Why You Should Invest in Influencer Marketing Now More Than Ever

Published on 17-05-2022

Posted By - Super Admin
Why You Should Invest in Influencer Marketing Now More Than Ever

Blog / Web Software Development/Website / Creation Software/Website Creation Quote: How to Find..

In the age of social media more and more businesses are starting to use influencer marketing to promote their brand. Influencer marketing is a type of social media marketing that involves product mentions and endorsements from influencers (people who are deemed experts within their particular niche.) Influencers typically have a steady and/or large following.

 

Creative Outreach

 

With influencer marketing you can use endorsements from well-known influencers to promote your brand. Social media influencers are viewed as experts by their followers. Therefore, their followers view them as a trustworthy source. Influencer marketing gives an opportunity for your brand to be promoted in a creative manner. For example, TikTok is a popular social media platform amongst many influencers.

Logo

Description automatically generated

 

Influencers use TikTok to create entertaining videos (dancing, singing, promotional skits, etc.) to shed light on a particular product. Eight new users join TikTok every second, and 650,000 users join daily.

 

Eye-catching Strategy

 

Instagram is another social media app that is widely used by influencers. Audiences are attracted to the colorful, bright aesthetics that influencers’ Instagram pages showcase. As a result of this, audiences are inclined to become interested in the brand that the influencer is promoting. Influencers also use memes to endorse a brand in a relatable way, such as this post from Jelloow’s Instagram page:

A picture containing text, yellow, screenshot

Description automatically generated

 

Authentic Consumers

 

Influencer marketing is beneficial because it is a way to quickly reach loyal consumers who have an authentic interest in what your brand has to offer:

  • Influencers typically work with brands whose products are aligned with what they stand for and what they normally promote on their social media platforms.
  • The things influencers promote are things that their followers are interested in using.
  • Therefore, the audience that you attract will be interested in what your brand promotes.

 

Benefits of Influencer Matching

 

Not sure which influencer agency to pick? No worries! In just a click,  Jelloow can match you with qualified influencer agencies that are suited to your best interest. Jelloow matches you with reliable agencies based on skills, budget, experience, and more.

 

0 0 0 0 0 0
Loading...
Access our
exclusive content!

Register and receive exclusive marketing content and tips directly to your inbox.


Other articles you might be interested in
...

Why You Should Invest in Influencer Marketing Now More Than Ever

17-05-2022

In the age of social media more and more businesses are starting to use influencer marketing to p

Read More

Post By

Super Admin

...

E-commerce Facebook Ads: Essential Tips for More Sales

18-03-2022

E-commerce Facebook Ads: Essential Tips for More Sales

 

It is enterta

Read More

Post By

Enrique Gimenez

...

Content Marketing on B2B SaaS on Platforms

05-03-2022

Content Marketing on B2B SaaS on Platforms

 

Read More

Post By

Enrique Gimenez

More articles in Web & Software Development