When Too Much Data Can Be Too Much

July 2022 - Ian Huang

Today's digital world is a fast-paced environment where information is constantly being created and distributed by the second. Millions of data and statistics enter the digital realm to be included in big data, where informations would generally be 

Big data contains many different types of data in the digital sphere. A company's customer data is usually buried within the millions of pieces of information in big data.

How could you find your desired customer data under the billions of information available?

With so much data to manage, it would be impossible to sort out customer data from the big data already existing in the digital world. A sorting solution would be necessary to find and narrow down your desired data. 

Segment is a developer-first analytics solution that empowers 15,000+ startups to scale their data infrastructure. Collect data from web, server, mobile, and cloud apps; send it to 300+ data destinations.

Collecting and analyzing customer data is critical to growing a startup. Narrowing down the data and finding what you really need as well as knowing what customers want is important to grow your brand’s name in the digital market.

That’s why we’re giving early-stage startups Segment for free for up to two years when you join our Startup Program—along with other perks. Apply now to see if you qualify for our startup program.

Interested in offering Segment startup credits to your portfolio, or customers?

You can become a partner with Segment.

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