn.

The ideal posting formula starts with an opening with a hook or intrigue line, then the deliverable, and ending with the call to action (CTA). Keywords, descriptions, and hashtags are major benefits to your business or brand.

Be strategic and use the best descriptors for your business or brand. Also using the excess tools that LinkedIn offers is beneficial, such as the documents tab. Include your employees in posts, whether it is tagging or sharing a photo.Your network spreads further and benefits employees when you include them. Recognition encourages employees to interact on social platforms as well.

A good LinkedIn profile builds credibility and trust. To make the world’s professionals more successful and productive it takes a solid strategy.Now it is time to get starting on the ladder of LinkedIn success.

Find your Ads Agency here on Jelloow and start growing your brand!

Keep up the good work and all the best for your future endeavors!

April 2022

Businesses in 2021 are about creating an online presence to stay at the fingertips of their target audience, which is why digital marketing platform for manufacturers has become crucial for all industry leaders.

But when it comes to finding the right marketing partner for your business, it is never an easy task. How to hire an agency so that you never face the red flags? Let us help how you can find a marketing agency with the right interview questions:

How to hire a marketing agency?

1. What does the marketing agency provide?

It is about the end-to-end marketing services that the agency must provide if you are looking for 360-degree marketing. However, you can also look for specialized agencies if your agendas are clear and you know what you’re looking for, such as social media marketing and PPC campaigns. This way, you cut down your price and also get optimized results.

So, it is essential to find out what your needs are first. For this, you can always utilize the help of Jelloow’s experts, who give free consultation to businesses and then guide them to meet the right marketing experts.

Now once you know the services, check out the domain of services they provide.

2. Do they have previous work to showcase?

The only way to judge a prospect is by showcasing their case studies. Think your business caters to a niche audience, and understanding the correct segregation has always been a problem earlier. So, the only way is to find an agency that has worked with similar audience sizes, demographics, and types. This is why, whether B2B, B2C, D2C, or B2B2C, you get assured that the associated experts will minimize your spending and optimize it to get the best result.

So, always look out for previous work. If they provide services to maximize application downloads on the Play Store, find out the budget, cost-per-install, reviews, and results produced. Check out the identifiers to quantify and qualify their performance.

3. Can they brief you about their current and previous clients?

The reason you need to know about their previous and current clients is to verify their client servicing. Sometimes, the companies have a great set of records and services, but you deserve a personalized approach which is only possible if you see their work with other clients. It is best if the digital marketing reviews from other competitors are excellent too.

You can also testify to the results through what’s visible in the online world.

4. What are the best capabilities of the marketing agency?

Some copywriters are great wizards for celebrities, but it may not be beneficial for any party if you ask them to write technical documents. Similarly, if you request social media strategists for the software industry to manage politicians’ social media accounts, what a mess it could be!

That’s why you must know the team and its capabilities. Ask your potential marketing partners to introduce you to their teammates. This way, you get assured about the quality of the services and their forte.

5. What are the tools on digital marketing platform for manufacturers that they’ll use for your project?

Marketing agencies use great tools and software to achieve results. From email marketing software to social listening tools to CRMs to report the progress, you must know what tools you’ll be paying for and why.

Many people use Hubspot for their businesses, but it may be possible that you may not require all the packaged services. So, choose wisely and question why you should buy the software?

Don’t forget to ask for credentials so that you can see the work and reports in real-time.

6. How long should the onboarding of the agency take?

Usually, you take the route of interviewing numerous agencies to end up on the piles of proposals that may not be close to what you need.

That’s where Jelloow enters your rescue.

Log in to the platform and select the marketing services your brand requires according to the annual growth plan set for your company; choose the agency as per your budget bracket.

Why is this so simple?

We help businesses devise a growth marketing strategy to scale their revenues and enter the market to stay for profit. This happens when our marketing agents work on your brand from a customer acquisition point of view.

Our goal is always to solve problems. And to solve your problem, our strategists work to understand your business solutions by heart. By solving your end-customers problem, we are helping you.

That’s why we call ourselves experts to bring down Cost-per-Acquisition for businesses. So, forget the interviewing process, meetings, proposals, and selection used to be. Now, you can get it all done within hours!

Just quote your requirements and choose your budget!

When should you expect results?

It depends from business to business and service to service. If you have never worked on Search Engine Optimization for your website, it could take a few months to show results. But if you are already ranking on the top pages and need us to manage or improve your online presence, we will formulate a plan to achieve the goals in a few weeks!

While your goals and services determine the results, we make it easy for you to achieve them. Our agents can automate your marketing and reports through CRMs like Hubspot.

You don’t have to wait for a day to see progress. Nor do you have to become a Marketing Mogul to understand the advanced terminology of Google Analytics and other platforms.

So, are you ready to hire digital marketing firms Pittsburgh?

Suppose you are running your manufacturing unit in Pittsburgh. In that case, you can simply connect with a virtual team that will not add requisition costs to your company but only gives you the benefits of advanced marketing.

You might worry that it is safe to make such business traction, given the risk of losing business insight and data intelligence. But that’s where Jelloow has come forward.

When someone is looking for a virtual team, we provide them with the contacts of registered agencies with Jelloow. Our business executives verify these accounts and help them to build their profiles. This way, it is a promise of quality provided by us and our network of Internet Marketing experts.

What are the additional benefits of choosing agencies from the Jelloow network?

The agencies are verified. While you might have to vet digital marketing proposals thoroughly, companies are tricked! We will only pay when satisfied.

In fact, you can opt for Jelloow Pay to make your secure transactions so that you can avert any sort of cyber theft.

We take away 90% of your pain by showcasing the best work of all the agencies on their profile. You will find the reviews of previous and existing clients. These are collected in the most accurate method. Our system intelligence disregards fake reviews and keeps a check on the sanity of all profiles.

If you are particular about hiring a local agency, we give you the option of selecting your marketing partner based on geography. Segregate your options based on the locations, and you can message them directly to set up a call or a meeting.

Our idea behind Jelloow has only been about adding feasibility and ease in doing business. While we declutter a lot of options, this is the best digital marketing platform for you and your agencies.

Is there any hidden cost involved?

There is NO cost involved for businesses. You are entirely free to navigate through our platform and enjoy the benefits of Jelloow without paying a dime.

Usually, agencies ask for service cost or retention cost, which is subtracted! We give you a free pass to browse through the best marketing agencies. These are the game-changers who have been successful wheels for many brands and MNCs. They can help you break the ice and strengthen your business position.

We are upfront about the financials involved, and if you see any discrepancies, we are more than happy to solve the problem for you.Are you ready to hire an agency today?

Get ready to begin your search with us today. Our experts are prepared to present you with the best bid possible. Start with creating your account with Jelloow. Fill up the most accessible form so that our system can present you with the best options of agencies in your niche and audience. Wait for the agencies to bid on the project, and then choose the closest bid to your set budget. Not just that, you must compare the work before choosing. Also, with our chat tool available to all business accounts, you can communicate or negotiate if and when necessary.

So, what’s the wait worth? Get started!

April 2022

Glancing through our network of digital marketing agencies in Chicago will give you the best view of the marvelous work that our associated partners have done. Their portfolios speak for themselves.To help you furnish the best results, we’d like to give you an overview of the creative agencies that are actively performing well this month. Our best picks and why:Like most entrepreneurs, if you’re also streamlining your efforts towards lead generation then you’ve got to hire the best campaign managers for paid ads from Bias Digital. Having proved their mettle in working with clients to bring down their customer acquisition rate, these experts are now extending their clientele for businesses who are especially looking to grow quickly with help of paid marketing campaigns.

You can check out their portfolio for a better view.If you need a panoramic view of digital marketing, Marketing Scaleurs is there for you. These online marketing experts have hands-on experience with start-ups by helping them not only take the next step but how to sustain the growth. For services like creative storytelling, social media marketing, and search engine optimization, these are your success partners.

There’s no one like Marketing Scaleurs when it comes to scaling up for your start-up business. Listen to the experts!Shout out to eCommerce businesses. Before the holiday season begins, you must get ready to launch your year’s best sale campaign. Consider MilkTubAgency for the job as they work with eShop and brands to design and run their Google Ads that fetch in high footfall of customers on the website. With their services, you shall never find yourself struggling to sell your product online.

Ring the bell now!From small businesses to enterprises, Sharper B2B has transformed the companies by bringing in a customized solution. For enterprise technology, website design, and development to mobile app development, these are your go-to partners. Leaving no stone unturned, these experts will not only work on your idea but refine it with their free consultation.

Check out their full profile.Hive Digital has worked closely with every client to develop and execute custom digital marketing programs with interactive white-glove service and dedicated support staff. Hive Digital’s commitment to excellence enables us to deliver outstanding return on your investment.

They work closely with every client to develop and execute custom digital marketing programs with their engaged and dedicated staff of experts.Let us know if you’re in need of digital services like these. Jelloow hosts a network of such agencies that are changing how businesses interact online. Get more visibility now!

April 2022

By making digital marketing adaptable and relatable with visual graphics, designing and animation have elevated the branding efforts. Companies are on spree to hire graphic designers for their social media platforms and other product marketing activities now. The understanding of reaching out to the audience via attractive videos, still images, graphical material, and more is vivid. That’s why Jelloow hosts a network of creative marketing agencies who help brands to visualize their next gem with them!Spreading their wings in Deksia. They are the imaginators and illustrators of a company’s dream. Having all the defined skills for producing great quality content, these experts are ready to shoot for the stars at Jelloow. Allow them to create branded content and animation videos for your company and see the magic it brings to your revenues.Ranging their services and pricing model to fit the needs of an enterprise to a small business or an NGO, Alter New Media is a design geniuses for everyone. Their eccentric approach towards design and animation helps brands to view a new perspective of marketing. Check their profile to see how simply and beautifully you can improve your branding efforts.Are you someone in any of these industries- Education, Food & Beverages, Healthcare, Manufacturing, Non-profit, Music, Law, Finances and Support, Retail, Health & Wellness, Travel, Mobile Apps, and SaaS Software? Because We Are Doop are the experts in their field who have accelerated business growth using their multi-disciplinary skills that includes designing as first to impact the revenues and sales. Don’t believe us? Check out their portfolio for more!Creative designing is an art mixed with science and human psychology to compel behaviors as per your choice. For this impact, one must have the right agency to support your idea. By letting BeaPeach and Publication work on your marketing strategy with their perfection-loving experts, you are allowing your business a chance to grow. Choose them if you’re looking for branding designs like logo design, business cards, brochures, banners, posters, and other marketing materials for digital and print media.Working with start-ups and mid-size businesses stuck in the middle of nowhere needs someone with experience and knowledge to strategize, structure, and lead from the forefront. Each & Eyverone has a platform for companies to perform better. How? With a personalized approach, your company will first receive a full marketing analysis underlining the pain points and potential growth angles. Based on your budget and goal, an ROI-driven strategy is what you’ll get. Once that’s done, next is the execution which is next to perfect. Check out their work before you hire.Here are our two cents:

Today’s marketing has evolved into a competition where you have 3 seconds to make an impact. With the ever-growing craze of 3-second video format content, even the content marketing experts are finding ways to say less, show more. Use design and animation services so your audience knows you’re in the business. Hire our experts to see the difference from the start!

April 2022:

Imitating the real-time interaction between the digital agencies and the startups MINUS delivery delays, retention fees, and technology roadblocks!

The world is moving towards automation. If business processes can be automated, then so could the initial interaction and project sign-offs. This is crucial when you are starting your business journey and require digital marketing services, and are scared about the ordeal related to choosing the right agency partner. With limited budgets, big dreams, and quite scarce resources, if you thought hiring a digital marketing agency was a distant dream, then we’re about to debunk your myths!

Here’s where Jelloow enters to rescue startups and small companies. While we do the heavy lifting by analyzing, running a series of background checks, and customizing your options of potential agencies, we also assist you to optimize your marketing budget to get the best ROI!

Check out how a digital marketing platform, Jelloow, can help you:Whether you have to design the most trendy and out-of-the-box website or need a video animation that runs on the homepage, or want an expert to handle your social media pages- Jelloow has a customized solution for you.

Decide your budget, and let us find you the agencies that are best known for the services you need.Our experts verify all accounts based on their credibility in the marketplace. When you hire an agency from our network, be assured that they are well vetted and the work done will be nothing less than perfect. Our Google Ads experts have been involved in producing $100,000 revenue with a base investment of $1500 in a short period for one of our clients.We create your personalized dashboard with a self-explanatory workflow. Here you can message and approach agencies that have the potential to win the bid. One-on-one secure conversation helps you to make the first contact without setting up any virtual or offline meetings. It’s a big save on time and effort as you can sieve out the best options instantly.With you controlling the pricing at your end, you avoid the retention fee or service charges. In fact, our agencies are happy to give you a free consultation in case you need a digital strategy to streamline the project.As a new-trepreneur, you need more than just peace of mind when it comes to showcasing your offerings to your audience. For an overall nurturing of leads to maintaining a high conversion rate, we help you to reach your milestones. We do this by allowing you to focus on what you do the best and let marketing discussion occur virtually. While you’re always in the loop, our agencies provide you with 100% transparency. To gain your recommendation on Jelloow, they ensure that promises are fulfilled within the timeline and with utter client’s satisfaction.Think your payments are not safe when it comes to paying the agency? We have the best solution to keep your transaction crystal clear- Jelloow Pay!

Utilize our very sturdy and secure getaway where you can pay exactly what your Work Statement says, and we take care of the rest. This way, you avoid any hidden or miscellaneous costs that could bother you later.What do you think about our marketplace?

We are sure you’re thinking if this means that your business can have its own marketing agency or not. So, a big yes! Jelloow is working for new businesses that are ready to launch to scale. We understand the pain first-hand of bringing up a company. And that’s why we built a platform that empowers you.

If you think, you’re interested to check out options- View Agencies!

April 2022

What are the differences between Digital Marketing and Social Media Marketing?

Digital marketing is a broader term than social media marketing, referring to any marketing which uses digital tools. Digital marketing includes any use of social media.

Social media is a subset of digital marketing that focuses on building online communities around brands or products, usually through the acquisition and sharing of customer-generated content.

So, here’s a cheat sheet for you to begin your search:1. The digital space is an ever-changing place

2. Digital marketing is so big now that it’s practically undefinable

3. The future of digital marketing looks very different from the present

4. Digital Marketing offers more opportunities than ever before

5. There are many places to find success in digital marketingIn order to be successful, all companies need to have a good customer acquisition strategy. A key part of that strategy is understanding the customer lifetime value. If we know the customer’s lifetime value, we can set a realistic goal and plan on how much we want to spend for acquiring a new customer.

A personalized email campaign helps us stay in touch with our customers and reach out to them on a regular basis. It may be as simple as sending an email newsletter or as complex as sending personalized email messages that are triggered by their purchase behavior or some other action they take on our website.Digital marketing has made it possible to strengthen the sales process. With access to social media, prospects are able to find information about a brand with ease. This makes the likelihood of conversion much higher, as customers are confident in their purchase decision.

The first step in optimizing your sales process with digital marketing is to create a personalized email campaign. It requires you to find out which type of email will work best for different types of customers and tailor each message accordingly, preferably including an offer or incentive that would make them want to reply or click on it. The next step is determining what services are most relevant for each individual customer so that you know what are your customers needs.Digital marketing is the use of internet-based channels to reach out to target customers or prospects. The benefits are that you get access to customers who may not be aware of your product or service.

Most businesses need these six types of tools in order to get results:

– Web Analytics Tool

Google Analytics is a powerful tool that provides insights into a website’s performance and how it is being used. It provides information on the number of active users, how they are using the site, and more.

It can show you which part of your website is most popular among your visitors, the average time spent on your site, what pages are being visited most often, and what devices people are using to access your website.

– Content Management Tool

The content management tool is software that is used to create, organize, and publish content on the internet.

WordPress is the most popular content management tool. Drupal is also a content management tool that is similarly popular with designers and developers.

– CRM Tools

CRM Tools are a set of technologies that help track and manage customer relationships from the perspective of a business. CRM Tools can provide insight into customer behavior, predict future actions based on past behavior, and identify potential risks.

The CRM market is dominated by Salesforce, which holds a 70% market share in this space. However, new players like Oracle and Hubspot are also competing for business with their own CRM products.

– Landing Page Builder Tool

Dominate your competitors with high-converting landing pages that are professionally designed, easy to edit, and fast to create.

The Landing Page Builder Tool enables marketers to create better landing pages faster. It gives you the power to design beautiful landing pages without any coding skills so you can spend more time testing and optimizing your campaigns.

– Social Media Management Tools

Social media management tools help digital marketers and agencies monitor their social media accounts and pages on a single dashboard. They also make sure that the content on the pages is up to date and relevant for the target audience.

Some of the popular platforms for social media management are Hootsuite, Sprout Social, Buffer, and BuzzSumo.Social media is often referred to as the “Wild West” of marketing. It’s important to understand the differences between organic and paid social media promotion, and why they can affect a brand’s performance.

When it comes to branding, the primary focus is on creating a positive impression of a company or product in the minds of consumers. Social media has become an integral part of branding because it allows for interaction and engagement with potential customers.

Social media can be used for organic or paid promotion. Organic promotion happens through unpaid posts that promote your company or product without any compensation while paid promotion means you pay to promote posts about your company or product through Facebook ads, Twitter ads, etc. Organic posts are typically seen as more trustworthy than paid posts because people find it more credible when you interact with themSocial media marketing is a type of internet marketing that utilizes social networking websites, blogs, and other social media platforms to share content with a wide audience. When used in effective marketing strategies, social media has the potential to reach an enormous global audience.

The benefits of social media marketing include:

– Reach

– Cost

– Engagement

– Personalization

– Results in less timeSocial media marketing is a way to promote brands, products, services, or public figures/entities. It uses social networking platforms to do so.

There are many benefits of social media marketing. The most obvious one is that it’s free! You don’t have to pay for advertisements on these platforms since they are already free.

Another benefit is the ability to reach your target audience wherever they are – it doesn’t matter whether they are at home or in an office, at school or out shopping, at the park or the gym- you can connect with them through social media channels.

Furthermore, studies show that people who use Facebook and Twitter every day spend more money online than those who don’t. So not only can you reach your audience easily but also encourageYou can use social media for business by posting about your products or services on these platforms to reach potential customers.

You may also want to use social media for customer service purposes. For example, if you are selling a product that is defective, you should ask the customer to contact you so that you can solve their problem. There are many other uses of social media for business, which makes it a crucial marketing tool in 2021.

Social media is another important channel to connect with customers, whether they are current or potential ones.

People use social media for many reasons, and because you’re trying to market your business to them, it’s important that you use it wisely.Digital marketing is the overarching term for the strategies and tactics that use digital and online channels to promote a product or service. Social media marketing is one form of digital marketing, but it’s not the only form.

Digital marketing includes advertising, social media, SEO, content creation, and more whereas social media marketing includes Facebook Ads, Twitter Ads, Pinterest Ads etc.

Social Media Marketing depends on digital marketing but it also has its own methods of attracting customers such as testimonials through video or pictures and building a following through posting interesting content to engage with the audience.Digital marketing professionals, also known as ‘marketers’, are in charge of implementing digital marketing campaigns with the aim of boosting sales and increasing brand awareness.

Digital marketers are responsible for the management of all digital marketing activities across various channels like Google AdWords, Facebook Ads, Twitter Ads and SEO. Their duties include:

– Managing website traffic by optimizing landing pages and conversion rates

– Getting more followers on social media platforms like Facebook

– Creating blog posts that will go viral on social media sites like Reddit

– Creating compelling content that will be shared on social media platforms like LinkedIn

– Designing emails for email blasts to connect with their audienceA social media manager oversees the social media presence of a company or organization. The digital marketing skillset is in high demand, so companies are hiring social media managers at an increasing rate.

A social media manager usually manages the following for their employers:

-Social Media Strategy: A plan that outlines their goals and objectives, content typology, frequency, timing, and volume.

-Content Development: Developing content that is engaging to followers and potential clients on a consistent basis. Posting this content to various platforms on a scheduled basis while also tracking analytics data for each post’s performance

-Community Management: Responding to customer service issues via social media platforms and monitoring customer feedback across a variety of channels.

-Monitoring the Competition: Checking the competitive landscape.Digital marketing is a subset of the wider marketing concept. Digital Marketing includes both traditional marketing and new media.

In the internet age, the digital promotion has become an integral part of all businesses that rely on customer acquisition for survival.

Digital marketing is an inevitable part of any business. With the rise of social media networks, new opportunities are opening up for digital marketers.

The Internet has made it possible to reach people across the world with just a few clicks of a button. The internet has also made the global competition more challenging than ever before.Choosing the right digital marketing strategy for your business is an important decision. It is not just about what you are trying to achieve, but it is also about what you are trying to avoid.

A lot of businesses go with content marketing because they want to get better search engine rankings and drive more traffic to their site. However, this strategy comes with its own unique challenges that some businesses may not be able to handle.

Advertising on digital platforms like Facebook and Twitter can be an effective way of getting more visitors to your website, but it can also turn off some people who don’t want all their personal information collected by companies.Take Away:

While these are some of the best ways to learn more about your audience, you can also find help at no cost by consulting us! Go to Jelloow’s network of agencies and push your queries to them. Support is right around the corner!

March 2022

Hotel digital marketing is a way to bring in more customers and create a positive brand image.

Create hotel-specific blog content, which can be optimized for SEO. In this way, you will be able to get more website visitors from search engine inquiries.

Include keywords in the title, subtitle, and post body for better search engine ranking results.

Build bookable social media posts on your Facebook or Instagram account to attract followers. You can also upload photos of your hotel rooms and services that are unique to your location.

Design a unique email newsletter with share buttons that link back to your blog pages for easy sharing across platforms via social media apps like WhatsApp, Facebook Messenger, Twitter DM, and other popular messaging apps.Digital marketing is the most important aspect of hospitality marketing. This is because it provides more visibility, increased conversion rates, and more revenue.

Digital marketing for hotels has become an essential component of any hotel’s business model. It has become an all-encompassing industry that is responsible for generating traffic on a website, converting leads to revenue, and attracting new customers.

The key to success in digital marketing relies on understanding customer needs and wants, which can lead to providing them with the best possible service.The global hotel industry is enormous, with over 1.5 million hotels in operation, and is estimated to be worth $229 billion.

The size of the global hotel industry is not necessarily matched by its profitability. With the advent of Airbnb and other similar services, there has been an increase in competition within the hotel business. This has resulted in many small-scale hotels being forced to sell their properties because they cannot afford to stay afloat. The profits for these small hotels have decreased drastically since 2015, with a decrease of 7%.

Digital marketing is the backbone of every successful business. With the rise of social media, connecting with customers has never been easier.

Social media is a great place to start when it comes to digital marketing. It helps you to get the word out there on what your company is doing and it helps establish your online presence.

Social media provides an inexpensive way for you to target your audience on a global scale while still preserving that personal touch that makes it more memorable for them. With this type of marketing, you can easily reach people across the globe while simultaneously having conversations with people in your city’s backyard.The use of digital marketing strategies is a critical element of a hotel’s success in today’s market.

Digital marketing is the process of using various digital channels to achieve marketing goals, including lead generation and brand awareness, among other objectives.

It involves search engine optimization, social media marketing, email marketing, and content marketing.

A hotel needs to be present on all major channels such as Facebook, Instagram and twitter in order for their business to be successful in the modern world.

They also need a website that will make their mission statement clear and encourage visitors to buy their products.The online presence of hotels is growing and becoming more important than ever before. As a result, hotel marketing strategy needs to be looked at differently. A new way to market hotels takes into account the ever-changing landscape of the internet and how we use it.

The need for a modern hotel marketing strategy is clear, but what does that really mean? An effective strategy will start with a digital marketing plan that incorporates all aspects of digital advertising, including social media and search engine optimization (SEO). The plan then needs to be executed by marketers who are up-to-date on the newest trends in online advertising.Marketing has become a game of numbers. The more people you reach, the more likely you are to generate enough interest in your product or service to make it profitable. That’s why it’s so important to invest at least some of your resources into digital marketing because it can be very effective in reaching the audience that you want, for an affordable price.

There are many elements that go into digital marketing strategy, but there are three main components that need to be present for success: Content Marketing, Social Media Marketing and Search Engine Optimization (SEO). Investing in these will ensure that your company is positioned to succeed.

Digital marketing is a must-need for any business today. It’s no longer an option to not be online and successfully compete with other businesses.Digital marketing is a powerful tool that can help build brand awareness, reach customers, and increase sales. The success of your digital marketing campaign relies on many factors such as strategy, execution, audience, and budget.This is a great question. There are many different social media platforms that people can use. You’ll have to think about which ones are best for your hotel, your target audience, and the goals of your marketing campaign.

Your first step should be to determine what kind of content you want to share on each platform, what are the benefits of each one, and how much time you have for posting on these sites. You can also think about other companies in your industry who may be using certain social media platforms more than others.The hotel industry has changed quite a lot in the past few decades. The role of hotels as mere lodging is no more. They are now looking to engage their guests on social media channels to build relationships and gain more visitors.

With the help of content creators, hotels can boost their marketing efforts by generating personalized messages for each guest that comes into contact with them on social media channels. A content creator will generate targeted messages for each visitor by studying his or her social media activity and preferences. These messages will be delivered in different formats like video, infographics, audio clips, etc., depending on what platform they are being sent to – Facebook or Twitter or YouTube, etc.Search engine optimization is an important part of any online presence, but it’s especially important for hotels. And the reason should be obvious. When someone searches for a hotel, they are looking for one that’s close to them, with good prices and amenities, and which also offers the right amenities for their type of trip – whether it’s business or pleasure.

Moreover, people expect to find information about the hotel easily on their phones too. This means having an updated website with images and descriptions that are easy to read on mobile screens as well as social media profiles that can be easily found through search engines like Google or Bing.Inbound Marketing: Inbound marketing is the process of attracting potential customers to you, rather than chasing after them. A typical inbound marketing strategy includes SEO, content marketing, lead nurturing, and email marketing.

Content Marketing: Content is any form of media that delivers information or entertainment to an audience. It is generally related to a company’s product or service. This can include articles, videos, infographics, and podcasts. Since content is generally more targeted than advertising it provides greater engagement rates for the audience.

Lead nurturing: Lead nurturing is a process of attracting potential customers through educational content in order for them to become leads who are ready to purchase your product/service at some point in the future.In the online world, marketing is key to a hotel or inn’s success. Digital advertising platforms offer a range of options, from banner ads on third-party websites to sponsored posts on social media sites.

Facebook and Google AdWords are two of the most popular paid advertising platforms for hotels and inns. The former is a social media site with over 2 billion active monthly users, making it one of the largest advertising networks in the world. Google Adwords, meanwhile, is an internet titan with over 1 billion monthly active users.

Both Facebook Ads and Google Adwords offer robust selections of tools that can accommodate any budget or marketing needs that hotels and inns may have in mind–including sophisticated targeting features like demographics and geo-targeting options. And for those who might not be familiarE-mail is one of the most popular ways for businesses to communicate with their customers. As such, it is also an essential marketing strategy in the hospitality industry.

E-mail marketing, simply put, is the act of sending electronic mail messages to prospects or current customers.

E-mail marketing has been popular because it is the most affordable form of marketing out there. It doesn’t require any in-person interaction with customers, which makes it the perfect choice for hospitality industry professionals who are often required to be on their feet all day long.Hotel digital marketing strategy is not the same as hotel’s traditional marketing. Due to the fast-paced world, hotels are now becoming more adaptable to digital marketing.

Digital Marketing – The use of various tools, including content management systems (CMS), websites, social media platforms, search engine optimization (SEO) and ad networks, among others.

Mobile Marketing – Mobile device use is increasing daily with an estimated 500 million new mobile subscribers worldwide.

Digital Strategy – Digital marketing strategy includes planning and executing digital marketing activities that will help achieve the business goals of the organization.

Strategy – A plan of action for future action

Introduction: Hotel’s mobile digital marketing strategy can help generate leads for your hotel business by encouraging guests to stay through incentivizing them through discounts or by using

Mobile digital marketing is all about using technology to reach your target audience with the content that they want to see.

The mobile digital marketing strategy has three main components: apps, websites, and social media. The app is for your guests, the website is for you and your team, and social media is for interacting with fans.Hotel marketing strategies vary depending on the size of your business, your level of service, and demographics.

There are three main ways that hotels can get more bookings through their mobile apps: Push notifications, app engagement, and customer loyalty.

Push notifications are a great way to get people to download your app. When they have something new or exciting happen at the hotel, you can send them a push notification asking them if they want to stay.

App engagement is another important factor for getting more visitors to download your app. You need to encourage people who are already using your app to share it with their friends by offering rewards or encouraging users who have recently checked in at the hotel to keep coming back by giving them special offers.

It is not easy to run a successful hotel without the right marketing tactics. So, what are the best strategies for online hotel marketing?

Best Strategies for Successful Online Hotel Marketing: Conversion rates of app downloads, social media engagement, and mobile website traffic are important success indicators of your campaigns.Hoteliers should focus on social media conversations with their guests and keep them engaged. Here are three ways they can use to get the most out of the conversations:

1) Using social media to engage your guests before they arrive

2) Creating content for your hotel’s website that is helpful and engaging for your guests

3) Engagement through competitions and incentivesStay Tuned For More Useful Tips and Tricks on Hotel Marketing!

Stay tuned for more useful tips and tricks on hotels and the hospitality business. This way, you will be able to up your game and establish yourself as a reliable hospitality provider in the market.

Hotels, nowadays, are not just those four walls where people sleep at night. They are the frontrunners of destination marketing as they showcase to the world what a country or region can offer.

Check Jelloow.com for more inputs.

March 2022

Facebook Advertising has made its place in digital marketing strategies. With flourishing tools and campaigns, any project can benefit from this global platform. With Facebook ads strategy on-point, you’re ready to buckle up on the ride of benefits.

Though Facebook Advertisement caters to zillions of business-making opportunities, it’s essential to understand the skeleton of this service. Your real-time revenue is at massive risk if you get it wrong.

There are fair chances of turning your ROI multifold. All you need is a comprehensive guide that keeps you away from losses and updated with the latest service transformation. Hence, we’re here!

Catch up with Facebook Ads in 2022:Numerous changes were accounted for on Facebook’s Ads Manager, but one of the most experiential and beneficial updates is improving Ad Preview Experience.

The expanded preview of the ads has a side-by-side view which allows you to customize the ad according to the particular placement.

Also, it notifies you if there’s an error in any ads placement, which can be dealt with separately.Machine Learning has been the essence of Facebook. ‘Learning Phase’ for Ads Manager rules that Facebook learns about the best people and placements to showcase it for higher conversions whenever an ad is created.

Your ads will be less stable during this time, and Cost-per-Action (CPA) might be worrisome. This learning phase ends just when your ad stabilizes. You can track the status on “Delivery Column” as it says “learning” or “learning unsuccessful.”

There have been ads that stayed in the “learning phase” for longer than anticipated. To help the advertisers, FB came up with Learning Phase Insights, found in the Account Overview section.

These insights will inform the user about the percentage of ads, ads sets, and budget spent on the learning phase for the past two weeks. It gives a fair idea of how your ads have been performing and if you need to adopt another strategy.Remember how you used to create different ads for different placement models?

Now it’s all about doing it in one ad.

Facebook Advertising Manager offers a comprehensive list of placements which you can select with just a click on a box.

This feature cuts down a lot of trouble for advertisers who initially had to tailor the image and video requirement for all types of placements separately. Adding to the user-friendliness of FB Ads Manager, all you need to do is select “Asset Customisation.” It will give you a dropdown list. In fact, you can also edit the asset individually.Facebook Ads Manager is built keeping amateur to skilled advertisers in mind. Since it requires a budget, even Facebook doesn’t want you to do the advertising wrong. To monitor your progress and gain loyalty points, Facebook introduced performance warnings in their Account overview section. You will also be notified during the ad set creation if anything goes off track.

Hence, going by the norms wouldn’t be a task anymore- just clarify all the warnings.It’s been hard work when advertisers have to compile an intuitive report for all the accounts they’ve been working on. Facebook has minimized your efforts by creating cross-account reporting present in Account Overview.

You can create custom metrics to prepare an all-inclusive report of all accounts you handle. Haven’t tried yet? Give it a shot!Marrying the two concepts of Bid Cap and Target Cost, Cost Cap Strategy was introduced this year. Why this piece of good news is for you:

• Allows you to set the maximum Cost-per-Action (CPA) and Cost-per-Install (CPI) you’re willing to pay for the results
• Manages your bidding strategy for the maximum results
• Optimizes audience to display the ads to the best potential leads active on the platform

Give your business the gift of exponential growth. Hire Jelloow’s agencies who will work within your budgets. They’re updated with the trends and changes and also are great consultants in a time of perplexity.

We will put technology to use and stream out howling successful campaigns.Facebook advertising tools are expensive, but they can still be very effective. There are many quality Facebook ads tips to help you create successful campaigns.

Facebook advertising has made it possible for businesses to connect with their audience at a much lower cost than traditional ads. Here are some of the best Facebook ad tips for success:

• Pay attention to your campaign’s budget and timeline. This will determine how many ads you need to create for the campaign

• Create an interesting ad picture that will capture people’s attention and interest that will encourage them to click on your ad.Facebook marketing is not easy to do. You have to pay close attention to the small details, but also find a balance between high-quality content and low costs. This article has some powerful tips for you on how you can create a successful Facebook ad campaign.

Tips include using images, having a clear call-to-action, identifying your target audience, keeping things short and sweet, being clear about your product’s purpose within the ad, getting creative with your copywriting style.It is always difficult to make a decision when you are in the early stages of your company. It is even harder when you are an entrepreneur who doesn’t know much about running a business. If your goal is to start a business on Facebook with paid ads, then this guide will help you understand what to do next.

Here are some killer strategies that will help you get started on Facebook with paid ads:

* Your first step should be to create an ad using one of the templates available in Facebook’s ad tool. These templates will have the perfect look and feel for your product or service so that it looks professional and appealing, giving it more credibility.

* Create an image for your ad that has high-quality visuals – this will draw people in and increase the click-through rate of your ad.When it comes to creating content, you need to understand the features of your website. For example, you may have a blog but how can your site be engaging? What kind of content should you post? How often should it be posted?

There are a few ways that you can build an engaging website using Facebook Ads. However, each approach will depend on the objective that you want to achieve.

First, let’s talk about how social media advertising is effective for websites-by targeting users who have been highly engaged with your brand. This means they have either clicked on the ads or interacted with them in some way- anything from liking or commenting on posts to sharing them via social media. By targeting these users and reaching them through Facebook ads, your company will be able to build awareness.A Complete Guide to Creating Successful Facebook Ads Campaign

To create a successful Facebook ad campaign, you need to consider all the elements that make it work. This includes the creative, targeting, budget, and measurement.

For example, if you want to target users who are age 55-64 years old, then your budget might be stretched with an increased amount of clicks on your ads. Find your agencies on Jelloow.com

March 2022

For doing the interacting journalism right, Vox Pop is an essential tool. Many YouTubers have their content revolving around this concept. Luckily, they’ve highly benefited from these videos as the audience appreciates the authenticity they bring. Hence, More Engagement! Want to dig into more about Vox Pop?Derived from the Latin words, “Vox Populi”, meaning ‘Voice of the People’, Vox Pop became a social media jazzy jargon.

By capturing the raw opinions of people on the street, creating user-generated content has become a fad of the digital world.When it comes to social media, you need the attention streaming in from every direction. However, an empty comment section is a failure for your video campaigns.

If you’re looking to boost the engagement metrics on your social handles, then here’s why you need to add Vox Pop videos:Boot-strapping your start-up or vlogging channel? Have a budget cap from the client’s side? Can’t afford a production house? Vox Pop is what you need!

You barely need a professional team. Or Professional Gears. Or Professional Skills. All you need is a strong storyline, people to vouch for you and in-house video editor to create the collab of interviews.Send your teams on the ground to review what your audience has to say about you. If you run a B2C brand, you can simply scale your outreach through Vox Pop Interviews of the general public. But if you’re a B2B brand, it is better to do your research before you hit for interviews. Communicate your intention to some of your existing clients, take their appointment, and shoot the interview as scheduled.

Wondering, how this is related to brand communication?

This allows you to spread the word about your brand and its services. If required, you can in-person clarify conflicts and negative feedbacks. Also, it’s a free promotion as you get to educate people about your company.

Imagine a Scenario:

You’re running an errand or having an evening stroll in a park, and you happen to be stopped for an interview. You’re asked a fun and quirky set of questions about the toothpaste that you use. At the end of the session, you receive a free toothpaste sample along with how it is different from every other product in the market.

Will this unusual moment be forgotten any sooner? As a consumer, your next action would be talking about it for a few days to people in your circle. Also, you’d share the video on your handles which gives free marketing to the brand.

Such video campaigns spread word-of-mouth about your brand.Do you think you need people’s opinion on something ‘in-trend’ or ‘considered controversial’?

Lead the conversation.

If you dream of 500K+ Reactions, 5K+ Comments, and 500+ Shares then understand the pillars of creating viral content. The audience connects with human interactions, unaltered opinions, and realistic interviews on the concerning issues.

We know you want such results on your video campaigns too. That’s why you need our video marketing services. Meanwhile, read further for handpicked tipsDo you know #Relatable has 11M+ Instagram posts? The youth will put blaze into something that resonates with them.

Strategize your Vox Pop Interviews such that youth roars with replies. If you want to show their enthusiasm and emotional connect then don’t shy away from getting ‘real’.

You need to nail down the technicalities of self-producing a video. To summarize the process, check out Kai Creative video.

To nourish Vox further, here are some suggestions:When you are self-producing Vox Pop, you need to arrange for the right gears.

A Camera, a Microphone, and a set of Quirky Questions.

Essentially, you’re good to go with these three things in order. However, arrange for a tripod rather than headgear to avoid blurred out or hazy shoot. Anything beyond this will be a luxury and improve the quality of your video.Going without a plan is a big No-No! To drive a conversation according to your goal, you need to write down the set of questions. Keep the Qs same for everyone as it’ll be super easy to compile these interviews later.

Also, as a whole product, you will be able to form a story consistency.You must do primary research before pinning down the location. Learn the demographics of your audience so that you don’t end up with confused people on your video. (Worst case scenario, no interviewee at all).

Use Facebook Insights to filter out the right places for running your campaign.Finding participation is a task. The first few tries might return with ignorant Nos and annoyed stares but stay patient. Do mock interviews with your teammates. Get the crowd interested by enacting an interview.

If it is your first Vox Pop, give yourself some warm-up time. More tips?

• Send out social media shout out for people to appear
• Warm-up with people on a friendly note
• Don’t take your interviewees by surprise with your questions unless intended to
• Allow participants to take a retake on their insistence
• Hire an influencer to conduct your Vox Pop
• Arrange for professional rigs to make it more authentic and people excited about the shoot
• Create a pitch; this has to be your introduction and answer- why you’re doing this?  When it will be published?

More is great!

You can always skim down the number of interviews you want to add in your final video. But you don’t want to end up with raw content that has uneditable issues. The suggestion is to get more data and trim down the content according to your requirement.Are you pumped up to plan your next video campaign?

It’s absolutely flattering to get people on board for promoting your brand. Vox Pop gives you the authority to produce content that will advocate your cause for years to come. Hence, it is extremely crucial to utilize this opportunity with zeal and perfection.

We, as storytellers, love to create campaigns like these. Let us know how we can help you with our social media marketing services.