Jelloow – Benefits of Influencer Marketing

Why You Should Invest in Influencer Marketing Now More Than Ever

Published on 17-05-2022

Posted By - Super Admin
Why You Should Invest in Influencer Marketing Now More Than Ever

Blog / Web Software Development/Website / Creation Software/Website Creation Quote: How to Find..

In the age of social media more and more businesses are starting to use influencer marketing to promote their brand. Influencer marketing is a type of social media marketing that involves product mentions and endorsements from influencers (people who are deemed experts within their particular niche.) Influencers typically have a steady and/or large following.


Creative Outreach


With influencer marketing you can use endorsements from well-known influencers to promote your brand. Social media influencers are viewed as experts by their followers. Therefore, their followers view them as a trustworthy source. Influencer marketing gives an opportunity for your brand to be promoted in a creative manner. For example, TikTok is a popular social media platform amongst many influencers.


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Influencers use TikTok to create entertaining videos (dancing, singing, promotional skits, etc.) to shed light on a particular product. Eight new users join TikTok every second, and 650,000 users join daily.


Eye-catching Strategy


Instagram is another social media app that is widely used by influencers. Audiences are attracted to the colorful, bright aesthetics that influencers’ Instagram pages showcase. As a result of this, audiences are inclined to become interested in the brand that the influencer is promoting. Influencers also use memes to endorse a brand in a relatable way, such as this post from Jelloow’s Instagram page:

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Authentic Consumers


Influencer marketing is beneficial because it is a way to quickly reach loyal consumers who have an authentic interest in what your brand has to offer:

  • Influencers typically work with brands whose products are aligned with what they stand for and what they normally promote on their social media platforms.
  • The things influencers promote are things that their followers are interested in using.
  • Therefore, the audience that you attract will be interested in what your brand promotes.


Benefits of Influencer Matching


Not sure which influencer agency to pick? No worries! In just a click,  Jelloow can match you with qualified influencer agencies that are suited to your best interest. Jelloow matches you with reliable agencies based on skills, budget, experience, and more.


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