Febr 2022

Hey! If you’re looking for a quick guide for writing social media content for brands or celebrities, stick around. I’m Misty, writing for branding around the world for the past five years. It has been quite a journey to look back, but I still feel a guide like this that I had read before writing my first post.Social media content is any type of content that is specifically designed to be shared across various social networks such as Twitter, Facebook, Linkedin, and so on.A well-written and optimized social media post has the potential to go viral. These posts can reach thousands of people in no time without spending a dime on advertising.You need to take into account different types of audiences and what motivates them: their emotions, their needs, and desires for your product or service, offer clear benefits to the audience, make sure that your message is relevant to them. It’s also important to optimize for search engines by using keywords relevant to your industry in the headline.

So, don’t worry about starting your social media marketing journey today because these eight golden tips will lead you to wonders of content creation!Make your social media content writing a fun piece of information. Don’t just quote the statistics. Try to accompany it with a story. It is easier to remember a story than the numbers associated with them. So, if you have to be chatty with your audience, then make your content worth a read.There are so many times when brands don’t do their research well or forget to give credits. That’s a big no-no! It hurts the brand image when people point out. Be on top of the trends but make sure your content is aligned with the actuality.

Also, it is best to use the Click-Bait content intelligently. At times, an over-promising headline may help you get clicks but will also give you some unfollows instantly.You have to do and say as per your audience. It’s a content-driven industry, so your content marketing will be received well when you publish what your audience desires to engage with.

If you’re an eCommerce business, then try to share additional information about your products on your page. Brands who use it to share product links to their landing pages are thought selfish.

In fact, you build your reputation when you actually help your audience to utilize your product and service to the fullest through your platforms.Talk to your clients. Did you receive an excellent compliment for your product and service? Take a screenshot and post with on your social media account while thanking your clients.

Or did someone commented on your posts? Find a friendly reply. You have to do this for the negative comments too. Engage your audience with your witty, funny, empathetic, and kind messages that will make people laugh or find you relatable.It’s a 3-second attention span that you’re dealing with. You need to be precise when you write copies for social media. Digital agency networks like Jelloow can help you to phrase your information such that people want to click and visit you more often.Platforms like Snapchat, Instagram, and Tiktok are already graphic-driven platforms. Do you wonder how you can utilize content writing tips on these channels? Well, digital content creation is about making stories that can be consumed in more than one way. So, if you’re writing a social media blog, I suggest you also create infographics, videos, still graphics, PDFs, and PPTs on the same topic and post it at various channels where the need be.Going by the theme is a great idea indeed. However, don’t restrict yourself from attempting to create new templates, tone, or using different language. To use your content piece in various other forms is an art that you must learn to stay consistent with creation.

When your mind is dealing with writer’s block, you can use the previous content and revamp it to your use. That should give you a good balance.Most importantly, you should know where your audience is. And it’ll be good to know where they intend to engage more. Is it YouTube that they often come and go? You can start preparing video scripts that will appeal to them more. Create share-worthy content on LinkedIn if you have a B2B company selling software packages.

Keep it concise when you’re working on Twitter and make your content trendy on Instagram.You Ready? 

So, are you ready to take up the challenge of excelling in social media content writing now? Why don’t you try seeking the help of your experts at Jelloow? Just drop a “hi!” and we’ll be quick to respond. If you’re interested, join Jelloow today.

Febr 2022

The Digital Marketing revolution began when Archie Query Form led the world into technological advancement. In 1993, the first banner ad welcomed the possibility of advertising online. While the rest is history, the Internet started to explode with myths about Digital Marketing. We’re excited to put some myths to rest- Forever!!You need to have an enthusiastic friend who cries over every little inconvenience their office gives and can’t wait to start their own business. Then, a perfect barista place where you can lay out the business plan on some tissue paper.

Lastly, a website.

Many entrepreneurs believe that a website is enough to get you through the breakpoint and later make some profits. However, a site is not everything about digital.

Along with a responsive and creatively put together website, you need to have:

• Social Media Accounts
• Creative Ads
• Branding Strategy
• Lead Generation Campaigns
• Traffic is driven via SEO and much more

“SEO is dead” has been an eternal phrase now. Some experts are preying on ending the era of SEO.

We do agree that SEO practices from the year 2010 won’t come in handy now. But you have to find a way to learn and execute what’s trending.

For the updated SEO practices:

• Purpose your content for your audience first
• Focus on topics more than keywords
• Create the best quality of backlinks
• Make sure the site is technically optimized
• Utilize local listings, local keyword targeting, and local SEO content strategy
• Optimize your website for voice search
• Use keywords in the permalink; make it clean

For the fact- SEO services are well blooming and serving the purposeThere’s still a percentage of businesses that pay heed to SEO. But they think it to be a one-day game. If you are worried to improve your Alexa rankings and can’t wait to see your site on #1 SERPs for the targeted keywords, then you’ve to work tirelessly.

Tip for You: Create a strategy for a quarter, assign a budget and execute the plan. Note the results. Make improvements and utilize the same for the next quarter.

However, do strategize a new plan whenever you come across an update as SEO algorithms change now and then.Social media gained a repo to “bring people together”. Brands are now also utilizing it to connect with their end customer. But do you think B2B companies don’t have anything to do with it?

As the platforms sprouted, classification followed. You need to discern the use of every platform and identify the kind of audience available on each.

How to put social media to use for a business?

1. Find out the right platform for your business

• Define your audience
• Set your goal
• Find where your audience is

2. Find the ground (platform) where your competitors are playing (performing) well

3. Customize content & creative strategy for different social media channels

You need to involve your end customers with your brand even if they are not your direct customers. Especially for B2B companies. Your potential prospects will gain more trust through your profile if they understand your dynamics with the audience.Negative comments online? Scariest notification for any brand. But are all negative comments bad for your company’s reputation?

We tend to differ from the popular opinion that negative comments bring unnecessary backlash from the customers. We think you can use this as an opportunity to create awareness. What else you can do with negative comments?

• Confide your customers in you by responding to their worries
• Gain brand authenticity by staying real
• Showcase your problem-solving skills
• Stay prompt and connect with your customer base (Quick Customer Servicing gets you extra points)

As it’s said, “Bad publicity is good publicity.” (Wink!)The author of Procrasdemon – The Artist’s Guide to Liberation From Procrastination, Neeraj Agnihotri puts it in the best way possible, “The desire for perfection often leads to the awakening of the Procrasdemon. Allowing yourself to make mistakes is the single most effective way to get rid of it.”

In digital space, you want to create havoc with something extra-ordinary, unheard of, and unseen for sure. But don’t waste your time until that happens.

You’ve to keep making your move every day till the time comes when your creativity is praised by the masses.

Though aim for perfection, don’t get bogged down by disappointment. Every piece of the word, image, and video is nothing but a few bytes. They’re in today, out tomorrow. Post it; get over it.SEM is done with an intention, purpose, and goal. Whereas, branding is an organic process to gain the likes of your audience. There seems to be no bridge between the two for many business owners.

But here’s how you can use SEM for branding:

•  Keep your competitors away from #1 Rank on SERPs by bidding on the targeted keywords
• Dedicate a budget for brand awareness
• Users searching for your (type of) products show potential to get converted; so be there on the top for them

You need to put your ego away when it comes to retarget. It’s not like you’ve been rejected by your crush.

Show consistency and meet their expectations the next time you lure them to your site. The retargeted audience is indeed the most potential customer for you. 89% of users have a positive or neutral reaction towards retargeting; so it’s not a wannabe act.

Here’s the quick guide to do it right:

• Create urgency using copies that push the intend
• Introduce ‘exclusive’, ‘prestigious’ or ‘just for you’ offer for upselling and cross-selling customers who ended up buying from you previously
• Rotate a set of 3-5 ads keeping the conversion as your goal so that your audience doesn’t get bored

We Gotcha Ya’!

When you think digital, think of opportunities. Let us know if we helped you to debunk some of the common myths. As Andy Warhol said, “They always say time changes things, but you actually have to change them yourself.”

So, let’s get on to the task of doing digital marketing with absoluteness. For assistance, we’re the best creative digital agency to contact, anytime!

Febr 2022

Running digital marketing campaigns for your small businesses on social media platforms is a tricky business altogether. Before you strategize the activities for the next quarter, you need to know- who is your target audience? And that’s not where the story ends.

From understanding who they are, where are they, what do they do to how they interact with your competitors? You should have complete knowledge about your target audience before putting your marketing budget into paid or organic activities online.

So, here’s a cheat sheet for you to begin your search:Social media is a powerful marketing tool for most businesses. This is where they can find their target audience, build their brand image, and gather feedback from the consumers.

The most important tip to remember when using social media marketing is that it is not about you. Instead, it’s about the people who follow you and what your social media profile tells them about your company and products.

Social media attracts a lot of attention these days because of the sheer amount of people on them – over 3 billion active users as of 2018. The best way to get noticed and stand out in this crowded space is to showcase your personality through content.Social media engagement is the process of sharing content on social media to bring traffic, followers, and customers.

Recent research has indicated that for every 100 tweets posted by a business, they are only able to create 3 new customers. That means that it is important for businesses to ensure that their content is being seen by as many people as possible. Social media engagement can be achieved through different methods like paid advertising, organic reach, and social sharing.

Social media activity refers to the process of publishing content on social media networks like Facebook, Twitter, Instagram etc., which brings traffic and followers to the company’s website or blog. It also allows companies to track which posts are resonating most with their audience and what posts are performing best with their audiences.With the increasing popularity of social media, it’s becoming difficult to identify your target audience on specific platforms. This article shares tips on how you can identify your target audience on social media.

You should start with finding out what your niche is. If you are a lifestyle blogger, for example, then you have a certain type of person in mind when you want to find your target audience. Identifying the niche will help you narrow down who these potential customers are and what their interests are.

This process will provide insights into what the future of social media looks like for different demographics. You can then use these insights to determine which platform is right for reaching your audience and which tools might be most effective at delivering this outcome.Social media is vital for businesses that want to connect with their target market. However, identifying your target market can be a challenge because it is often hard to know who you are targeting.

So, how do you find your ideal customer on social media? Here are some tips for finding your target audience:

1) Identify the company/brand from their social media platform.

2) Determine who or what they love most on social media and see if they have a brand or product affiliation with them.

3) Look at what they’re talking about and who is responding to them on social media.

4) Find out what topics they’re posting about most frequently.Content that resonates with people’s interests and keeps them engaged is one of the essential factors for success. When creating content, it is important to consider what your target audience wants to hear about.

How does one know what their target audience wants to hear? You have to have a clear understanding of your audience. This can be done by asking questions, conducting surveys, or even just observing the behavior of your target audience.

The right content appeals to the right people and keeps them engaged in order to deliver a superior customer experience.Create content that will drive new customers and generate sales. I hope these tips will help you create compelling, valuable content that will drive your business to success.

Tips for Creating Content That Will Drive New Customers & Generate Sales:

1) Make it interesting:

2) Focus on the customer journey:

3) Consider the target audience:

4) Make it actionable:

5) Create a sense of urgency:

6) Leverage your company’s expertiseAudiences are changing, and that requires a change in how you reach them.

Traditional advertising is not enough in today’s world. Consumers don’t care about the “traditional marketing” anymore. They are open to share their thoughts on social platforms like YouTube, Reddit, Instagram, Facebook Messenger or even Reddit.

How can you reach your potential audience? The best way to find them is to listen and interact with them on social media platforms as they will guide you as to what content they want you to create for them. In other words, listen more than talk!This is usually the easiest step if asked to an entrepreneur. That’s because they know what they sell and to whom they want to sell. In marketing terms, this is the potential audience. However, this set of people isn’t exactly your target group (TG). In most cases, it is far from your actual customers.

Why is that so?

Planning a business at times requires you to forget the marketing challenges. These may occur in terms of location, spending limits, competitors, budding competition, and the list goes on. There have been examples in the past where the businesses had to adjust their cost price to serve their actual TG.

So, the first step is to identify who is your ideal buyer.We all have someone to look up to. And for first-time business owners, having competitors is considered a blessing in disguise. How’s that? Well, you get to read success stories and also the failed attempts of the existing businesses. That can help you to avert the obvious wrong choices.

For example: You may be selling Online Fashion Jewellery in New York. However, had you been targeting Brooklyn or Chelsea, the conversion rate of your online business would have been better as the market has lesser competition and people have higher buying capacity.

These are some of the insights to borrow from your existing competition. Also, the digital marketing strategies they used to accelerate their business can give you an idea of where your audiences are. In the marketing sphere, you have to steal your customers from other companies.While you have spent time analyzing the market trends and competitors, it is time to identify the authentic TG!

• Start with defining your competitors
• Find some 100 profiles who interact with these brands regularly
• Create an analysis that documents their action- Likes, Interests, Job Profile, Groups, etc

This should give you an absolute idea of whom to target when it comes to creating content marketing and paid marketing strategies.Get active on social media groups. If you’re dealing in B2C, Facebook groups will be your place for finding your potential buyers. However, if you have a B2B company, LinkedIn groups can help you create good connections.

As stakeholders, you should also be involved in personal branding activities. When you connect with people, you have the opportunity to direct them to your business page. This allows you to reach other connections and a similar audience and grow your network through connections.

Social media groups are ideally concentrated. Your niche audience is present there, and with your content marketing, you should attract their attention. So, be active to find your TG!Google Analytics is a free tool that allows you to have the best insights into visiting your website. And that’s not all…

• When
• Where
• From where
• For how long they interact
• Demographics
• Geography

Spend good time reading the charts and numbers to find your target audience for social media via Website Analytics.It could be a possibility that you are advertising with an audience in mind. However, if you’re running it on a fairly broad audience, the next step is to retarget the people who interacted with you the first time.

Paid marketing runs on an algorithm that attracts the audience, which is likely to interact with your business for the product and services.

The system intelligence and AI used behind their platform ads are sensitive and can help you determine your TG better.Take Away:

While these are some of the best ways to learn more about your audience, you can also find help at no cost by consulting us! Go to Jelloow’s network of agencies and push your queries to them. Support is right around the corner!

Febr 2022

Digital marketing services have saved many people from bankruptcy in the previous year by selling online. With the pandemic hitting the world and dropping the economy to one of the lowest, people struggled to find a daily living—even well-established businesses. You can be one of them who is finding new ways to reach out to your clients. Or you’re a newbie who has a great product to sell but doesn’t know how and where to market it?

Don’t worry about these obstacles because here, we’ll help you make your first sales in the first month of going online!Congrats on starting the new online business! This is a milestone for anyone. Now let’s help you make it a success. But before we dig into how to do it, let’s understand “what and whom and where” about this product.

• What is the industry?
• Is it a B2B or B2C product?
• What are demographics and geography?
• What is your target audience?
• Who are the major competitors in your target location?
• What’s the profit and sales model?
• How are you going to nurture the leads/sales?

We don’t want the lists of questions to overwhelm you, and that is why here’s how you should approach finding the best answers to these questions:Mostly every business has at least one major competitor in the market, no matter what the products are.

Learn from them how they have approached their audience, built a loyal clientele, and mistakes they’re making.

At times, you can avert loopholes by just learning from someone else’s loss. You might feel this as cheating at first, but it’s a smart move to make. Your unique product will only be able to pierce through the competition if you mimic some steps to sell online products from your competitors.As a small business entrepreneur, you might think hiring an expert is an added expense and might risk the business. But you can’t dwell on each challenge by yourself.

Calculate the cost of freelance or project-based experts and outsource the tasks like social media marketing services to a team of experts at a budget-friendly price. Jelloow is helping businesses like yours to stand their ground within the shortest period. Check out for yourself.

This allows you to spend more time thinking of ways to upscale your business rather than sustaining it.The Internet indeed allows you to connect with a global audience. Every online business has the potential to cross seas. However, you must begin from home. In the initial months, find your client base as close to your home. Reason?

People who know you or relate to you will trust you better. With trust comes sales. With sales come reviews, and once the cycle of reviews and sales is set on, nothing can stop your business from growing.

Technically, location helps you define a niche audience and produce marketing strategies that target this audience even when you’re selling your products online. Conversion rate is hence higher during such sales.As online marketing consultants, we can stop emphasizing how crucial internal linking is. SEO juices need to flow flawlessly. If you’re able to keep your audience engaged, 53% of them will end up making a purchase or book a demo with you.

A lot of factors like website speed or website design will determine the user experience but customer journey is equally important in that case.Webinars are a new trend for a lot of businesses. The trend is quite successful for B2B companies that deal in technology and IT products.

When you gather an interesting set of audience to watch you, you already have gauged them for a good time. With your high-quality and resourceful content, you can easily and quickly build trust.

With sharable resources and by strategically presenting your business products in front of them, you gain word-of-mouth referrals and get backlinks in the form of social media mentions, shared documents, direct organic traffic, and so on.

Are you excited to see what happens if you use all these tricks to market your business? Let Jelloow help you further as well. Check out the top digital agency network and find out the team that is ready to work with you at your favorite price and provide you with nothing but the best results.It’s a new product and new company. So, here are some ways to sell your first product:For people to trust you, you need to build an online presence. Having a website, a unique logo, a brand story to remember, and a presence on search engine result pages (SERPs).

Our search marketing agencies are pro at helping young businesses to quickly show up on the top result pages of search engines by providing services that include backlinking, product listings, business listings, and more. And local SEO also boosts your online business as you’re catering to the high intended customers.

Think you need to speak with an expert? Now is the time.If you’re not ready to invest in a website or run campaigns to boost web traffic organically or inorganically, the next step is to identify where you wish to sell your products.

Some businesses find Instagram helpful, and others find Facebook Marketplace attractive. But these are not the only options. You can also build free marketplaces on Wix, Shopify, and other eCommerce websites.

Find the right place to display your product line and then strategize to maximize the output. For example, if you choose to sell your products on Instagram, then build content pieces, creative assets, and followership campaigns around this platform.Ask your folks to talk about your business with their connections. A simple Facebook share or Whatsapp status or Snapchat story can help you expand your followership.

Write them a nice personalized message with the link to your online shop and let them know how assuring it will be to have their support. Most likely, you will get a response back.

Saying out of the experience, your first sale should come from someone you know. And that’s enough to reach more people.As a new business, connect with influencers in your industry to create trust and visibility within your target audience.

The word-of-mouth recommendation will send quite some followers to your social media pages and website.Reward your audience to receive their attention. The human mind follows where there are “Sales and Freebies!”

It’s nothing to hide that we all love to binge on something that comes as a deal. Even though you have to pay some extra amount to avail the deal. And why not, you are looking for PR so, why not treat launch programs like “Lifetime Sale”, “Welcome Program” or “First Purchase Discount” are some of the ways to lure your customers in.

Go creative to attract people’s eyes and snatch their attention to get more follows!There’s no harm in taking the shortcut to your first sale. If you’ve tried all of the above or you’re ready to expand, paid marketing campaigns are your best friend. Depending on your audience and where they are present, choose the platform and budget to run the online ads.

Google Search Ads are a great way to bring highly interested and intended buyers to your website. However, if you’re trying to look for an audience on Social Media platforms, then Facebook, Instagram, LinkedIn, Twitter, Snapchat or TikTok marketing is a good start.This particular piece of advice is for someone who has made their first sale or even more. Build your relationship with your clients such that they are willing to drop reviews on Google, Website, or Social Media.

Marketing these reviews on your website, newsletters, or social media will generate trust in your audience and influence their decision-making.Things to Remember:

Stay consistent with your efforts to see improvements. Hire experts from the best digital marketing platform, Jelloow to accelerate your growth.

Jan 2022

“Marketing is no longer about the stuff you make, but about the stories you tell.”- Seth Godin. A new year calls for a new approach. While talking about social media, Instagram Reel has seen a massive spike in users of different age groups and interests.

Instagram reels are short videos up to 60secs that are being used by businesses and individuals extensively to reach out to their target audiences on Instagram. These videos are editable, with creative tools such as music, text, AR filters, appealing backgrounds, or various effects to make your video unique and attractive. Earlier users got huge exposure on Instagram by using hashtags, and with reels posted from public accounts, they can reach an audience that doesn’t even follow their performance. Isn’t that great?

If you want to know how to use Instagram reels in 2022 to grow your business, we are here to help!

Research before you work on your goal.

• Look out for your target audience: Before generating the strategy, look for basics. As per your business, study your target audience, what content they consume on Instagram, their demographics, interests, etc. Once you know your target, you are halfway to your goal.
• Be a spy guy: If you want to nail the marketing game, always be aware of your market and competitors. Explore who your competitors are in the market and what they are doing. Honestly, this study will help you in becoming unique and original.

How to build a successful reel strategy?

• Educate and generate: Quality over quantity is an indispensable digital marketing theory. Educate your audience by creating valuable content to develop your desirable outcome. Create videos for food recipes, tips regarding your business, daily hacks, testimonials, DIY or product information, whatever suits your business. If you can build their interest, you are moving in the right direction.
• Entertain to sustain: How about eating your favorite dish daily? Anybody would lose their interest. Similarly, in marketing, having a dynamic approach is the key. Entertaining the audience is as important as educating them, and your audience is always more interested in what you don’t show than what you offer. So, show them behind the scene reels, bloopers, and videos that couldn’t make it to your Instagram.
• Motivation is the key: Age, sex, gender, religion, no bar. Everybody needs some motivation to sail through the tough times or stay inspired to achieve their goal. Your diverse content strategy for reels needs to have some motivational words.
• Feature, feature, feature: No matter how challenging the times are, there’s always a scope for some goodness. If you are doing something good for society or the environment, or you see somebody else doing it, feature them on your reels. It’s not always about the perfect strategy, be real for a reel.
• Follow the trend: Just making the reel won’t suffice for your business; dedicate your time to making reels that go viral. To ensure that, make your reels unique using trending videos, topics, songs, and filters.
• Shout out loud: Huge discounts or mind-boggling deals, whatever you have to offer, showcase in your reels. An appealing offer or an irresistible deal has higher chances of getting your customer on your page.
• Collaborate and accentuate: Influencer marketing is a trend that you can’t ignore while framing your marketing strategy. You can collaborate with trending influencers/bloggers for your reels to reach a wider audience. Consumers these days prefer products suggested by their favorite blogger/influencer than buying randomly.
• Advertise to popularise: While using Instagram reels for your business, you can’t let go of the chance to reach a vast audience that might be interested in your content. You can promote your Instagram reels with a paid budget and hit the bull’s eye.

Cheat codes for a successful marketing game

• The Three Seconder theory: Your success lies in the beginning 3secs of your video. If you can attract your audience in 3 seconds, they will grasp your content until the end of the video and become your prospective customer.
• Hashtags and captions: While you are working on the strategy for promoting your business through Instagram reels, don’t forget to use the right hashtags and attractive captions too. Hashtags give you an added advantage to reaching a broad audience.
• Music and text: To make your video attractive, add interesting music and text. While music helps build user interest, the text will help you reach the audience that watches the reels on mute. The secret behind a trending reel is to use your music, be unique, creative, and out of the box.
• Tag: While your checklist is about to be completed, don’t forget to tag the relevant accounts as per your niche/reel to reach a wider audience.
• CTA: If used correctly, CTA can do wonders. Direct your customers to your website, DM, contact, or form by adding a CTA in your caption.
• Title: Last but not least, add a title to your reel. A short and crisp title that explains your video will help build interest in the new audience to watch your video while they visit your profile and check out the reels tab.
• Analyse and Implement: If you have implemented the above strategy well, it’s time for you to track the performance of your reels. Use Instagram reels metrics to know your audience’s accounts, plays, engagement, likes, dislikes, etc. Once you have analyzed the performance, prepare your strategy for the future creatively and smartly.

Find the best contractor marketing services

The one size fits all policy doesn’t apply in digital marketing. Don’t settle for ordinary, keep experimenting with the new trends and analyze what works the best for your business. Do what makes you stand out of the crowd.

Many of the jobs that we do online can now be done by digital marketing agencies. This is a great way to save time and generate more leads and attract more clients for your business, you can find different options at Jelloow marketplace.

Jan 2022

Your target audience is available for a window of this average duration on the social media platform every day. The way you make them feel during this timeframe will reflect on what they think of you.

In Buffer’s 2019 survey, 73% of marketers agreed that their efforts on Social Media Marketing (SMM) were ‘somewhat effective’ to ‘very effective’. Because of these intriguing concepts of marketing, Social Media Today reports that 90% of users try to reach out to brands via these platforms.

Along with the bent of the audience towards social media, this year has also seen the rise of technological innovations. With the inclusion of IGTV, TikTok, Advertising Tools on social media; future strategies look anew to the experts and the brands.While the marketing decision-makers around the world are brainstorming to find the best way to level up their game in 2022, here’s what we think of as a boutique digital marketing agency about the upcoming year’s Social Media Marketing trends:An amalgamation of video features with an influencer platform like Instagram is a huge opportunity for marketers to grow their network and position their products & services organically. Wondering, how IGTV can be useful for your business?

• Utilize Your Previous Content

Posted videos that were a huge hit previously? Great! No matter if it was a Facebook or Insta video or live-streaming, you can now put a long-format video content back there.

• Convert Written Content Into Video

This trick has been used for many years now. As YouTube grew to its ultimate best, bloggers started to capture their audience by converting the written content into videos. That’s the route to take as a brand now. Convert your manufacturing procedures, how-to guides, product info, services, etc into easy-to-understand videos.

• Start Your Own Series

With the freedom to publish long-format video content, you can create a series about your brand that could be shared at regular intervals. For your convenience, IGTV videos can now be organized under titles- a great tool for video creators around the Internet.Find advocates for your brand. 2022 is going to be big for Influencer Marketing. Reason? With ample competition, your biggest challenge will be gaining the trust of your customers. With trust comes loyalty. Creating partnerships with influential people on the Internet should be the next thing on your mind.

Looking for influencers? Think beyond celebrities and go niche! Search for YouTubers, Instagramers with 100K+ followers, or social celebs who have created a community through their content. You need to capture:

• Mega-influencers: 1 Million+ followers
• Macro-influencers: 1,00, 000 to 1 Million followers
• Micro-influencers: 1000-1,00,000 followers
• Nano-influencers: Less than 1000 followers

Debuting in September 2017, TikTok is the platform to watch out. Why?

• 1.5 Billion+ App downloads
• 41% of TikTok users are between 16 and 24
• It is strictly fun and creative

In 2018, Guess partnered with TikTok to create the Hashtag Challenge- #InTheDenim where users had to share the best look in their Guess Denim. To get featured, Millennials and GenZ gave a roaring response to this campaign.

In one such campaign attempt, McDonald’s in Malaysia launched #BigMacTikTok. Another TikTok partnership asked for reimagined musical videos by users using the tracks released by McD for this campaign. People earned Free Big Macs and Cash prizes as gratification.

With evidence of success, this platform is ready to be swirled over by strategies. And within a year, we will see how TikTok is the priority platform for targeting the youth.Content needs to be localized and personalized. If you want your message to go across your target audience then you need to speak in their language and produce content that relates to them.

Brands like Coca-Cola have accentuated the importance of local taglines all through their advertising strategy including the product packaging. Even, Netflix had to integrate local languages into their application so users can curate content based on their native spoken language.

To support the thought, 75% of users agree to prefer buying products marketed in their native language. Hence, in 2021, find your paid ads performing better with the help of localized content.Imagine getting into the brain of your target audience. Isn’t it what every marketer ever wanted? With Social Listening Tools, you can actually find what your customer wants based on their online activities.

What difference can the Social listening tools bring into your strategy this year?

The Internet is a complex marketplace. Though it offers you an oyster of possibilities; you really got to break into these platforms. This is where these tools come to your rescue. Expect them to do:

• Social media management
• Sentiment analysis
• Keyword Search
• Detect Plagiarism
• Monitor mentions that could potentially be converted into backlinks
• Customers’ predictive analysis
• Market trends and needs and much more

Make no mistake when this year unwraps and brands start to pour witty strategy up for everyone’s delight. For monitoring and staying relevant throughout the year, look out for social listening tools according to your requirement.Talking about MarTech is essential. Market research and data analysis have upscaled the marketing approach as being eloquent while maintaining ROI through campaigns is the prima facie of today’s marketing.

Marketing Technology Stack which automates your research, shows the predictive mapping of your audience, and generates profitable plans, has taken the front seat. According to Marketing Whizz, Neil Patel, Hootsuite, Salesforce, Slack, Crazy Egg, and others are some of the must-haves on the list.

With gazillion bytes of information flooding around the Internet, an application that brings marketing and technology together is of paramount importance to garner and present data according to your requirements.

As a MarTech Consulting firm, we can’t emphasize enough how substantially you can make your strategies talk to your audience using the right set of Marketing Technology Stack.

We believe predictions that are calculated have substantial importance. Hence, let’s get into what experts from the giant companies have to say about social media marketing in 2022:

• What COO of Strategem Ventures, Syed Laeeq Peeran thinks of social media strategies?

“Companies need to focus on the WHY of strategic marketing, not just the HOW and the WHAT. A holistic approach is a key to sustainable business growth.”

• What Marketing Head of Alyce, Daniel Rodriguez thinks of Campaign Engagement?

“It’s not enough for a brand to put something out there in the world and measure impressions, you need to demonstrate people cared about your marketing campaigns enough to engage.”

• What Director of Product Management of Papa John’s, Bernie Fussenegger thinks of Personalized and Localized Content in 2022?

“For 2021, companies must focus on their data and how they will use that data for more personalized and relevant content.”Thinking Out Loud?

Now when you understand what holds for 2022, let us help you to put two and two together. We declutter heaps of ideas and hand-pick the best ones for your business. To embrace this opportunity, we need to start with a visit to Jelloow.com now.

Let’s sail through some great marketing tactics and ideas. You’ll know that half the job is done seeing the expertise we bring to the table.

Jan 2022

2021 has been a year of a rollercoaster ride for the entire world. Pandemic due to Covid19 has shattered the world, resulting in a transformation in buyer’s behavior and marketing strategies. Whether it’s accepting work from home or a tremendous boom in online shopping/ streaming entertainment/education/ payments, things have changed for the better. If we talk about content, the new era of content has emerged where a customer’s purchase decision involves research, analysis, online recommendations & reviews before buying a product or service. This is why we have the updated Content Marketing Guide for 2022!

If you are a budding digital marketer, content marketing is one of your most powerful weapons for a victorious marketing game. Let’s discuss why and how.

Content marketing is a strategy-driven approach that intends to create valuable content for the target audience to develop their interest in your brand/service and generate relevant action.

Blogs, videos, infographics, e-books, case studies, etc., are all forms of content writing.

93% of B2B marketers use content marketing. This number is significant because a customer buys only from a trusted brand. Customer’s trust and loyalty are built over time through communication, done effectively with impactful content.

Talking about content, Coke’s ‘Share a coke’ campaign, McDonald’s ever nailing topical content, or Burger King’s witty content that induces the foodie in you are all examples of successful content marketing strategies.

Enough of the introduction!

Let’s discuss all you need to have in your content marketing strategy for 2022.

1. Consumer-Centric Approach

The pandemic has transformed the marketing approach completely. Since forever, the focus of marketing has been on the consumer only. Due to the pandemic, there has been a shift from studying the consumer’s needs to understanding the consumer situation, empathizing with them, and optimizing your strategy accordingly. And of course, only when they feel acknowledged and related will they be able to connect with your brand.

2. Be crisp and interactive

Your content strategy is on point if you can make a lasting impact in little words. For 2022, aim to create content that urges the customer to interact; the more they interact, the more they can relate.

3. Storytelling is the key

Have you seen the incredibly engaging story-building strategy of Airbnb, which created a space for the idea of living in somebody’s home, in a customer’s mind. Storytelling has always been engaging, but for social media, it has helped the customers in connecting with the brand.

4. Videos on the priority list

While making your content strategy for 2022, keep videos on the top as they are here to stay. Saying it through videos makes it easier to convey the message and also to engage the audience.

5. Personalize to memorize

Remember Starbucks writing the names of visitors on the cups? Or Zomato sending persuasive notifications with your name? What could be a better example of personalization? When a customer feels acknowledged and made feel special, they are here to stay. Don’t forget to add personalization in your emails too, it helps the customer in remembering your brand.

6. Audio is the new normal

With the introduction of podcasts in recent years, there has been a major inclination of the audience towards audio content. What’s the catch? You can tap your audience even when they are occupied. Traveling, working, or cooking, podcasts are your go-to content, anytime anywhere.

7. Artificial Intelligence

The social platforms from Facebook to Linkedin to Snapchat and Instagram are leveraging the use of Artificial Intelligence for recognizing faces in photos, offering job recommendations, identifying visuals, or tracking filters or features. In your strategy for 2022, do explore the opportunities and experiment with AI for your brand.

8. SEO-friendly content

While searching on Google, almost all of us scroll through the first page and trust brands that are featured on the first page only. To remain on the first page, you need to have the most versatile and adaptive content. For preparing your content in 2022, keep SEO on your tips, research the ongoing trends of consumers and optimize your content accordingly to keep your brand on top of the Google search.

9. Blogger Outreach

For a few years, influencer marketing has paced up like anything. Customers these days depend on recommendations from their favorite influencers/bloggers before buying a product or service. Keeping consumers’ choices in mind, brands are reaching out to influencers as per the target audience, niche, and budget for marketing their products. In the coming year, your content strategy needs to have a plan for influencer marketing for reaching out to a wide audience through your content.

10. Augmented Reality/Virtual Reality

For setting a fantabulous virtual experience for users, brands are exploring innovative AR and VR technology. Facebook’s 360 videos, Snapchat’s AR filters, or playing games in a virtual world or a virtual friend’s party have all been possible due to AR and VR. To stand apart from the crowd and shine bright in the marketing world, brands need to prepare the content and an immersive experience for the users.Coming on to a conclusion, marketers need to have a mix of an emotional, logical, and creative approach to build a strong and result-oriented content marketing strategy. From including the basics to adopting new and innovative technology, marketers should make use of it all.

Last but not the least, take risks and keep evolving for the better.

Nov-2021

“71% of customers who search for local businesses on search engines end up visiting them within 1 day” So, are you visible to your prospects or do you need digital marketing services?Like the Yellow Pages, search engines are built to provide optimized information to the audience as and when they search for it. Internet users are more likely to buy online and then collect in-store. The searches for “where to find” and “near me” increased 200% from 2017 to 2019. This all boils down to the increasing pattern of users searching local businesses online before making a decision. So, this is why Local SEO has become crucial for small shop owners. Small business marketing experts are focusing on making these strategic plans to execute SEO techniques to keep their clients’ visibility on top of SERPs.The digital marketing service providers help businesses to rank their websites or webpages for long-tail keywords with location details. For example, “Dry Cleaners in Los Angeles” or “Mexican Restaurants in South Carolina”.

Several activities like backlinking to the local event pages, business listings, and websites providing information on the local market are done. The website content is also modified to improve domain health for the targeted keywords. Once all the factors start to work in the positive direction, the businesses have better chances to appear in the snippet of the searches.Here are some benefits you should know before you choose Local SEO techniques for your business:Local SEO tactics are used to reach niche audiences. The searches are highly targeted to the audience near the business facilities. It is noted that within the 5 miles radius chances of converting an interested and intended audience increased many folds.

So, if your company is listed in the top 5 searches for a target keyword excluding results from search advertisement, you’re likely to get well-intended web traffic on your landing page.In a way, you can say that to earn your spot on the first page of SERP is to get organic traffic. If you can strengthen your position by implementing local SEO with the help of search marketing agencies then you ascertain that Google Ads costs are magnificently reduced. And this is not just true for one Search engine. It goes the same for Bing or Yahoo!

37% of the American audience is still hooked to Bing which is why it is equally important for you to work on all the engines that provide your business local searches.As it is comparatively easier given the competition is sieved through, hence the chances of ranking for a long-tail keyword with location details makes your website rank higher much more quickly than it will be for a global keyword with high competition.

This allows your business to build trust in a short span. Ranking on the top SERPs is essential for you as it dominates the market perspective about your business. Your target audience is likely to form an opinion.

Of course, the user experience, once they enter your website, will be the next opinion marker for these decision-makers. However, it is a great start to rank on top.Google Chrome’s feature for providing information in a snippet obtained from listing on Google My Business and Google Maps helps many customers to navigate through relevant stores near them.

By optimizing your business listing on search engines, Jelloow’s top marketing agencies can improve your chances of getting seen by your audience.In 2021, the only way to support your country’s economy is by supporting local businesses. As the country leaders are emphasizing more on producing more local businesses, this is the time to join the race.

Be part of the community to earn referrals and send yours. Local backlinking is a great way to start with but also join networking websites where businesses refer you for other services to their clients. As it is known, clients do visit your store if you happen to be nearby.SEO is one of the most cost-effective methods of getting more exposure for your small business. It is highly recommended for small businesses to invest in SEO because it can lead to a higher ranking on search engine results pages.

Local SEO is a strategy that local businesses should invest in if they want to rank higher in search engines and get more exposure. Local SEO focuses on optimizing your website for Google Maps, Google Places, and Yahoo! Businesses listings. It is crucial for any company looking to grow their customer base locally or nationally.Local SEO for small businesses is the process of optimizing the business’ website so that it ranks highly in search engine results pages. It can be done by creating a custom strategy that speaks to the users in the target market.

Every small business, regardless of size or location, should take care of their local SEO by using tools on the web to increase the visibility of their company online. We will discuss how you can optimize your website for local SEO on Google, Bing, and Yahoo! Search.

The first thing you should do is choose a category for your business. You can then select keywords that are relevant to your industry within Google’s Webmaster Tools account.

Businesses listings. It is crucial for any company looking to grow their customer base locally or nationally.A lot of companies want to know how they can use SEO strategies to get more exposure for their business. This article will give you tips on how you can use local SEO strategies to your company’s advantage.

It’s no secret that the internet has changed the way we do business forever. Many people now use search engines like Google, Yahoo, and Bing to find products and services they need throughout their day. The Internet has made it so easy for consumers to find what they need without having to go through all sorts of trouble, but this also means that many companies are competing for that traffic.The best way to get more customers is to optimize your site for local search. The following are some SEO techniques that can help you achieve that goal.

1) Be sure to include your address, phone number, and directions in the page title.

2) Utilize Google My Business (GMB).

3) Create an optimized local business map listing on Google Maps.

4) Use Google Search Console for Webmaster Tools to confirm or fix any issues with your site’s HTTPS certificate.

5) Update the content on the website regularly with fresh and new information about your business.

6) Make sure you register all of your pages with other local directories like Yelp, Bing Places for Business, Yellowpages, Superpages, Trip Advisor etc.With the help of local SEO tools, small business owners are able to promote their businesses online. These tools are especially useful for small business owners who don’t have a marketing team or an online marketing budget. One of the most popular local SEO tools is Google My Business.

Some other local SEO tools are Yelp, Facebook, Bing Places for Business, and Yellow Pages.Takeaway Thought:

While talking about the local community, Jelloow provides one such service to their clients. Register yourself on our platform for free and create your profile to earn more clients. How?

We host several businesses every week who are looking for marketing services. Based on their budgets and requirement, they go through the network of marketing agencies available on our platform. Once they select one, the agency is connected with the business for more online or offline conversation regarding the project. This is a great opportunity to onboard a new client. Don’t you agree?

If you’re interested, join Jelloow today.

Dec-2021

Search Engine Optimization is like a chain reaction that can serve you not just today but many years if you get it right. Search marketing agencies are trying to keep up with the algorithms and update their strategies accordingly because they can potentially harm or benefit your business. This is why we suggest that companies who are certain of hiring a digital marketing team should let the experts handle SEO for their company on a long-term basis.

Talking about handling SEO, one of the most interesting works the experts do is creating worthy Backlinks. It is a risky business, we must warn you. Your domain’s authority is determined by the quality of the backlinks created.

But, let’s hold on…If you understand the term, “Inbound Marketing” then backlinks are a treasure.

When one higher authority website connects to your website through web links, it is called “inbound interlinking” or “inbound links” or “incoming links”.

This provides your website with high-quality borrowed web traffic which improves your authority on the search engine as the crawlers find your website and its content more of value to their users.

And your likeability factor on search engines becomes higher. This then determines your ranking for the targeted keywords and even gives you preferences when you run PPC ads.

In short, a lot matters on where do you find connections for your website.

So, how do you build quality backlinks then?

Some of the SEO platforms for agencies working to improve their efforts:The concept of guest blogging is more like community service where everyone gets benefits and not just the host or the contributor or the audience. The writer must build a connection with the host to continue writing for them. With each attention-seeking post, you win a worthy link back to your site.

Mitch Monsen says, “ Your relationship with the blogs and bloggers doesn’t end once you’ve published a guest post; you’ve just developed some exceptional business contacts!”

To find how to find these sites, let’s call your business’s top keyword “TK” and next you want to do is:

• Go to Google Search
• Type the following and similar combinations to find listings for your potential business:
  • TK + “guest blog”
  • TK + inurl:guest-post
  • TK + become a contributor
  • TK + “submit an article”

Infographics are quite an attention stealer. These visually pleasing yet informational content pillars have a few great advantages:

• Ticks the box for the audience having the shorter attention span
• Looks great and people can share them an endless number of times
• Talks about the important things precisely
• Present unique Stats, How-Tos, Whys, etc
• Most importantly, builds a link to create exceptional web traffic from intended buyers

Infographics are quite an attention stealer. These visually pleasing yet informational content pillars bring a lot of value to you. How?

Even if you invest $50 to create well-research infographics by creative marketing consultants, it will end up giving you clients worth 10x your product value.

And with their shareable nature, these particular graphics will live to provide you value for a long. There has to be a reason why the Internet sees a 1% increase in the production of Infographics every day.In the digital marketing world, there’s nothing called cheating if you do it intelligently.

Being original and experimental is of course a great deal but when it comes to your competitors, it is only beneficial to keep an eye on them.

Find yourself experts at Jelloow who ace at the spying business and can bring you to report on where and when your competitors are posting their content. With this, you can know and then target the source of getting good quality leads linked back to you. (Hint: Via Content Marketing)As online marketing consultants, we can stop emphasizing how crucial internal linking is. SEO juices need to flow flawlessly. If you’re able to keep your audience engaged, 53% of them will end up making a purchase or book a demo with you.

A lot of factors like website speed or website design will determine the user experience but customer journey is equally important in that case.Webinars are a new trend for a lot of businesses. The trend is quite successful for B2B companies that deal in technology and IT products.

When you gather an interesting set of audience to watch you, you already have gauged them for a good time. With your high-quality and resourceful content, you can easily and quickly build trust.

With sharable resources and by strategically presenting your business products in front of them, you gain word-of-mouth referrals and get backlinks in the form of social media mentions, shared documents, direct organic traffic, and so on.

Are you excited to see what happens if you use all these tricks to market your business? Let Jelloow help you further as well. Check out the top digital agency network and find out the team that is ready to work with you at your favorite price and provide you with nothing but the best results.Some agencies will offer you a lot of services, but it is important to know what you are looking for. If you are looking for the best SEO services, they will recommend that your website rank highly in search engines.

If your goal is to have more traffic, they will help with PPC campaigns and Google Adwords.

The best way to find out what is the best agency for you is to ask them about their experience with your industry or niche.

There are also online resources that can be used as a starting point like Jelloow.In today’s digital marketing world, it is important to have a strong online presence and search engine optimization (SEO) to get your business noticed.

An outsourced search marketing agency can help you in the following ways:

-An SEO agency can help with your content strategy and quality content creation.

-A social media agency can help you in optimizing your social media channels and generate traffic through social channels.

-A graphic design company can help with designing logos, newsletters, digital banners, email templates etc.

-A search engine marketing (SEM) company can provide you with keyword research for better ranking in SERPS and create advertisements in Google AdWords and Bing Ads etc.One of the most important aspects of digital marketing is SEO and optimizing your site for search engine rankings. It’s a complicated process but there are digital agencies that specialize in this area. Hiring an SEO specialist can bring a lot of benefits to your business so it’s worth looking into.An SEM agency needs a strong portfolio of a variety of skills and capabilities. They should have the ability to collect, analyze and report on data, as well as have a solid understanding of how to use it for marketing purposes.

Here are 4 things that you should be looking for in your next digital marketing company:

1) Great presenters – They need to be able to translate your ideas into actionable campaigns with high conversion rates.

2) Strong online presence – The company needs to have an online presence that is engaging and inspiring.

3) Quick turnaround time – Speed is important when it comes to providing results for clients, so they want one who can deliver quickly and with ease.

4) Optimized websites – A digital marketing company will work on SEO.Marketing agencies have always offered SEO services to their clients. These days, they are also offering social media advertising, web design, and development, content marketing, email marketing, etc.

A marketing agency is a company or organization that offers an integrated range of marketing services to clients. The services are usually customized based on the client’s needs and are often offered at a fixed cost.

Marketing agencies offer a wide range of services for their clients which include digital marketing, SEO services, social media management etc.Takeaway Thought:

While talking about the local community, Jelloow provides one such service to their clients. Register yourself on our platform for free and create your profile to earn more clients. How?

We host several businesses every week who are looking for marketing services. Based on their budgets and requirement, they go through the network of marketing agencies available on our platform. Once they select one, the agency is connected with the business for more online or offline conversation regarding the project. This is a great opportunity to onboard a new client. Don’t you agree?

If you’re interested, join Jelloow today.

Nov-2021

Falling into a habit is much easier and comfortable for all of us. This is true when it comes to our buying patterns. Even as businesses, we ought to make choices from our biased minds. And when it is about marketing your digital marketing services, customer loyalty programs have proven to be the best to gauge such habitual patterns.

To see some outcomes in your business as well, try out the following ideas first-hand:There are hundreds of digital marketing agencies around the world. From big firms to startups, they are selling similar services to a vast audience. However, how you cater to the needs of your customer may differ across the equator.

Reward points are often seen as an eCommerce tactic by many experts. Some agencies report that having to choose such a technique has helped them maneuver situations of draught in business.

Are you wondering how can it work in Digital Advertising companies?

Consider your services as marketing packages. These packages can now act as a product that once purchased will be rewarded with points. These points can be redeemed in the next purchase of services.

This way, you invite your clients to do more business with you. In fact, the ability to choose packages as per their need allows them to control the marketing budget. This is why your customers are likely to buy from you next time.Membership is a great traditional method to create a community that helps each other. The building of the networking era began when people with common interests bartered services in business transactions.

Sephora’s loyalty program members are contributors to 80% of their total sales. They have far more sustained this mechanism by also adding a reward system to their customer plans.

Customers come back to Sephora not because they have successfully positioned themselves as the trustworthy source of all beauty products around the world but also because brand value reflects their audience segment. To achieve such success in digital marketing, you have to proceed with a plan that involves building communities. Remember, Sansa Stark in Game of Thrones said, “The lone wolf dies, but the pack survives.”Finding ways to call your clients back to you is not the work of an analytical mind but of a creative one.

You need to give them a reason to come back to you.

• Excellent services
• Around-the-clock helpdesk
• A Gift to Remember

What can you, a digital marketing team, gift your customers? Well, a great ROI for a starter. Providing unquestionable services backed by results will surely make your clients think of you. But sending them perks along can be a great idea too.

Yes, a free coke with your McDonald’s meal sounds like a deal. In similar ways, get your businesses to look forward to making a deal with you again by sending them with an extra service. Did they ask for running an advertisement campaign for you? Why don’t you also share a Free Competitor’s Analysis Report too? This will allow them to trust you better and seek your advice for other services in the future.Who doesn’t love the tags like “50% off!”, “Buy 5 and Pay for 3!”, “Pay Online & Get Shipping Free”?

It’s always a great idea to give your returned customers a warm welcome with special treatment. The gesture in itself is the reason why your clients will like to work with you again.

They’re not necessarily be looking for a cheap service, rather a trustworthy one. So, your intentions of creating a professional bond will be received well when you offer them a special discount on their repeated purchases of your services.Unlike membership plans, the retainer program is about preparing a contract where on a monthly basis, your services are automatically restored for a service period.

You can have a 6-month, 12-month, or even 2-year retainer program depending on the mutual agreement between you and your client.

This might sound like a compromise of the freedom to choose but it actually helps to sustain relationships when time gets a little rocky. Nevertheless, it is considered quite a useful tactic for a long-term association.Thought Pond:

When you’re registered with Jelloow, you are bound to receive highly convertible leads from our digital marketing platform. The next step is to sell your service along with your sales team. Use any of the above methods to build trust so your clients want to work with you more than just one time.

Of course, your work will speak volumes, so give it your best shot!