Nov -2021

Today, businesses, whether large enterprises or sole proprietorship, need digital marketing solutions from the very beginning to their performance pinnacle. The business owners who were slow to adapt to the digital transformation were forced to make a quick shift to survive the fast-evolving marketplace.Digital marketing is a form of marketing in which the marketer uses digital technologies, such as the Internet, social media, mobile devices, display advertising, and more recently wearable devices. Digital technologies have become an essential part of how consumers interact with businesses and each other.You are probably wondering what the world was like before the digital marketing era. Chances are, you are not old enough to have experienced it. Digital marketing has been around for over three decades, but most of the world has yet to realize its power.Online shopping is at an all-time high. People are no longer bound by the limits of their immediate surroundings for their shopping needs.

Online retail sales are expected to grow this year, with an increase of 3%. This means that marketers who want to reach their potential customers should pay attention to the explosion in online shopping.The digital revolution that we see today is not a coincidence. It was a result of the changes that happened in the mid-2000s. Back then, we saw the rise of social networks and digital commerce. Companies like Facebook, Google and Airbnb emerged and changed the world forever.

Companies saw potential in this new industry and started investing heavily to make sure they were part of this new trend. They invested in e-commerce, analytics, and other technologies to keep up with the digital age.Mobile devices have become an essential part of our daily lives as we rely on them for communication, entertainment, and information gathering.

The first social media platform was Myspace and it was created in 2003 by Tom Anderson and Chris DeWolfe. This new technology was designed with the intention to connect people through social networking. However, Myspace’s popularity gradually declined as new social media networks were introduced such as Facebook and Twitter which offered more features than Myspace did at the time.Search engine marketing, or SEO for short, is a form of online marketing that involves the optimization of a website so that it appears at the top of search engine results pages.

Google Ad Services is Google’s advertising arm and one of the largest providers of digital advertising. This includes ad products such as Google AdWords and Google Display network. It also offers search engine optimization (SEO) services such as conversion optimizer, content strategies, and keyword tools.

So, if you’re a ‘new entrepreneur or an experienced founder of a company, here are the reasons your business need a digital marketing platform to market your products and services in 2021:Starting a new business or launching a new product into the market stream requires more than just existence. What companies fail to do in the first place is to create the hype before actually riding the waters.

Here, online marketing experts suggest all the newbies to first evaluate.

You need to focus on the high tides and low waves that your competitors are facing. Wondering how digital marketing can help you to identify your potential?

Well, market research is the most wanted service in today’s time. With limited resources and high competition, it is better to invest before than regret later. Moving further, you need to have a pre-launch marketing strategy in place. Why?

• Create an audience
• Take Surveys
• Inform and Aware
• Tell a Story to Connect
• Amplify Customers’ First-Response

And the list goes on. Your audience needs to know you before you make an entrance.Expansion is like a dream come true for any company. However, it is of utmost importance to plan it and execute it at the right time. But, how would you know when is the time?

Well, digital marketing teams help their clients ascertain the revenue cycle and define the expected growth in the specified period. With the right strategies and campaigns running for your business, you can predict better how the next 1-month, 6-month, 2-year, or 5-year from now would look like.

That’s why planning a business expansion without the opinion report by marketers would be a big no-no!When we talk about expansion or a launch, we take the responsibility of scaling a business. And to do so, you define goals.

Marketing without goals is nothing but a scam in today’s time. It is a frightening scenario that 44% of businesses marketing digitally do not have a concrete strategy. They tend to spend more and achieve less. In this scenario, when businesses don’t have a proper tracking funnel, they lose potential customers.

Hence, it is essential to set goals, track performance metrics, keep an eye on ROI and keep improving the marketing plan as you go.Kate Moross quotes, “The key to great ideas is not having them, it is executing them. And great ideas come from problems. As designers, we call problems, briefs and we call reactions to problems, concepts.” What they mean to quote here is that you might have a great idea to solve a problem but in digital marketing, you will only find success when your idea is executed well.

Here, the execution not only means an aesthetically pleasing design. It also means how you represent your information- video, audio, image, animation, infographics, etc.

Hiring experts for graphic designing services is a great investment every business needs to make today. Jelloow has been helping companies to connect with experts in their field who have the experience and excitement to take on new projects. Do check out our network to find help!With local SEO getting much attention, even offline stores are leveraging digital marketing services. You might like to know some amazing revelations about local searches during the Pandemic:

• 40% of searches are local
• 50% of searches contain “near me” as a part of the keyword
• 70% of people will check reviews, timings, and contact information first before visiting, physically

So, not just globally but to run your business locally, you need to have a constructive marketing plan to work on.With algorithms changing now and then, the digital sphere revolves quickly!

Staying relevant has been a task for all brands. Companies that worked on their SEO strategy in 2010 are far behind in today’s time. For example, black hat SEO was a fad, and when algorithms changed, white hat SEO took over. Not just that the rankings dropped significantly for some brands but there were websites banned from the engine.

Currently, voice marketing, AI, and machine learning concepts have made search engines think like humans. You need promising search marketing agencies to rank your websites on top SERPs today.

Similarly, social platform algorithms are new to many. But experts can shorten the time within which results show up.Enthusiastic brands are prone to exhausting their marketing budget within the first few months. What to do for saving yourself from the loss?

• Divide and conquer all the digital marketing activities into the 4 Buckets- Reach, Act, Engage and Convert
• Track your audience and create buyers’ persona at each stage
• Find more similar profiles and connect

Takeaway:

The ocean of marketing is deep and sometimes volatile. Businesses with a plan can ride the waves. If you think you need professionals to work for you but are not sure about the expense, why don’t you choose from Jelloow Network. Jelloow registered digital agencies are curated, vetted, and highly recommended by dozens of other clients.

The best part is- you pay for what you want.

10-10-2021

Are you a copywriter? Or looking for content writing services? Then this article is for you.

We strain every nerve in our brain to get that “Eureka!” moment whenever we begin writing a piece. The first few lines are always dreadful. You would type-erase-type-type-erase-type several times until it forms a para. However, the road is longer than it seems.

You want your copies to turn out attractive, sensible, and relevant to the target audience. Going deep down to the third level of your mind and pulling out creative punchlines, headings, and most importantly content requires extra effort.

Worry less, folks! We’ve got trustworthy writing tips for your next writing venture. Follow us!Maintaining a calendar has to be a habit for a writer. Why?

• Keeps you motivated to write
• No time wastage to find the topic every day
• Provides a wireframe for your website and social media platforms
• Work becomes strategic & consistent

Apart from these efficiency benefits, you will find a balance for your creativity as well.Pushing through deadlines, shuffling between projects, and proofreading your previous content can take a toll on your productivity. We’ve all been through that phase. There are days when it’s just not happening.

But, keep writing.

To motivate other writers, Louis L’Amour said, “Start writing, no matter what. The water does not flow until the faucet is turned on.”

When our writers fall back to their grey zone, we take things light and slow. Let them produce copies that aren’t their best. We believe that a badly written page can be corrected but a blank page is of no use.

Next time, use your “Writer’s Block” for good.Stories are the essence of life. Secretly, we all want to live a life that can be written in history books. And digital content marketing is no exception.

Storytelling improves your editorial. It’s the factor of suspense that makes your write-up a million dollars.

Wondering, how would we do it?

We obsess over reading, learning, and correcting ourselves. Also, try these steps to improve your storytelling skills:

• Study Comedians. Listen to TED talks. Follow Podcasts. Pay attention to Politicians’ Speeches. These influential people are great at keeping their audiences engaged with their content for as long as they want. Pick that quality.
• READ. There’s no shortcut. There’s a misconception that every writer has to be a book lover. We agree to disagree with this belief. However, even if you’re not a book-lover, you have to become an avid reader. Reason? Reading different genres prepares you to write for various industries.
• Know what they say? Let critics be brutal than your audience. Take reviews before publishing your copies from some of your dear colleagues or friends. It’s a good way to know if they’ve received your thoughts well or not. If there’s a conflict, you can simply resolve it.

This doesn’t mean you’ve to turn into William Shakespeare every time you sit to write. Let go of your super creative hat once in a while.

Produce copies that are straightforward for your target audience. Sometimes, people are actually looking for quick guides or solutions to their problems. This is when your plain but purposeful content will come in handy.What’s written in the basic style keeps the authenticity. Writers have to resist a lot to stay on the line. We tend to make idioms, quotes, statistics, and fiction our best friend while penning down a piece of content. Is it bad though?

Nope! You just need to strategically place it. Anything that has an excess of textual beautification would fail to deliver the message.Listicles are famous. We love to create long-format content that reads “ 10 Steps…”, “17 Strategies…”, “5 Famous Tips…”, “11 Proven Facts…”, and more. It has worked fine to capture the eye of readers and get clicks from SERPs. But are you doing this concept right?

There are two ways to create your listicle:

• Reverse Count: If you’re writing something like “Top”, “Most”, “Best”, etc then keep the best for the last. The reverse count will keep the suspense factor alive in your content.
• Sequential Count: This helps when you want to write a stepwise guide for your readers.

Meanwhile, did you notice what we did in this article?“2 Billion people are active on Facebook.”

Or

“2 in 7 people are active on Facebook.”

With the latter statement, you are simply making the facts more realistic and relatable. People can quantify how many users are online among their own group. This way of presenting facts will help your readers to connect and understand the quantum of the situation.

So the next time you are caught in the middle of making statistics look good, you know how to put it. Example: “One in four women…”, “9 out of 10 people…”, and more.Whether you’re starting out new or have been in this field for a while now, feedback is never going to be easy.

As creative marketing consultants, we can’t emphasize more on not taking feedback as personal attacks. Never let them cross your heart but contain them in your mind.

Every reader will come along with their set of opinions. Choose what falls into your bucket of criteria. While keeping your target audience and client into consideration, keep updating your copies until they all scream- “Perfect!”

Positive criticism will always shape your copy into a remarkable piece as it ensures that readers receive what you intend to deliver.Tighten up your belts…

Since the inception of digital marketing solutions, creating calling-out content has always remained essential. However, now it needs to be witty, hard-hitting, and actionable.

Work on your skills to become influencers. Think like thought leaders who dominate the crowd. Or you can just choose the preferred services from the trusted network of talented content marketers at Jelloow. We bolster your company’s growth with the right dose of marketing and creativity. For continued support, keep watching this space for more suggestions.