If you're a lawyer looking to improve your online presence, content marketing is a great place to start. Content marketing is about producing and distributing valuable content that attracts users, as well as nurturing them into becoming customers. Here are some tips on how to do this effectively:
Your SEO focus content keywords dedicated for law firms.
The key to good SEO is having a clear focus on the keywords you want to rank for. These are the words or phrases people use to find your business online. When deciding what keywords you should focus on, keep these things in mind:
Be specific and concise. You want to make sure that your focus keyword is appropriate for what it's trying to accomplish, but also not too broad or long-winded. For example, "law firm" is much more generic than "personal injury attorneys," so when searching for information about personal injury lawyers a user might be more likely to type "personal injury attorneys" into their browser's search bar instead of just entering law firm into Google.
Use your keyword throughout all of your content (not just titles). This includes using them as part of headlines, descriptions and body text; using bolded text or italics when possible; naturally including relevant synonyms in places where possible; avoiding over-optimizing by only including keywords once per paragraph or sentence (or better yet - avoid repeating them altogether); etcetera etcetera ad infinitum ad nauseam until death do us part!
How to create a content law calendar.
When it comes to content marketing, planning is critical. This can be daunting for busy lawyers and firms, but it’s important to remember that you’re not alone in this struggle. Consider starting small by creating a basic plan that maps out your content calendar at least three months in advance.
With that in mind, here are some tips for creating a content calendar:
Consider your audience and their needs. When planning your content marketing strategy, think about what types of information would be most useful to people who come across your website or social media profiles—especially if they have questions about legal issues they're facing right now. You may also consider whether you want to target particular groups (such as women or people who speak other languages) with certain topics or subjects because they might face unique challenges when dealing with the law. For example, many low-income individuals don't know how much money they need each month just for basic living expenses like rent—which means these folks might think twice before calling an attorney because they're worried about spending too much money on legal fees!
Create a well-rounded mix of content assets for your law firm.
Create a well-rounded mix of assets.
Keep in mind that you're building a library, not just one piece.
Use different formats, channels and platforms for each piece of content.
Target the right audiences with the right topics.
Consider a video marketing strategy dedicated to your law firm.
Videos are a great way to engage with your audience, and can be used for many purposes. Here are a few examples of how you can use video:
To explain concepts: If your firm is known for handling complex cases or providing expert advice, this may be an ideal way to demonstrate your expertise.
To show how something works: For example, if you have developed unique technology that serves clients in an efficient manner, it might be useful to show the process from start to finish through video.
To provide instructions: When introducing new services or products, uploading instructional videos will help make things easier for clients who need guidance learning how best to use them.
Promote an event or product (or both): Hosting conferences and launching new services often requires extensive advertising before the event occurs—and after as well! With videos being so accessible on social media platforms like Facebook and Twitter these days, they're an effective means of promoting upcoming events while also informing potential attendees about what they'll receive when they show up at said events."
Establish your law social media content presence.
Social media is a great way to reach a lot of people. With the right strategy, you can build relationships with your audience and promote your content.
Social media is also a great tool for customer service, answering questions, and measuring the effectiveness of your content.
Use email marketing to keep in touch with clients and prospects after they contact you.
After a client or prospect has contacted you, continue the conversation with email marketing that is relevant to their area of interest. You can use email marketing to promote your services and products, upcoming events and webinars, or content.
Email marketing can be an effective way for people to learn more about your firm and what you have to offer. It's also a great way for new clients and prospects to learn more about you if they're not ready for a phone call yet.
Optimize your law content for search engines.
Optimizing your content for search engines is a great way to increase visibility and attract new visitors. Here are some tips:
Use keywords in the title tag of a page
Use keywords in the page URL
Use keywords in the page title (H1 tag)
Use keywords in header tags throughout the text
Write unique, relevant, high-quality content
Repurpose your law content for multiple platforms.
Repurposing content for multiple platforms is a legal marketing best practice. It's also the easiest way to ensure that your content gets the most eyeballs possible.
Here's an example: If you've published a blog post, it may be useful to repurpose that piece of writing into an infographic or video (or both). You can then share that infographic or video on social media or embed it in your website. The end result? You're reaching more people with the same great content!
The importance of repurposing isn't just limited to creating new pieces of content from old ones; it can also help you get more mileage out of existing pieces by giving them new life and exposure on different platforms. This can take many forms—for instance, if you have a client who needs help securing funding for their next business venture but isn't sure how much money they'll need (or where), one option would be to create a listicle about funding for startups and small businesses across categories like "How Much Is Enough?" or "The Best Sources Of Funding Your Company Will Find."
Content marketing for your law firm involves creating, distributing and monitoring online content that is valuable to your target audiences. The goal of your content is to attract users and nurture them into becoming customers.
Content marketing involves creating, distributing and monitoring online content that is valuable to your target audiences. The goal of your content is to attract users and nurture them into becoming customers.
There are many ways that law firms can use content marketing for their benefit; whether it be attracting new clients or retaining existing ones, the following tips will help any firm use this tool effectively:
Create useful content on your website or blog that answers common questions about your practice area and provides helpful advice for potential clients looking for help with similar issues.
Write articles about recent developments in law that may affect businesses within your industry and distribute them through a newsletter or email campaign targeted at potential customers who might find the information interesting enough to sign up for more information later down the line when they decide whether or not they need legal services from you specifically (you can even include links directly back to these pages so readers know where else they could go if they want).
Promote these resources through social media accounts like Facebook, Twitter and LinkedIn; then keep track how many clicks/views each post gets so as soon as possible so as soon as possible see what kind topics people are interested in reading more about most often - this will help inform future efforts since those types
When it comes to content marketing for your law firm, there’s no one right way to do it. Instead, there are many different ways that will work for you and your business. You just have to find the right mix of tactics that works best based on what you want to accomplish with your law firm’s online presence. If you follow these tips we’ve outlined here today, then maybe someday soon you too will see an increase in clients coming through those doors!
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