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25May

Why And How To Hire A Marketing Agency in Chicago?

May 25, 2022 Jelloow Marketing 400

May 2022

Popularly known as the Windy City or The Second City, Chicago is among one of the largest cities in the U.S. and a renowned name in the marketing industry. Chicago has a significant history in advertising and marketing, having its first advertising agency in the 1850s & since then it became a hub of one of the world’s most outstanding marketing agency services USA. With the advancements in technology and the emerging trends in digital communication, brands and businesses these days are looking for services ranging from branding, digital marketing, UX/UI, and for that, they either hire an in-house marketing agency or outsource the tasks. Here a guide that will help you in helping you: How to hire a marketing agency in Chicago, that is good, vetted and boost your business.

 

Why hire top marketing agencies Chicago for your business?

  • Internationally acclaimed experts
  • Experienced and knowledgeable professionals
  • Highly innovative and groundbreaking marketing services

Whether you are in Chicago or any other country, marketing agencies in USA Chicago can fetch you desirable outcomes.

With an array of well-established & well-experienced advertising and marketing agencies in Chicago, selecting a single agency for your business might be a tiresome task. Let us help you in your journey of picking the best one that suits your business.

Before getting to know about the agencies, ask yourself these questions:

 

What do you want the agency to do for you?

  • Branding
  • Growth Marketing
  • Digital Marketing
  • Digital PR
  • UX/UI
  • Content Marketing
  • …

What is the goal that you want to achieve?

  • More Leads
  • Increase your Sales
  • Increase your market share
  • Introduce a new product
  • Relaunch of a current product

 

What is the budget that you are planning to spend?

Once you are clear with the requirements and goals that you want to achieve, you will be able to communicate them well and accordingly choose an agency that fits.

We have listed a few factors below that you must consider in a Chicago agency to have a clear understanding of their work:

 

  • Agency profile and expertise: The foremost factor to look for in an agency is their area of expertise and their outlook towards work. An agency must have a creative, out of the box and adaptive approach for marketing. Switch on your research mode and let the hunt begin. In the first stage itself, you will be able to shortlist a few agencies that match your requirements.
  • Clientele and Experience: You must be looking for a particular niche in the market for your product or service? Look for an agency that is a market leader in dealing with clientele & driving results in your niche. Agencies also focus on clients from diverse fields, in that case, you must search for an agency that has proven best results with clients similar to your product or service.
  • Personalised approach: Once you have shortlisted a few agencies in Chicago, approach them and talk to their teams. An agency must be able to understand your brand and suggest a personalized solution that will work for your brand and not a preset idea for any brand.
  • The credibility check: While you got to know about the teams, check the agency’s work culture too. An agency’s hiring process, their employee’s backgrounds, and how they treat their employees, define their approach towards work. Only a happy employee can dedicate his/her life and soul to the work like one’s own.
  • Analytical approach: Dig deeper into analytics to understand the results contributed by the agencies. A strong marketing strategy is well planned, well-executed, and driven by numbers and results. You might come across agencies with false claims, but only by analyzing results, you will have a clear picture.
  • Client’s testimonials: One of the best ways to explore an agency in Chicago, is to ask a client! An existing client can briefly unfold the ideation, working & success stories of an agency. Extend your research, get onto a conversation with their clients & know by yourself.
  • Word of mouth: While buying a product, you look for reviews of the customers. Why not look for reviews online for the agency to have a fair opinion. Do not completely rely on the reviews but they can help in forming a stance.
  • Value for money: While you have accessed the above factors and finalized a few agencies, look for what suits your budget. Look for an agency which gives you all the mentioned factors and that too in limited cost.

By now you will have an understanding of a few agencies through your research, let’s have a look at a few questions that you can ask the agencies in Chicago to move a step further in knowing them.

  • What are your best-performing campaigns and what made them stand out of the crowd?
  • What are your areas of expertise?
  • What is your employee strength? Give us a piece of detailed information about the allocated team.
  • Who will be the dedicated POC for our account?
  • What are the third-party tools you use for posting or tracking performance?
  • How soon performance analytics will be provided?
  • How timely team meetings will take place?
  • How will you ensure smooth communication between our teams?
  • What will you do for data security?

Hire A Marketing Agency Chicago

Clarity and transparency are highly essential for a long-time association. Once you have detailed answers to the questions suggested above, you will have a crystal clear understanding of the agencies & their work culture.

We know that choosing a marketing partner from Chicago for your business is a tough row to hoe and we have tried our best in easing your way.

Keep up the good work and all the best for your future endeavors!

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20May

Digital Marketing for Contractors: The Ultimate Guide for Local Businesses

May 20, 2022 Jelloow Marketing 117

May 2022

Digital Marketing for Contractors: The Ultimate Guide for Local Businesses

It’s no secret that the construction industry is thriving. The U.S. Bureau of Labor Statistics reports that 1 in 4 people work in some form of construction or service and the average annual wage for these industries is $36,200 (or $17 per hour).

Contractors come from all walks of life and they all have different needs when it comes to marketing their business to potential customers. This guide will help you better understand what you need to do to be successful with digital marketing for contractors.

 

Benefits of Working with Digital Marketing for Contractors

Marketing is important for contractors. It can help them reach out to a larger audience and grow their customer base.

Marketing has enabled contractors to create an online presence and reach out to a larger number of potential customers.

The benefits of digital marketing for contractors are:

– Increased awareness about the services offered by the contractor, thereby increasing their customer base

– Provided information about the contractor’s products, thereby reducing the need for costly marketing campaigns such as printed brochures which can be expensive and time-consuming to produce

– Marketing campaigns can be simplified by using digital platforms, which helps cut down on the costs associated with running a marketing campaign

– Marketing campaigns will be more targeted as they can showcase specific aspects that differentiate a contractor from their competitors.

 

Different Types of Internet Marketing Strategies for Contractors

Inbound marketing strategy is a type of digital marketing strategy that uses content and inbound links to attract customers and prospects to one’s website. The goal of inbound marketing is “to attract customers through their own curiosity, without traditional outbound techniques such as search engine optimization (SEO), search engine advertising (SEA), banner advertising, and display advertising.”

A social media marketing strategy is a way for companies or individuals to create a promotional campaign through social media sites like Facebook, LinkedIn, YouTube, etc. One of the main goals of this type of campaign is to reach people who are interested in the business or product because they have liked the company’s page on Facebook or followed them on Twitter.

 

Digital Marketing for Contractors: Finding and Building Your Target Audience

We conduct audience research to find people who are looking for our product or service. We then develop a marketing strategy to attract them and convert them into customers.

To find the right people, we need to do an in-depth research on keywords that are relevant to our business and target audience. Once we have identified these keywords, we build a funnel of related content to attract the potential customer and convert him/her into a paying customer.

 

Creating Your Content Strategy with high intent services and Calendar

A content calendar is a schedule of your planned content, created on a monthly or weekly basis. Content calendars can be created using a template or spreadsheet that you can fill in with your own information.

Content creation is not easy. It takes time to produce quality copy and it also needs to be consistent with an individual brand’s voice and tone. Managing the creation of your content might seem difficult at first, but it doesn’t have to be. You can create an effective content calendar which will make the process easier for you! This article will walk you through the process of creating an effective content calendar for your brand.

Advertising: Creating Ads and Emails to Promote Your Service Locally

In today’s world, it is crucial to have a strong online presence. There are many ways in which you can market your services and build your business. One of the most innovative and interactive way to reach out to customers is through email marketing.

An email has a much higher chance of getting opened than a traditional ad and if you use the right tools, you can reach out to thousands of people at once.

Some of these tools include:

– Constant Contact: You can use this platform for building campaigns and sending them out on auto-pilot

– MailChimp: This is an excellent platform for sending one-to-one emails with subscribers

 

5 Digital Marketing Strategies for Contractors to Generate Leads & Attract Clients

Online marketing is the best strategy that contractors can use to drive traffic to their website. They can use various digital marketing strategies for this. Some of these are PPC advertising, search engine optimization, content marketing, social media marketing and influencer marketing.

Contractors should use these strategies to generate leads and attract potential clients.

PPC advertising is one of the most efficient methods for generating leads for contractors because it’s more focused on targeting specific groups of consumers looking for their services. Contractors should be aware of the fact that they have to pay every time someone clicks on their adverts so they have to be selective about who they target with them or else they will spend all of their budget in no time at all.

 

Step 1. Build a Website with a Contact Form for a Professional Image

The website should have an intro paragraph about the company followed by 3-5 bullet points about the services they offer. The contact form should be at the bottom of the page, with an email address to send inquiries to, and a request for their name, email address, phone number and message.

They should also have social media icons that lead to their social media accounts.

 

Step 2. Optimize the Online Marketing with Search Engine Optimization Techniques

In this section, we will learn about the SEO techniques and SEM techniques that will help us rank higher in search engines.

SEO: In this section, we will learn about the SEO techniques and SEM techniques that will help us rank higher in search engines. Some of the easiest steps to implement are making sure our titles are descriptive and including keywords in our text, but there are many more that can be taken to ensure a good ranking.

SEM: SEM stands for Search Engine Marketing. This is a type of digital advertising where companies pay for their ads to show up at the top of search engine listings. Google Adwords is one example of a well-known SEM service provider.

 

Step 3. Design Social Media Pages across Platforms

Social media is a crucial aspect in the digital marketing world. It’s one of the most powerful tools you can use to increase brand awareness, customer loyalty, and drive traffic to your site.

It’s important that you design your social media pages across platforms with consistency. You want each page to be uniquely identifiable as yours while also conveying the same message to prospective customers.

This is where you should consider what images and colors work best for your brand, take advantage of opportunities for engagement with followers, and generate interest in your site or product by sharing helpful content.

 

Step 4. Create Content Which Competes in the Local Market with Relevant Keywords

Copywriters are the ones who will provide the content for your website. They can create posts, articles, blog posts, e-books, infographics, web copy and even video scripts etc.

Creating content for your website is not an easy task. Copywriters have to be aware of the latest online trends and what people want to read about in order to come up with something that will capture their attention. They also have to be good at building engaging headlines which are catchy enough for readers to click on them.

A copywriter should always make sure that his/her content is relevant to the readers of the target audience they are writing for because this will increase your chances of getting more traffic on your site.

The best digital marketing for contractors

Many of the jobs that we do online can now be done by digital marketing agencies. This is a great way to save time and generate more leads and attract more clients for your business, you can find different options at Jelloow marketplace.

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12May

4 Storytelling Tips to Elevate Your Sales Pitch

May 12, 2022 Jelloow Marketing 332

May 2022

Let’s talk about our dear friend, Joanna. 

Joanna had been delivering turbo performances & winning praises from every corner. However, one setback broke her into pieces. She couldn’t understand what went wrong this time. She’s a Senior Sales Executive who can borrow your attention just as she speaks.

Rejection didn’t fall easy on her. She questioned her skills, abilities, and experience. Her confidence dropped by several steps. What she needed was introspection.

That’s when her experimental side worked. She created a pitch that sold a story to the client. Her idea was simple. She wanted the client to imagine himself as the hero of the story. Her digital marketing services were the weapons and competitors were enemies.

With simple illustrations, she won the best pitch of her entire career.

“When the choice is in between an idea that looks great and an idea that feels great; latter wins.”

Wondering, what did Joanna do to her sale’s pitch which went Nay to Yay?

Storytelling.

Here’s the secret of her amazing storytelling skills that will fine-tune your next presentation:There are two ways to make your story stand out:

a. Show how miserable and badly placed the client’s business is. Tell them how you can help them through the situation. Earn their trust in defeating their competitors.

b. Show them how the market is failing. Create pity for the target audience of your client’s business. Make your client the hero, the world needs. Use your ideas and marketing strategies as the powers that the hero possesses.

If you are as intelligent as Joanna, you would pick the second storyline.

It is a common mistake that sales reps make. They tend to station their product as the hero. Your client wants to hear that he’s at No.1 even before he literally is. Make him happy and confident to earn his attention.Don’t beat around the bush when you’re presenting an idea through a story. Stick to the concept of storytelling. Also, “less is more” when adding details. It helps you to stay relevant.

Work on the following structure outlined by Robert Carnes:

  • Characters: define main players of the story
  • Context: prepare the wireframe of what you are trying to narrate
  • Conflict: what’s ‘the point’ of doing it
  • Creation: solve the conflict with your solutions

The 4 Cs will keep you on track.

Things to remember:

  • Brand stories need to be prompt and relevant to the time
  • Think beyond words- try to illustrate
  • Talk more about community; it helps people feel connected
  • Focus on the emotion you want to depict
  • Use customers’ opinions to build a business reputation

It’s good to have a portfolio that speaks all-good-things about your services. But if you think some slides are enough to prove your point then say hello to rejections.

Clients meet sales reps like you way too often than you think. Some have great presentation skills but others are narrators. To win the race, you need to be both.

When Joanna sells out our digital marketing service to a luxury fashion designer, this is how she would do:

“You remind me of my client, Nick who is a Texas-based designer. His concept was to create a line of merch that is 100% eco-friendly. The designs were a pretty good hit on social media but his website couldn’t perform well. The moment I saw the website, I could nail down the major issues that were barricading the sale of his product.

We utilized products’ USP and current environmental concerns to create customer stories through campaigns on social media which drove the traffic towards the site. We also uplifted the responsiveness & design of the website for better UI/UX. You wouldn’t believe but Nick called me within like 20 days, to thank my team for 8X to 10X sales he received in those weeks.”

Did you notice how Joanna sold the client that her services can get them 10X sales? The beauty lies in subtle expressions.Be okay when a story doesn’t make an impact on your client. But do take notes. Improvize your sales pitch strategy while communicating. It might have to be impromptu.

Joanna enjoys this way of inculcating her ideas so much that we call her the best storyteller on our team.Share your thoughts. 

Being a boutique creative agency, our idea is to sell brand stories. In fact, this unusual way leverages us the freedom to create expressive sales presentations. Want us to work on your brand? Let us put one of our many Joannas on work!

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07May

How to Promote your Business or Brand on LinkedIn?

May 7, 2022 Jelloow Marketing 917

May 2022

“How to Promote your Business or Brand on LinkedIn”?

The mission of LinkedIn is, “ to connect the world’s professionals to make them more productive and successful.” At the ideation of LinkedIn networking, connecting, being successful, and productive were the main characteristics of benefit for businesses or brands. No matter what you need as a business, LinkedIn is an amazing tool to use. Whether it is for B2B or B2C, developing a professional profile to share your impact is important.

 

Develop a solid company page that shares the story of your brand.

Promoting your business or brand means sharing your impact statement and presenting your product on the forefront. If you have a solid page that is the first step towards great success.After establishing a solid, company page hooked to a personal account, a major component of success is to create a streamlining between both pages. If someone was to click on your personal page it should highlight the business. Optimizing the company page to the fullness generates further advancement. Use all the options and complete your profile. According to Hootsuite, companies with a complete profile can get up to 30% more views than those who do not. So what does a complete profile look like…

1. Create a unique border and add your business or brand logo for the profile photo.

2. Make impactful content. An empty company page is not worth visiting

3. Start following others and engaging with them, building the relationship. This could look like indulging in niche groups.

4. Continue with a solidified content plan. Create consistent content on your page. Use a rule like the 5-3-2 or 70/30 dividing the content up. The 5-3-2 says 5 shared posts,3 original posts, and 2 fun or humorous posts; similarly the 70/30 lays out 30% of content being the hard sell with the rest more relatable. Content could be broken up like…

 

A. Industry insights- any relatable news in the industry, make sure you share within your brand’s voice. Ex: a podcast

B. Storytelling- behind the scenes, meet the team, anything before or anything, just content that uses a get to know us voice

C. Relatable- humorous, any books or podcasts to recommend

Hootsuite mentions that though LinkedIn is built in a professional voice people are not looking to be spammed about business, even if it is amazing, breaks are needed. Being strategic with LinkedIn avails more success. Being action oriented on LinkedIn reaps more opportunities and benefits. Knowing when and how to post promotes your business or brand on LinkedIn.

The ideal posting formula starts with an opening with a hook or intrigue line, then the deliverable, and ending with the call to action (CTA). Keywords, descriptions, and hashtags are major benefits to your business or brand.

Be strategic and use the best descriptors for your business or brand. Also using the excess tools that LinkedIn offers is beneficial, such as the documents tab. Include your employees in posts, whether it is tagging or sharing a photo.Your network spreads further and benefits employees when you include them. Recognition encourages employees to interact on social platforms as well.

A good LinkedIn profile builds credibility and trust. To make the world’s professionals more successful and productive it takes a solid strategy.Now it is time to get starting on the ladder of LinkedIn success.

Find your Ads Agency here on Jelloow and start growing your brand!

Keep up the good work and all the best for your future endeavors!

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25Apr

How to Hire an Agency: Steps to Digital Marketing Platform for Manufacturers

April 25, 2022 Jelloow Marketing 100

April 2022

Businesses in 2021 are about creating an online presence to stay at the fingertips of their target audience, which is why digital marketing platform for manufacturers has become crucial for all industry leaders.

But when it comes to finding the right marketing partner for your business, it is never an easy task. How to hire an agency so that you never face the red flags? Let us help how you can find a marketing agency with the right interview questions:

 

How to hire a marketing agency?

1. What does the marketing agency provide?

It is about the end-to-end marketing services that the agency must provide if you are looking for 360-degree marketing. However, you can also look for specialized agencies if your agendas are clear and you know what you’re looking for, such as social media marketing and PPC campaigns. This way, you cut down your price and also get optimized results.

So, it is essential to find out what your needs are first. For this, you can always utilize the help of Jelloow’s experts, who give free consultation to businesses and then guide them to meet the right marketing experts.

Now once you know the services, check out the domain of services they provide.

 

2. Do they have previous work to showcase?

The only way to judge a prospect is by showcasing their case studies. Think your business caters to a niche audience, and understanding the correct segregation has always been a problem earlier. So, the only way is to find an agency that has worked with similar audience sizes, demographics, and types. This is why, whether B2B, B2C, D2C, or B2B2C, you get assured that the associated experts will minimize your spending and optimize it to get the best result.

So, always look out for previous work. If they provide services to maximize application downloads on the Play Store, find out the budget, cost-per-install, reviews, and results produced. Check out the identifiers to quantify and qualify their performance.

 

3. Can they brief you about their current and previous clients?

The reason you need to know about their previous and current clients is to verify their client servicing. Sometimes, the companies have a great set of records and services, but you deserve a personalized approach which is only possible if you see their work with other clients. It is best if the digital marketing reviews from other competitors are excellent too.

You can also testify to the results through what’s visible in the online world.

 

4. What are the best capabilities of the marketing agency?

Some copywriters are great wizards for celebrities, but it may not be beneficial for any party if you ask them to write technical documents. Similarly, if you request social media strategists for the software industry to manage politicians’ social media accounts, what a mess it could be!

That’s why you must know the team and its capabilities. Ask your potential marketing partners to introduce you to their teammates. This way, you get assured about the quality of the services and their forte.

 

5. What are the tools on digital marketing platform for manufacturers that they’ll use for your project?

Marketing agencies use great tools and software to achieve results. From email marketing software to social listening tools to CRMs to report the progress, you must know what tools you’ll be paying for and why.

Many people use Hubspot for their businesses, but it may be possible that you may not require all the packaged services. So, choose wisely and question why you should buy the software?

Don’t forget to ask for credentials so that you can see the work and reports in real-time.

 

6. How long should the onboarding of the agency take?

Usually, you take the route of interviewing numerous agencies to end up on the piles of proposals that may not be close to what you need.

That’s where Jelloow enters your rescue.

Log in to the platform and select the marketing services your brand requires according to the annual growth plan set for your company; choose the agency as per your budget bracket.

 

Why is this so simple?

We help businesses devise a growth marketing strategy to scale their revenues and enter the market to stay for profit. This happens when our marketing agents work on your brand from a customer acquisition point of view.

Our goal is always to solve problems. And to solve your problem, our strategists work to understand your business solutions by heart. By solving your end-customers problem, we are helping you.

That’s why we call ourselves experts to bring down Cost-per-Acquisition for businesses. So, forget the interviewing process, meetings, proposals, and selection used to be. Now, you can get it all done within hours!

Just quote your requirements and choose your budget!

 

When should you expect results?

It depends from business to business and service to service. If you have never worked on Search Engine Optimization for your website, it could take a few months to show results. But if you are already ranking on the top pages and need us to manage or improve your online presence, we will formulate a plan to achieve the goals in a few weeks!

While your goals and services determine the results, we make it easy for you to achieve them. Our agents can automate your marketing and reports through CRMs like Hubspot.

You don’t have to wait for a day to see progress. Nor do you have to become a Marketing Mogul to understand the advanced terminology of Google Analytics and other platforms.

 

So, are you ready to hire digital marketing firms Pittsburgh?

Suppose you are running your manufacturing unit in Pittsburgh. In that case, you can simply connect with a virtual team that will not add requisition costs to your company but only gives you the benefits of advanced marketing.

You might worry that it is safe to make such business traction, given the risk of losing business insight and data intelligence. But that’s where Jelloow has come forward.

When someone is looking for a virtual team, we provide them with the contacts of registered agencies with Jelloow. Our business executives verify these accounts and help them to build their profiles. This way, it is a promise of quality provided by us and our network of Internet Marketing experts.

What are the additional benefits of choosing agencies from the Jelloow network?

The agencies are verified. While you might have to vet digital marketing proposals thoroughly, companies are tricked! We will only pay when satisfied.

In fact, you can opt for Jelloow Pay to make your secure transactions so that you can avert any sort of cyber theft.

We take away 90% of your pain by showcasing the best work of all the agencies on their profile. You will find the reviews of previous and existing clients. These are collected in the most accurate method. Our system intelligence disregards fake reviews and keeps a check on the sanity of all profiles.

If you are particular about hiring a local agency, we give you the option of selecting your marketing partner based on geography. Segregate your options based on the locations, and you can message them directly to set up a call or a meeting.

Our idea behind Jelloow has only been about adding feasibility and ease in doing business. While we declutter a lot of options, this is the best digital marketing platform for you and your agencies.

 

Is there any hidden cost involved?

There is NO cost involved for businesses. You are entirely free to navigate through our platform and enjoy the benefits of Jelloow without paying a dime.

Usually, agencies ask for service cost or retention cost, which is subtracted! We give you a free pass to browse through the best marketing agencies. These are the game-changers who have been successful wheels for many brands and MNCs. They can help you break the ice and strengthen your business position.

We are upfront about the financials involved, and if you see any discrepancies, we are more than happy to solve the problem for you.Are you ready to hire an agency today?

Get ready to begin your search with us today. Our experts are prepared to present you with the best bid possible. Start with creating your account with Jelloow. Fill up the most accessible form so that our system can present you with the best options of agencies in your niche and audience. Wait for the agencies to bid on the project, and then choose the closest bid to your set budget. Not just that, you must compare the work before choosing. Also, with our chat tool available to all business accounts, you can communicate or negotiate if and when necessary.

 

So, what’s the wait worth? Get started!

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16Apr

TOP 5 Digital Marketing Agencies Performing Best on Jelloow – April 2022 Edition

April 16, 2022 Jelloow Marketing 98

April 2022

Glancing through our network of digital marketing agencies in Chicago will give you the best view of the marvelous work that our associated partners have done. Their portfolios speak for themselves.To help you furnish the best results, we’d like to give you an overview of the creative agencies that are actively performing well this month. Our best picks and why:Like most entrepreneurs, if you’re also streamlining your efforts towards lead generation then you’ve got to hire the best campaign managers for paid ads from Bias Digital. Having proved their mettle in working with clients to bring down their customer acquisition rate, these experts are now extending their clientele for businesses who are especially looking to grow quickly with help of paid marketing campaigns.

You can check out their portfolio for a better view.If you need a panoramic view of digital marketing, Marketing Scaleurs is there for you. These online marketing experts have hands-on experience with start-ups by helping them not only take the next step but how to sustain the growth. For services like creative storytelling, social media marketing, and search engine optimization, these are your success partners.

There’s no one like Marketing Scaleurs when it comes to scaling up for your start-up business. Listen to the experts!Shout out to eCommerce businesses. Before the holiday season begins, you must get ready to launch your year’s best sale campaign. Consider MilkTubAgency for the job as they work with eShop and brands to design and run their Google Ads that fetch in high footfall of customers on the website. With their services, you shall never find yourself struggling to sell your product online.

Ring the bell now!From small businesses to enterprises, Sharper B2B has transformed the companies by bringing in a customized solution. For enterprise technology, website design, and development to mobile app development, these are your go-to partners. Leaving no stone unturned, these experts will not only work on your idea but refine it with their free consultation.

Check out their full profile.Hive Digital has worked closely with every client to develop and execute custom digital marketing programs with interactive white-glove service and dedicated support staff. Hive Digital’s commitment to excellence enables us to deliver outstanding return on your investment.

They work closely with every client to develop and execute custom digital marketing programs with their engaged and dedicated staff of experts.Let us know if you’re in need of digital services like these. Jelloow hosts a network of such agencies that are changing how businesses interact online. Get more visibility now!

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08Apr

5 Best Design & Animation Creative Agency for Your Next Gig

April 8, 2022 Jelloow Marketing 209

April 2022

By making digital marketing adaptable and relatable with visual graphics, designing and animation have elevated the branding efforts. Companies are on spree to hire graphic designers for their social media platforms and other product marketing activities now. The understanding of reaching out to the audience via attractive videos, still images, graphical material, and more is vivid. That’s why Jelloow hosts a network of creative marketing agencies who help brands to visualize their next gem with them!Spreading their wings in Deksia. They are the imaginators and illustrators of a company’s dream. Having all the defined skills for producing great quality content, these experts are ready to shoot for the stars at Jelloow. Allow them to create branded content and animation videos for your company and see the magic it brings to your revenues.Ranging their services and pricing model to fit the needs of an enterprise to a small business or an NGO, Alter New Media is a design geniuses for everyone. Their eccentric approach towards design and animation helps brands to view a new perspective of marketing. Check their profile to see how simply and beautifully you can improve your branding efforts.Are you someone in any of these industries- Education, Food & Beverages, Healthcare, Manufacturing, Non-profit, Music, Law, Finances and Support, Retail, Health & Wellness, Travel, Mobile Apps, and SaaS Software? Because We Are Doop are the experts in their field who have accelerated business growth using their multi-disciplinary skills that includes designing as first to impact the revenues and sales. Don’t believe us? Check out their portfolio for more!Creative designing is an art mixed with science and human psychology to compel behaviors as per your choice. For this impact, one must have the right agency to support your idea. By letting BeaPeach and Publication work on your marketing strategy with their perfection-loving experts, you are allowing your business a chance to grow. Choose them if you’re looking for branding designs like logo design, business cards, brochures, banners, posters, and other marketing materials for digital and print media.Working with start-ups and mid-size businesses stuck in the middle of nowhere needs someone with experience and knowledge to strategize, structure, and lead from the forefront. Each & Eyverone has a platform for companies to perform better. How? With a personalized approach, your company will first receive a full marketing analysis underlining the pain points and potential growth angles. Based on your budget and goal, an ROI-driven strategy is what you’ll get. Once that’s done, next is the execution which is next to perfect. Check out their work before you hire.Here are our two cents:

Today’s marketing has evolved into a competition where you have 3 seconds to make an impact. With the ever-growing craze of 3-second video format content, even the content marketing experts are finding ways to say less, show more. Use design and animation services so your audience knows you’re in the business. Hire our experts to see the difference from the start!

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05Apr

Why Startups Need Jelloow’s SaaS-based Cloud Digital Marketplace for Hiring Digital Agencies?

April 5, 2022 Jelloow Marketing 116

April 2022:

Imitating the real-time interaction between the digital agencies and the startups MINUS delivery delays, retention fees, and technology roadblocks!

The world is moving towards automation. If business processes can be automated, then so could the initial interaction and project sign-offs. This is crucial when you are starting your business journey and require digital marketing services, and are scared about the ordeal related to choosing the right agency partner. With limited budgets, big dreams, and quite scarce resources, if you thought hiring a digital marketing agency was a distant dream, then we’re about to debunk your myths!

Here’s where Jelloow enters to rescue startups and small companies. While we do the heavy lifting by analyzing, running a series of background checks, and customizing your options of potential agencies, we also assist you to optimize your marketing budget to get the best ROI!

Check out how a digital marketing platform, Jelloow, can help you:Whether you have to design the most trendy and out-of-the-box website or need a video animation that runs on the homepage, or want an expert to handle your social media pages- Jelloow has a customized solution for you.

Decide your budget, and let us find you the agencies that are best known for the services you need.Our experts verify all accounts based on their credibility in the marketplace. When you hire an agency from our network, be assured that they are well vetted and the work done will be nothing less than perfect. Our Google Ads experts have been involved in producing $100,000 revenue with a base investment of $1500 in a short period for one of our clients.We create your personalized dashboard with a self-explanatory workflow. Here you can message and approach agencies that have the potential to win the bid. One-on-one secure conversation helps you to make the first contact without setting up any virtual or offline meetings. It’s a big save on time and effort as you can sieve out the best options instantly.With you controlling the pricing at your end, you avoid the retention fee or service charges. In fact, our agencies are happy to give you a free consultation in case you need a digital strategy to streamline the project.As a new-trepreneur, you need more than just peace of mind when it comes to showcasing your offerings to your audience. For an overall nurturing of leads to maintaining a high conversion rate, we help you to reach your milestones. We do this by allowing you to focus on what you do the best and let marketing discussion occur virtually. While you’re always in the loop, our agencies provide you with 100% transparency. To gain your recommendation on Jelloow, they ensure that promises are fulfilled within the timeline and with utter client’s satisfaction.Think your payments are not safe when it comes to paying the agency? We have the best solution to keep your transaction crystal clear- Jelloow Pay!

Utilize our very sturdy and secure getaway where you can pay exactly what your Work Statement says, and we take care of the rest. This way, you avoid any hidden or miscellaneous costs that could bother you later.What do you think about our marketplace?

We are sure you’re thinking if this means that your business can have its own marketing agency or not. So, a big yes! Jelloow is working for new businesses that are ready to launch to scale. We understand the pain first-hand of bringing up a company. And that’s why we built a platform that empowers you.

If you think, you’re interested to check out options- View Agencies!

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03Apr

Digital Marketing vs Social Media Marketing

April 3, 2022 Jelloow Marketing 179

April 2022

What are the differences between Digital Marketing and Social Media Marketing?

Digital marketing is a broader term than social media marketing, referring to any marketing which uses digital tools. Digital marketing includes any use of social media.

Social media is a subset of digital marketing that focuses on building online communities around brands or products, usually through the acquisition and sharing of customer-generated content.

So, here’s a cheat sheet for you to begin your search:1. The digital space is an ever-changing place

2. Digital marketing is so big now that it’s practically undefinable

3. The future of digital marketing looks very different from the present

4. Digital Marketing offers more opportunities than ever before

5. There are many places to find success in digital marketingIn order to be successful, all companies need to have a good customer acquisition strategy. A key part of that strategy is understanding the customer lifetime value. If we know the customer’s lifetime value, we can set a realistic goal and plan on how much we want to spend for acquiring a new customer.

A personalized email campaign helps us stay in touch with our customers and reach out to them on a regular basis. It may be as simple as sending an email newsletter or as complex as sending personalized email messages that are triggered by their purchase behavior or some other action they take on our website.Digital marketing has made it possible to strengthen the sales process. With access to social media, prospects are able to find information about a brand with ease. This makes the likelihood of conversion much higher, as customers are confident in their purchase decision.

The first step in optimizing your sales process with digital marketing is to create a personalized email campaign. It requires you to find out which type of email will work best for different types of customers and tailor each message accordingly, preferably including an offer or incentive that would make them want to reply or click on it. The next step is determining what services are most relevant for each individual customer so that you know what are your customers needs.Digital marketing is the use of internet-based channels to reach out to target customers or prospects. The benefits are that you get access to customers who may not be aware of your product or service.

Most businesses need these six types of tools in order to get results:

 

– Web Analytics Tool

Google Analytics is a powerful tool that provides insights into a website’s performance and how it is being used. It provides information on the number of active users, how they are using the site, and more.

It can show you which part of your website is most popular among your visitors, the average time spent on your site, what pages are being visited most often, and what devices people are using to access your website.

 

– Content Management Tool

The content management tool is software that is used to create, organize, and publish content on the internet.

WordPress is the most popular content management tool. Drupal is also a content management tool that is similarly popular with designers and developers.

 

– CRM Tools

CRM Tools are a set of technologies that help track and manage customer relationships from the perspective of a business. CRM Tools can provide insight into customer behavior, predict future actions based on past behavior, and identify potential risks.

The CRM market is dominated by Salesforce, which holds a 70% market share in this space. However, new players like Oracle and Hubspot are also competing for business with their own CRM products.

 

– Landing Page Builder Tool

Dominate your competitors with high-converting landing pages that are professionally designed, easy to edit, and fast to create.

The Landing Page Builder Tool enables marketers to create better landing pages faster. It gives you the power to design beautiful landing pages without any coding skills so you can spend more time testing and optimizing your campaigns.

 

– Social Media Management Tools

Social media management tools help digital marketers and agencies monitor their social media accounts and pages on a single dashboard. They also make sure that the content on the pages is up to date and relevant for the target audience.

Some of the popular platforms for social media management are Hootsuite, Sprout Social, Buffer, and BuzzSumo.Social media is often referred to as the “Wild West” of marketing. It’s important to understand the differences between organic and paid social media promotion, and why they can affect a brand’s performance.

When it comes to branding, the primary focus is on creating a positive impression of a company or product in the minds of consumers. Social media has become an integral part of branding because it allows for interaction and engagement with potential customers.

Social media can be used for organic or paid promotion. Organic promotion happens through unpaid posts that promote your company or product without any compensation while paid promotion means you pay to promote posts about your company or product through Facebook ads, Twitter ads, etc. Organic posts are typically seen as more trustworthy than paid posts because people find it more credible when you interact with themSocial media marketing is a type of internet marketing that utilizes social networking websites, blogs, and other social media platforms to share content with a wide audience. When used in effective marketing strategies, social media has the potential to reach an enormous global audience.

The benefits of social media marketing include:

– Reach

– Cost

– Engagement

– Personalization

– Results in less timeSocial media marketing is a way to promote brands, products, services, or public figures/entities. It uses social networking platforms to do so.

There are many benefits of social media marketing. The most obvious one is that it’s free! You don’t have to pay for advertisements on these platforms since they are already free.

Another benefit is the ability to reach your target audience wherever they are – it doesn’t matter whether they are at home or in an office, at school or out shopping, at the park or the gym- you can connect with them through social media channels.

Furthermore, studies show that people who use Facebook and Twitter every day spend more money online than those who don’t. So not only can you reach your audience easily but also encourageYou can use social media for business by posting about your products or services on these platforms to reach potential customers.

You may also want to use social media for customer service purposes. For example, if you are selling a product that is defective, you should ask the customer to contact you so that you can solve their problem. There are many other uses of social media for business, which makes it a crucial marketing tool in 2021.

Social media is another important channel to connect with customers, whether they are current or potential ones.

People use social media for many reasons, and because you’re trying to market your business to them, it’s important that you use it wisely.Digital marketing is the overarching term for the strategies and tactics that use digital and online channels to promote a product or service. Social media marketing is one form of digital marketing, but it’s not the only form.

Digital marketing includes advertising, social media, SEO, content creation, and more whereas social media marketing includes Facebook Ads, Twitter Ads, Pinterest Ads etc.

Social Media Marketing depends on digital marketing but it also has its own methods of attracting customers such as testimonials through video or pictures and building a following through posting interesting content to engage with the audience.Digital marketing professionals, also known as ‘marketers’, are in charge of implementing digital marketing campaigns with the aim of boosting sales and increasing brand awareness.

Digital marketers are responsible for the management of all digital marketing activities across various channels like Google AdWords, Facebook Ads, Twitter Ads and SEO. Their duties include:

– Managing website traffic by optimizing landing pages and conversion rates

– Getting more followers on social media platforms like Facebook

– Creating blog posts that will go viral on social media sites like Reddit

– Creating compelling content that will be shared on social media platforms like LinkedIn

– Designing emails for email blasts to connect with their audienceA social media manager oversees the social media presence of a company or organization. The digital marketing skillset is in high demand, so companies are hiring social media managers at an increasing rate.

A social media manager usually manages the following for their employers:

-Social Media Strategy: A plan that outlines their goals and objectives, content typology, frequency, timing, and volume.

-Content Development: Developing content that is engaging to followers and potential clients on a consistent basis. Posting this content to various platforms on a scheduled basis while also tracking analytics data for each post’s performance

-Community Management: Responding to customer service issues via social media platforms and monitoring customer feedback across a variety of channels.

-Monitoring the Competition: Checking the competitive landscape.Digital marketing is a subset of the wider marketing concept. Digital Marketing includes both traditional marketing and new media.

In the internet age, the digital promotion has become an integral part of all businesses that rely on customer acquisition for survival.

Digital marketing is an inevitable part of any business. With the rise of social media networks, new opportunities are opening up for digital marketers.

The Internet has made it possible to reach people across the world with just a few clicks of a button. The internet has also made the global competition more challenging than ever before.Choosing the right digital marketing strategy for your business is an important decision. It is not just about what you are trying to achieve, but it is also about what you are trying to avoid.

A lot of businesses go with content marketing because they want to get better search engine rankings and drive more traffic to their site. However, this strategy comes with its own unique challenges that some businesses may not be able to handle.

Advertising on digital platforms like Facebook and Twitter can be an effective way of getting more visitors to your website, but it can also turn off some people who don’t want all their personal information collected by companies.Take Away:

While these are some of the best ways to learn more about your audience, you can also find help at no cost by consulting us! Go to Jelloow’s network of agencies and push your queries to them. Support is right around the corner!

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16Mar

Hotel Digital Marketing: How to promote your business

March 16, 2022 Jelloow Marketing 180

March 2022

Hotel digital marketing is a way to bring in more customers and create a positive brand image.

Create hotel-specific blog content, which can be optimized for SEO. In this way, you will be able to get more website visitors from search engine inquiries.

Include keywords in the title, subtitle, and post body for better search engine ranking results.

Build bookable social media posts on your Facebook or Instagram account to attract followers. You can also upload photos of your hotel rooms and services that are unique to your location.

Design a unique email newsletter with share buttons that link back to your blog pages for easy sharing across platforms via social media apps like WhatsApp, Facebook Messenger, Twitter DM, and other popular messaging apps.Digital marketing is the most important aspect of hospitality marketing. This is because it provides more visibility, increased conversion rates, and more revenue.

Digital marketing for hotels has become an essential component of any hotel’s business model. It has become an all-encompassing industry that is responsible for generating traffic on a website, converting leads to revenue, and attracting new customers.

The key to success in digital marketing relies on understanding customer needs and wants, which can lead to providing them with the best possible service.The global hotel industry is enormous, with over 1.5 million hotels in operation, and is estimated to be worth $229 billion.

The size of the global hotel industry is not necessarily matched by its profitability. With the advent of Airbnb and other similar services, there has been an increase in competition within the hotel business. This has resulted in many small-scale hotels being forced to sell their properties because they cannot afford to stay afloat. The profits for these small hotels have decreased drastically since 2015, with a decrease of 7%.

Digital marketing is the backbone of every successful business. With the rise of social media, connecting with customers has never been easier.

Social media is a great place to start when it comes to digital marketing. It helps you to get the word out there on what your company is doing and it helps establish your online presence.

Social media provides an inexpensive way for you to target your audience on a global scale while still preserving that personal touch that makes it more memorable for them. With this type of marketing, you can easily reach people across the globe while simultaneously having conversations with people in your city’s backyard.The use of digital marketing strategies is a critical element of a hotel’s success in today’s market.

Digital marketing is the process of using various digital channels to achieve marketing goals, including lead generation and brand awareness, among other objectives.

It involves search engine optimization, social media marketing, email marketing, and content marketing.

A hotel needs to be present on all major channels such as Facebook, Instagram and twitter in order for their business to be successful in the modern world.

They also need a website that will make their mission statement clear and encourage visitors to buy their products.The online presence of hotels is growing and becoming more important than ever before. As a result, hotel marketing strategy needs to be looked at differently. A new way to market hotels takes into account the ever-changing landscape of the internet and how we use it.

The need for a modern hotel marketing strategy is clear, but what does that really mean? An effective strategy will start with a digital marketing plan that incorporates all aspects of digital advertising, including social media and search engine optimization (SEO). The plan then needs to be executed by marketers who are up-to-date on the newest trends in online advertising.Marketing has become a game of numbers. The more people you reach, the more likely you are to generate enough interest in your product or service to make it profitable. That’s why it’s so important to invest at least some of your resources into digital marketing because it can be very effective in reaching the audience that you want, for an affordable price.

There are many elements that go into digital marketing strategy, but there are three main components that need to be present for success: Content Marketing, Social Media Marketing and Search Engine Optimization (SEO). Investing in these will ensure that your company is positioned to succeed.

Digital marketing is a must-need for any business today. It’s no longer an option to not be online and successfully compete with other businesses.Digital marketing is a powerful tool that can help build brand awareness, reach customers, and increase sales. The success of your digital marketing campaign relies on many factors such as strategy, execution, audience, and budget.This is a great question. There are many different social media platforms that people can use. You’ll have to think about which ones are best for your hotel, your target audience, and the goals of your marketing campaign.

Your first step should be to determine what kind of content you want to share on each platform, what are the benefits of each one, and how much time you have for posting on these sites. You can also think about other companies in your industry who may be using certain social media platforms more than others.The hotel industry has changed quite a lot in the past few decades. The role of hotels as mere lodging is no more. They are now looking to engage their guests on social media channels to build relationships and gain more visitors.

With the help of content creators, hotels can boost their marketing efforts by generating personalized messages for each guest that comes into contact with them on social media channels. A content creator will generate targeted messages for each visitor by studying his or her social media activity and preferences. These messages will be delivered in different formats like video, infographics, audio clips, etc., depending on what platform they are being sent to – Facebook or Twitter or YouTube, etc.Search engine optimization is an important part of any online presence, but it’s especially important for hotels. And the reason should be obvious. When someone searches for a hotel, they are looking for one that’s close to them, with good prices and amenities, and which also offers the right amenities for their type of trip – whether it’s business or pleasure.

Moreover, people expect to find information about the hotel easily on their phones too. This means having an updated website with images and descriptions that are easy to read on mobile screens as well as social media profiles that can be easily found through search engines like Google or Bing.Inbound Marketing: Inbound marketing is the process of attracting potential customers to you, rather than chasing after them. A typical inbound marketing strategy includes SEO, content marketing, lead nurturing, and email marketing.

Content Marketing: Content is any form of media that delivers information or entertainment to an audience. It is generally related to a company’s product or service. This can include articles, videos, infographics, and podcasts. Since content is generally more targeted than advertising it provides greater engagement rates for the audience.

Lead nurturing: Lead nurturing is a process of attracting potential customers through educational content in order for them to become leads who are ready to purchase your product/service at some point in the future.In the online world, marketing is key to a hotel or inn’s success. Digital advertising platforms offer a range of options, from banner ads on third-party websites to sponsored posts on social media sites.

Facebook and Google AdWords are two of the most popular paid advertising platforms for hotels and inns. The former is a social media site with over 2 billion active monthly users, making it one of the largest advertising networks in the world. Google Adwords, meanwhile, is an internet titan with over 1 billion monthly active users.

Both Facebook Ads and Google Adwords offer robust selections of tools that can accommodate any budget or marketing needs that hotels and inns may have in mind–including sophisticated targeting features like demographics and geo-targeting options. And for those who might not be familiarE-mail is one of the most popular ways for businesses to communicate with their customers. As such, it is also an essential marketing strategy in the hospitality industry.

E-mail marketing, simply put, is the act of sending electronic mail messages to prospects or current customers.

E-mail marketing has been popular because it is the most affordable form of marketing out there. It doesn’t require any in-person interaction with customers, which makes it the perfect choice for hospitality industry professionals who are often required to be on their feet all day long.Hotel digital marketing strategy is not the same as hotel’s traditional marketing. Due to the fast-paced world, hotels are now becoming more adaptable to digital marketing.

Digital Marketing – The use of various tools, including content management systems (CMS), websites, social media platforms, search engine optimization (SEO) and ad networks, among others.

Mobile Marketing – Mobile device use is increasing daily with an estimated 500 million new mobile subscribers worldwide.

Digital Strategy – Digital marketing strategy includes planning and executing digital marketing activities that will help achieve the business goals of the organization.

Strategy – A plan of action for future action

Introduction: Hotel’s mobile digital marketing strategy can help generate leads for your hotel business by encouraging guests to stay through incentivizing them through discounts or by using

Mobile digital marketing is all about using technology to reach your target audience with the content that they want to see.

The mobile digital marketing strategy has three main components: apps, websites, and social media. The app is for your guests, the website is for you and your team, and social media is for interacting with fans.Hotel marketing strategies vary depending on the size of your business, your level of service, and demographics.

There are three main ways that hotels can get more bookings through their mobile apps: Push notifications, app engagement, and customer loyalty.

Push notifications are a great way to get people to download your app. When they have something new or exciting happen at the hotel, you can send them a push notification asking them if they want to stay.

App engagement is another important factor for getting more visitors to download your app. You need to encourage people who are already using your app to share it with their friends by offering rewards or encouraging users who have recently checked in at the hotel to keep coming back by giving them special offers.

It is not easy to run a successful hotel without the right marketing tactics. So, what are the best strategies for online hotel marketing?

Best Strategies for Successful Online Hotel Marketing: Conversion rates of app downloads, social media engagement, and mobile website traffic are important success indicators of your campaigns.Hoteliers should focus on social media conversations with their guests and keep them engaged. Here are three ways they can use to get the most out of the conversations:

1) Using social media to engage your guests before they arrive

2) Creating content for your hotel’s website that is helpful and engaging for your guests

3) Engagement through competitions and incentivesStay Tuned For More Useful Tips and Tricks on Hotel Marketing!

Stay tuned for more useful tips and tricks on hotels and the hospitality business. This way, you will be able to up your game and establish yourself as a reliable hospitality provider in the market.

Hotels, nowadays, are not just those four walls where people sleep at night. They are the frontrunners of destination marketing as they showcase to the world what a country or region can offer.

Check Jelloow.com for more inputs.

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