Our Marketing Guides, tips for getting started in marketing.

Our Marketing Guides

Comprehensive guides and tips for getting started in marketing.

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    It's More Than Just a Brand, It's A Story

    23-08-2022

    Digital marketing today extends beyond a nicely designed graphic advertisement.   The key to attract new customers is through telling a story about the product.      Video marketing has been crucial to the marketing industry as it incorporates filmmaking in the promotion of new products.   However, producing an eye-catching video requires a lot of effort for startups.     Why Video Marketing?    Video marketing boosts Conversions and Sales,  shows great ROI, builds trust, encourages social shares and so much more.   It also appeals to mobile users. Explaining everything to even the laziest buyer never gets easier!   Even big companies like Google love video marketing.     Video marketing has been all the rage for the past few years.   As a partner of ours, Vidico is bringing startups and companies up to speed with the current wave of video marketing.   Vidico is the video production company that makes your product's complexity disappear with high-quality video content.   Startups and enterprises like Square and Spotify have utilized Vidico to create amazing videos that promote their brands.   And what are the results? Over 70% view rate from skippable ads, 3,617% increase in Google Search Lift and more.     Vidico would like to invite readers to get an idea of pricing with our two-minute quiz.   Let Vidico create new stories for your brand through videos!   We always love a good story. Let Jelloow start one for you!   Jelloow is the modern, end-to-end outsourcing solution that brings together the world’s best small agencies and technology - in one place.   Jelloow's agencies are best-in-class, creating the largest global network of small agencies. When vetting + onboarding teams, we consider size, industry, aesthetic, past client experience, expertise, and location.    Discover Jelloow. 


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    Create your perfect marketing project brief

    24-07-2022

    When brainstorming ideas for a project, it can be easy to feel overwhelmed or to feel like you don’t know where to start. However, in order to find a marketing agency that is best suited to your company’s needs, it is very important that you create a project brief so you can clearly articulate your expectations for the agency that you work with.  Today I will tell you how to successfully create a project brief, which will help our platform here at Jelloow connect you to the agency of your dreams. - COMPANY INFORMATION  - The first thing that you should include in your project brief is information about your company. We want to know things such as the size of your company, the industry you’re in, your B2C and B2B transactions, and who your target audience is. - SMART GOALS - Next, we would like to know the marketing goal that you would like to achieve. What is your SMART marketing goal? Make your goal as concrete as possible to ensure your needs are being met. - MARKETING SERVICES - The third thing that you should include in your brief is a rough estimate of the services you think you’ll need for your project. Don’t worry if you aren’t fully aware of what you need as agencies are here to guide you.  - BUDGET - Next, it is important that you establish the budget for your project so that you avoid last-minute expenses, and you can inform us on how the budget will be spent on the project based on the things you’d like to achieve. Let us know what you can afford. - AGENCY REQUIREMENTS - Finally, let us know any additional expectations you have in order to define your finished project as successful, as we value our customer’s satisfaction.       Once you’ve finalized your project brief, send it over to Jelloow.com to get matched with the agency that best suits your project’s needs. It all starts with the project brief. The more concrete the brief, the better match you will have!


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    3x Marketing Resources Brands Needs

    19-07-2022

    In today’s economy, starting a new business can be very difficult. However, it isn’t impossible to do so if you utilize the right resources to build your startup. Today I will tell you about 3 different marketing resources that will help your brand grow.   1. CONTENT   The first resource that can help take your brand to the next level is the utilization of content. Content is key in the field of marketing as it allows you to shed light on the subject matter of your company’s expertise. At Jelloow, we can help you find agencies who will bring your brand’s message to the public through content creation.   2. BRANDING   The next marketing resource that you can utilize to enhance your company is the use of branding. If you have a great content strategy, it can strengthen your brand’s presence, and in turn, your brand will speak for itself. It is very important that your company utilizes branding as it creates loyal customers who will continue to recognize your business.   3. EMAIL  Finally, Email marketing is beneficial to your brand as it allows you to consistently stay in contact with your customers. Studies show that it costs five times more to acquire a new customer compared to retaining an existing customer. With that being said, Jelloow can help you find email resources to promote your business’s products and services to a large audience   Watch the full video here     If you have a startup and need help taking it to the next level, Jelloow is right for you. Our marketing service here at Jelloow can connect you to marketing agencies who will utilize their expertise to help you grow your brand. All it takes is one single click and you will be matched with an agency who best meets your company’s needs. Visit us at Jelloow.com and get started now!


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    Top 3 Brand Marketing Projects

    04-07-2022

    As we all know, it is very important that you build a great brand community for your business. In order to do so, it is important that you prioritize the right projects for your brand.   Today I will be telling you about the top 3 most used brand projects that brands submit.   1. SOCIAL MEDIA The first project I will talk about is social media. Many brands use social media to build their brand and community. Utilizing social media allows you to reach a large audience through one platform.  In addition, business leads are generated through social media platforms. This allows you to use those platforms so that you can generate sales through them. It is a necessity for you to have a social media presence if you want to reach the largest amount of potential customers.   2. CONTENT CREATION  The next project that brands use is content creation. With content creation, you can utilize multiple platforms, such as video, blog, and email, and repurpose your content over different channels. Delivering fresh content is important as it is expected to usher in a year of exploring trends in the Metaverse,influencer marketing, and strategy development.   3. SEO  Finally, SEO, or Search Engine Optimization,  is another project that brands submit. SEO is important as it is used to drive Google searches to your website.  By adding keywords to your websites, it will increase the chance of your site being discovered.    Watch the full video here -      Have a project? Let’s chat! We’re helping brands prioritize projects and select their agency partners for 2022. Get started with a project planning call. Our Jelloow Leads are marketing experts, and will provide best practices so you can see results, ASAP.


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    Jelloow Creative Content Agencies

    04-07-2022

    As we all know, growing your brand doesn’t happen overnight. It takes hard work, extensive marketing strategies, and amazing content to build your brand. In this day and age where technology is flourishing, content is all around us. Because of its abundance, it can be hard for your content to differentiate from the competition. But, have no fear! With the utilization of content agencies, you will be one step closer to successful content creation. Content agencies essentially collaborate with companies to produce creative strategies for content creation, production, and circulation. This allows for media messages to reach your target audience in a clear, creative, and concise fashion. Creative content agencies involve a team of experts who support your brand’s creative growth strategies. In addition, creative ad campaigns are proven to be more effective at getting the results you're looking for.  Studies have shown that “creative ad campaigns deliver an ROI that’s as much as eleven times higher than non-creative campaigns.” Watch the full video here -      With a single click, Jelloow’s streamlined, cloud-based platform can easily match your brand to the agency of your dreams! With the help of Jelloow, you are guaranteed to produce more high-quality creative content! If you are interested in building community, increasing awareness, and driving conversion, Jelloow is right for you! So, look no further and improve your content with the help of Jelloow. As they say, ‘content is king’!  Need more information or 


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    Marketing KPIs

    09-06-2022

    Marketing KPIs Have you ever thought that something was missing from your company, but you could never put your finger on it? Well, let me introduce you to marketing KPIs. KPIs, better known as Key Performance Indicators, are quantifiable measures that companies use to indicate progress and to evaluate the success of their marketing campaigns. Some examples of KPIs are organic engagement, Digital Marketing ROI, Conversion Rates, Sales Growth, and Website Traffic to Website Lead Ratio. Many companies stay on top of their KPIs by setting goals for the amount of social media downloads, reaches, and site visits that they receive.   Now, you may be wondering “why should I invest in companies who use KPIs?”   Well, studies have shown that leading marketers are 3X more likely to agree that focusing on building reliable estimates and benchmarks has led to their success. Want to work with a brand that utilizes KPIs, but don’t know where to start? That’s what Jelloow is here for!  Here at  Jelloow, we use KPIs to set progressive goals, including how to find the best agencies for our consumers.   In addition, Jelloow helps brands create their own KPIs and prioritize their projects. We use marketing/Al technology to directly and efficiently affiliate your company to one of our Marketing Agency Partners. Whats the full video here -  So, what are you waiting for? Come grow your brand with Jelloow!    


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    The 1, 2, 3 about Jelloow

    09-06-2022

    The 1, 2, 3 about Jelloow   Many people want their business to grow, but don’t have the resources to do so.  Here at Jelloow, we can help you find the right marketing agency to grow your startup through our cloud-based, streamlined platform that matches you to your dream agency. 1. Why choose Jelloow? Jelloow supports startups and scaleups that have amazing ideas but aren’t too savvy in the marketing field. Instead of just working with an agency, with our marketing expertise here at Jelloow, we can help you find the right partner for your company’s needs.  2. Now you may be thinking “that sounds good, but what makes Jelloow different from my own team or hiring a freelancer?” Jelloow is unique in that it offers a platform where brands can find marketing knowledge and expertise based on their required expertise.  Jelloow also prevents you from having to spend 15 hours searching for the right agency. Instead, With Jelloow, the talent is all on one platform. In addition, Jelloow helps you find a long-term partner to grow with. This way, you won’t have to work with one-time freelancers and have to start all over again. Jelloow connects you to agencies who focus on startups & scaleups that allows you to grow with them. 3. The next thing you’re probably asking yourself is “How does Jelloow guarantee the best marketing agencies?” Jelloow has built up an active community of more than 1500 marketing specialists. Each profile is carefully reviewed and verified.  To ensure that we are working with the most qualified agencies, Jelloow assesses agencies on work experience, skills, portfolio, size of former assignments, type of clients, brand affinity, references, language skills and personality. This is followed by a manual search check. We give brands a voice as well, by allowing them to review the agencies. Finally, our Jelloow Community Team contacts the agency for onboarding. If everything is in order, the agency will become part of our community. Watch the full video here :  Ready to get your business growing? Join us today and let us connect you to the Marketing Agency that can take your business to the next level!    


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