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28Jan

Establishing successful relationships between companies and marketing agencies

January 28, 2023 Jelloow Marketing 101

Jan 2023

Successful companies have done one thing: they have strong brands. Brands are a powerful engine for business success. The strongest brands are the result of a long-term collaboration between company and marketing agency. Again and again it is the magical spark that strikes between both partners that makes the difference in a more than ever competitive market. Establishing successful relationships between companies and  agencies, how to start with that?

 

The question arises: establishing successful relationships between companies and marketing agencies, how to accomplish this?

The first thing that comes to mind in that connection is the word respect. When a company respects its marketing agency, it will also appreciate the marketing agency’s efforts to strengthen its brands and improve business results.

Gone are the days when a marketing agency came up with a completely customized solution in just a few weeks. The communication between company and marketing partner is much more open and transparent today. What you put in is also what you get out.

Bring in an agency the same way you recruit a senior executive. After all, many agencies will have the right profile, but not always the right fit for your organization.

Jelloow focuses on how companies and marketing agencies can improve the relationship. We want to bring companies and marketing agencies closer together and propel one another into success.

Choosing a marketing agency is not something you do lightly. Because a lot depends on it. Finding that successful relationship with your marketing agency is key

 

Why do you need a marketing agency?

Marketing is a profession. Not everyone is cut out for it, certainly for the creative part of marketing – coming up with concepts, slogans, and promotions – you need specialists.

The goal of marketing is, first and foremost, to get noticed. With the progression of advertising, that is becoming more difficult every day. A consumer sees and hears 100-1,00+ advertising messages per day in traditional media. That doesn’t even include digital marketing. As a company you want to stand out in that crowd, but above all you want to get your message across.

Communication is also not so easy anymore. As a company, you must use all communication channels that are best suitable for you if you want to get your message across to your target audience. In order to do this, you want to look for the most efficient, effective and creative way possible. Jelloow is here to help you find an agency that can do all of this and more.

 

What is the role of a marketing agency?

Marketing agencies adopt a certain positioning. Depending on the nature and mission of an agency, the importance of the different roles may be different. Understand the roles and responsibilities you’re looking for to build a successful relationship with a marketing agency.

  • The strategic role. As a company, you may prefer to take on this role yourself. Nevertheless, it is also useful to call in a marketing agency for this. They will look at the strategy with a different, unbiased, and add useful advice and analysis. The communication approach stems from strategy. What is your vision? Your mission? What are your values? The benefits of your brand?
  • The creative role. Leave this to your marketing partner. An agency that has been well briefed and has a clear picture of the values of your organization knows how to creatively translate that into effective advertising to fit you.
  • The implement function. Ultimately, the marketing partner will also carry out the detailed and approved campaign. Thanks to the contacts with printers, photographers, producers, and other suppliers, they can best evaluate who you need.
  • The role of ‘localiser’. Multinationals also develop international campaigns. These must then be adapted or ‘translated’ to the local markets.

Find today your marketing partner and build a successful relationship between your brand and a marketing agency with Jelloow. Use Jelloow’s functions to match you with who will work best!

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11Dec

Non-profit Organizations Content Marketing

December 11, 2022 Jelloow Marketing 98

Dec 2022

Non profit organizations are so often the ones who need to get their message out to the public, but they don’t have access to many of the same marketing tools as for-profit companies do. And that’s because their mission is different from profit-making entities. So how can you use content marketing strategies to leverage your nonprofit organization? Here are some ideas for content marketing for Non profits:

 

Fundraising and marketing have a lot of the same goals

Fundraising and marketing are both about getting people to support you. They both raise awareness of your cause, get them to take action (don’t just donate), and make sure that they know how they can help.

The two main ways fundraising works are:

  • Raising money is hard work! You need resources such as volunteers, staff members, donors who give money or products or services (like printing), etc. These things aren’t free – they cost money!
  • Marketing is important because it helps spread word about what you’re doing; it gets people excited about helping out by making sure everyone knows there’s an opportunity for them too! Content marketing for non profit organizations is key!

 

Focus on your Nonprofit’s Mission when your Create Content Marketing for Non profits

When you’re creating content for your nonprofit, it is important not to focus on what you want the audience to think of your organization or product. It will be more effective if you focus on their needs and how your organization can help them achieve those needs.

In order for this strategy to work, there are four key steps:

  • Understand your mission statement and vision statement (the reason why you exist). This information should be readily available online so that any person can find it easily when searching within your organization’s website or social media pages. The two main reasons why this step is essential include being able to clearly communicate what exactly makes up the core values of each individual department within an organization as well as being able to show off progress made over time by comparing past achievements against existing goals set forth during initial planning stages; both these factors will help ensure everyone involved knows exactly where they stand right now versus where they may want/need/wish/expect themselves someday down line potentially decades later when looking back at old photos taken back then before moving forward again today’s realities today’s challenges tomorrow’s opportunities tomorrow

 

Focus on what you can give to people, not just what you want from them, It’s about the right content message for your nonprofit

You want to focus on what you can give people, not just what you want from them. Putting the right people out for nonprofits is key. You want to be seen and heard.

Don’t ask for money or volunteers (unless your nonprofit needs funding or volunteers). Don’t ask for likes/follows on social media, either. Instead, offer something of value that people will appreciate: an article about the topic at hand; a video explaining how your charity helps people in need; an article about why it’s important for people like yourself to donate time and money (and why it isn’t just “a good deed”).

 

Get to know your supporters and prospective supporters

To effectively use content marketing for your non profit organization, you need to know who your audience is and how they want to be reached.

  • Understand your audience: Think about their needs and wants. What do they want to know? Who are the people in their lives who could help them understand the information that’s important to them?
  • Identify what they want: Ask yourself, “What would someone like me or a group of people like me do if this issue was relevant?” Think about whether there are steps or actions that can be taken based on the information discovered during research (e.g., ask another person for more details).
  • Ask them what they want: When identifying areas of concern among prospective supporters, ask each question one at a time until you’ve answered all of them—and then keep going until all questions have been answered fully! This will ensure maximum engagement from respondents who may not otherwise volunteer their input due simply because asking too many questions at once makes people less likely participate further down the line; however by asking several different ways leads users down paths which may lead them towards answers sooner than later.”

 

Leverage existing relationships with your supporters

  • Use social media to engage with your supporters.
  • Email marketing is another great way to reach out to potential donors. A well-written email can be more effective than a phone call or in-person conversation because it’s more personal and allows you to speak directly with the person who needs help most.
  • Your website is another great place for content marketing, especially if you have an existing audience there who would be interested in learning more about what you do, how they can help and what else they should know about their own community too!

 

You’re talking about real people who are affected by your cause in your content marketing for nonprofit organizations

When you’re talking about your organization, it’s important to remember that people are more interested in the story of a person than they are in the story of an organization.

When you’re sharing information about how your nonprofit helps people, you want them to know who will benefit from their donation. This can be done in a number of ways:

  • Use personal stories or anecdotes from those who have been helped by your work (e.g., “We helped this homeless man who was living on the streets”).
  • Share statistics (e.g., “In our last year we gave away over $500 worth of donated food”)

 

You don’t have to choose between making money and getting the word out about your cause

Content marketing is the art of creating and publishing content that will help your organization reach its goals. This can be done in a variety of ways, including:

  • Writing blog posts, emails and social media content (including videos)
  • Creating infographics, podcasts or other video series.

Content marketing helps organizations get their message out to potential donors or customers by providing them with valuable information about the organization’s mission, who it’s for and what they do. It also lets you share updates about new programs or initiatives that are underway so people know about them before they’re announced publicly through traditional channels like press releases or news outlets like newspapers/magazines/newspapers websites etc…

 

Conclusion Where to Start with Content Marketing for Non-profits

Hopefully, these tips have helped you understand the importance of content marketing for nonprofits. By using these steps, you can create engaging content that is focused on your mission and easy to share with your supporters. This will help you meet your fundraising goals as well as continue to grow your community!

Need help in finding the right marketing agencies? Check out Jelloow or check out our blog for more marketing resources.Need support in finding your agency for influencing your content for the food industry? Check out Jelloow.com

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10Dec

Let’s Skip the Awkward Marketing Talk and Get to the Fun

December 10, 2022 Jelloow Marketing 95

Nov 2022

How to make your brand a household name

Nobody likes the unnecessary arguments that go around during the holidays. Especially the pensive squabbles at the dinner table about politics, the weather, and whether Cousin Margie is going to get married anytime soon. Yeah, we don’t like that either over here at Jelloow. We would rather hear about the big and upcoming brands at our dinner table. So why don’t we hear about yours as well, let’s show you how to make your brand a household name.

First things first, social media is the beginning of this journey. Social media is such an effective resource because not only can it give your brand a headstart, it can give it global reach. Mind you, not all followers are paying customers but it’s one of the best ways to get your brand out there and make yourself known. One viral Tik Tok could earn your brand some real leverage in your niche. So creating social media accounts for your brand is a very good way to start.

Good advertising for your brand can get you where you need to be. Creating a social media account and playing with the algorithm is a great place to start, but advertising your brand with other brands is a good place to continue. When you collaborate or just advertise on popular pages, it allows possible consumers to be aware you exist and can lead them to your brand as well.

Creating good products can also get your name into the doors of family homes and on the dinner table as well. Your quality is very important because the less effort you put in the easier it will be to forget your name. Or you could be so bad that people complain about how bad you are, and that’s not entirely a good thing. The better your product is, the more people will want to recommend your brand to others, and that way your brand can become a hot topic and this year’s Thanksgiving.Conclusion

There are many different types of content marketing tools that can help you with your work. We’re glad you took the time to read through this article, and we hope it gave you a better idea of what is available.

Jelloow can help you find your content marketing agency for your Saas business.

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05Dec

Influence The Food Industry with Content Marketing

December 5, 2022 Jelloow Marketing 101

Dec 2022

Content Marketing in the Food Industry: A guide to why it’s important to have a content marketing plan.

It’s time to get your content marketing plan on point for the food industry.

The food industry is one of the most competitive industries out there, and it’s growing every day. The companies that are winning are those who know how to get their name out there and make their brand stand out from the crowd.

That’s why Jelloow is here: we want to help you do just that with our “How To” article. Write a blog post, create an email newsletter, hire influencers and developing an editorial calendar.

And today? We’re going to talk about what content marketing is and why it matters for your business!

 

Influence the Food industry with your Content Marketing.

Content marketing is a process of creating and distributing high-quality content in order to attract, engage, and retain customers. Using different techniques that allows a company to really cater to the needs of their consumers. In the food industry there is a huge advantage that it is quite enticing to the senses to share your work.

Create Mouth-Watering Recipes That are Easy to Follow

Food is a topic that everyone can relate to. There are thousands of food blogs out there, so how do you stand out from the crowd?

Food should be at the heart of every business. Whether you’re a restaurant owner or an online retailer, your customers will always have some kind of craving for delicious food. And if they don’t have one right now, they will soon enough!

The best way to engage your audience around this subject is through content marketing. In this post, we’ll show you our top tips on creating content around food that will help grow your brand and increase conversions.

 

Social Media Content Strategy For The Food Industry.

Food industry companies are in a unique position to benefit from content marketing. Food is one of the most basic, primal needs and desires of humanity. The food industry spans a wide range of products and services, so it’s not surprising that food content is one of the most popular topics on social media.

Food companies have an opportunity to reach consumers during their most vulnerable moments — when they’re hungry and looking for something to eat. But it’s not enough for your brand to simply post about what you’re selling; you need to post relevant, engaging content that encourages people to interact with your brand on social media.

Here are some tips for creating effective food-related content:

1) Create recipes based on your products or services

2) Share interesting facts about ingredients in your products or services

3) Create contests around specific ingredients or dishes using your products or services

 

Food Industry Content Marketing is Visual.

A huge advantage that I cannot stress enough is the importance of using your visual tools. This is why we believe that if you want to succeed in content marketing for your food business, then your focus should be on making sure that your content is visually appealing. This doesn’t mean that all of your content needs to be graphics-heavy or filled with images; instead, think about how you can use images and videos where appropriate in order to showcase your products in their best light.Need support in finding your agency for influencing your content for the food industry? Check out Jelloow.com. We also have content about the non profit industry and so many more.

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10Nov

6 Tips for Fitness Content Marketing

November 10, 2022 Jelloow Marketing 104

Nov 2022

Introduction why invest in content marketing for fitness industry or fitness studios

If you’re looking to market your fitness business, you’ve come to the right place at Jelloow! We’ll show you how to create content that gets results, and how to use it effectively. Here some tips to set up your content marketing for fitness studios and the fitness industry

 

1. Hold a Fitness Webinar

A fitness webinar is a live event in which you host, speak and teach people about your fitness content marketing and strategy.

Webinars are great for building credibility and trust with your audience. They allow you to interact with them one-on-one, build rapport and ultimately grow their interest in your brand or product by providing valuable information. If done right, they can also be used as an effective marketing tool that helps generate leads or sales when used properly (more on this later).

 

2. Use Instagram Stories in your Content Marketing for your Fitness Industry

Instagram stories are a great way to show off your gym. They allow you to post photos and videos of your classes, special events, or sales. You can also use them to promote your gym’s Instagram account by posting pictures of people who have benefited from its services.

You might want to consider using Instagram stories as part of your fitness content marketing strategy if:

  • Your business has an active following on social media (i.e., Facebook)
  • You want more people who follow the page but don’t necessarily follow you back on Twitter or Facebook
  • You want more people who follow the page but don’t necessarily visit it regularly

 

3. Create your own Online Fitness Marketing Course

If you’re looking to create and promote your own online course, then this is the section for you.

What is an Online Fitness Course?

An online fitness course is a series of educational videos that teach something new or practical to people who want to learn more about it. There are many different kinds of courses available today, so we’ll focus on creating one specific type: webinar training. With the right skills and resources, anyone can be their own teacher!

Why Create Your Own Online Fitness Course?

There are many benefits of creating an online course (OC). First off, OCs can be extremely profitable if done correctly! They also allow for unlimited potential audience reach as well as flexibility in what topics get covered/how much time each topic gets covered during your lecture/Q&A session(s). Additionally there’s no need for expensive studio equipment like cameras or microphones when recording yourself speaking at home; instead just use whatever tools are already within reach such as laptops & tablets with speakers built-in which will provide great sound quality even when recorded indoors where ambient noise may interfere with doing live demos outside 🙂

 

4. Start a Fitness Content blog

A blog is a type of website that lets you write regularly about whatever you want. Blogs are a great way to share your thoughts, opinions and experiences with the world. They can help you connect with other people who share similar interests, build your brand by providing valuable content for potential customers, generate leads for sales teams (if it’s an ecommerce site), provide free education opportunities for students or just make yourself feel good about what you do every day!

So why should anyone start a blog? There are many benefits:

  • It helps engage readers on social media channels like Facebook or Twitter;
  • You can promote products through affiliate links or sponsored posts;
  • Some companies will pay $100/month if they advertise on certain blogs;
  • You get paid when someone clicks through from one of those ads – even if they never buy anything from you (or any other advertiser).

 

5. Write a Fitness Newsletter

A newsletter is a great way to build a relationship with your audience, as it can be used to promote products and services, as well as events and other information that you want to share with them.

Newsletters can also be used to keep in touch with readers who might have missed out on previous newsletters or promotions. An effective newsletter is one that’s sent out regularly and has a clear call-to-action at the end of each email—such as an offer for an upcoming event or product launch. You should include information about yourself and what you’re offering in order for people who haven’t read previous emails before (or who may not even know who they are!)

 

6. Hold a Fitness Challenge (and keep the momentum going after)

  • Hold a Fitness Challenge (and keep the momentum going after)
  • Use the challenge to build a community.
  • Keep people motivated and engaged with fitness content that is relevant to their interests.

 

The best way to market to potential customers is by giving them the information they want, in the format they want it in

The best way to market to potential customers is by giving them the information they want, in the format they want it in.

This means that you should create your own online course or hold a webinar where you share your knowledge of fitness with others. You can even use these platforms as a platform for promoting other products and services related to fitness! Here are 6 tips.Jelloow can help you find your content marketing agency for Fitness Content Marketing.

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10Nov

8 Tips – Content Marketing for Law Firms

November 10, 2022 Jelloow Marketing 100

Nov 2022

If you’re a lawyer looking to improve your online presence, content marketing is a great place to start. Content marketing for law firms is about producing and distributing valuable content that attracts users, as well as nurturing them into becoming customers. Here are some tips to find the right content marketing for your law firms, and on how to do this effectively:

 

1. Your SEO focus content marketing keywords dedicated for law firms

The key to good SEO is having a clear focus on the keywords you want to rank for. These are the words or phrases people use to find your business online. When deciding what keywords you should focus on, keep these things in mind:

  • Be specific and concise. You want to make sure that your focus keyword is appropriate for what it’s trying to accomplish, but also not too broad or long-winded. For example, “law firm” is much more generic than “personal injury attorneys,” so when searching for information about personal injury lawyers a user might be more likely to type “personal injury attorneys” into their browser’s search bar instead of just entering law firm into Google.
  • Use your keyword throughout all of your content (not just titles). This includes using them as part of headlines, descriptions and body text; using bolded text or italics when possible; naturally including relevant synonyms in places where possible; avoiding over-optimizing by only including keywords once per paragraph or sentence (or better yet – avoid repeating them altogether); etcetera etcetera ad infinitum ad nauseam until death do us part!

 

2. How to create a marketing content law calendar for your firms

When it comes to content marketing, planning is critical. This can be daunting for busy lawyers and firms, but it’s important to remember that you’re not alone in this struggle. Consider starting small by creating a basic plan that maps out your content calendar at least three months in advance.

With that in mind, here are some tips for creating a content calendar:

  • Consider your audience and their needs. When planning your content marketing strategy, think about what types of information would be most useful to people who come across your website or social media profiles—especially if they have questions about legal issues they’re facing right now. You may also consider whether you want to target particular groups (such as women or people who speak other languages) with certain topics or subjects because they might face unique challenges when dealing with the law. For example, many low-income individuals don’t know how much money they need each month just for basic living expenses like rent—which means these folks might think twice before calling an attorney because they’re worried about spending too much money on legal fees!

 

3. Create a well-rounded marketing mix of content assets for your law firm

  • Create a well-rounded mix of assets.
  • Keep in mind that you’re building a library, not just one piece.
  • Use different formats, channels and platforms for each piece of content.
  • Target the right audiences with the right topics.

4. Consider a video marketing strategy dedicated to your law firm

Videos are a great way to engage with your audience, and can be used for many purposes. Here are a few examples of how you can use video:

  • To explain concepts: If your firm is known for handling complex cases or providing expert advice, this may be an ideal way to demonstrate your expertise.
  • To show how something works: For example, if you have developed unique technology that serves clients in an efficient manner, it might be useful to show the process from start to finish through video.
  • To provide instructions: When introducing new services or products, uploading instructional videos will help make things easier for clients who need guidance learning how best to use them.
  • Promote an event or product (or both): Hosting conferences and launching new services often requires extensive advertising before the event occurs—and after as well! With videos being so accessible on social media platforms like Facebook and Twitter these days, they’re an effective means of promoting upcoming events while also informing potential attendees about what they’ll receive when they show up at said events.”

 

5. Establish your law social media marketing content presence

  • Social media is a great way to reach a lot of people. With the right strategy, you can build relationships with your audience and promote your content.
  • Social media is also a great tool for customer service, answering questions, and measuring the effectiveness of your content.

 

6. Use email marketing to keep in touch with clients and prospects after they contact your law firms

After a client or prospect has contacted you, continue the conversation with email marketing that is relevant to their area of interest. You can use email marketing to promote your services and products, upcoming events and webinars, or content.

Email marketing can be an effective way for people to learn more about your firm and what you have to offer. It’s also a great way for new clients and prospects to learn more about you if they’re not ready for a phone call yet.

 

7. Optimize your law marketing content for search engines to find your law firms

Optimizing your content for search engines is a great way to increase visibility and attract new visitors. Here are some tips:

  • Use keywords in the title tag of a page
  • Use keywords in the page URL
  • Use keywords in the page title (H1 tag)
  • Use keywords in header tags throughout the text
  • Write unique, relevant, high-quality content

Repurposing content for multiple platforms is a legal marketing best practice. It’s also the easiest way to ensure that your content gets the most eyeballs possible.

Here’s an example: If you’ve published a blog post, it may be useful to repurpose that piece of writing into an infographic or video (or both). You can then share that infographic or video on social media or embed it in your website. The end result? You’re reaching more people with the same great content!

The importance of repurposing isn’t just limited to creating new pieces of content from old ones; it can also help you get more mileage out of existing pieces by giving them new life and exposure on different platforms. This can take many forms—for instance, if you have a client who needs help securing funding for their next business venture but isn’t sure how much money they’ll need (or where), one option would be to create a listicle about funding for startups and small businesses across categories like “How Much Is Enough?” or “The Best Sources Of Funding Your Company Will Find.”

Content marketing for law firms involves creating, distributing and monitoring online content that is valuable to your target audiences. The goal of your content is to attract users and nurture them into becoming customers.

Content marketing involves creating, distributing and monitoring online content that is valuable to your target audiences. The goal of your content is to attract users and nurture them into becoming customers.

There are many ways that law firms can use content marketing for their benefit; whether it be attracting new clients or retaining existing ones, the following tips will help any firm use this tool effectively:

  • Create useful content on your website or blog that answers common questions about your practice area and provides helpful advice for potential clients looking for help with similar issues.
  • Write articles about recent developments in law that may affect businesses within your industry and distribute them through a newsletter or email campaign targeted at potential customers who might find the information interesting enough to sign up for more information later down the line when they decide whether or not they need legal services from you specifically (you can even include links directly back to these pages so readers know where else they could go if they want).
  • Promote these resources through social media accounts like Facebook, Twitter and LinkedIn; then keep track how many clicks/views each post gets so as soon as possible so as soon as possible see what kind topics people are interested in reading more about most often – this will help inform future efforts since those types

When it comes to content marketing for your law firm, there’s no one right way to do it. Instead, there are many different ways that will work for you and your business. You just have to find the right mix of tactics that works best based on what you want to accomplish with your law firm’s online presence. If you follow these tips we’ve outlined here today, then maybe someday soon you too will see an increase in clients coming through those doors!Jelloow can help you find your content marketing agency for law firms, but also Fitness Content Marketeers, Food industry content marketeers, non profit content marketeers, and so on

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25Oct

5 Content Marketing Tactics for Building Ecommerce

October 25, 2022 Jelloow Marketing 100

Oct 2022

Content marketing is a strategy that companies use to promote their brands and products. It can be used in any industry, but it’s especially effective for ecommerce businesses. With content marketing, brands and businesses can promote their products and services, attract traffic, generate leads, and build a community of loyal customers.

 

1. Create Original Content Marketing for ecommerce

  • Content is king.
  • Content is the foundation of your marketing strategy.
  • You can’t just create a lot of content and hope for the best; you need to create original, relevant, and useful content that resonates with your audience. Quality over quantity.
  • This means creating long-form blog posts (1-2 pages), ebooks and white papers, infographics and visual guides—anything that helps people understand what you do better than they could on their own.

Content should be written in an engaging way so it engages readers (and converts them into customers).

 

2. Use Visuals to Attract Attention to promote your ecommerce

Visuals are a great way to attract attention and engage your audience. You can use images, videos, infographics and even animations to tell your story.

Use images in blog posts that show off products you sell or offer tips on how to make money online. Include photos from past sales or even just images of people using the products you sell.

You can also use video if it helps explain complex concepts in a more visual way than text alone would allow for (for example: showing how something works). Use this tactic sparingly though—you don’t want too much video content cluttering up your site’s homepage!

 

3. Optimize Your ecommerce Content Marketing for Social Media Sharing

Social media is a great way to get your content in front of new people and provide value to them, but it’s also important to think about how you can use social media as part of your overall strategy. When optimizing your content, consider adding images and other visuals that will help engage people more deeply with what you have to say. Encourage readers/viewers/listeners by using hashtags so they can find relevant content on other platforms as well!

You should also add call-to-action buttons at the end of each post so readers know where else they can learn more about whatever topic is being discussed here:

 

4. A/B Test Your Blog Posts

A/B testing is a way to compare two versions of a web page to see which one performs better. It’s an important tool for marketers because it allows you to test different versions of your blog posts and landing pages.

If there’s no difference between these two groups—that means they’re equally interested in reading this article; therefore, don’t change anything else!

 

5. Use Email Marketing to Promote Your Ecommerce Content

Email marketing is a great way to connect with customers, but it can also be used to promote your content.

Using email marketing as part of your content promotion strategy will help you reach more people and drive more sales.

Email marketing is an extremely effective method of promoting products or services because it allows you to reach out directly to potential buyers who have expressed interest in your product or service. When someone clicks on one of these emails, they’ll see an ad that directs them towards where they can learn more about what you’re offering (e-commerce site).

With ecommerce content marketing, brands and businesses can promote their products and services, attract traffic, generate leads, and build a community of loyal customers.

Content marketing is a way to promote your products and services. It can help you attract traffic, generate leads, and build a community of loyal customers.

Content marketing is often used by businesses that don’t have the budget for traditional advertising campaigns.

With content marketing tactics such as guest blogging or creating an e-book on how to use social media effectively in business (eBooks), companies can market themselves without having to spend money on ads that may not work as well as they expect them too because there’s no budget behind it.In short

Content marketing is one of the most important factors in building an ecommerce brand. With so many channels to promote your products, brands and businesses need to be creative to stand out from the competition. Content marketing provides a unique way for entrepreneurs and companies alike to reach out to their target audience with relevant content that will resonate with them emotionally and stimulate their imaginations. It’s a powerful tool for driving sales, generating leads, and building relationships with customers through social media channels like Facebook or Twitter.

Jelloow can help you find your content marketing agency.

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10Oct

Content Marketing for your SaaS business

October 10, 2022 Jelloow Marketing 102

Oct 2022

When it comes to content marketing for Saas, there are a lot of tools out there. But not all of them are created equal. In this post we’ll go over a few types of SaaS tools that I believe can help your business improve its content marketing strategy. Content Marketing for your SaaS business, let us explained it.

 

Content Management System (CMS) for Saas Marketing

A content management system (CMS) is a tool that allows you to manage your website’s content. As the name implies, it allows you to create and edit all of your web pages, articles and other types of content on one platform.

A CMS for your Saas business can help you with many things:

  • It helps you organize your website’s information in a more organized way
  • It gives users more flexibility when they want to change their own pages or add new ones without having any knowledge of HTML coding or WordPress plugins
  • You don’t need special skills for managing the site with this type of software

Email Marketing Tools for SaaS

Email marketing tools for your scaling up are a great way to increase your email delivery rate and improve the quality of your emails.

  • Email marketing tools for your SaaS business allow you to create, send and track personalized messages that are relevant to your audience.
  • They provide a way for you to automate certain tasks like sending out campaigns at set times or sending follow-up emails after publishing an article on the website.
  • You can also use them as CRM (customer relationship management) software by integrating it with other services such as Salesforce or Pipedrive which allow you to save all customer data in one place so it’s easier for salespeople when making calls about potential customers.

 

Branding design software for SaaS marketing

Branding design software is a type of SaaS marketing tool that helps you create custom logo designs and other branded materials for your business.

Branding design software is used by businesses to create their own logo designs, business cards, website templates, social media cover photos and more. The benefits of choosing this type of content marketing tool include:

  • Customizable templates – Brands can use branding design software to quickly create professional-looking designs that fit their brand perfectly. This saves time because it eliminates the need for them to hire graphic designers or freelance artists like they would if they were just starting out with no experience at all! They’ve already got all the tools needed right in front!
  • Customizable colors – Branding Design Software has tons of prebuilt colors available so there’s no need whatsoever trying make sure everything looks good together (which means less stress) when creating new content pieces online etcetera…

 

Project Management Tools for SaaS Marketing

Project management tools are a set of software tools that help you organize, track and manage your projects. They can be used in the following ways:

  • To plan and execute your projects.
  • To monitor the progress of your projects.
  • To collaborate with other people on a project.

 

Social Media SaaS Marketing Software

Social media is a great way to connect with your audience. The problem is, it’s also incredibly time consuming. You have to be on social media all the time and spend hours every week posting and responding to comments (not to mention paying for ads).

Social media software can help automate this process so that you don’t have to worry about it! In addition, these tools allow you to track performance metrics such as likes/shares or comments per post type; schedule posts in advance so they appear automatically; import data from other sources like Google Analytics or Salesforce into their platform; manage multiple accounts at once through one dashboard — just some of the features offered by social media management platforms such as Hootsuite or Buffer.

 

Internet Security Software for SaaS

Internet security software is a tool that can help you protect your business from online threats. It’s especially important for small and Saas businesses, who may not have the resources to hire an IT professional or use antivirus software on their computers. The goal of using internet security software is to prevent hackers from stealing credit card information or other sensitive data from your servers, as well as blocking any attempts at hacking into your network once they’re inside.

There are three main types of internet security products: anti-virus scanners, firewalls and intrusion detection systems (IDS). Each type has its own strengths and weaknesses depending on what you need it for—and whether it’s appropriate for your organization’s needs in general.

 

Call Tracking Software for SaaS

Call tracking software allows you to track phone calls. The data collected from these tools can help you determine which content marketing strategy is most effective for your business, or if there’s a specific subject matter that needs more attention. You can see where the call came from and how long it lasted, as well as whether or not the call went to voicemail. This information will help guide future content creation efforts by providing insight into what works best for specific audiences and industries.

Call tracking software also provides a way for companies to measure their success metrics in real time, allowing them to make changes quickly if they need them—a key component of any successful digital marketing campaign!

 

A list of tools you can use to help you with your content marketing strategy.

  • Content marketers use a variety of tools to help them create, manage and distribute content. Here’s a list of some popular options:
  • Buffer – This tool allows users to schedule posts in advance so they don’t have to worry about writing them all at once. It also lets people schedule social media posts in real time, so there’s no need for manual copy-pasting or typing out each message yourself.Hootsuite – This platform helps businesses manage their social media accounts by allowing them to post updates across multiple platforms quickly and easily.

Conclusion Content Marketing for your SaaS

There are many different types of content marketing tools that can help you with your work. We’re glad you took the time to read through this article, and we hope it gave you a better idea of what is available.

Jelloow can help you find your content marketing agency for your Saas business.

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28Sep

Why Do Companies Need Agencies?

September 28, 2022 Jelloow Marketing 101

Sept 2022

Starting a business is already hard enough. Promoting your brand while trying to maintain the business could be difficult and stressful. Marketing agencies are useful for companies to grow their brand in the most cost-effective method. They offer teams of professionals who would analyze the statistics of market growth and find the most optimal path to promote a brand to a wider audience.

Today’s digital market is full of consumers and opportunities. Starting a business is already difficult not to mention having to reach the millions of consumers in the market. Without the right resources, companies would face difficulties promoting their brand to their costumers.How would brands (big companies & start-ups) reach large audiences while managing their own product lines?

Marketing agencies specialize in helping brands grow their brand and customer base. Teams of marketing professionals analyze the statistics and data of your brand’s performance on the market. The goals of the agencies is to grow your brand and see its success in the long-term and short-term. Companies can increase and reach a wider audience through this cost effective method.

There are many different agencies in the market, each catering to different needs and styles. Agencies offer services based on what type of content or branding that was needed and could accommodate a wide range of businesses.

Below some inputs of agencies that could serve your needs for a marketing agency:

  • Striving to optimize your branding. Turn visitors into customers and create exceptional cross-channel experiences for your target audience.
  • Reaching your consumers through paid media, owned media, creative, and strategy & planning.
  • Offering a free marketing analysis, determine new paths in getting better results.
  • Strengthen your branding in the competitirve marketplace with Account-Based Marketing and Growth-Driven Design services
  • Telling stories that give your brand the perspective it needs to grow and flourish.

Want more options for your choice of agency?

Jelloow is the modern, end-to-end outsourcing solution that brings together the world’s best small agencies and technology – in one place.

Jelloow’s agencies are best-in-class, creating the largest global network of small agencies. When vetting + onboarding teams, we consider size, industry, aesthetic, past client experience, expertise, and location. Discover Jelloow now.

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20Sep

Why You Should Invest in Influencer Marketing Now More Than Ever

September 20, 2022 Jelloow Marketing 101

Sept 2022

In the age of social media more and more businesses are starting to use influencer marketing to promote their brand. Influencer marketing is a type of social media marketing that involves product mentions and endorsements from influencers (people who are deemed experts within their particular niche.) Influencers typically have a steady and/or large following.

 

Creative Outreach towards Influencer Marketing

With influencer marketing you can use endorsements from well-known influencers to promote your brand. Social media influencers are viewed as experts by their followers. Therefore, their followers view them as a trustworthy source. Influencer marketing gives an opportunity for your brand to be promoted in a creative manner. For example, TikTok is a popular social media platform amongst many influencers.

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Influencers use TikTok to create entertaining videos (dancing, singing, promotional skits, etc.) to shed light on a particular product. Eight new users join TikTok every second, and 650,000 users join daily.

 

Eye-catching Influencer Marketing Strategy

Instagram is another social media app that is widely used by influencers. Audiences are attracted to the colorful, bright aesthetics that influencers’ Instagram pages showcase. As a result of this, audiences are inclined to become interested in the brand that the influencer is promoting. Influencers also use memes to endorse a brand in a relatable way, such as this post from Jelloow’s Instagram page:

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Authentic Consumers with Influencer Marketing

Influencer marketing is beneficial because it is a way to quickly reach loyal consumers who have an authentic interest in what your brand has to offer:

  • Influencers typically work with brands whose products are aligned with what they stand for and what they normally promote on their social media platforms.
  • The things influencers promote are things that their followers are interested in using.
  • Therefore, the audience that you attract will be interested in what your brand promotes.

Benefits of Influencer Matching

Not sure which influencer agency to pick? No worries! In just a click,  Jelloow can match you with qualified influencer agencies that are suited to your best interest. Jelloow matches you with reliable agencies based on skills, budget, experience, and more.

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