Dec 2022

Content Marketing in the Food Industry: A guide to why it’s important to have a content marketing plan.

It’s time to get your content marketing plan on point for the food industry.

The food industry is one of the most competitive industries out there, and it’s growing every day. The companies that are winning are those who know how to get their name out there and make their brand stand out from the crowd.

That’s why Jelloow is here: we want to help you do just that with our “How To” article. Write a blog post, create an email newsletter, hire influencers and developing an editorial calendar.

And today? We’re going to talk about what content marketing is and why it matters for your business!

Influence the Food industry with your Content Marketing.

Content marketing is a process of creating and distributing high-quality content in order to attract, engage, and retain customers. Using different techniques that allows a company to really cater to the needs of their consumers. In the food industry there is a huge advantage that it is quite enticing to the senses to share your work.

Create Mouth-Watering Recipes That are Easy to Follow

Food is a topic that everyone can relate to. There are thousands of food blogs out there, so how do you stand out from the crowd?

Food should be at the heart of every business. Whether you’re a restaurant owner or an online retailer, your customers will always have some kind of craving for delicious food. And if they don’t have one right now, they will soon enough!

The best way to engage your audience around this subject is through content marketing. In this post, we’ll show you our top tips on creating content around food that will help grow your brand and increase conversions.

Social Media Content Strategy For The Food Industry.

Food industry companies are in a unique position to benefit from content marketing. Food is one of the most basic, primal needs and desires of humanity. The food industry spans a wide range of products and services, so it’s not surprising that food content is one of the most popular topics on social media.

Food companies have an opportunity to reach consumers during their most vulnerable moments — when they’re hungry and looking for something to eat. But it’s not enough for your brand to simply post about what you’re selling; you need to post relevant, engaging content that encourages people to interact with your brand on social media.

Here are some tips for creating effective food-related content:

1) Create recipes based on your products or services

2) Share interesting facts about ingredients in your products or services

3) Create contests around specific ingredients or dishes using your products or services

Food Industry Content Marketing is Visual.

A huge advantage that I cannot stress enough is the importance of using your visual tools. This is why we believe that if you want to succeed in content marketing for your food business, then your focus should be on making sure that your content is visually appealing. This doesn’t mean that all of your content needs to be graphics-heavy or filled with images; instead, think about how you can use images and videos where appropriate in order to showcase your products in their best light.Need support in finding your agency for influencing your content for the food industry? Check out Jelloow.com. We also have content about the non profit industry and so many more.

Nov 2022

Introduction why invest in content marketing for fitness industry or fitness studios

If you’re looking to market your fitness business, you’ve come to the right place at Jelloow! We’ll show you how to create content that gets results, and how to use it effectively. Here some tips to set up your content marketing for fitness studios and the fitness industry

1. Hold a Fitness Webinar

A fitness webinar is a live event in which you host, speak and teach people about your fitness content marketing and strategy.

Webinars are great for building credibility and trust with your audience. They allow you to interact with them one-on-one, build rapport and ultimately grow their interest in your brand or product by providing valuable information. If done right, they can also be used as an effective marketing tool that helps generate leads or sales when used properly (more on this later).

2. Use Instagram Stories in your Content Marketing for your Fitness Industry

Instagram stories are a great way to show off your gym. They allow you to post photos and videos of your classes, special events, or sales. You can also use them to promote your gym’s Instagram account by posting pictures of people who have benefited from its services.

You might want to consider using Instagram stories as part of your fitness content marketing strategy if:

• Your business has an active following on social media (i.e., Facebook)
• You want more people who follow the page but don’t necessarily follow you back on Twitter or Facebook
• You want more people who follow the page but don’t necessarily visit it regularly

3. Create your own Online Fitness Marketing Course

If you’re looking to create and promote your own online course, then this is the section for you.

What is an Online Fitness Course?

An online fitness course is a series of educational videos that teach something new or practical to people who want to learn more about it. There are many different kinds of courses available today, so we’ll focus on creating one specific type: webinar training. With the right skills and resources, anyone can be their own teacher!

Why Create Your Own Online Fitness Course?

There are many benefits of creating an online course (OC). First off, OCs can be extremely profitable if done correctly! They also allow for unlimited potential audience reach as well as flexibility in what topics get covered/how much time each topic gets covered during your lecture/Q&A session(s). Additionally there’s no need for expensive studio equipment like cameras or microphones when recording yourself speaking at home; instead just use whatever tools are already within reach such as laptops & tablets with speakers built-in which will provide great sound quality even when recorded indoors where ambient noise may interfere with doing live demos outside 🙂

4. Start a Fitness Content blog

A blog is a type of website that lets you write regularly about whatever you want. Blogs are a great way to share your thoughts, opinions and experiences with the world. They can help you connect with other people who share similar interests, build your brand by providing valuable content for potential customers, generate leads for sales teams (if it’s an ecommerce site), provide free education opportunities for students or just make yourself feel good about what you do every day!

So why should anyone start a blog? There are many benefits:

• It helps engage readers on social media channels like Facebook or Twitter;
• You can promote products through affiliate links or sponsored posts;
• Some companies will pay $100/month if they advertise on certain blogs;
• You get paid when someone clicks through from one of those ads – even if they never buy anything from you (or any other advertiser).

5. Write a Fitness Newsletter

A newsletter is a great way to build a relationship with your audience, as it can be used to promote products and services, as well as events and other information that you want to share with them.

Newsletters can also be used to keep in touch with readers who might have missed out on previous newsletters or promotions. An effective newsletter is one that’s sent out regularly and has a clear call-to-action at the end of each email—such as an offer for an upcoming event or product launch. You should include information about yourself and what you’re offering in order for people who haven’t read previous emails before (or who may not even know who they are!)

6. Hold a Fitness Challenge (and keep the momentum going after)

• Hold a Fitness Challenge (and keep the momentum going after)
• Use the challenge to build a community.
• Keep people motivated and engaged with fitness content that is relevant to their interests.

The best way to market to potential customers is by giving them the information they want, in the format they want it in

The best way to market to potential customers is by giving them the information they want, in the format they want it in.

This means that you should create your own online course or hold a webinar where you share your knowledge of fitness with others. You can even use these platforms as a platform for promoting other products and services related to fitness! Here are 6 tips.Jelloow can help you find your content marketing agency for Fitness Content Marketing.

Nov 2022

If you’re a lawyer looking to improve your online presence, content marketing is a great place to start. Content marketing for law firms is about producing and distributing valuable content that attracts users, as well as nurturing them into becoming customers. Here are some tips to find the right content marketing for your law firms, and on how to do this effectively:

1. Your SEO focus content marketing keywords dedicated for law firms

The key to good SEO is having a clear focus on the keywords you want to rank for. These are the words or phrases people use to find your business online. When deciding what keywords you should focus on, keep these things in mind:

• Be specific and concise. You want to make sure that your focus keyword is appropriate for what it’s trying to accomplish, but also not too broad or long-winded. For example, “law firm” is much more generic than “personal injury attorneys,” so when searching for information about personal injury lawyers a user might be more likely to type “personal injury attorneys” into their browser’s search bar instead of just entering law firm into Google.
• Use your keyword throughout all of your content (not just titles). This includes using them as part of headlines, descriptions and body text; using bolded text or italics when possible; naturally including relevant synonyms in places where possible; avoiding over-optimizing by only including keywords once per paragraph or sentence (or better yet – avoid repeating them altogether); etcetera etcetera ad infinitum ad nauseam until death do us part!

2. How to create a marketing content law calendar for your firms

When it comes to content marketing, planning is critical. This can be daunting for busy lawyers and firms, but it’s important to remember that you’re not alone in this struggle. Consider starting small by creating a basic plan that maps out your content calendar at least three months in advance.

With that in mind, here are some tips for creating a content calendar:

• Consider your audience and their needs. When planning your content marketing strategy, think about what types of information would be most useful to people who come across your website or social media profiles—especially if they have questions about legal issues they’re facing right now. You may also consider whether you want to target particular groups (such as women or people who speak other languages) with certain topics or subjects because they might face unique challenges when dealing with the law. For example, many low-income individuals don’t know how much money they need each month just for basic living expenses like rent—which means these folks might think twice before calling an attorney because they’re worried about spending too much money on legal fees!

3. Create a well-rounded marketing mix of content assets for your law firm

• Create a well-rounded mix of assets.
• Keep in mind that you’re building a library, not just one piece.
• Use different formats, channels and platforms for each piece of content.
• Target the right audiences with the right topics.

4. Consider a video marketing strategy dedicated to your law firm

Videos are a great way to engage with your audience, and can be used for many purposes. Here are a few examples of how you can use video:

• To explain concepts: If your firm is known for handling complex cases or providing expert advice, this may be an ideal way to demonstrate your expertise.
• To show how something works: For example, if you have developed unique technology that serves clients in an efficient manner, it might be useful to show the process from start to finish through video.
• To provide instructions: When introducing new services or products, uploading instructional videos will help make things easier for clients who need guidance learning how best to use them.
• Promote an event or product (or both): Hosting conferences and launching new services often requires extensive advertising before the event occurs—and after as well! With videos being so accessible on social media platforms like Facebook and Twitter these days, they’re an effective means of promoting upcoming events while also informing potential attendees about what they’ll receive when they show up at said events.”

5. Establish your law social media marketing content presence

• Social media is a great way to reach a lot of people. With the right strategy, you can build relationships with your audience and promote your content.
• Social media is also a great tool for customer service, answering questions, and measuring the effectiveness of your content.

6. Use email marketing to keep in touch with clients and prospects after they contact your law firms

After a client or prospect has contacted you, continue the conversation with email marketing that is relevant to their area of interest. You can use email marketing to promote your services and products, upcoming events and webinars, or content.

Email marketing can be an effective way for people to learn more about your firm and what you have to offer. It’s also a great way for new clients and prospects to learn more about you if they’re not ready for a phone call yet.

7. Optimize your law marketing content for search engines to find your law firms

Optimizing your content for search engines is a great way to increase visibility and attract new visitors. Here are some tips:

• Use keywords in the title tag of a page
• Use keywords in the page URL
• Use keywords in the page title (H1 tag)
• Use keywords in header tags throughout the text
• Write unique, relevant, high-quality content

Repurposing content for multiple platforms is a legal marketing best practice. It’s also the easiest way to ensure that your content gets the most eyeballs possible.

Here’s an example: If you’ve published a blog post, it may be useful to repurpose that piece of writing into an infographic or video (or both). You can then share that infographic or video on social media or embed it in your website. The end result? You’re reaching more people with the same great content!

The importance of repurposing isn’t just limited to creating new pieces of content from old ones; it can also help you get more mileage out of existing pieces by giving them new life and exposure on different platforms. This can take many forms—for instance, if you have a client who needs help securing funding for their next business venture but isn’t sure how much money they’ll need (or where), one option would be to create a listicle about funding for startups and small businesses across categories like “How Much Is Enough?” or “The Best Sources Of Funding Your Company Will Find.”

Content marketing for law firms involves creating, distributing and monitoring online content that is valuable to your target audiences. The goal of your content is to attract users and nurture them into becoming customers.

Content marketing involves creating, distributing and monitoring online content that is valuable to your target audiences. The goal of your content is to attract users and nurture them into becoming customers.

There are many ways that law firms can use content marketing for their benefit; whether it be attracting new clients or retaining existing ones, the following tips will help any firm use this tool effectively:

• Create useful content on your website or blog that answers common questions about your practice area and provides helpful advice for potential clients looking for help with similar issues.
• Write articles about recent developments in law that may affect businesses within your industry and distribute them through a newsletter or email campaign targeted at potential customers who might find the information interesting enough to sign up for more information later down the line when they decide whether or not they need legal services from you specifically (you can even include links directly back to these pages so readers know where else they could go if they want).
• Promote these resources through social media accounts like Facebook, Twitter and LinkedIn; then keep track how many clicks/views each post gets so as soon as possible so as soon as possible see what kind topics people are interested in reading more about most often – this will help inform future efforts since those types

When it comes to content marketing for your law firm, there’s no one right way to do it. Instead, there are many different ways that will work for you and your business. You just have to find the right mix of tactics that works best based on what you want to accomplish with your law firm’s online presence. If you follow these tips we’ve outlined here today, then maybe someday soon you too will see an increase in clients coming through those doors!Jelloow can help you find your content marketing agency for law firms, but also Fitness Content Marketeers, Food industry content marketeers, non profit content marketeers, and so on

Oct 2022

Content marketing is a strategy that companies use to promote their brands and products. It can be used in any industry, but it’s especially effective for ecommerce businesses. With content marketing, brands and businesses can promote their products and services, attract traffic, generate leads, and build a community of loyal customers.

1. Create Original Content Marketing for ecommerce

• Content is king.
• Content is the foundation of your marketing strategy.
• You can’t just create a lot of content and hope for the best; you need to create original, relevant, and useful content that resonates with your audience. Quality over quantity.
• This means creating long-form blog posts (1-2 pages), ebooks and white papers, infographics and visual guides—anything that helps people understand what you do better than they could on their own.

Content should be written in an engaging way so it engages readers (and converts them into customers).

2. Use Visuals to Attract Attention to promote your ecommerce

Visuals are a great way to attract attention and engage your audience. You can use images, videos, infographics and even animations to tell your story.

Use images in blog posts that show off products you sell or offer tips on how to make money online. Include photos from past sales or even just images of people using the products you sell.

You can also use video if it helps explain complex concepts in a more visual way than text alone would allow for (for example: showing how something works). Use this tactic sparingly though—you don’t want too much video content cluttering up your site’s homepage!

3. Optimize Your ecommerce Content Marketing for Social Media Sharing

Social media is a great way to get your content in front of new people and provide value to them, but it’s also important to think about how you can use social media as part of your overall strategy. When optimizing your content, consider adding images and other visuals that will help engage people more deeply with what you have to say. Encourage readers/viewers/listeners by using hashtags so they can find relevant content on other platforms as well!

You should also add call-to-action buttons at the end of each post so readers know where else they can learn more about whatever topic is being discussed here:

4. A/B Test Your Blog Posts

A/B testing is a way to compare two versions of a web page to see which one performs better. It’s an important tool for marketers because it allows you to test different versions of your blog posts and landing pages.

If there’s no difference between these two groups—that means they’re equally interested in reading this article; therefore, don’t change anything else!

5. Use Email Marketing to Promote Your Ecommerce Content

Email marketing is a great way to connect with customers, but it can also be used to promote your content.

Using email marketing as part of your content promotion strategy will help you reach more people and drive more sales.

Email marketing is an extremely effective method of promoting products or services because it allows you to reach out directly to potential buyers who have expressed interest in your product or service. When someone clicks on one of these emails, they’ll see an ad that directs them towards where they can learn more about what you’re offering (e-commerce site).

With ecommerce content marketing, brands and businesses can promote their products and services, attract traffic, generate leads, and build a community of loyal customers.

Content marketing is a way to promote your products and services. It can help you attract traffic, generate leads, and build a community of loyal customers.

Content marketing is often used by businesses that don’t have the budget for traditional advertising campaigns.

With content marketing tactics such as guest blogging or creating an e-book on how to use social media effectively in business (eBooks), companies can market themselves without having to spend money on ads that may not work as well as they expect them too because there’s no budget behind it.In short

Content marketing is one of the most important factors in building an ecommerce brand. With so many channels to promote your products, brands and businesses need to be creative to stand out from the competition. Content marketing provides a unique way for entrepreneurs and companies alike to reach out to their target audience with relevant content that will resonate with them emotionally and stimulate their imaginations. It’s a powerful tool for driving sales, generating leads, and building relationships with customers through social media channels like Facebook or Twitter.

Jelloow can help you find your content marketing agency.

Oct 2022

When it comes to content marketing for Saas, there are a lot of tools out there. But not all of them are created equal. In this post we’ll go over a few types of SaaS tools that I believe can help your business improve its content marketing strategy. Content Marketing for your SaaS business, let us explained it.

Content Management System (CMS) for Saas Marketing

A content management system (CMS) is a tool that allows you to manage your website’s content. As the name implies, it allows you to create and edit all of your web pages, articles and other types of content on one platform.

A CMS for your Saas business can help you with many things:

• It helps you organize your website’s information in a more organized way
• It gives users more flexibility when they want to change their own pages or add new ones without having any knowledge of HTML coding or WordPress plugins
• You don’t need special skills for managing the site with this type of software

Email Marketing Tools for SaaS

Email marketing tools for your scaling up are a great way to increase your email delivery rate and improve the quality of your emails.

• Email marketing tools for your SaaS business allow you to create, send and track personalized messages that are relevant to your audience.
• They provide a way for you to automate certain tasks like sending out campaigns at set times or sending follow-up emails after publishing an article on the website.
• You can also use them as CRM (customer relationship management) software by integrating it with other services such as Salesforce or Pipedrive which allow you to save all customer data in one place so it’s easier for salespeople when making calls about potential customers.

Branding design software for SaaS marketing

Branding design software is a type of SaaS marketing tool that helps you create custom logo designs and other branded materials for your business.

Branding design software is used by businesses to create their own logo designs, business cards, website templates, social media cover photos and more. The benefits of choosing this type of content marketing tool include:

• Customizable templates – Brands can use branding design software to quickly create professional-looking designs that fit their brand perfectly. This saves time because it eliminates the need for them to hire graphic designers or freelance artists like they would if they were just starting out with no experience at all! They’ve already got all the tools needed right in front!
• Customizable colors – Branding Design Software has tons of prebuilt colors available so there’s no need whatsoever trying make sure everything looks good together (which means less stress) when creating new content pieces online etcetera…

Project Management Tools for SaaS Marketing

Project management tools are a set of software tools that help you organize, track and manage your projects. They can be used in the following ways:

• To plan and execute your projects.
• To monitor the progress of your projects.
• To collaborate with other people on a project.

Social Media SaaS Marketing Software

Social media is a great way to connect with your audience. The problem is, it’s also incredibly time consuming. You have to be on social media all the time and spend hours every week posting and responding to comments (not to mention paying for ads).

Social media software can help automate this process so that you don’t have to worry about it! In addition, these tools allow you to track performance metrics such as likes/shares or comments per post type; schedule posts in advance so they appear automatically; import data from other sources like Google Analytics or Salesforce into their platform; manage multiple accounts at once through one dashboard — just some of the features offered by social media management platforms such as Hootsuite or Buffer.

Internet Security Software for SaaS

Internet security software is a tool that can help you protect your business from online threats. It’s especially important for small and Saas businesses, who may not have the resources to hire an IT professional or use antivirus software on their computers. The goal of using internet security software is to prevent hackers from stealing credit card information or other sensitive data from your servers, as well as blocking any attempts at hacking into your network once they’re inside.

There are three main types of internet security products: anti-virus scanners, firewalls and intrusion detection systems (IDS). Each type has its own strengths and weaknesses depending on what you need it for—and whether it’s appropriate for your organization’s needs in general.

Call Tracking Software for SaaS

Call tracking software allows you to track phone calls. The data collected from these tools can help you determine which content marketing strategy is most effective for your business, or if there’s a specific subject matter that needs more attention. You can see where the call came from and how long it lasted, as well as whether or not the call went to voicemail. This information will help guide future content creation efforts by providing insight into what works best for specific audiences and industries.

Call tracking software also provides a way for companies to measure their success metrics in real time, allowing them to make changes quickly if they need them—a key component of any successful digital marketing campaign!

A list of tools you can use to help you with your content marketing strategy.

• Content marketers use a variety of tools to help them create, manage and distribute content. Here’s a list of some popular options:
• Buffer – This tool allows users to schedule posts in advance so they don’t have to worry about writing them all at once. It also lets people schedule social media posts in real time, so there’s no need for manual copy-pasting or typing out each message yourself.Hootsuite – This platform helps businesses manage their social media accounts by allowing them to post updates across multiple platforms quickly and easily.

Conclusion Content Marketing for your SaaS

There are many different types of content marketing tools that can help you with your work. We’re glad you took the time to read through this article, and we hope it gave you a better idea of what is available.

Jelloow can help you find your content marketing agency for your Saas business.

Sept 2022

Starting a business is already hard enough. Promoting your brand while trying to maintain the business could be difficult and stressful. Marketing agencies are useful for companies to grow their brand in the most cost-effective method. They offer teams of professionals who would analyze the statistics of market growth and find the most optimal path to promote a brand to a wider audience.

Today’s digital market is full of consumers and opportunities. Starting a business is already difficult not to mention having to reach the millions of consumers in the market. Without the right resources, companies would face difficulties promoting their brand to their costumers.How would brands (big companies & start-ups) reach large audiences while managing their own product lines?

Marketing agencies specialize in helping brands grow their brand and customer base. Teams of marketing professionals analyze the statistics and data of your brand’s performance on the market. The goals of the agencies is to grow your brand and see its success in the long-term and short-term. Companies can increase and reach a wider audience through this cost effective method.

There are many different agencies in the market, each catering to different needs and styles. Agencies offer services based on what type of content or branding that was needed and could accommodate a wide range of businesses.

Below some inputs of agencies that could serve your needs for a marketing agency:

• Striving to optimize your branding. Turn visitors into customers and create exceptional cross-channel experiences for your target audience.
• Reaching your consumers through paid media, owned media, creative, and strategy & planning.
• Offering a free marketing analysis, determine new paths in getting better results.
• Strengthen your branding in the competitirve marketplace with Account-Based Marketing and Growth-Driven Design services
• Telling stories that give your brand the perspective it needs to grow and flourish.

Want more options for your choice of agency?

Jelloow is the modern, end-to-end outsourcing solution that brings together the world’s best small agencies and technology – in one place.

Jelloow’s agencies are best-in-class, creating the largest global network of small agencies. When vetting + onboarding teams, we consider size, industry, aesthetic, past client experience, expertise, and location. Discover Jelloow now.

Sept 2022

In the age of social media more and more businesses are starting to use influencer marketing to promote their brand. Influencer marketing is a type of social media marketing that involves product mentions and endorsements from influencers (people who are deemed experts within their particular niche.) Influencers typically have a steady and/or large following.

Creative Outreach towards Influencer Marketing

With influencer marketing you can use endorsements from well-known influencers to promote your brand. Social media influencers are viewed as experts by their followers. Therefore, their followers view them as a trustworthy source. Influencer marketing gives an opportunity for your brand to be promoted in a creative manner. For example, TikTok is a popular social media platform amongst many influencers.

Influencers use TikTok to create entertaining videos (dancing, singing, promotional skits, etc.) to shed light on a particular product. Eight new users join TikTok every second, and 650,000 users join daily.

Eye-catching Influencer Marketing Strategy

Instagram is another social media app that is widely used by influencers. Audiences are attracted to the colorful, bright aesthetics that influencers’ Instagram pages showcase. As a result of this, audiences are inclined to become interested in the brand that the influencer is promoting. Influencers also use memes to endorse a brand in a relatable way, such as this post from Jelloow’s Instagram page:

Authentic Consumers with Influencer Marketing

Influencer marketing is beneficial because it is a way to quickly reach loyal consumers who have an authentic interest in what your brand has to offer:

• Influencers typically work with brands whose products are aligned with what they stand for and what they normally promote on their social media platforms.
• The things influencers promote are things that their followers are interested in using.
• Therefore, the audience that you attract will be interested in what your brand promotes.

Benefits of Influencer Matching

Not sure which influencer agency to pick? No worries! In just a click,  Jelloow can match you with qualified influencer agencies that are suited to your best interest. Jelloow matches you with reliable agencies based on skills, budget, experience, and more.

Sept 2022

Want to See More #content? Reasons Why You Need a Content Agency

In the day and age of globalized technologies, content creation is everywhere; whether that be consumed through social media, or more creative outlets in the arts, content fuels many aspects of our lives. Although important, content is also highly abundant making it difficult to differentiate from the competition. One step towards successful content creation is through the utilization of content marketing agencies. A content agency essentially works with companies to produce creative ideation for content creation, production, and circulation. This allows for media messages to reach a target audience in a clear, creative, and concise fashion.

Types of Content Agencies

In the vast industry of content creation, there are specific specialized content marketing agencies to deliver on your needs. Video content specialists, offline production specialists, and sector-specific agencies are the most prominent types of content agencies.

Video content specialists as the name imply devote their skills to videography. Video marketing services are one of the most efficient ways to bring information to the target audience because a large amount of information can be spread through visual and audial means. More specifically, video content specialists create video content for social media, websites such as YouTube, etc.

Offline production specialists work on print-related promotional materials or advertisements. Magazines, street levels, pamphlets, brochures, and posters are all curated by offline production specialists.

Finally, sector-specific agencies are similar to boutique agencies where they work on specific or niche company projects. Therefore, sector-specific agencies are the appropriate agency for specific sectors of marketing such as B2B.

Why You Need a Content Agency

Content agencies have a multitude of benefits; however, the most glaring is what they provide for the company through strategy development and implementation of creative ventures. The importance of this lies in a greater company-consumer interaction that content agencies can provide. Similarly, content agencies understand SEO to make sure your company will get more clicks. As content agencies are previously well-versed in search engine optimization, this lessens the stresses and burden of the company personnel needing a working knowledge of SEO. The question of why you need a content agency can be more clearly answered through three important avenues.

• Firstly, content marketing agencies increase awareness. Not only do they increase brand awareness; however, they also increase awareness of SEO, content creation strategies, etc.

• Secondly, content creation agencies drive conversion, ensuring the project will drive your target audience to respond to your call-to-action. Conversion is highly important in marketing because it measures the success of your project. With marketing agencies, this section of the project is streamlined to ensure success.

• Finally, agencies help build community. By initiating a strategy that ensures high reception of the target audience, your project has the capabilities to build a strong community around it.

Jelloow’s Contribution

Through Jelloow’s streamlined platform, brands are able to easily be matched with their dream agency that can cover all specializations explained above. With our help, we can guarantee that you will be producing more high-quality #content!

July 2022

In more recent years, Content Marketing Services have grown increasingly popular for B2B SaaS platforms.

What is Content Marketing?

Content Marketing is creating Content to gain traction for a business. Content creates room for conversation which will assist in lead generations and increase the amount of people discussing your business.

When it comes to Content Marketing Services, the first goal is less about creating those immediate leads. The first goal is to share content that represents the brand to build trust with customers. In the early stages, sharing well organized and deliberate content is most important. When a stronger brand is established, the leads will naturally flow in.

When creating a business, it is easy to fold under external pressures. For those looking to give their company a strong name, it is important to be consistent in Content Marketing. Consistency creates a respectable and reliable leadership style that enables long-term success. With a B2B SaaS established in clarity, it’s time to map out a strategy.

Strategies of Content Marketing

To establish a rewarding marketing strategy: there are some important and strategic steps one must take.

1. Work on your mission Statement

The first being if your B2B SaaS does not already have one is to form a mission statement. What service does your company offer, why does your company offer it, and who does the business provide it for?

2. Create a calendar

Then there’s the more basics of setting tangible goals for your company to meet for each Marketing period.

This part is very important: Create a calendar. Make it consistent. Don’t give up.

3. Know your audience

It pays to know your audience, so study the analytics and demographics frequently. Yet, don’t stop there. To learn more, open your site for feedback which will help more if down the line,  you decide to take a route to create buyer personas. Buyer personas help drive desire for your product  through connection that feels much more intimate than an ordinary post. It is intentional. It’s intelligent.

4. Work hard, play hard

This is only the sort of thing you can learn through direct-experience. When creating a business, the most important thing you can do is keep an open mind that is eager to learn.

5. It’s more than strategy, it’s knowing

When it comes to successful Content Marketing, your B2B SaaS must be anchored in professional marketing that has an omnipotent awareness. Never stop learning and never stop growing, be aware of how your business is viewed in the external world. On a micro scale to macro scale.

Your B2B SaaS is an open-book. Even if you do not believe this: it is the same value to be aware of how a five year old would perceive your business as it is for the CEO of a booming company. That does not mean you must align to the visions of either party, it means you must be deeply rooted and aware of what your business stands for.

In today’s day, content is ever-changing. When you have developed a strong sense of your business, it won’t matter what everyone else is doing.

It will only matter what you are doing.

Now, there are so many routes available to take with Content Marketing and you can potentially master them all. Yet, which one is best for your company from where it currently stands?

Types of Content Marketing

Let’s cut straight to the chase.

Make your business the apple of your eye and determine what is required for it to succeed. There are many various types of content that one can share to drive their business forward.

Listed below are many popular options businesses have decided to take: organized by form, not source.

1. Images

Images are probably the most original and a great option to consider for Content Marketing.

Options range from memes that generate a short-term reaction, usually laugh. Infographics are powerful when done correctly and can drive the credibility of your B2B SaaS upwards. Sharing pictures of leaders and employees in your company humanizes your company. In larger scale businesses, the sharing of real-life help build interpersonal relationships between co-workers and sister-like companies. Powerful images are frequently sent out during times of larger scale global events to share solidarity and unite people. A major example of this is the Black Square that many people and businesses shared on “Blackout Tuesday” on Instagram during the riots of Summer 2020.

2. Video Content

Now, videos are the most popular and come in all forms. Yet, they are also the trickiest and all Social Media Sites don’t necessarily align with all companies. It takes a ton of awareness and an internal company shift to harness the potential to succeed platform to platform.

Platforms for Video Content?

There’s potential on every platform and each one is different.

• Instagram Stories are max 15 seconds long
• Instagram grid posts are max 60 seconds
• Instagram TV (IGTV) posts are as long 15 minutes from the mobile app and an hour from the Internet.
• Tik-Tok videos can range from 15 to 3 minutes long
• Longer and more informative videos are typically found on YouTube
• LinkedIn videos are great for sharing more about your B2B SaaS
• Twitter videos are a great platform for advertising

It is interesting to study the deliberate path businesses follow to increase their finances through likeability. A major example currently is the way in which a free language app has become a Tik-Tok sensation (Duolingo).

So, all that to say, if you can find a way to make it work, the platform can do wonders for your company.

3. Interactive Content

Interactive content is very underrated for all that it allows. It can increase the click-rate, driving more eyes to your business. Some very common ones are Polls, Quizzes, and posts that open a table for debate in the comments. These are common to LinkedIn, Twitter, and Instagram.

4. Others

Of course these aren’t the only options. Hope it’s not too Meta for you, but Blog Posts are definitely a great option.

Email Marketing is the obvious and a brilliant way to build connections, as long as those stay consistent and do not overwhelm the receiver.

Several other options include Podcasts, Webinars, Widgets, Games, and there’s certainly many more. You could probably even invent your own!

Considering Utilizing Content Marketing Services?

Since there are such overwhelming options for success, the strategic planning stage is crucial for determining success and can be tricky.

Due to the number of dependent factors that exist when it comes to creating successful viral posts, knowledge is power. The more you know, the likelihood of your Content Marketing Services success is greater.Wrap-up

All of these above services can greatly help a leader achieve their vision. Yet, they can only be as successful as the businesses’ leader. When driven through balance with intelligence and a mind eager to grow, anything is possible.

Take care of yourself, take care of your business, sign up at Jelloow and allow for the world to unfold.

July 2022

What do people use LinkedIn Ads For?

Success in business does not come without professional planning and LinkedIn offers one of the best ballparks for advertisements in business today. If you are considering to use LinkedIn as a marketing tool there are many great ways to utilize it to build your personal business and get started today:

• Connect with your target audience easier than ever, due to the sheer amount of information profiles share.
• Location, Job Title, Company, Industry, Education, Skills, etc.
• Access to “Sponsored InMail” to send personalized messages to the gained audience to form connections.
• Multi-media advertisement options that offer their own advantages.

This definitely sounds beneficial to my business, now what?

Before You Post!

Even though you’re excited, but please wait! If you want to grow and launch a successful ad campaign, you can’t go into it without a strong understanding of what content you will be sharing.

Are you in it for organic visuals, do you have a clear message to share? It is crucial to study up on successful ads to get a better understanding of what they entail. Most importantly, do you have a strong Brand Awareness? Develop a business persona that showcases what your business is known for.

• Do you have a signature hashtag?
• Is your business consistent on social media?
• Do your values align with the company mission statement?

Every small bit will increase confidence and help establish a platform that leads customer recognition. As your business grows, the more stable and strong of a platform: the greater trust others will have in it. As a result, better talent will naturally be attracted to it.

Okay, if you’re certain you are prepared to move forward: let’s build a LinkedIn page!

Building Your Page

The first step to creating LinkedIn Ads is creating a complete profile with images, the company’s mission statement and information (keywords about your company are crucial), and linking the company’s other Social Media pages and of course the main websites.

After ensuring your profile is up-to speed, begin by posting engaging content. Don’t stop at one post, instead strive for a variety of content at least four times a week.

Studying the traffic your posts and page have generated can help you better understand your audience.

What LinkedIn Offers

We all know that this can be a lot of work to do on your own, luckily LinkedIn offers a Campaign Manager system which is home to a variety of roles:

• Account Manager, Campaign Manager, Creative Manager, Viewer & Billing Admin.

These positions can be utilized for team collaboration to build strategies that can benefit your business and make it easier to reach milestones and accomplish goals.

When it comes to strategy, a lot of growth comes from experience and familiarity. If you are looking for long-term success: be creative, clear, and credible. When you believe you’re ready to post, LinkedIn is there to help. The Campaign system on their end will help by offering options as you set the following:

• Objective
  • This is why it is crucially important to have a solid brand awareness before moving forward.
  • A strong objective will lead to good metrics.
• Target Audience
  • How does you business persona reflect your target audience?
  • Remember to study the analytics to gain insight into who is viewing your company page and tailor to your demographics.
  • LinkedIn offers tools to help with building audience
    • Audience Expansion
    • LinkedIn Audience Network
• Ad Format
  • Types of ads available on LinkedIn:
    • Single Ad Format
    • Carousel
    • Video
    • Event
    • Text
    • Dynamic
    • Message
    • Conversation
  • Make sure to keep them high-quality, clear, and attention grabbing!
• Budget and Scheduling
  • LinkedIn Marketing Labs makes use of an auction to determine which ads will be shown where
  • Through developing a budget, you can then implement advertising strategies over the course of your campaign.

It’s time to go live!

As soon as you are geared up and ready to go, it’s time to launch your campaign. Similar like a kid learning to bike, don’t let it all go yet! It is important to keep track of the analytics to ensure the ads are on the right path.

Are they reaching your goal audience? Have you established a meaningful relationship with your customers?Is this right for me?

Overall, the success of your ad campaign resides in the palm of your hands. LinkedIn offers a service that’ll boost the amount of people you are able to directly connect with in your target audience. It is a choice to take this marketing tool and utilize it to gain more traction that will enhance your business and its credibility.

Need more information? Check out Jelloow.com and find your LinkedIn Agency partner.