Today, businesses, whether large enterprises or sole proprietorship, need digital marketing solutions from the very beginning to their performance pinnacle. The business owners who were slow to adapt to the digital transformation were forced to make a quick shift to survive the fast-evolving marketplace.
A Brief History of Digital Marketing And The Transformation Of Marketing Strategies
Digital Marketing Defined
Digital marketing is a form of marketing in which the marketer uses digital technologies, such as the Internet, social media, mobile devices, display advertising, and more recently wearable devices. Digital technologies have become an essential part of how consumers interact with businesses and each other.
The Early Years of Online Marketing
You are probably wondering what the world was like before the digital marketing era. Chances are, you are not old enough to have experienced it. Digital marketing has been around for over three decades, but most of the world has yet to realize its power.
Why Marketing Services Should Pay Attention to the Explosion in Online Shopping
Online shopping is at an all-time high. People are no longer bound by the limits of their immediate surroundings for their shopping needs.
Online retail sales are expected to grow this year, with an increase of 3%. This means that marketers who want to reach their potential customers should pay attention to the explosion in online shopping.
Digital Innovation in the Mid 2000s
The digital revolution that we see today is not a coincidence. It was a result of the changes that happened in the mid-2000s. Back then, we saw the rise of social networks and digital commerce. Companies like Facebook, Google and Airbnb emerged and changed the world forever.
Companies saw potential in this new industry and started investing heavily to make sure they were part of this new trend. They invested in e-commerce, analytics, and other technologies to keep up with the digital age.
The Birth & Growth of Social Media & Mobile Devices
Mobile devices have become an essential part of our daily lives as we rely on them for communication, entertainment, and information gathering.
The first social media platform was Myspace and it was created in 2003 by Tom Anderson and Chris DeWolfe. This new technology was designed with the intention to connect people through social networking. However, Myspace's popularity gradually declined as new social media networks were introduced such as Facebook and Twitter which offered more features than Myspace did at the time.
What You Need to Know About Google's Role in Digital Advertising Strategy
Search engine marketing, or SEO for short, is a form of online marketing that involves the optimization of a website so that it appears at the top of search engine results pages.
Google Ad Services is Google’s advertising arm and one of the largest providers of digital advertising. This includes ad products such as Google AdWords and Google Display network. It also offers search engine optimization (SEO) services such as conversion optimizer, content strategies, and keyword tools.
So, if you’re a ‘new entrepreneur or an experienced founder of a company, here are the reasons your business need a digital marketing platform to market your products and services in 2021:
Starting a new business or launching a new product into the market stream requires more than just existence. What companies fail to do in the first place is to create the hype before actually riding the waters.
Here, online marketing experts suggest all the newbies to first evaluate.
You need to focus on the high tides and low waves that your competitors are facing. Wondering how digital marketing can help you to identify your potential?
Well, market research is the most wanted service in today’s time. With limited resources and high competition, it is better to invest before than regret later. Moving further, you need to have a pre-launch marketing strategy in place. Why?
Create an audience
Inform and Aware
Tell a Story to Connect
Amplify Customers’ First-Response
And the list goes on. Your audience needs to know you before you make an entrance.
2. Business Expansion
Expansion is like a dream come true for any company. However, it is of utmost importance to plan it and execute it at the right time. But, how would you know when is the time?
Well, digital marketing teams help their clients ascertain the revenue cycle and define the expected growth in the specified period. With the right strategies and campaigns running for your business, you can predict better how the next 1-month, 6-month, 2-year, or 5-year from now would look like.
That’s why planning a business expansion without the opinion report by marketers would be a big no-no!
3. Set Success Goals
When we talk about expansion or a launch, we take the responsibility of scaling a business. And to do so, you define goals.
Marketing without goals is nothing but a scam in today’s time. It is a frightening scenario that 44% of businesses marketing digitally do not have a concrete strategy. They tend to spend more and achieve less. In this scenario, when businesses don’t have a proper tracking funnel, they lose potential customers.
Hence, it is essential to set goals, track performance metrics, keep an eye on ROI and keep improving the marketing plan as you go.
4. Graphic Designing
Kate Moross quotes, “The key to great ideas is not having them, it is executing them. And great ideas come from problems. As designers, we call problems, briefs and we call reactions to problems, concepts.” What they mean to quote here is that you might have a great idea to solve a problem but in digital marketing, you will only find success when your idea is executed well.
Here, the execution not only means an aesthetically pleasing design. It also means how you represent your information- video, audio, image, animation, infographics, etc.
Hiring experts for graphic designing services is a great investment every business needs to make today. Jelloow has been helping companies to connect with experts in their field who have the experience and excitement to take on new projects. Do check out our network to find help!
5. Reach Locally not just Globally
With local SEO getting much attention, even offline stores are leveraging digital marketing services. You might like to know some amazing revelations about local searches during the Pandemic:
40% of searches are local
50% of searches contain “near me” as a part of the keyword
70% of people will check reviews, timings, and contact information first before visiting, physically
So, not just globally but to run your business locally, you need to have a constructive marketing plan to work on.
6. Stay Relevant
With algorithms changing now and then, the digital sphere revolves quickly!
Staying relevant has been a task for all brands. Companies that worked on their SEO strategy in 2010 are far behind in today’s time. For example, black hat SEO was a fad, and when algorithms changed, white hat SEO took over. Not just that the rankings dropped significantly for some brands but there were websites banned from the engine.
Currently, voice marketing, AI, and machine learning concepts have made search engines think like humans. You need promising search marketing agencies to rank your websites on top SERPs today.
Similarly, social platform algorithms are new to many. But experts can shorten the time within which results show up.
7. Find and Engage Your Audience
Enthusiastic brands are prone to exhausting their marketing budget within the first few months. What to do for saving yourself from the loss?
Divide and conquer all the digital marketing activities into the 4 Buckets- Reach, Act, Engage and Convert
Track your audience and create buyers’ persona at each stage
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The ocean of marketing is deep and sometimes volatile. Businesses with a plan can ride the waves. If you think you need professionals to work for you but are not sure about the expense, why don’t you choose from Jelloow Network. Jelloow registered digital agencies are curated, vetted, and highly recommended by dozens of other clients.
The best part is- you pay for what you want.